[Applause]
[Music]
I’d like to introduce you to a new word
that explains what I we’re just doing
then it’s called phubbing that’s phone
snubbing using my device in public and
ignoring the people around me or I could
have said that it was techno Ference the
interference of technology in our daily
lives and the interruptions and
intrusions that has or I could have said
that I was an honorary member of details
ow which in China means the bowed headed
tribe or maybe as I walked onto the
stage shuffling away my eyes glued to my
device you might have called me ass mom
bee that’s a smart phone zombie now all
these new words have come into our
language in the last 10 years and that’s
directly correlated to the launch and
the phenomenal growth and adoption of
the smartphone today there’s over two
and a half billion people in the world
with a smartphone and that’s predicted
to rise to five billion by 2020 and what
we’ve done is we’ve effectively created
two and a half billion new homes because
we live and we laugh and we love and we
cry and we work in the reflected glare
of this five inch screen it is our
virtual home but all these words notes
mombi and phubbing I mean they’re not
very positive about our virtual homes in
fact they’re rather negative at best
they’re talking about them being
antisocial at worst they’re saying
realistically you dehumanized your
zombie now I’m not the person to stand
up here today and damn the smartphone
I’m in fact one of its biggest advocates
I think it’s an amazing empowering
enriched
device for the last 20 years of my life
I’ve worked in digital media and the
last 10 years I’ve worked with
smartphones creating products and
services for them I’ve always tried to
use technology to make people’s lives
better to improve them to make them
simpler to make them easier but I’m
worried I’m worried because when I look
around at POW people are using their
smartphones and that’s not just people
on the train or strangers in the street
that’s my colleagues and my friends and
my family and my teenagers we seem to be
spending an increasing amount of time
looking down glued and obsessed with
this virtual home let’s see how you feel
hands up if you think that you spend too
much time with your smartphone wow look
around lemming ttan no keep him up keep
mark him up that’s amazing so that’s way
way higher than the national average on
average in the UK 39% of people say that
they spend way too much time with their
smartphone and that rises to 55% of
people who are 16 to 35 so the younger
you are the more likely you are to think
that you are spending too much time with
your smartphone and if you are one of
those people you’re actually trying to
change that because 74% of people who
think they spend too much time on their
smartphone are trying to reduce that
time and time is a really finite
commodity we cannot make any more of it
it might surprise you that on average
you spend 2 hours 25 minutes a day on
your smartphone and if you’re considered
to be a heavy user you will double that
to 3 hours 45 minutes and the time the
time that we spend in our virtual homes
is at the expense of interaction in our
real homes
in the real world give me some examples
a third of us a third of us use our
smartphones with our friends and our
family whilst eating 50% of us wander
along the streets looking down at our
smartphone 11% of us say that we
actually crossed the road with our
smartphone looking down at it a third of
us will wake up and within five minutes
reach for our smartphone and in one
study amazingly one in 10 of us said
that we responded to our smartphone
whilst having sex it’s amazing isn’t it
at best it is alienating at worse this
is antisocial behavior now I don’t want
to blame the device it’s not the
smartphone’s problem the problem comes
down to our behavior with the smartphone
and that is a good thing because we can
choose to change our behavior we can
choose to act differently we can choose
to stop looking down and start looking
up so in preparation for this I did a
lot of reading I talked to a lot of
experts psychologists anthropologists
scientists to try and find out what are
the things that we can do to start to
actively change our behavior with our
virtual homes and five insights came out
can across the board a consensus opinion
and I want to share those with you today
in order to be able to assess how we
might begin to start looking up again
so the first insight is about usage if
you know how you use your smartphone and
what you use your smartphone for you can
begin to understand whether that you’re
using it for the right types of things
there are apps that you can download
such as moment or quality time from the
app stores
and they will actually track your
smartphone usage and replay that back to
you let me tell you it is a sobering
wake-up call and I decided to go on a
significant smartphone diet when I use
one of these apps and the reason was was
I found that I was spending five hours a
week playing candy crush what I thought
was just a couple of minutes here on the
commute or a couple of minutes and I was
bored it’s half a working day spent
playing a game so if you can understand
the amount of time that you spend then
you can begin to assess whether that
time is valuable to be spent in our
virtual homes versus our real homes the
second area is about living in the
present and making a conscious decision
that when we’re with people with our
friends with our colleagues to live in
the present and ask don’t know we put
our smartphones away we turn them off we
put them into our pocket or into our bag
and that’s really important because the
very presence of a smartphone actually
can reduce our cognitive mental ability
it just sitting there on a table never
mind us actually interacting with it it
can make us dumber so with your
smartphone put away when it turned off
you have the ability to be able to pay
people attention you have the ability to
be able to talk to them you can live in
the present with that person that’s
really important for the third insight
is that you can ask other people to do
exactly the same when you meet someone
they’ve got their smartphone out just
say look fantastic I can’t wait to have
this conversation but do you mind
putting your smartphone away because I
don’t want there to be a distractions
when I’m talking to you and your
behavior can become infectious and you
can help change how other people feel
about their smartphones the fourth
insight that came up was one which is
around not sleeping with your smartphone
now I’m not talking about the one in ten
of you who might respond to smartphone
during sex although I really do think
please do stop that and
what I mean is that when our virtual
home is by our bedside it’s the first
thing we look at in the morning and it’s
the last thing that we look at night and
shockingly one in three of us wake up
during the night and check our
smartphone if it’s there in our bedroom
so that is going to deprive us of sleep
and depriving us of sleep know is it
affects our mental and our physical
well-being
so take the smartphone out of the
bedroom buy an alarm clock if you need a
wake-up call even better give yourself a
curfew with your smartphone and stop
using it a certain amount of hours
before bedtime
give yourself some screen free time some
decompression time some time in the real
world and the fifth insight is about
this Pavlov’s dog type of reaction that
we have when we see a notification ping
onto our phony fantastic notifications
scientifically have been shown to
increase our inattention and our
hyperactivity in fact it’s all to do
with FOMO our fear of missing out we
must have things right now know
something right now when in fact it’s
probably just a a like’ or retweet or
something quite insignificant coming up
as a notification so the best thing you
can do here is to turn your
notifications off yeah put your phone on
airplane mode I now say I’m not going to
check my smartphone for an hour I’m
gonna leave over there I’m not gonna
look at it and in doing so I will feel
better because of it because I’m not
constantly being distracted and
interrupted in my life so it’s these
five things which help us to learn to
look up again and if you can change your
behavior to do these things I can
promise you that you will be more
centered more social and more enriched
and more harmonious with your virtual
world your virtual home and your real
home
so if you think that you spend too much
time on your smartphone here’s the guide
to be able to change it you can make a
positive choice to not look down and you
can choose to look up today thank you
very much
you
[Music]
I’d like to introduce you to a new word
that explains what I we’re just doing
then it’s called phubbing that’s phone
snubbing using my device in public and
ignoring the people around me or I could
have said that it was techno Ference the
interference of technology in our daily
lives and the interruptions and
intrusions that has or I could have said
that I was an honorary member of details
ow which in China means the bowed headed
tribe or maybe as I walked onto the
stage shuffling away my eyes glued to my
device you might have called me ass mom
bee that’s a smart phone zombie now all
these new words have come into our
language in the last 10 years and that’s
directly correlated to the launch and
the phenomenal growth and adoption of
the smartphone today there’s over two
and a half billion people in the world
with a smartphone and that’s predicted
to rise to five billion by 2020 and what
we’ve done is we’ve effectively created
two and a half billion new homes because
we live and we laugh and we love and we
cry and we work in the reflected glare
of this five inch screen it is our
virtual home but all these words notes
mombi and phubbing I mean they’re not
very positive about our virtual homes in
fact they’re rather negative at best
they’re talking about them being
antisocial at worst they’re saying
realistically you dehumanized your
zombie now I’m not the person to stand
up here today and damn the smartphone
I’m in fact one of its biggest advocates
I think it’s an amazing empowering
enriched
device for the last 20 years of my life
I’ve worked in digital media and the
last 10 years I’ve worked with
smartphones creating products and
services for them I’ve always tried to
use technology to make people’s lives
better to improve them to make them
simpler to make them easier but I’m
worried I’m worried because when I look
around at POW people are using their
smartphones and that’s not just people
on the train or strangers in the street
that’s my colleagues and my friends and
my family and my teenagers we seem to be
spending an increasing amount of time
looking down glued and obsessed with
this virtual home let’s see how you feel
hands up if you think that you spend too
much time with your smartphone wow look
around lemming ttan no keep him up keep
mark him up that’s amazing so that’s way
way higher than the national average on
average in the UK 39% of people say that
they spend way too much time with their
smartphone and that rises to 55% of
people who are 16 to 35 so the younger
you are the more likely you are to think
that you are spending too much time with
your smartphone and if you are one of
those people you’re actually trying to
change that because 74% of people who
think they spend too much time on their
smartphone are trying to reduce that
time and time is a really finite
commodity we cannot make any more of it
it might surprise you that on average
you spend 2 hours 25 minutes a day on
your smartphone and if you’re considered
to be a heavy user you will double that
to 3 hours 45 minutes and the time the
time that we spend in our virtual homes
is at the expense of interaction in our
real homes
in the real world give me some examples
a third of us a third of us use our
smartphones with our friends and our
family whilst eating 50% of us wander
along the streets looking down at our
smartphone 11% of us say that we
actually crossed the road with our
smartphone looking down at it a third of
us will wake up and within five minutes
reach for our smartphone and in one
study amazingly one in 10 of us said
that we responded to our smartphone
whilst having sex it’s amazing isn’t it
at best it is alienating at worse this
is antisocial behavior now I don’t want
to blame the device it’s not the
smartphone’s problem the problem comes
down to our behavior with the smartphone
and that is a good thing because we can
choose to change our behavior we can
choose to act differently we can choose
to stop looking down and start looking
up so in preparation for this I did a
lot of reading I talked to a lot of
experts psychologists anthropologists
scientists to try and find out what are
the things that we can do to start to
actively change our behavior with our
virtual homes and five insights came out
can across the board a consensus opinion
and I want to share those with you today
in order to be able to assess how we
might begin to start looking up again
so the first insight is about usage if
you know how you use your smartphone and
what you use your smartphone for you can
begin to understand whether that you’re
using it for the right types of things
there are apps that you can download
such as moment or quality time from the
app stores
and they will actually track your
smartphone usage and replay that back to
you let me tell you it is a sobering
wake-up call and I decided to go on a
significant smartphone diet when I use
one of these apps and the reason was was
I found that I was spending five hours a
week playing candy crush what I thought
was just a couple of minutes here on the
commute or a couple of minutes and I was
bored it’s half a working day spent
playing a game so if you can understand
the amount of time that you spend then
you can begin to assess whether that
time is valuable to be spent in our
virtual homes versus our real homes the
second area is about living in the
present and making a conscious decision
that when we’re with people with our
friends with our colleagues to live in
the present and ask don’t know we put
our smartphones away we turn them off we
put them into our pocket or into our bag
and that’s really important because the
very presence of a smartphone actually
can reduce our cognitive mental ability
it just sitting there on a table never
mind us actually interacting with it it
can make us dumber so with your
smartphone put away when it turned off
you have the ability to be able to pay
people attention you have the ability to
be able to talk to them you can live in
the present with that person that’s
really important for the third insight
is that you can ask other people to do
exactly the same when you meet someone
they’ve got their smartphone out just
say look fantastic I can’t wait to have
this conversation but do you mind
putting your smartphone away because I
don’t want there to be a distractions
when I’m talking to you and your
behavior can become infectious and you
can help change how other people feel
about their smartphones the fourth
insight that came up was one which is
around not sleeping with your smartphone
now I’m not talking about the one in ten
of you who might respond to smartphone
during sex although I really do think
please do stop that and
what I mean is that when our virtual
home is by our bedside it’s the first
thing we look at in the morning and it’s
the last thing that we look at night and
shockingly one in three of us wake up
during the night and check our
smartphone if it’s there in our bedroom
so that is going to deprive us of sleep
and depriving us of sleep know is it
affects our mental and our physical
well-being
so take the smartphone out of the
bedroom buy an alarm clock if you need a
wake-up call even better give yourself a
curfew with your smartphone and stop
using it a certain amount of hours
before bedtime
give yourself some screen free time some
decompression time some time in the real
world and the fifth insight is about
this Pavlov’s dog type of reaction that
we have when we see a notification ping
onto our phony fantastic notifications
scientifically have been shown to
increase our inattention and our
hyperactivity in fact it’s all to do
with FOMO our fear of missing out we
must have things right now know
something right now when in fact it’s
probably just a a like’ or retweet or
something quite insignificant coming up
as a notification so the best thing you
can do here is to turn your
notifications off yeah put your phone on
airplane mode I now say I’m not going to
check my smartphone for an hour I’m
gonna leave over there I’m not gonna
look at it and in doing so I will feel
better because of it because I’m not
constantly being distracted and
interrupted in my life so it’s these
five things which help us to learn to
look up again and if you can change your
behavior to do these things I can
promise you that you will be more
centered more social and more enriched
and more harmonious with your virtual
world your virtual home and your real
home
so if you think that you spend too much
time on your smartphone here’s the guide
to be able to change it you can make a
positive choice to not look down and you
can choose to look up today thank you
very much
you
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