[Music]
[Music]
ready to ask for a very big favor if
they see that this is very passionate if
soon I got very passionate in
These talks do not stop me
good flower
little flower is not just a person
spectacular but it does the best
Latin American cappuccino
I needed it between a day that was
having and a character that came into my
company wanted to talk about culture a lot
people like to go talk about culture
Our company can not explain why and
this character entered flowers cities
good morning how are you and I of course
I’m seeing little flowers for the first time
or the little flowers and this man is scared
and he says no he got excited or the
little flower like these little flowers look at it
his eyes and he says to have fun
and that’s how our company works
this is how our organization works
we have developed a culture
so special so focused on the
people that definitely who
let’s find work we take it out
It has to go and it all started 21 years ago
in 1995 we decided to break the status quo
We decided that we did not want to have a
company we do not want a company we’re going to
create a culture we are going to create a
mood will create a
collective behavior and around
that we are going to develop
and I tell them to break the status quo
because in 1995 talk about happiness
talk about developing people was
break the status quo today everyone
talk about that is a topic so that the
people like to talk and kick you out if there
of everything but imagine that 21 years ago
then we started to develop this and
this culture that was the one we went
enjoying all because we do not
we know how to work is a subject that
we know how it works and we
we went from selling products and services
to develop solutions and focus on
customer productivity of course
it is a strong promise a promise that is
does with developed members
and that is that in our company there is no
jobs not employed because we in
the organization we do not believe in the
amplitude we believe that the
Companies must not have an employee
employee well employ and employ is to use
and we do not use ourselves
we developed this culture that we went
creating it we created in a way
so simple and work and doing it so
consistently that to today 21 years
then we were able to accommodate him in
a napkin because business or culture
that can not be exposed in a
napkin does not work I think that the
things have to be always have to
be clear to make it work let’s
talk a little about culture the
culture is called life and has three
components those three components are the
first is the fundamental is the reason
why we get up all the
tomorrow is why it is what makes us
be and is
has three basic aspects the first
aspect of course is the development of
people people people the
greatest asset that can have any
company the greatest opportunity it can
have any company and the second one
course when we have people like that
how do we go from selling products to
focus on solutions because it is the
Customer productivity when
we have developed members we are
able to make difficult promises of
meet for others
companies and for us on a day-to-day basis
and of course the third part of
objective is sales and profits that
in most companies they are a
goal for us is a consequence
the second part the conceptual
it’s the three pillars we have three pillars
basic first in people of course
the attitude how we behave how
we live how we do to go together and
get into challenges together and we have created
a method a very special method of this
method
This method is called the same as
culture is the life and life method a
very nice word is a short word
is a word that says a lot is a
word that reflects too much and does not
it’s just a beautiful word but
which is also a word that has a
Sequential sequence labbé of life is the
see when you are not going to
promise a client that is going to
focus on your productivity because what
you have to know visualize is
simply the fact of learning the
customer language the language of
interlocutor either an internal client or
an external client because when one
learn the language something happens
extraordinary one speaks it and of a
moment to another connects generates a
moment of inspiration that is the and
generates an extraordinary moment a
moment where where we managed to connect
with a client or with people with
we do business we do not
we do business with logos
and that is that connection generates moments of
very strong information and all that
information that starts to flow because
when there is connection people want
talk
It gives us a spectacular space to
develop is to develop that
develop proposals develop
relationships develop moments and by
Of course the relations
develop are developed long term
these first three parts are like the
commercial issue is how like that relationship
that we manage to have with the
clients and how are relationships based
in a promise as we promised when
we visualize we got engaged with something
it is the one that is to act is
fulfill the promise and when we fulfill the
promise what we are achieving is
delight and is that in the life culture we
gives customers a lot of tastes
satisfied they are as fat we are not
like a satisfied customer is a
client who simply went to buy
something and we give it to you is a customer
that is going to easy customer delighted is
a fan
it’s a kind of funk is someone who
wants to stay is someone who wants
more someone who wants to interact more
there and that brings us to the third pillar that
is that of strategy and strategy
in our organization it is very funny
we do not have either to win
we have realized planning
strategic nor vision and mission and in addition
I have a culture and we have a
Simpatiquísima strategy has two
words fit on a card connected
delight because when you see the
method if we apply it well if we have
the developed members who
apply the connect and encourage method
are two simple words are two
very powerful words
and of course there is the operational
because of course surely many of
you if it happens a lot to me when
when we talk about these issues because
they are subjects that attract people and is
like talking that man it is so nice
divine is saying some things
lovely does not happen is that when one
says things like these better than
fulfill it better that they have logic by
I’m going to talk about how
operational the three phases and they are three
implementation phases then called
give the luxury in a talk you get a
board and
we all belong to an environment
we all belong to an environment a
environment where there are producers the
manufacturers where the companies are
providers forgive the company the
clients and of course those clients
they have clients
and as we talk about three phases of
implementation all this is a chain
of supply
The challenge is to convert this chain of
supply is a value chain where
we all win correctly and normally
but the first phase will always start
in the development of members
and as I’ve talked so much about people
and the development then let’s talk
quickly that’s the first thing that
unites us to the members are the
values values is what makes us
be together the values we take them
among all of all at that time what
we have been reinforcing when I speak
from that time we were 45 people today
we are 760 at that time we all
we dedicated to find out what it was that was what
it made us feel good what it was that we
was to be together that was what it was
what we had to do and take out
our values are nine values and what
we live we have the value of equity
very characteristic that everyone
win we have the respect value the
value of commitment that of happiness
to create fun environments in the
company and from there it comes out that here
we found working we fight and this
value of course as it is related
with people there is another theme
is that of talents and talents not
are those things that identify the
people we did the test of
gallup that gives us five talents the
five talents when we develop them
what we put forward is our
strengths strength is what we
it makes us feel good that makes us
have fun and in the case of the
talents there is a very special thing
also when you recognize your talents
also honors those of the others and behind
of the five talents we all have
there is another batch of talents down
those are the weaknesses
It turns out that when you work
weaknesses manages to be less weak when
not work the talents and the
strengths is stronger but when
Honor those of others then I have partners
those talents that others have marked
my weaknesses then I have partners
for my weaknesses and that’s another one
it is a very special energy inside
of the members because then
we assemble teams by nature not
we need and we want to do
living rooms to gather talents this
of course it takes us there is that
help him with training in
training is personal training is
which is professional related to
the work and of course the training
staff that is we have salsa classes
who are called here fighting and we have
reflexology classes things that are
the members that we share
between everyone and we have moments of all
and this brings us to growth
professional and very special staff in
the organization people grow towards
up or vertically you are growing
it grows in companies we are already five
companies or grows horizontally
every time is more than it is every time
I want to be better in what I know how to do and
for that we reinforced a lot the
training but everything is very
related to people the
beliefs and with those with the exercises
what we do and of course there is
wellness
in welfare
haiti is welfare well is well
be and the goods and we the
well-being we handle very well others
nobody external nor do we have a director of
wellness wellbeing something that we create
together we all set ourselves
for example if one of the women and
We are an engineering company with 45%
women engineers many of them and
when a woman wants to go to
when standing he represents the bathroom and
find a drawer where was a
dryer and an iron because and a title
what it says to make you feel better
what time you want that is a matter of
welfare well-being culture are themes
of facts
that takes us of course to the family
and the family is very simple when
a person is having fun all the
day and arrives at the house because the theme of the
conversation is how I had fun when
a person works all day and arrives
to the house they just say do not talk to him
new dad who came very meadow does not
do to your mom who came very tired not
will talk when we arrive is located
a day that was fun because it reaches
share and we invite the
family to the company to talk first
Thanks for the member who
we have that is from that family and second
also to share with them who
We are as we are and why we are so
because it is integral to get to the house
dead laugh talk about the subject and for
course this is all related to
happiness and if I am a happy man
I do not know how to be any other way and happiness
it’s a choice
happiness is not something that one seeks
happiness in the organization our not
it’s a subject it’s a very serious topic not
we chatted with that is a pretty subject
important because happiness is a
theme that is lived is a decision or not
say why it is that it does not mean that
there are no challenges, there are no situations
complex but a complex situation
since happiness is served very
difficult that a complex situation from
this damn country for example true
then now we go to the second phase
that the second phase is here the second
phase we call the phase of the
true action and you have seen that the
The vast majority of companies work is
in this little bit
in this little bit that happens in this
bit as the client has a
demand one has a few products and
services the companies true and by
course this language is spoken
company tells this which is
wonderful that the products are the
best that are the market leader
like everyone and 50 percent of
the conversation is about them and the
50 percent of the conversation this
armchair and that and I all the silver but it’s
that here are four others that are my man
and equally eloquent that you too
they are leaders and they also have
wonderful products and services and
they are also saying then what
what it does is transport this
conversation to an excel sheet the site
more dangerous for companies because
the issue is price and weight wars
they are horrendous then we
we decided in the second part that the
choice to apply the method and apply the
very simple method we are not interested in this
50/50 language we are interested in this
language here where we really
as a company we visualize what is
important for accident and the client
of our client because this is where
these presences or in all the language
of us is here
where hundred percent of what
we discuss is about what it is
important for this gentleman that’s why there’s
to visualize in this conversation this
Fear disappears happens to one to one
different conversation and one passes
different priority and this usually
when we do it well with people
empowered with happy people people who
is well trained and that is
developed normally what is it
what happens that we manage to connect up
here and when this happens this is returned
magic because this does not let this permeate and
when this permeates this gentleman says wow
what else can we do that is a client
delighted true because a customer
satisfied is one that feels you again
here every sit and when that happens we
we moved we mobilized the third part
which is the third part the third phase
of our we call the phase in the
culture of attraction and the phase of
attraction is when all the players
come in because this generates a
exponential growth
culture well applied to culture
as essence makes companies grow
exponentially and suppliers what
feel and then the color asks what
it’s happening there because it’s growing
the purchase of you because it is
growing demand and we
we just tell them when that happens
he spends a special magic he says permission
that I want to be part of this and
generates this beauty of energy that is
spectacular that only for if we are
we do not learn the method and we do not have
developed members but this
energy does not stop when the culture is
consistent and has consistency and this is
fantastic because this really is what
that makes companies grow and for
give them an example our culture has
made our organization grow 40
times in sales 15 times in members
and 20 times in avoiding that fascinates him
many people who do not understand
a lot of culture but companies
so
because we do this we simply
we have done this for a strong belief
a solid belief 700 people 760
people who think that another company
is possible and that another country is possible
that’s why I invite you to one day if
they have enough interest we take
a little flower cappuccino and let’s talk about
a country other than a better country and of
a better company thank you very much
[Applause]
[Music]
[Music]
[Music]
ready to ask for a very big favor if
they see that this is very passionate if
soon I got very passionate in
These talks do not stop me
good flower
little flower is not just a person
spectacular but it does the best
Latin American cappuccino
I needed it between a day that was
having and a character that came into my
company wanted to talk about culture a lot
people like to go talk about culture
Our company can not explain why and
this character entered flowers cities
good morning how are you and I of course
I’m seeing little flowers for the first time
or the little flowers and this man is scared
and he says no he got excited or the
little flower like these little flowers look at it
his eyes and he says to have fun
and that’s how our company works
this is how our organization works
we have developed a culture
so special so focused on the
people that definitely who
let’s find work we take it out
It has to go and it all started 21 years ago
in 1995 we decided to break the status quo
We decided that we did not want to have a
company we do not want a company we’re going to
create a culture we are going to create a
mood will create a
collective behavior and around
that we are going to develop
and I tell them to break the status quo
because in 1995 talk about happiness
talk about developing people was
break the status quo today everyone
talk about that is a topic so that the
people like to talk and kick you out if there
of everything but imagine that 21 years ago
then we started to develop this and
this culture that was the one we went
enjoying all because we do not
we know how to work is a subject that
we know how it works and we
we went from selling products and services
to develop solutions and focus on
customer productivity of course
it is a strong promise a promise that is
does with developed members
and that is that in our company there is no
jobs not employed because we in
the organization we do not believe in the
amplitude we believe that the
Companies must not have an employee
employee well employ and employ is to use
and we do not use ourselves
we developed this culture that we went
creating it we created in a way
so simple and work and doing it so
consistently that to today 21 years
then we were able to accommodate him in
a napkin because business or culture
that can not be exposed in a
napkin does not work I think that the
things have to be always have to
be clear to make it work let’s
talk a little about culture the
culture is called life and has three
components those three components are the
first is the fundamental is the reason
why we get up all the
tomorrow is why it is what makes us
be and is
has three basic aspects the first
aspect of course is the development of
people people people the
greatest asset that can have any
company the greatest opportunity it can
have any company and the second one
course when we have people like that
how do we go from selling products to
focus on solutions because it is the
Customer productivity when
we have developed members we are
able to make difficult promises of
meet for others
companies and for us on a day-to-day basis
and of course the third part of
objective is sales and profits that
in most companies they are a
goal for us is a consequence
the second part the conceptual
it’s the three pillars we have three pillars
basic first in people of course
the attitude how we behave how
we live how we do to go together and
get into challenges together and we have created
a method a very special method of this
method
This method is called the same as
culture is the life and life method a
very nice word is a short word
is a word that says a lot is a
word that reflects too much and does not
it’s just a beautiful word but
which is also a word that has a
Sequential sequence labbé of life is the
see when you are not going to
promise a client that is going to
focus on your productivity because what
you have to know visualize is
simply the fact of learning the
customer language the language of
interlocutor either an internal client or
an external client because when one
learn the language something happens
extraordinary one speaks it and of a
moment to another connects generates a
moment of inspiration that is the and
generates an extraordinary moment a
moment where where we managed to connect
with a client or with people with
we do business we do not
we do business with logos
and that is that connection generates moments of
very strong information and all that
information that starts to flow because
when there is connection people want
talk
It gives us a spectacular space to
develop is to develop that
develop proposals develop
relationships develop moments and by
Of course the relations
develop are developed long term
these first three parts are like the
commercial issue is how like that relationship
that we manage to have with the
clients and how are relationships based
in a promise as we promised when
we visualize we got engaged with something
it is the one that is to act is
fulfill the promise and when we fulfill the
promise what we are achieving is
delight and is that in the life culture we
gives customers a lot of tastes
satisfied they are as fat we are not
like a satisfied customer is a
client who simply went to buy
something and we give it to you is a customer
that is going to easy customer delighted is
a fan
it’s a kind of funk is someone who
wants to stay is someone who wants
more someone who wants to interact more
there and that brings us to the third pillar that
is that of strategy and strategy
in our organization it is very funny
we do not have either to win
we have realized planning
strategic nor vision and mission and in addition
I have a culture and we have a
Simpatiquísima strategy has two
words fit on a card connected
delight because when you see the
method if we apply it well if we have
the developed members who
apply the connect and encourage method
are two simple words are two
very powerful words
and of course there is the operational
because of course surely many of
you if it happens a lot to me when
when we talk about these issues because
they are subjects that attract people and is
like talking that man it is so nice
divine is saying some things
lovely does not happen is that when one
says things like these better than
fulfill it better that they have logic by
I’m going to talk about how
operational the three phases and they are three
implementation phases then called
give the luxury in a talk you get a
board and
we all belong to an environment
we all belong to an environment a
environment where there are producers the
manufacturers where the companies are
providers forgive the company the
clients and of course those clients
they have clients
and as we talk about three phases of
implementation all this is a chain
of supply
The challenge is to convert this chain of
supply is a value chain where
we all win correctly and normally
but the first phase will always start
in the development of members
and as I’ve talked so much about people
and the development then let’s talk
quickly that’s the first thing that
unites us to the members are the
values values is what makes us
be together the values we take them
among all of all at that time what
we have been reinforcing when I speak
from that time we were 45 people today
we are 760 at that time we all
we dedicated to find out what it was that was what
it made us feel good what it was that we
was to be together that was what it was
what we had to do and take out
our values are nine values and what
we live we have the value of equity
very characteristic that everyone
win we have the respect value the
value of commitment that of happiness
to create fun environments in the
company and from there it comes out that here
we found working we fight and this
value of course as it is related
with people there is another theme
is that of talents and talents not
are those things that identify the
people we did the test of
gallup that gives us five talents the
five talents when we develop them
what we put forward is our
strengths strength is what we
it makes us feel good that makes us
have fun and in the case of the
talents there is a very special thing
also when you recognize your talents
also honors those of the others and behind
of the five talents we all have
there is another batch of talents down
those are the weaknesses
It turns out that when you work
weaknesses manages to be less weak when
not work the talents and the
strengths is stronger but when
Honor those of others then I have partners
those talents that others have marked
my weaknesses then I have partners
for my weaknesses and that’s another one
it is a very special energy inside
of the members because then
we assemble teams by nature not
we need and we want to do
living rooms to gather talents this
of course it takes us there is that
help him with training in
training is personal training is
which is professional related to
the work and of course the training
staff that is we have salsa classes
who are called here fighting and we have
reflexology classes things that are
the members that we share
between everyone and we have moments of all
and this brings us to growth
professional and very special staff in
the organization people grow towards
up or vertically you are growing
it grows in companies we are already five
companies or grows horizontally
every time is more than it is every time
I want to be better in what I know how to do and
for that we reinforced a lot the
training but everything is very
related to people the
beliefs and with those with the exercises
what we do and of course there is
wellness
in welfare
haiti is welfare well is well
be and the goods and we the
well-being we handle very well others
nobody external nor do we have a director of
wellness wellbeing something that we create
together we all set ourselves
for example if one of the women and
We are an engineering company with 45%
women engineers many of them and
when a woman wants to go to
when standing he represents the bathroom and
find a drawer where was a
dryer and an iron because and a title
what it says to make you feel better
what time you want that is a matter of
welfare well-being culture are themes
of facts
that takes us of course to the family
and the family is very simple when
a person is having fun all the
day and arrives at the house because the theme of the
conversation is how I had fun when
a person works all day and arrives
to the house they just say do not talk to him
new dad who came very meadow does not
do to your mom who came very tired not
will talk when we arrive is located
a day that was fun because it reaches
share and we invite the
family to the company to talk first
Thanks for the member who
we have that is from that family and second
also to share with them who
We are as we are and why we are so
because it is integral to get to the house
dead laugh talk about the subject and for
course this is all related to
happiness and if I am a happy man
I do not know how to be any other way and happiness
it’s a choice
happiness is not something that one seeks
happiness in the organization our not
it’s a subject it’s a very serious topic not
we chatted with that is a pretty subject
important because happiness is a
theme that is lived is a decision or not
say why it is that it does not mean that
there are no challenges, there are no situations
complex but a complex situation
since happiness is served very
difficult that a complex situation from
this damn country for example true
then now we go to the second phase
that the second phase is here the second
phase we call the phase of the
true action and you have seen that the
The vast majority of companies work is
in this little bit
in this little bit that happens in this
bit as the client has a
demand one has a few products and
services the companies true and by
course this language is spoken
company tells this which is
wonderful that the products are the
best that are the market leader
like everyone and 50 percent of
the conversation is about them and the
50 percent of the conversation this
armchair and that and I all the silver but it’s
that here are four others that are my man
and equally eloquent that you too
they are leaders and they also have
wonderful products and services and
they are also saying then what
what it does is transport this
conversation to an excel sheet the site
more dangerous for companies because
the issue is price and weight wars
they are horrendous then we
we decided in the second part that the
choice to apply the method and apply the
very simple method we are not interested in this
50/50 language we are interested in this
language here where we really
as a company we visualize what is
important for accident and the client
of our client because this is where
these presences or in all the language
of us is here
where hundred percent of what
we discuss is about what it is
important for this gentleman that’s why there’s
to visualize in this conversation this
Fear disappears happens to one to one
different conversation and one passes
different priority and this usually
when we do it well with people
empowered with happy people people who
is well trained and that is
developed normally what is it
what happens that we manage to connect up
here and when this happens this is returned
magic because this does not let this permeate and
when this permeates this gentleman says wow
what else can we do that is a client
delighted true because a customer
satisfied is one that feels you again
here every sit and when that happens we
we moved we mobilized the third part
which is the third part the third phase
of our we call the phase in the
culture of attraction and the phase of
attraction is when all the players
come in because this generates a
exponential growth
culture well applied to culture
as essence makes companies grow
exponentially and suppliers what
feel and then the color asks what
it’s happening there because it’s growing
the purchase of you because it is
growing demand and we
we just tell them when that happens
he spends a special magic he says permission
that I want to be part of this and
generates this beauty of energy that is
spectacular that only for if we are
we do not learn the method and we do not have
developed members but this
energy does not stop when the culture is
consistent and has consistency and this is
fantastic because this really is what
that makes companies grow and for
give them an example our culture has
made our organization grow 40
times in sales 15 times in members
and 20 times in avoiding that fascinates him
many people who do not understand
a lot of culture but companies
so
because we do this we simply
we have done this for a strong belief
a solid belief 700 people 760
people who think that another company
is possible and that another country is possible
that’s why I invite you to one day if
they have enough interest we take
a little flower cappuccino and let’s talk about
a country other than a better country and of
a better company thank you very much
[Applause]
[Music]
[Music]
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