[Music]
[Music]
well, thank you very much ted team
for this invitation and I’m very happy
and very grateful to be here presenting
them this great road that I decided to travel
along with fast but also a way
that takes me a little further back from my
childhood I remember that of chiquitito
I always wanted to be a basketball player now
my obsession
I wanted to be literally in the nba and
play as played in these crazy win
matches like these crazy and
since he was little he always belonged
the teams of my school represent
my department in basketball even
I had the opportunity to play sometime
In U.S.A
but I guess it was not as good as
I thought it was suddenly not so
high as I thought it was or maybe not
as talented as I thought it was
then the dream had to migrate to a
second dream that became something that
I began to feel that I could get back very
relevant and that second dream became
the dream of belonging and growing with
big corporations of the world then
we are talking about the owners of
mass consumption we are talking about the
people who make 95% of the
things that we put in our mouths
We handle or read we are owners
these and how not to admire those that we
taught that marketing is today
today that is the consumption and for today and continue
giving us a chair on how to do things
not only at the marketing level but at the
to generate companies human resources
finance any number of things
in my way I had the opportunity
to belong to wonderful companies of
which I am supremely grateful
the opportunity to work
johnson johnson I had the opportunity to
work with a great one here in
Colombia to which I am quite
grateful and I had the opportunity to
belong also to a large
leading beauty corporation in the world
like l’oreal where I had the opportunity
to work in marketing but also
it appears to learn something from administration
by categories learn something from 3
marketing something commercial
and everything seemed well on track
goes well aft wind aft
career was growing and I started to
obsess with this dream that if you already
I was not going to get to the nba because I was going to
to get to the boxes of one of
these companies and he turned again
a new obsession that I started to have in
my head until one day
in a congress not like this of course
but also very important all the
opportunity to meet some people
that they had not started with a
entrepreneurship that is already going as they told us
our compañeras is
revolutionizing things the forms the
we do things
they saw my presentation and they approached
me to tell me
that is, they are very interested in
you can belong to the team we go a lot
we talk about the people that we are
within corporations many speak
or that we were talking a lot about these
wonderful entrepreneurs people with a
total chip change that does not scare you
risk that he is not afraid to fall and
get up but little is talked about these
intra entrepreneurs we have a
career or that we are trying to
develop things on the one hand where
Fortunately things can go
working to make a decision that
overnight you can
represent the course change more
abrupt you can take in your career and
I remember that these people are punctually
they told me it’s based we’re interested
that you belong to the team
but we want to warn you that this is
binary
binary look at this is a 1 or a 0
here or you get in and we have something very
special that can really generate a
impact on the economies that we are
living in Latin America or it can be a
0 I bet you a business idea but for
things in life something we were not
doing well and this idea had to
fail
imagine in my decision
I was with the little devil with the little angel
I not really know with him diablito
I knew that the little angel
and entering as to take that risk and is
an invitation also to dreams
but you have to see what is behind
of that dream that what we want
build behind that dream the dream
maybe it was not called winning a final of
the nba the dream maybe not earned not
it was called being in a head water of a
company in the country where where it was
founded maybe the dream could start
to migrate to do something much more
transformer something much more exponential
something that could really change the
way that we are doing the
things there is a pretty interesting text
from a columnist a reporter
Argentines call manca if there is any
once had the opportunity to give a
ted talk and this crazy what he was saying was
write an article called messi
it’s a dog
and the guy inside a wonderful
narrative says
you have to be very lucky
so that you like a sport so much and be
contemporary of its best time
live in barcelona
and that at the same time the camp nou that
three blocks away
on that subject I said you have to be suddenly
very lucky to see this so
special to be part of this
path
and that in passing the crazy people who created this
idea you are saying we want you
participate with us
and I went home I went head first I threw myself
to vacuum emptying in fact one
of the corporate values of the
company where I am at this moment that
it’s called rapid, we do not pretend to have it
all resolved before the that the
theme work if you pretend to have it
all solved before launching something and it’s
probably never throw it that’s
probably you’re always having
fear of the mistake you could have
committed in any of the estimates or
of the calculations that you made the subject is
throw yourself into the vacuum not everything has to be
calculated I’m learning on the road
as it grows and this is something that spider
angular values and culture the
of the company and it’s something that
he got in me quite importantly
because because I realized that additional
to many things that I am going to show you
these fools found the way to
give people time the subject
from the rookies it’s wonderful to get
relationship you save a fight but
let’s also look at all the mechanisms that
we have to save time and to
take advantage of that time of something that
really important to us
and that really important power
take advantage of the leisure moments that
we have to do what really
add value to our lives we have
a Latin American economy that every
they are growing more and we are going to lower
rhythm that other countries but we follow
growing and curious of
economic growth is that in the
as cities or people
they are poorer because they have the same
time or suddenly more time but that
they do not spend it in the same leisure time
has a person who has a little more
of income because they do not have
money to spend a lot of things
we do not have no we do not have money to
spend on many of the things in the
As we grow our revenue
we already have the possibility or the fan
it expands us to spend that money on
many other new ways of doing leisure
and when I have more money to spend
in things to do leisure as money
the time available to do the
things that really are important for
me then they are limited then every time
I can take advantage of to return
time to people he becomes something that
it becomes the cornerstone within each
one of the people
the most interesting thing that these crazy
they had found
how to break the barriers that made
e-commerce will not grow in our
countries and the barriers are basically
three the first barrier is that the
navigation platforms in
latin america and how good
Latin Americans were not platforms
own or were not adapted platforms
to what we or the needs of
our countries but they were
platforms brought from both are brought
of ebay of formats that we already knew
that we knew we had been successful
but which are formats where a purchase
of a very high-scoring item like
a television as a clock as a sofa
they become quite easy and lass
you know what you want to buy you go and what
purchases suddenly with a lower price
because you save the whole operation
behind retail
but when you want to make a purchase of
15 20 25 products a craving that you
actually reach 25 minutes
current technological processes do not
They were measuring up to the needs
reals of Latin Americans
the second point is how many of you
they had no honor to heaven at any time
an order on the internet and they told you what
delivery between 4 and 8 at night
the next day
stay waiting between 4 and 8 of the
night of the next day to be delivered
your television if you’re not, they leave you in
the door if they leave the door we’re going to
see if it’s still there when you get there
then really what we found
it is also that inventories are handled what
how quickly there are very high costs of
delivery
there is a low level infrastructure
Latin America and of course there is a
weak user experience and in the
third point is something quite important
and is that only with they realized that
61 percent of people do not
they are banked they do not even have
a credit card have no money
plastic then as long as you
keep maintaining the ecommerce to
people who only have plastic money
and you’re talking about a market size
of this size and not a size of
much wider market to a population
in realized he quickly understood this and
accepts payments with cash for
that they see a little the platform and the
who do not know her, I show you how
we bring you the market to the palm of your
hand simply throws the products to
your basket and enjoy traveling
our store orders from a chewing gum
until all your monthly market
check your basket
to tell that such goal one of
Our rapid shopkeepers will take you in
minutes
and if you need something else ask him what he
you fancy rap and shopkeeper always
will be at your order
we are radio and we run for you
[Music]
this and I’m running for you oh the
products we sell we find that
we started selling warehouse products
or supermarket products too
We had restaurants but we told each other
mind that if we really wanted to grow
we had to get out of those two
only and we had to start
offer much more services and for
offer much more services then the
rap and you can ask for money in
then you can ask rap and
storekeeper that takes 300 thousand pesos to his
house then imagine how many times
we need to have cash that
for not leaving because of danger by any
thing or at a party doing the cow
with friends we did not have money in
effective but fast and you hear us
that you do not have money for the cow
we have something called rap and craving and
quick then something that literally
you can ask whatever you want
and they have asked us for some things every time
colombia ask us to make colombia goal
that obviously will not happen
or you would even be missing more often
now we had the power that that
will happen but we have had cases where there
girls who are at your hairdresser have
a marriage at 8 o’clock at night are
5 o’clock in the afternoon for some reason
life a woman can not go with the same
accessory previous marriage or
all three previous marriages a
new marriage they have to buy
a new accessory these girls I call
he asked for a rap and told him go sara take the
photo of 56
5 or 6 necklaces that you see and I
I say which one I like and I bought it
bring and the cravings that have asked us to
I say imagine everything that you
they want to buy the craving that you
they want and they take them to the house if
it makes you a mariachis foundation
amp good any last one we
asked to do a little bit of an essay about
the tolerance of 1500 words
long ago what is it that the team that
we choose from there towards what is not
but we have to focus on
other things and we have something else that
call rap and favor rap and favor
you can rent a work of one
person for 7 thousand 500 pesos
imagine what you would do with a
work of a person for 7,500 pesos the
cases that we have seen is that the
walk the dog
make me the row of the concert
the boys in Barranquilla were
playing a play station tournament a
quadrangular were three friends and asked
rapid he was because he will play with them
from the homer
the guy came rap and shopkeeper came with
your beer with your ex beer pac
play with them and then all at once
friends and he kept playing there he got paid
the three hours that the guy
then imagine what you guys
can do also with this kind of
services now we do have this we can
become something that is pretty
important that is the store of everything and
to the extent that we become the
store everything because they have many more
options and you really need a place
where everything is and not several places
where you find each individual things
and this is complemented by a model of
collaborative economy where this is
wonderful because what we
we have a model like wear, you
you place the order here the order reads
vega and it reaches some people who
they call rap and shopkeepers who are in their
bike or are these people on their motorcycle
they receive the order the algorithm them
indicates where they have to buy that
order for it to be more efficient
they buy and they take it you pay
exactly the same as you would have paid
if you had gone to the retail with a cost
of the address that is worth 80 cents
dollar a little less right 70
cents then it’s pretty
interesting and these crazy how they win
they earn the tip and earn the cost of
fast address how you earn
sessions that we have with our
commercial allies
with this business idea we were not something
super special and it was that we participated in
cool combinator for those who do not know
cool they agreed is the accelerator of
largest states in the world has
come out well come and come out netflix from there
he left team the air from there they left
any amount of these big
companies and quickly and casually it
became the
the best Latin American startup
results in the history of silicon
valley in the history of white
combinator and obviously we have some
people behind who invested a
important money within rapid
big names of investment funds
that make fast today is already in
Colombia but also be in Mexico and
let’s have some expansion plans
quite interesting with a little less
15 months since we were founded
then this is really quite
interesting and a wedge and is that we do not
It must be scary to show the world that in
Latin America there is also talent and that
we should be afraid to show the
I can see cribs here too
technological entrepreneurship
important
now that we already want at a higher level
appropriate what is the location
The most important thing in the world is that we want
be on all cell phones in the home
main of each of the cell phones and
this becomes an ambition for
US
that’s where I say I went back to put the
tennis
I feel in the same emotion I had
when I was 11 years old I used to wear
shoes and I was going to put a basket right now
genuinely believing that we have the
opportunity to convert something very
special
that can change the history of
trade in our countries and that be
a Latin American company supported in
a pretty people scheme
special where bridges are generated
between societies through rap
and shopkeepers
and where we give people time
who can take advantage of what
it really is important to them
we still have a lot to build
to build what we say with a lot
humility
but we also know that the best is
ahead thank you very much
[Applause]
[Music]
[Music]
[Music]
well, thank you very much ted team
for this invitation and I’m very happy
and very grateful to be here presenting
them this great road that I decided to travel
along with fast but also a way
that takes me a little further back from my
childhood I remember that of chiquitito
I always wanted to be a basketball player now
my obsession
I wanted to be literally in the nba and
play as played in these crazy win
matches like these crazy and
since he was little he always belonged
the teams of my school represent
my department in basketball even
I had the opportunity to play sometime
In U.S.A
but I guess it was not as good as
I thought it was suddenly not so
high as I thought it was or maybe not
as talented as I thought it was
then the dream had to migrate to a
second dream that became something that
I began to feel that I could get back very
relevant and that second dream became
the dream of belonging and growing with
big corporations of the world then
we are talking about the owners of
mass consumption we are talking about the
people who make 95% of the
things that we put in our mouths
We handle or read we are owners
these and how not to admire those that we
taught that marketing is today
today that is the consumption and for today and continue
giving us a chair on how to do things
not only at the marketing level but at the
to generate companies human resources
finance any number of things
in my way I had the opportunity
to belong to wonderful companies of
which I am supremely grateful
the opportunity to work
johnson johnson I had the opportunity to
work with a great one here in
Colombia to which I am quite
grateful and I had the opportunity to
belong also to a large
leading beauty corporation in the world
like l’oreal where I had the opportunity
to work in marketing but also
it appears to learn something from administration
by categories learn something from 3
marketing something commercial
and everything seemed well on track
goes well aft wind aft
career was growing and I started to
obsess with this dream that if you already
I was not going to get to the nba because I was going to
to get to the boxes of one of
these companies and he turned again
a new obsession that I started to have in
my head until one day
in a congress not like this of course
but also very important all the
opportunity to meet some people
that they had not started with a
entrepreneurship that is already going as they told us
our compañeras is
revolutionizing things the forms the
we do things
they saw my presentation and they approached
me to tell me
that is, they are very interested in
you can belong to the team we go a lot
we talk about the people that we are
within corporations many speak
or that we were talking a lot about these
wonderful entrepreneurs people with a
total chip change that does not scare you
risk that he is not afraid to fall and
get up but little is talked about these
intra entrepreneurs we have a
career or that we are trying to
develop things on the one hand where
Fortunately things can go
working to make a decision that
overnight you can
represent the course change more
abrupt you can take in your career and
I remember that these people are punctually
they told me it’s based we’re interested
that you belong to the team
but we want to warn you that this is
binary
binary look at this is a 1 or a 0
here or you get in and we have something very
special that can really generate a
impact on the economies that we are
living in Latin America or it can be a
0 I bet you a business idea but for
things in life something we were not
doing well and this idea had to
fail
imagine in my decision
I was with the little devil with the little angel
I not really know with him diablito
I knew that the little angel
and entering as to take that risk and is
an invitation also to dreams
but you have to see what is behind
of that dream that what we want
build behind that dream the dream
maybe it was not called winning a final of
the nba the dream maybe not earned not
it was called being in a head water of a
company in the country where where it was
founded maybe the dream could start
to migrate to do something much more
transformer something much more exponential
something that could really change the
way that we are doing the
things there is a pretty interesting text
from a columnist a reporter
Argentines call manca if there is any
once had the opportunity to give a
ted talk and this crazy what he was saying was
write an article called messi
it’s a dog
and the guy inside a wonderful
narrative says
you have to be very lucky
so that you like a sport so much and be
contemporary of its best time
live in barcelona
and that at the same time the camp nou that
three blocks away
on that subject I said you have to be suddenly
very lucky to see this so
special to be part of this
path
and that in passing the crazy people who created this
idea you are saying we want you
participate with us
and I went home I went head first I threw myself
to vacuum emptying in fact one
of the corporate values of the
company where I am at this moment that
it’s called rapid, we do not pretend to have it
all resolved before the that the
theme work if you pretend to have it
all solved before launching something and it’s
probably never throw it that’s
probably you’re always having
fear of the mistake you could have
committed in any of the estimates or
of the calculations that you made the subject is
throw yourself into the vacuum not everything has to be
calculated I’m learning on the road
as it grows and this is something that spider
angular values and culture the
of the company and it’s something that
he got in me quite importantly
because because I realized that additional
to many things that I am going to show you
these fools found the way to
give people time the subject
from the rookies it’s wonderful to get
relationship you save a fight but
let’s also look at all the mechanisms that
we have to save time and to
take advantage of that time of something that
really important to us
and that really important power
take advantage of the leisure moments that
we have to do what really
add value to our lives we have
a Latin American economy that every
they are growing more and we are going to lower
rhythm that other countries but we follow
growing and curious of
economic growth is that in the
as cities or people
they are poorer because they have the same
time or suddenly more time but that
they do not spend it in the same leisure time
has a person who has a little more
of income because they do not have
money to spend a lot of things
we do not have no we do not have money to
spend on many of the things in the
As we grow our revenue
we already have the possibility or the fan
it expands us to spend that money on
many other new ways of doing leisure
and when I have more money to spend
in things to do leisure as money
the time available to do the
things that really are important for
me then they are limited then every time
I can take advantage of to return
time to people he becomes something that
it becomes the cornerstone within each
one of the people
the most interesting thing that these crazy
they had found
how to break the barriers that made
e-commerce will not grow in our
countries and the barriers are basically
three the first barrier is that the
navigation platforms in
latin america and how good
Latin Americans were not platforms
own or were not adapted platforms
to what we or the needs of
our countries but they were
platforms brought from both are brought
of ebay of formats that we already knew
that we knew we had been successful
but which are formats where a purchase
of a very high-scoring item like
a television as a clock as a sofa
they become quite easy and lass
you know what you want to buy you go and what
purchases suddenly with a lower price
because you save the whole operation
behind retail
but when you want to make a purchase of
15 20 25 products a craving that you
actually reach 25 minutes
current technological processes do not
They were measuring up to the needs
reals of Latin Americans
the second point is how many of you
they had no honor to heaven at any time
an order on the internet and they told you what
delivery between 4 and 8 at night
the next day
stay waiting between 4 and 8 of the
night of the next day to be delivered
your television if you’re not, they leave you in
the door if they leave the door we’re going to
see if it’s still there when you get there
then really what we found
it is also that inventories are handled what
how quickly there are very high costs of
delivery
there is a low level infrastructure
Latin America and of course there is a
weak user experience and in the
third point is something quite important
and is that only with they realized that
61 percent of people do not
they are banked they do not even have
a credit card have no money
plastic then as long as you
keep maintaining the ecommerce to
people who only have plastic money
and you’re talking about a market size
of this size and not a size of
much wider market to a population
in realized he quickly understood this and
accepts payments with cash for
that they see a little the platform and the
who do not know her, I show you how
we bring you the market to the palm of your
hand simply throws the products to
your basket and enjoy traveling
our store orders from a chewing gum
until all your monthly market
check your basket
to tell that such goal one of
Our rapid shopkeepers will take you in
minutes
and if you need something else ask him what he
you fancy rap and shopkeeper always
will be at your order
we are radio and we run for you
[Music]
this and I’m running for you oh the
products we sell we find that
we started selling warehouse products
or supermarket products too
We had restaurants but we told each other
mind that if we really wanted to grow
we had to get out of those two
only and we had to start
offer much more services and for
offer much more services then the
rap and you can ask for money in
then you can ask rap and
storekeeper that takes 300 thousand pesos to his
house then imagine how many times
we need to have cash that
for not leaving because of danger by any
thing or at a party doing the cow
with friends we did not have money in
effective but fast and you hear us
that you do not have money for the cow
we have something called rap and craving and
quick then something that literally
you can ask whatever you want
and they have asked us for some things every time
colombia ask us to make colombia goal
that obviously will not happen
or you would even be missing more often
now we had the power that that
will happen but we have had cases where there
girls who are at your hairdresser have
a marriage at 8 o’clock at night are
5 o’clock in the afternoon for some reason
life a woman can not go with the same
accessory previous marriage or
all three previous marriages a
new marriage they have to buy
a new accessory these girls I call
he asked for a rap and told him go sara take the
photo of 56
5 or 6 necklaces that you see and I
I say which one I like and I bought it
bring and the cravings that have asked us to
I say imagine everything that you
they want to buy the craving that you
they want and they take them to the house if
it makes you a mariachis foundation
amp good any last one we
asked to do a little bit of an essay about
the tolerance of 1500 words
long ago what is it that the team that
we choose from there towards what is not
but we have to focus on
other things and we have something else that
call rap and favor rap and favor
you can rent a work of one
person for 7 thousand 500 pesos
imagine what you would do with a
work of a person for 7,500 pesos the
cases that we have seen is that the
walk the dog
make me the row of the concert
the boys in Barranquilla were
playing a play station tournament a
quadrangular were three friends and asked
rapid he was because he will play with them
from the homer
the guy came rap and shopkeeper came with
your beer with your ex beer pac
play with them and then all at once
friends and he kept playing there he got paid
the three hours that the guy
then imagine what you guys
can do also with this kind of
services now we do have this we can
become something that is pretty
important that is the store of everything and
to the extent that we become the
store everything because they have many more
options and you really need a place
where everything is and not several places
where you find each individual things
and this is complemented by a model of
collaborative economy where this is
wonderful because what we
we have a model like wear, you
you place the order here the order reads
vega and it reaches some people who
they call rap and shopkeepers who are in their
bike or are these people on their motorcycle
they receive the order the algorithm them
indicates where they have to buy that
order for it to be more efficient
they buy and they take it you pay
exactly the same as you would have paid
if you had gone to the retail with a cost
of the address that is worth 80 cents
dollar a little less right 70
cents then it’s pretty
interesting and these crazy how they win
they earn the tip and earn the cost of
fast address how you earn
sessions that we have with our
commercial allies
with this business idea we were not something
super special and it was that we participated in
cool combinator for those who do not know
cool they agreed is the accelerator of
largest states in the world has
come out well come and come out netflix from there
he left team the air from there they left
any amount of these big
companies and quickly and casually it
became the
the best Latin American startup
results in the history of silicon
valley in the history of white
combinator and obviously we have some
people behind who invested a
important money within rapid
big names of investment funds
that make fast today is already in
Colombia but also be in Mexico and
let’s have some expansion plans
quite interesting with a little less
15 months since we were founded
then this is really quite
interesting and a wedge and is that we do not
It must be scary to show the world that in
Latin America there is also talent and that
we should be afraid to show the
I can see cribs here too
technological entrepreneurship
important
now that we already want at a higher level
appropriate what is the location
The most important thing in the world is that we want
be on all cell phones in the home
main of each of the cell phones and
this becomes an ambition for
US
that’s where I say I went back to put the
tennis
I feel in the same emotion I had
when I was 11 years old I used to wear
shoes and I was going to put a basket right now
genuinely believing that we have the
opportunity to convert something very
special
that can change the history of
trade in our countries and that be
a Latin American company supported in
a pretty people scheme
special where bridges are generated
between societies through rap
and shopkeepers
and where we give people time
who can take advantage of what
it really is important to them
we still have a lot to build
to build what we say with a lot
humility
but we also know that the best is
ahead thank you very much
[Applause]
[Music]
[Music]
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