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Inside WM: Moving into the 21st Century, One Video at a Time – Ep. 17


hey mojo holics welcome to episode 17 of
inside watchmojo this week we are
flipping the script and by that i mean
we switch sides because i blended into
the background on the inside anyway
uh-huh welcome ash both of your sides
are excellent don’t you look fine I
probably look a bit bizarre or even more
bizarre than an accident anyway you were
away last week but we’ll get to that
later let’s first talk about the move to
HD because we’re in clear yes well I
mean we’ve always done these shows that
we shoot ourselves in HD but if you
consider our most of our top 10 lists
the number one critique and complaint
was why is it important yeah why is it
solid 480p but now you’ve noticed slowly
but surely we’ve gone to HD you will
still see the audacity clip because it’s
us flushing out videos that we had
produced before but look you guys
complained loud and long enough and
that’s good we like feedback so now we
basically entered the 21st century and
are pumping out more and more HD clips
you know what that’s really a hats off
to the team the it’s like changing jet
engines in mid-flight to be able to keep
pumping out as many great videos as
always and make the transition to HD was
very very impressive so good stuff yeah
I just got Apple TV and I watched one of
our newer clips on my big TV instead of
a computer or my phone and I was like
this is amazing anyway yeah I did that
with YouTube’s start Google’s chromecast
and it’s very cool all right um so last
week you were in New York is so you last
week was the up fronts and YouTube had
its brand cast and they invited us and
it’s funny because last year they you
know hauled out bethany mota and then
they had vice come out and talk so you
had like a personality and then the
media the brand company and this year
same thing they had a number of
personalities Tyler Oakley and a bunch
of other people and then BuzzFeed came
out and spoke and I was kind of sitting
there and just thinking you know where
we fit in obviously I think people watch
YouTube either they like the
personalities or they follow the brands
and you know it’s pretty clear what you
guys like and hold maybe hopefully next
year we’ll be on stage talking about
watchmojo of following in the footsteps
of devices and the bus speeds of the
world
although we are actually bigger than one
thing from the BuzzFeed yeah one thing
from the BuzzFeed presentation by Z
Frank is very insightful and
entertaining is they do about 750
million minutes of watch time each month
we do 1.2 billion so we are actually
bigger than them although you know teach
the Roman not to not exactly that is
nobody’s that we like stats yep did you
get a chance to see the trivia show no
your mom yes by Chris Mason yeah so we
so when we brought on Chris our idea was
that you know we’re just going to say
this a few years ago the whole let’s
play category took off that last year
was the unboxing so there’s gonna be
more and more of these game show trivia
things channels shows on YouTube and
because sorry because our programming
touches on trivia and you guys like
facts and whatnot we wanted to dip our
toe when we start to look at the
possibilities doing a whole game show
seemed like a lot of work and we didn’t
want it like the transition to HD to
slow us down so in order to kind of
gauge your interest we put out just a
basic trivia show to see the interest
and you know the reality is we like
Chris a lot chris is definitely a
character we could have launched the
neuer module trivia show with like
pewdiepie or jessica fan like some
existing star on youtube this honor fear
Jessica fan it’s not Jessica what is it
Michelle Michelle Phan I’m sorry I’m
like my bats my ignorance not very she’s
worth like 80 gazillion billion dollars
but yeah so we could have launched it
with an existing superstar and actually
think the reaction would have largely
been the same after the oh this is cool
you know collaboration I think after
that people have said okay give us our
top 10 list so what we’ve decided to do
is and we get that it goes back to that
whole brands vs. personality so because
you know you’re busy dance busy I’m busy
we wanted someone new to come and just
kind of like take this from concept to
reality but we shot a couple we got the
feedback i would say slight majority was
liking it a minority we’re disliking it
a few comments were like this is fine
this is good but a lot of you were like
okay you know this is a bit to left
field for us so what we’ve decided
to do is actually go ahead and take it
to the next level which is start
bringing on first watchmojo staffers so
you probably don’t know this you’re I’m
volunteering you you will be one of the
contestants on one of the shows I’m not
saying it and let’s say in the first
week you’ll take on Matt based on some
categories and a few things to pay
attention to then the following week
would be like dan vs Adrian or Jeremy or
myself and based on things that we are
into and interested in and things that
you guys are into will then kind of like
win prizes on behalf of the Mojo holic
so it’s kind of we’re going to take the
next level if you look far far I had
three years down the road will then be
doing that show live across campuses
where you know you guys come in the live
audience it’s kind of like a progression
evolution so that’s kind of the update
on that show that’s very cool um did you
have a message to like interested
candidates in terms of meters yes yes
yes so very quick we’ve grown from 89
people to 23 full timers and 100
part-timers and you know obviously we
thank you for making that possible and
we also speaking of being at YouTube
broadcast we obviously love YouTube I
mean this is to some extent the company
that YouTube built you know it is what
it is so the message is we’ve gotten a
lot of resumes and CVS over the past
year and we as much as we try to get
back to everyone and put everyone
through you know some kind of test to
see if there’s a fit or not sometimes
some CDs do slip through the cracks
don’t give up I’ve been rejected at
thousand times you know and that’s part
of life but if you really really like
watch Meldrum and you’re like oh my god
I could see myself working in one
capacity or another don’t give up i’m
not saying to spam us and start showing
up and stalking us at the office but you
could follow up if you sent in a resume
in a few weeks went by and you didn’t
get a response it’s fine to follow up I
would also make it as little as generic
as possible make it personalized in the
sense that if there is something that
you feel you could do better than anyone
else where you would be the Michael
Jordan or Wayne Gretzky of watchmojo
like if you have an idea for a show if
you have an idea for top ten lists if
you’re something whatever standout we do
you know dozens and dozens of TVs each
week so but but don’t give up hopefully
that’s where the cover letter comes in
for that so yeah the cover letter helps
for sure is there an update on subtitles
yes so next week someone else will be on
as we do we like to bring new faces but
in two weeks I will come and talk to you
guys about an initiative that we started
last year regarding subtitles as also it
ties into both English programming but
also translations to other languages if
you are interested a lot of you have
emailed us email me email us again watch
it watch Walter calm regarding adding
you know subtitles to the clips sound
bites and all that we will then kind of
go through the program specifically
what’s in it for you why we’re doing it
etc etc so it’s more of a setting the
stage for in two weeks we’ll talk about
that alrighty sooo before we get to the
rest of the show we’ll need your help on
some suggest pages so take a look at
these top 10 paparazzi video encounters
with celebs top 10 video games based on
board games and top 10 Batmobiles top 10
paparazzi video encounters with celebs
is gonna be interesting it’s gonna be a
very violent video between Alec Baldwin
and Kanye I was just watching another I
think stupid things or dumb things said
by celebrities and thats way interview
with Kanye is just put it on like it
makes me laugh every time Walt Disney if
you watch it anyway so I’m working on
you have to watch it top 10 TV
therapists or psychologists Tobias
Arrested Development maybe that’s not
the first one I think of I think it
Fraser all those fissures like a serious
full time that would be like an intro
scene where he gives us card out and you
see anal rapist he’s like yeah I’m an
analyst therapist I don’t think you
would actually make my day when I like
that make what do you were here so i’m
working on top 10 songs made famous by
commercials and again this is one of
those were obviously if you’re a fan of
the band or if you are like this huge
music aficionado it might not be true in
your case you know but like for example
moby a few years ago licensed his entire
album in too many commercials the first
1i I personally think up although again
this is probably not going to make
list 1983 picture it i’m living in
madrid i’m like five years old and I see
what are you laughing what’s funny
picture it’s just the way Sofia tell
stories oh but anyway the first time I
heard every breath you take by the
police it was in a sweat sad so to me
and that’s why it’s very subjective but
to me I would actually say that one it’s
like one of my first childhood memories
vividly but i don’t think i’ll make the
list cuz obviously those popular song
right yeah the only ones I can think of
the song is already popular like the the
mm’s end with the LMFAO song it yeah I
think this is a video where you’re gonna
see a lot of comments saying what are
you talking about that one wasn’t made
popular by commercial that’s gonna be
very subjective but it’s one of those
like nostalgic you know fun commercial
stuff always we’re gonna do it anyway so
you could blast us and we could feel
good about ourselves fun times so last
week for the contest we asked you guys
to make up your own fake holiday ala
star wars day may the fourth be with you
by the way so you guys did way better
than I expected because I was like this
one’s impossible we’re gonna get like
one entry and we got we got many entries
so I can’t go with the back to the
future ones because like you can’t just
enter with back to the future and expect
me to pick it because that’s just
cheating but October 21st 2015 is going
to be a party but so congratulations to
Lou German at Lou the German who gave us
fake holiday lost day which would be 48
April late so I can sub sepia and this
year it would be for 815 so I think the
numbers on lost were like 4 8 15 16 23
42 I made that up I have no idea uh so
see I even watch lost so I figured it
was the 29th of februari get it because
that date is lost but that’s easy
my brain works my brain works in devons
right so don’t forget to email us at
contest at watchmojo.com to claim your
prize and send us your shipping info now
this week in honor of Mother’s Day where
we are in fact which is this sunday so
don’t forget to buy a card we want you
to tweet us your favorite yo mama joke
oh that’s how’s it how’s that celebrate
Mother’s Day and minerals mothers I
don’t know I kind of ran out of ideas
what is that in honor of Eminem or
something like huh no not that kind of
yo mama joke uh do you have any new yo
mama jokes I take the fifth no this
isn’t gonna go anywhere oh yeah I only
think of will smith phone i think a yo
mama jokes for some reason so don’t
forget to hashtag WM question i can’t
wait to see this one so before we get to
the comment of the week we actually had
a comment which is kind of a question
whatever so typhlosion for president
asked on another top 10 awesome cover
songs what’s with all the extra
adjectives in the titles of your more
recent videos okay so like you have an
example well that one to another top 10
awesome cover songs okay I mean Austin’s
not the first one that comes to mind I
think sometimes what we’re doing is when
we start to research a list we’ll see
like okay this could be a funny angle a
serious angle a shocking angle so in
order not to have this weird experience
where you see like something tragic at
number 10 and then number 9 is funny the
number 8 is just like irreverent we
realize look this is another reason why
will never run out of ideas will realize
look we could just do a funny one a
serious 12 shocking one etc etc when it
comes to the awesome ones or those I
mean look it’s not that’s not click me
clickbait is like oh my god click on
this to be blown away you’ll never
believe what happened we will never do
that we hate clickbait we could generate
so many more views we don’t game youtube
like you know we don’t do all that
nonsense even though other people could
do it and it’s part of their business
plan to more power to them it’s really
just our way of making the video more
consistent 10 through one and you know
ensuring that we feature entries that we
otherwise would not because if we were
to just do like one
list on let’s say explosions it’s gonna
know chances are there’s gonna be a lot
of the usual suspect but if you were to
do like over-the-top explosions or
realistic explosions or you know those
where guys are running away from
explosion exactly yeah or like
explosions of the villain on a train
rolling backward all right in a westin
you get don’t give us ideas yeah so for
the final thing comment of the week now
i know i’m mispronouncing this guy’s
name because I’ve mispronounced it
before but I don’t actually know how to
say it Ren’s kurz Berggren on last
week’s inside watchmojo commented I
thought ash finally gained the ability
to grow hair but then I found out that
this is not a sh that’s true Ren’s
emailed us actually email they believe
Kenneth forwarded it to me regarding
adding subtitles and whatnot so that’s
all part of what we’re going to be
discussing in two weeks see we read your
emails and comments we really I mean I
really don’t have a life well we do haha
so in two weeks we’ll touch on what you
talked about brands if you don’t email
you privately in the meantime yes and I
will see you guys next week
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