if you need to reach out to complete
strangers to have them help you grow
your business I’m going to share with
you a quick story today about one recent
example that I went through and I think
you could model to help you build your
business hi I’m Evan Carmichael I
believe when entrepreneurs and I’ve
always been a huge Howard Schultz fan
he’s the guy behind starbucks i love
what he stands for i love his messaging
i love what he talks about an
entrepreneurship and dreaming big and
encouraging people to follow their
dreams and not listen to the naysayers
he’s got a lot of great videos when
features some on this channel and so
when he came up with this book I
discovered it not too long ago called
onward I had to read it and when I was
flipping through something interesting
came up on page four you don’t forget
through it very long where it says
there’s one word that comes to mind when
I think about our company and our people
that word is love now right away that
blew my mind because I’ve been an
advocate of finding one word that you
staying for that your business stands
for and and inject it right stand for
something with your company mine is
believed and I’ve been helping other
entrepreneurs do it I’m writing my own
book on this process and I thought
Howard Schultz you know one of these
guys that I really look up to Howard
Schultz he is all about one word as well
I have to find a way to get in touch now
usually when I want to reach out to
somebody my first step is to look at my
network does anybody know Howard Schultz
that I know and he co-wrote this with
Joanne Gordon and you know did does
anybody know Joanne’s anybody know this
heap I’ll need to reach out I got to get
in touch and nobody in my network knew
either Howard or Joanne so my first
option was out of luck the next thing I
always do is try to reach out on social
media my favorite two channels are
Twitter and YouTube and what I’ll often
do is find them on Twitter YouTube
follow them start to engage with their
stuff comment on it share it and my goal
is to get them to know me right to add
value to give them something in return
before I ever ask for anything and when
I do message them they know who I am
they recognize my face because I’ve been
tweeting and sharing all their stuff the
problem here gangoh was neither Howard
or Joanne were on twitter or youtube so
my
visual strategies of trying to use my
connections and trying to reach out on
social media they weren’t working for me
this time around and I really wanted to
connect and and it just i sat on it and
was sitting there in my inbox as a to-do
list for weeks and weeks and weeks and
like you know what one day it was an
evening like six o’clock at night I just
decided I’m going to write Joanne she
had a website you had a contact I’m just
gonna write to her and I’m gonna I’m
gonna pour my heart out I’m gonna I’m
gonna grit a authentic email asking what
I was asking and I was reluctant at the
start because I hate being the guy who
asked for stuff right I hate being the
guy who doesn’t provide any value and
it’s just right into somebody asking
them for something and so I wanted to
express that in an email and make her
realize that I’m a genuine guy I love to
help others anyway and so I’m going to
read you the email that I sent and it
might be able to use it as a template
for you guys for trying to reach out to
people who you need to reach out to hi
Joanne this might be one of the stranger
emails you receive today my name is Evan
Carmichael I have a popular website that
has over 20 million people visited and a
rapidly growing youtube channel with
over five million views i also have a
radio show that reaches almost 600
station across america and forbes naming
one of the top 40 social marketing
talents so my goal here at the start was
to lead with something curious
interesting this might be one of the
stranger emails that you receive today
to make her want to read more and then i
also included a little bit about me that
I’m not just some guy off the street
that I have some authority and and
hopefully I’m somebody worth listening
to continuing on I said I’m doing an
interview series and am writing the book
with a major publisher called one word
where I’m discussing finding one word
that you believe in to your core and
profiling famous entrepreneurs who build
businesses around their one word after
reading on word amazing amazing amazing
book did I say amazing I noticed these
lines there’s one word that comes to
mind when I think about our company and
our people that word is love i love
starbucks because everything we do is
steeped in humanity howard children’s
one of my favorite arch furnace of all
time because he has an important mission
and it really stands for something
powerful it’s inspiring and i wish every
entrepreneur knew about his stories they
could model him and learn from him so
here now trying to
show that I’ve read your book I really
value it I love it it has great content
I’m sending something really personal
something from the heart not just some
boilerplate you know template content
that I’m asking for something right I
really want to show that I really care
about what she’s created and a really
value her opinion then i wrote my
question for you is if there is any way
you’d be able to set up an introduction
to him to see if i could interview him
from my series on my book I know it’s a
huge ass especially coming for a
complete stranger and it’s totally
outside my usual style doing things but
I don’t have any other connections at
the moment I don’t know that I have much
to offer you in return apart from a
heartfelt thank you and lifelong
gratitude I’d be happy to help projects
that you’re working on to my audience I
don’t know if that’s important to you
and I really hate the idea of just
trading favors I guess the bottom line
is I would really appreciate
introduction and I would be in lifelong
debt to you happy to help whenever I
came whenever you need because you did
something lovely for a complete stranger
who is trying to do something important
powerful for the world I’m happy to
provide with more information on me the
series the book thank you so much for
consideration in your time I sincerely
appreciated cheers evan belief so I got
to my ask what I really wanted was a
potential introduction to Howard Schultz
obviously she knew him because she
co-wrote the book with him and I really
wanted her to feel like this is
something that was important to me you
know it’s something that I really valued
her help with it’s not just hey hooked
me up the Howard Schultz please and I
really wanted her to feel like if there
was anything I could do to help her just
let me know you know I didn’t want it to
feel like hey I’ll help you so you help
me I really wanted to help her if there
was any way I could do it and I would be
in lifelong gratitude to her and she’s
helping a complete stranger out and so I
felt like this is everything I got you
know this is this is me pouring it into
an email put in my heart out there and
hopefully I get a positive response now
she wrote back that same evening with
this message hi Evan thank you for such
a heartfelt and sincere email I’m
touched at the book resonated with you
the way it did I know you can never say
amazing enough to an author happy face
i’ve shared your email with the powers
that be at starbucks who handle requests
such as yours for Howard someone will
reach out to you and hopefully we’ll get
your meeting thanks
for emailing and congratulations on your
success best join now that email made my
night you know that came in just before
midnight I opened it up and I showed my
wife lacroix she saw the email she
responded she’s going to send it off the
Howard so amazing and and regardless of
if it happens or not regardless of if
the PR people reach out to me it hasn’t
happened yet but but even if it never
happens the fact that Joanne was willing
to do that speaks a lot to her character
in her heart and what a wonderful person
she is even though I’ve never met her
just had this brief email discussion
with her but for those of you who are
trying to reach out to somebody who you
feel like you really need to make this
connection to grow your business you
know you could start with your personal
connections you can start with the
social media and if it doesn’t work then
just be passionate that’s the difference
right be heartfelt be passionate do your
research let the person know that you
really value this time and you really
want to make that connection and if you
are putting your heart on your sleeve
like that you’re making it really really
really difficult for somebody to say no
to you and when you are genuine people
will want to work with you so that’s my
story hopefully that helped you and I’ll
share the contents of my email in the
description so you can have a template
if you want to kind of look at and model
and follow and that’s it for today thank
you guys so much for watching a special
thank you to Joanne for responding and
be such an amazing human being and for
those of you watching I’d love to know
who you’ve reached out to or how you’ve
reached out to complete stranger if you
have a fear of reaching out to complete
strangers leave a comment below I love
to see the discussion get going I’m
going to joining in that conversation as
well thank you everybody so much for
watching if you liked this video you
want to see more don’t forget to
subscribe to the newsletter into the
channel and what do you think about my
new artwork up on the wall believe
strangers to have them help you grow
your business I’m going to share with
you a quick story today about one recent
example that I went through and I think
you could model to help you build your
business hi I’m Evan Carmichael I
believe when entrepreneurs and I’ve
always been a huge Howard Schultz fan
he’s the guy behind starbucks i love
what he stands for i love his messaging
i love what he talks about an
entrepreneurship and dreaming big and
encouraging people to follow their
dreams and not listen to the naysayers
he’s got a lot of great videos when
features some on this channel and so
when he came up with this book I
discovered it not too long ago called
onward I had to read it and when I was
flipping through something interesting
came up on page four you don’t forget
through it very long where it says
there’s one word that comes to mind when
I think about our company and our people
that word is love now right away that
blew my mind because I’ve been an
advocate of finding one word that you
staying for that your business stands
for and and inject it right stand for
something with your company mine is
believed and I’ve been helping other
entrepreneurs do it I’m writing my own
book on this process and I thought
Howard Schultz you know one of these
guys that I really look up to Howard
Schultz he is all about one word as well
I have to find a way to get in touch now
usually when I want to reach out to
somebody my first step is to look at my
network does anybody know Howard Schultz
that I know and he co-wrote this with
Joanne Gordon and you know did does
anybody know Joanne’s anybody know this
heap I’ll need to reach out I got to get
in touch and nobody in my network knew
either Howard or Joanne so my first
option was out of luck the next thing I
always do is try to reach out on social
media my favorite two channels are
Twitter and YouTube and what I’ll often
do is find them on Twitter YouTube
follow them start to engage with their
stuff comment on it share it and my goal
is to get them to know me right to add
value to give them something in return
before I ever ask for anything and when
I do message them they know who I am
they recognize my face because I’ve been
tweeting and sharing all their stuff the
problem here gangoh was neither Howard
or Joanne were on twitter or youtube so
my
visual strategies of trying to use my
connections and trying to reach out on
social media they weren’t working for me
this time around and I really wanted to
connect and and it just i sat on it and
was sitting there in my inbox as a to-do
list for weeks and weeks and weeks and
like you know what one day it was an
evening like six o’clock at night I just
decided I’m going to write Joanne she
had a website you had a contact I’m just
gonna write to her and I’m gonna I’m
gonna pour my heart out I’m gonna I’m
gonna grit a authentic email asking what
I was asking and I was reluctant at the
start because I hate being the guy who
asked for stuff right I hate being the
guy who doesn’t provide any value and
it’s just right into somebody asking
them for something and so I wanted to
express that in an email and make her
realize that I’m a genuine guy I love to
help others anyway and so I’m going to
read you the email that I sent and it
might be able to use it as a template
for you guys for trying to reach out to
people who you need to reach out to hi
Joanne this might be one of the stranger
emails you receive today my name is Evan
Carmichael I have a popular website that
has over 20 million people visited and a
rapidly growing youtube channel with
over five million views i also have a
radio show that reaches almost 600
station across america and forbes naming
one of the top 40 social marketing
talents so my goal here at the start was
to lead with something curious
interesting this might be one of the
stranger emails that you receive today
to make her want to read more and then i
also included a little bit about me that
I’m not just some guy off the street
that I have some authority and and
hopefully I’m somebody worth listening
to continuing on I said I’m doing an
interview series and am writing the book
with a major publisher called one word
where I’m discussing finding one word
that you believe in to your core and
profiling famous entrepreneurs who build
businesses around their one word after
reading on word amazing amazing amazing
book did I say amazing I noticed these
lines there’s one word that comes to
mind when I think about our company and
our people that word is love i love
starbucks because everything we do is
steeped in humanity howard children’s
one of my favorite arch furnace of all
time because he has an important mission
and it really stands for something
powerful it’s inspiring and i wish every
entrepreneur knew about his stories they
could model him and learn from him so
here now trying to
show that I’ve read your book I really
value it I love it it has great content
I’m sending something really personal
something from the heart not just some
boilerplate you know template content
that I’m asking for something right I
really want to show that I really care
about what she’s created and a really
value her opinion then i wrote my
question for you is if there is any way
you’d be able to set up an introduction
to him to see if i could interview him
from my series on my book I know it’s a
huge ass especially coming for a
complete stranger and it’s totally
outside my usual style doing things but
I don’t have any other connections at
the moment I don’t know that I have much
to offer you in return apart from a
heartfelt thank you and lifelong
gratitude I’d be happy to help projects
that you’re working on to my audience I
don’t know if that’s important to you
and I really hate the idea of just
trading favors I guess the bottom line
is I would really appreciate
introduction and I would be in lifelong
debt to you happy to help whenever I
came whenever you need because you did
something lovely for a complete stranger
who is trying to do something important
powerful for the world I’m happy to
provide with more information on me the
series the book thank you so much for
consideration in your time I sincerely
appreciated cheers evan belief so I got
to my ask what I really wanted was a
potential introduction to Howard Schultz
obviously she knew him because she
co-wrote the book with him and I really
wanted her to feel like this is
something that was important to me you
know it’s something that I really valued
her help with it’s not just hey hooked
me up the Howard Schultz please and I
really wanted her to feel like if there
was anything I could do to help her just
let me know you know I didn’t want it to
feel like hey I’ll help you so you help
me I really wanted to help her if there
was any way I could do it and I would be
in lifelong gratitude to her and she’s
helping a complete stranger out and so I
felt like this is everything I got you
know this is this is me pouring it into
an email put in my heart out there and
hopefully I get a positive response now
she wrote back that same evening with
this message hi Evan thank you for such
a heartfelt and sincere email I’m
touched at the book resonated with you
the way it did I know you can never say
amazing enough to an author happy face
i’ve shared your email with the powers
that be at starbucks who handle requests
such as yours for Howard someone will
reach out to you and hopefully we’ll get
your meeting thanks
for emailing and congratulations on your
success best join now that email made my
night you know that came in just before
midnight I opened it up and I showed my
wife lacroix she saw the email she
responded she’s going to send it off the
Howard so amazing and and regardless of
if it happens or not regardless of if
the PR people reach out to me it hasn’t
happened yet but but even if it never
happens the fact that Joanne was willing
to do that speaks a lot to her character
in her heart and what a wonderful person
she is even though I’ve never met her
just had this brief email discussion
with her but for those of you who are
trying to reach out to somebody who you
feel like you really need to make this
connection to grow your business you
know you could start with your personal
connections you can start with the
social media and if it doesn’t work then
just be passionate that’s the difference
right be heartfelt be passionate do your
research let the person know that you
really value this time and you really
want to make that connection and if you
are putting your heart on your sleeve
like that you’re making it really really
really difficult for somebody to say no
to you and when you are genuine people
will want to work with you so that’s my
story hopefully that helped you and I’ll
share the contents of my email in the
description so you can have a template
if you want to kind of look at and model
and follow and that’s it for today thank
you guys so much for watching a special
thank you to Joanne for responding and
be such an amazing human being and for
those of you watching I’d love to know
who you’ve reached out to or how you’ve
reached out to complete stranger if you
have a fear of reaching out to complete
strangers leave a comment below I love
to see the discussion get going I’m
going to joining in that conversation as
well thank you everybody so much for
watching if you liked this video you
want to see more don’t forget to
subscribe to the newsletter into the
channel and what do you think about my
new artwork up on the wall believe
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