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Why social issues are good for business | Melissa-Anne Cunningham-Sereque | TEDxWoffordCollege


I know that a young age that life is too
short to be miserable the majority of
your waking hours at 17 years old the
day before I graduated high school I was
diagnosed with eczema disorder that
became so severe that at one point I was
actually told I had two years to live
obviously that diagnosed was reversed
I’ve had people question that it and a
forged headlong in the beginning my
college career two years later in my
summer job about six weeks into my
summer job while working at a Methodist
summer camp my ministry teammates and I
found ourselves hiding out in a cabin
for about three days until we could
report our abusive boss to the
authorities fast forward until I
finished undergrad got my first job
working as a program director with a
different denomination and I had a boss
also a minister who told me anecdotes
about the size of his penis on three
different occasions the final straw the
last straw was when I walked into a
dinner party and he greeted me by
yelling across the kitchen have your
tips gotten bigger good times good very
healing I’ll tell you that now these
were just a few of my experiences and
they weren’t even the worst ones but
this was also my introduction internet
almost decades-long introduction to what
I call bad bosses last year like many of
y’all I started hearing about movements
like me too and time’s up
there was this particular watershed
moment where I was husband’s right there
you can probably attest to this
he’s a very tolerant man I’m standing in
our living room watching the top news
story of the day about a bad boss
somebody like many of y’all I’ve never
heard the name before Harvey Weinstein
his story was the tsunami in a flood of
workplace sexual harassment
cases that took big names like Matt
Lauer and Bill Cosby as I stood watching
a news story after news story across a
variety of networks no to the
capitalistic business running
entrepreneur inside my head was becoming
infuriated and all the reporting no one
was actually complaining or commenting
on the work time wasted by the
perpetrator now don’t get me wrong I’m
in no way trying to minimize the
horrific impact on victims of sexual
harassment and assault today I actually
want to show you where sexual harassment
issues like sexual harassment and
workplace discrimination issues that are
typically packaged as social issues are
actually pro economic issues that
support capitalistic values hang with me
for a second in September 2006 Facebook
and opened up membership to everybody
not just college students launching one
of the biggest workplace distractions in
history now known as social media I know
Rob guilty with a jump forward 10 years
later and including smartphones in that
and last year 2017 the US Department of
Labor came out with a study and they
showed that some of you might have heard
this they showed that the average
full-time employee wastes eight hours a
week on their smartphone here’s the
thing in every other aspect we’re
tracking the data related to
perpetrators of workplace slacking so
why have we not been tracking the work
time wasted by perpetrators who instead
of doing their work for you know
harassing and assaulting their
co-workers and in addition to now doing
his work the victimized employee is much
less productive traumatized or like me
leave their job and their industry
I looked back that was a question I post
myself I looked back and the EEOC
actually read the statistics in the
numbers that they meskan average is
about one in four people are victims of
sexual harassment in the workplace so
what that’s telling us is perpetrators
are negatively influencing the
productivity of at least 25% of our
entire workforce on one hand people are
taking to the streets with enormous
passion about important social issues
myself included but we often fail to
convey the operational financial and
strategic details then actually bolster
the the details about those social
issues that actually influence our
business on the other hand earlier this
spring I was sitting in the South
Carolina forum for good material and
against for South Carolina and as I was
sitting there and I kept hearing
conservative candidates say the phrase
over and over you know we have to let
the free market work and encourage our
competitive businesses however when
pressed conservative candidates refused
to admit that there were even hiring
biases or workplace discrimination one
candidate who kept actually even
repeating I believe in hiring and
promoting based on talent here’s the
thing you can’t do that with biases
blocking your view of an amazing
potential employee and an employee can’t
be great with a boot on their neck you
know we have to stop assigning shame to
biases we all have them I am extremely
what we have to be ashamed of but we
have to be ashamed of is not in active
ways to adjust for them if you do not
attempt to remedy discriminatory
practices in your business you’re not
smart you’re a coward and probably a
less profitable hang with me I’m asking
everyone begging everyone to meet me in
a place where issues like sexual
harassment discrimination in the
workplace are actually are actually
business issues that can help companies
increase their cv boost profit margins
reduce major expenditures and even
infuse millions of dollars back into our
local state and national accomplishes
show you all that later
I’m trying to get everyone a place where
issues that are typically Democrat and
liberal leftist are and should be of
utmost importance to right-wing
pro-business Republicans and vice versa
I wanted you to get us to a place where
all people in all profits to me a place
where we’re not hurting all people in
all profits my business tends to I work
with clients on a career coach I work
with finds in the typical or the three
main issues that tend to come up are
sexual harassment hiring biases and
discrimination and then workplace or
managerial abuse even though my work
tends to be more qualitative than
quantitative all of my daily work it
correlates with basically everything we
see in the research there last year
Nilla fur merchant published an amazing
article in the November Harvard Business
Review about it’s called the insidious
economic impact of sexual harassment
well we found or what she stated was the
numbers show that eighty five percent of
women
report that they’ve been sexually
harassed at work area some scaled back
their ambitions but approximately 80% of
those women left their jobs within two
years after the whole kitchen yelling
incident I quit and went to grad school
and so fast or it may sound rare but
apparently it’s far from it I’m a
freaking statistic I will actually never
be able to put a price on what leaving
that job cost although I am still paying
for grad school and I won’t actually be
able to put price on what there’s
businesses or organizations lost that
was going to do great things there as a
matter of fact morale was so bad that
within nine months of me leaving the job
six other co-workers of mine followed
suit that was only seven pursue me that
was seven of the organization’s
professional and administrative staff
almost half of that professional
administrative staff left representing
there were three hundred thousand
dollars in annual asset value based on
pay alone think about that if your
warehouse cost $300,000 would you just
sit back and watch it burn many
companies are so much more afraid to buy
a predator than to actually work to keep
and retain good employees so what
happens when somebody leaves their job
cost companies tens of thousand dollars
earlier this spring before the given
tutorial thing earlier this spring I got
to testify for the South Carolina Senate
Judiciary Subcommittee Longworth and
about a bill that passed with bipartisan
support yay
called the pregnancy accommodations Act
this is blessed the pregnancy
combination that same amounts
literally dropped open and I really did
think that was just a just a euphemism
or something and I was like oh wow they
actually did drop open when I showed
them the numbers based on a study done
by sure and the Society for Human
Resource Management about the cost of
Turner so if they took 18 different data
points related to things like when a
person leaves that job how many days
that job stays open the cost of lost
productivity and the days to onboard a
new employee what they found they based
their study on the average an average
registered nurses salary and benefits of
$75,000 and what they found was the
total one-time cost of turn for that
position the position was 41 thousand
dollars yeah that was one in addition to
things like the pregnancy accommodation
act things like that that have been
active in other states were actually
finding have more positive economic
impact then previously expected so in
addition to saving our money on turnover
we’re actually companies aren’t actually
actually now finding comfort and
protections within the parameters that
are now well defined and are reducing it
not limit up eliminated completely
litigation costs that used to arrive
from people like getting fired because
they are still happen it’s also reducing
insurance costs because healthy
pregnancies it’s reducing taxpayer
expenditures because we no longer have
unemployment therefore it’s reducing
cost for public assistant that whatever
reason permit policies like this are of
little to no cost to the employer and
heaven forbid we protect the life and
health of the mother and child so I’ve
been mentioning this word discrimination
let’s define it in its legal terms those
designations underneath title seven of
the Civil Rights Act 1964 Civil Rights
Act and subsequent minutes things like
race religion and sex now
a lot of the studies that are most
popular about discrimination and
discriminatory hiring biases
probably heard of some of the more
famous ones are about names like ethnic
and interior identifying names on
resumes but as a violinist myself my
favorite study I am really a nerd okay
because a violin is my favorite day it’s
called I orchestrated no partiality the
impact of Blind Auditions on female
musicians so in national orchestras they
went in and they put up a screen okay
they put up a screen that we could steal
candidates or the musicians that went in
and and that would suit them from the
judges so what they found was when that
happened in the first round in the
preliminary round that actually advanced
women’s already increased the likelihood
of a female advancing to the second
round by 11 percentage points when they
used to screen for blind auditions for
the final round it increased the
likelihood of a female musician being
hired by 30% now my favorite thing about
this study is that when the researchers
were talking to the judges the judges
said Oh we’ll totally be able to tell if
it’s a male or female musician and I had
a really crude joke for that but they
again how are you by us it exists they
have always existed as humans they
always will exist here’s the thing
though the judges own worth and the data
shows that there was a gender bias that
would have prevented them from hiring
the best musicians and having the best
talent we have to start eliminating and
you know at least adjusting for those
things otherwise your businesses
competitor
the profitability will suffer case in
point
my sweet mother um a sweet mother
graduated in 1971 at three years old she
graduated in the 1971 with her
bachelor’s degree in mathematics she’s a
smart cookie from Virginia Tech as part
of the first class of graduates from
Virginia Tech to have females graduating
and other programs outside of home
economics like most of the she went out
and immediately started looking for a
job and she was told point blank by
shale oil in John Hancock
we don’t hire women those two companies
lost out on a brilliant computer
programmer he went on to write code that
helped make companies millions of
dollars if you really are a capitalist
if you really want to crush the
competition if you really want to be the
dominant producer of whatever product or
service you provide you have to have the
best talent period I hear a lot of times
and y’all may have heard this to play to
that perfect action laws and policies
born of the Civil Rights Act off of
unfair and unearned advantages to people
let me be very clear the Civil Rights
Act worked to remove barriers made from
biases and open up the market on
competition it was a law designed to
open up competitiveness regardless of
their sex religion or race jono in my
with my client who I have the most
conversations with or who brings me the
most worried or complained about
discrimination in the hiring process
here’s the thing thanks to the Civil
Rights Act they have the coverage and
protections provided for age
there’s a thing we have to start seeing
people as people and not expendable
commodities we’re already seeing that in
the opioid crisis one of the things
about that I love about Richard Branson
is you get the mr. entrepreneur
billionaire understands the value of
people to my favorite quotes one trade
people well enough that they can the
treat them well enough that they don’t
want you and my ultimate favorite if
anybody has ever worked at retail you’ll
love this yeah let’s wait Alex clients
do not come first
anybody that’s worked in the customer
facing field is that they can Testament
clients do not come first employees come
first if you take care of your employees
they can take care of your clients I’m
useful Richard Sir Richard Branson I so
wanna be friends with in one day okay so
we have to start people seeing people as
people not expendable commodities or
seeing this and the logo impresses all
written people that are opiate
addictions begin when people have no
other choice but to work injured work
sink or work exhausted just to make ends
meet there’s actually the Japanese
actually have a a word called for Roshi
which literally translated means
occupational or to our a conditional
sudden mortality or work death the major
cause of the Karoshi
are heart attack and stroke due to
stress and a starvation diet people are
literally working themselves to death
and it’s so common
they actually have a word for it after
almost a decade of working with job
seekers it amazes me how long people
will tell report conditions abusive
staff and bad bosses
I guess the devil you know especially
for my expands doesn’t see better than
the devil you don’t but trust me when I
tell you if you’re experiencing a bad
boss I know it feels like you may be
trapped in a bubble but I promise you
don’t listen to the turn off your TVs
there are there you have so many more
options and so much more power then
you’ve been people have in years brings
me in 2008 we had this thing called the
economic crash right it let people
traumatized in ways that I still see 10
years later in my business everyday with
my clients but for some reason we kind
of ignored that or it’s not acknowledged
among the masses and that was 2008 but
here’s the thing in two or three years
later February 2011 was the first year
since the economic crash where more
people 2 million more people actually
left their jobs voluntarily over the
people that had been laid off you know
it’s due to Hall being the recession so
the first month that the pendulum was
swinging back the other way
jobs gross and that was that were seven
years ago he does last year last year
the South Carolina women’s rights
empowerment Network commissioned to
study from the USC Dartmoor school the
business goes house and called solving
South Carolina’s labor shortage now we
have a labor shortage increasing
courtesy the economic impact
increasing women’s participation in the
workforce what they found is in the next
decade South Carolina will need as many
as twenty six thousand 140 additional
employees
no that is 5.2 yeah that’s five point
two billion dollars in new economic
activity every year and that’s just for
one state imagine what that can do on a
national or global scale you know we
have to start eradicating biases and
discriminatory practices in our
businesses they’re preventing barriers
to entry or we’re gonna be in big
trouble
truth is we’re all scared it’s been a
doozy of a couple years you month okay
it’s a doozy kind of a couple of months
we’re all trying to find comfort in a
theory I understand that we’re trying to
find comfort in a theory capitalist or
socialist or a political party democrat
or republican or even a team color red
or blue in the vain hope that we could
possibly make sense of mother’s house
and control it but under the fear under
all the vitriol under all the
philosophies rhetoric and loyalties we
have to see the middle ground and you
know there is a middle ground
so I’m asking people bagging people to
meet me in a place where our social
issues are our business issues where
heaven forbid we want our businesses and
the people within them to thrive a place
where legislative policies and corporate
practices provide equity then foster
healthy well educated and productive
people’s citizens and economic
contributors yeah in order for economic
prosperity and humanity to actually work
they have to coexist we have to move
past party labels
step out from behind economic theories
that only exist in a vacuum and silence
the frightened voice in our head that is
threatened by anyone different than us
we have to begin to see people as fully
human
with all the enormous potential therein
it is the only way we will find true
prosperity in every single sense of the word
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