[Music]
data scientists information architect
hacker group dp administrator
bullying manager community manager
influencer social media content manager
creator youtuber I will stop here otherwise
you take me for a madman these are just
some of the jobs that have been born thanks
the web
how many of these ten eleven works you
know how few at most 12
who knows what really make a tp
a hacker group administrator
really I know what to do
Work one youtuber or an influencer I
I am here today to propose an equation
like when we were in high school it is
equation must therefore be refuted or
I want the equation to be verified
web offer is equal failure is
true or false
then since there is web since
There is no internet we studied
we actually exist outside
web for internet and daisy are in
Internet
but we believe that the internet can
be work may be the work of the
future or today we are anchored
the idea that there may not be the
personal fulfillment of the work of
Internet unfortunately I think we are
the second idea I
seven years ago I started to upload
youtube video
I did so fully
Spontaneous for nothing weighted and then
this is the first value to be put
in our web equation is
spontaneity and spontaneity
opportunities the opportunity work
When it comes to web and video
Italy there is always a big problem
there is a lot of confusion because
because for the structured schedule
do not you think the web is thought to
television
there is no television for the things
ordered made for good though not
considers something really important
the market and the now of entertainment
platforms such as youtube
They have a very close relationship
millions of people every day only
Italy with all ages can
spectators are conceivable youtube
and the internet in general not understanding
minimally minimally the medium that
They have in hand
so the question is the web is
bankruptcy or work
remember that our equations
having from having to verify or refute
I mean I have just started seven
years ago on youtube putting wigs
I actually started doing the
really lightweight video lightweight
I just wanted to entertain
audience and amuse and this is then
Another important value for our
equation that is lightweight Web
leads to a wide audience
But not enough for me I figured since
suffered along with other people
potentially on the web could be done
anything more you could change
something and you could make a mark
I am talking about 2011 and we me and
other people
we created freaks freaks is a web
series that talks about superheroes in rome
totally free and totally
available on youtube
This project is the success of this
project has brought us so many
enrolled so many young people
recognized in the message of the series
who esteemed us that would allow us
really change things
we could enlarge the audience
we could create a real
poster freaks because it was a
sort of reference point for those
youth that despite the ugliness of
own generation precisely they wanted
feel superheroes and it was nice and
This was nice for us and for the
People said they saw freaks
we could enlarge the audience
we could create a real
generational manifesto that does not exist
for my generation for
younger generation and we will have
thus able to consolidate the universe
which
escape to our audience there must
look in the street this because
indeed every generation has had
and it will always have a safe place to
shelter
think for example to radio
Independent of the 70 there’s a movie
however, I recommend that you call
i love rock radio that tells
I think that wonderfully
period and this is the concept
But that happens we created freaks
freaks went well the first season
It has 8 million views on youtube and
I have not had any production
sponsorship
apart from our channels and our
word of mouth, however, were excited
we were unaware of unconscious
what was happening and
especially given the very important
system around us around and freaks
The internet system did not understand
the least the potential and
firepower of freaks and hence the
movement freaks freaks the manifest does not
It is then exploded for the moment
the failure equation web works
But going forward I want something
I have gained monetarily from
freaks
I continued through the idea of
success that had been passed to me and
my colleagues and the public to freaks
I have experienced without a test
structure without an order
continues to pull out format
I kept saying things without having a
precise thinking about what they themselves
He is doing this and what brought us to
first real failure and that the second
season freaks and what is
success
we have invested there was the
production that has invested together with
us in the second season of this web
series he had done in his small
the history of the web in Italy now 67
years ago we enjoyed it
lot and it was a
incredible experience that we
very much left as director and
as a writer but also as a boy of 23
years who found himself in a situation
much bigger and beautiful than him though
did not work did not work as
the former as the first season but
this case means means that no
you can and you could not
second time to work on what web
we were wrong that what you do not
It worked and above all the question
I want to ask you and me exists in
this chaos that I am presenting on
web
an element that can refute hundred
percent the same web equation
failure so there is the identity that
what I mean
The Wild West is a web even more of
real world
you have to be very good and this is
important to introduce the first few seconds
They are essential on the web you have to understand
now what you’re getting
you have to understand this to be able to
be what you want to have a
long-range goal is
important you need to know your
next step but you have to have the vision
vision as they say in the next
ten steps you will do
here is this is how the first way to
fight the bankruptcy on the web and
obviously this, however, leads to a
very very important thought
freaks freaks why then does not
It worked in the second season
because there are not five seasons
freaks produced and available on the web or
on TV is just the problem
I said before do not you think the web as
ordered schedule you think only TV
then the error that we made it
It was to not broadcast
completely the second season of
freaks on youtube where actually
public had learned to know to
appreciate from marra but was
televised on television
what does this means that the
project has no clear identity
the public is divided disperses does not know
where to take the bet
see where to take
content that was he was looking for
we had a very important message and
namely that with a generation of
ugliness could feel a generation
superhero and did not realize where and
how to communicate there is no wind
favorable for the sailor who does not know
which port is joining these Seneca
a philosopher political author
ancient antiquity of the first century
so some years ago and perhaps reading
we would have a better Seneca
But the solution in hand we are here today
really talk about this trailer
isernino experience and therefore the
failure than there was say thanks
thank freaks taught me
personally rilanciarmi Web
then I started to think about me
himself to think about my identity
and I knew exactly what I wanted
be what I wanted to do so I gave
a turning slowly to my channel I
not begun to produce more videos
lightweight parodies and video with which
the first people who had known
and substituted or floor plan with the
most intense video more reflective about
cinema because because I want to make
director is a director and directed the thing
the most beautiful that ever happened to me before
Eye on hand in the brain
I was born and this is something
I wanted to communicate to one hundred percent
the people who followed me so
I needed to talk me on my
channel what happened
I have completely nullified videos
funny indeed almost completely and I
began to point to talk about movies
the public
suddenly it dropped by half
so I removed half the audience
from my channel
This is an absolutely no failure
why because the audience I
identified with the new video was a
audience that was interested in my
communication
what the secret is the secret is
create a target build audience
who speaks your own language
Take anything you like take
something that will please your
public and seeks to create a language
a new experimental language a
personalized language that is
it takes
Web finding their identity and
so I was getting my
identity I found my identity as
director and communicator of images and
very important that I will do a
example that you understand the
web communication and makes you understand
actually it can work or
no
the equation is we are disproving
slowly many of you
raise your hand how many
are the gamer knows what a gamer
youtube raise your hands
Perfect then the gamer
let’s pretend that I look more natural
But nothing is the perfect gamer
youtuber playing video games
ok because gamers are running and
They work a lot because you have
saw a video of a gamer or your
son, your nephew your kitchen
Your brother sister saw a
Video of a gamer because they can
to have a precise identity and
specific Web
basically if you know who you are
Web is beautiful and very nice and is
helpful but if you talk to someone you
It follows that supports you is this person
immediately able to guess who
and guess you’re just manages to
do it
you won you hit the specially
Web because why the web is the place
where we every day and this
we shrug everyone faces
Information worlds music video
through social networks we put
there absentmindedly to get us through
before the eyes all these stimuli
therefore if you can catch
an audience with your identity and if
therefore unable to communicate immediately
what you are building a
personal language actually have
won here tell you the gamer will explain
because gamers are turning to a
very young audience
most gamers are very
young and this is already an element that
indeed it makes us understand a lot of
Things gamer speak the language of
empathizes with teenagers
teenagers
Here people who are not teenagers
I am even more teenager does not
Go Crazy with their teenage yes
because they speak a language without
Brakes screamed a language they do not have to
adapt to the limitations to be
appreciated by their audience they must
Simply inform them play the
Their public trust them lido
the adrano because the lido roma because
they finish the games because
They smile because they get frustrated because
sometimes they say bad words and they do
they do it
and this is also an element of
total empathy with their audience
they are the more practical example and
Direct and Pure successful communication
Web by making an instant point
so we figured that we take
equation equation was what web
failure then you can refute
These second month this equation with
a leadership and spontaneity mix
especially identity
of course, to find their own
identity and to locate your
direction must experience must
you have to try to fail
of course you have to fail and then you
share this is a virtuous cycle
involving all areas but on
web finds its ultimate expression
because the web is exaggerated is a repeat
Wild West is a Wild West
even more real-world problem
It is that we can talk about a thousand
I work as I have presented to you at the beginning
the web
are words that you can count
zero and actually say nothing
But these works live constantly
the people who work in this area
constantly living with a large
fear of failure and that’s something
very wrong because in reality
counter this fear of failure
and especially to counter a world
that still does not in the least understood the
power of the internet and did not understand
the least that the Internet is working
They earn money with real money
where you buy things precisely the
hope is to counteract this
ignorance this block with the
awareness of their work
the identity and especially with the
content so we must be good at
introduce ourselves we need to be good at
find a common language and
Our experimental and customized it
Also derivative with our audience
we need to be remembered for what
We communicate and especially as
we communicate this and the internet is a
place really in two seconds
someone and then forget about you
you always have to find ways to stay
on the wave crest
go to trending topics on a social
In short you have to be always there as you
It does so by creating a fanbase that even among
ten years will probably talk
the same language as your
language and the language that they speak and
they like I said you have to
communicate what you need to know
He is communicating and you have to convince
People with their own communication
because the truth and I think this
It is the crux of the matter
we will always need to tell
something
I think this to be deeper wanting
a director will have even more
always need to tell the
stories we will always have this need
The thing we have to do now is king
learn to do it right
thank you
[Applause]
data scientists information architect
hacker group dp administrator
bullying manager community manager
influencer social media content manager
creator youtuber I will stop here otherwise
you take me for a madman these are just
some of the jobs that have been born thanks
the web
how many of these ten eleven works you
know how few at most 12
who knows what really make a tp
a hacker group administrator
really I know what to do
Work one youtuber or an influencer I
I am here today to propose an equation
like when we were in high school it is
equation must therefore be refuted or
I want the equation to be verified
web offer is equal failure is
true or false
then since there is web since
There is no internet we studied
we actually exist outside
web for internet and daisy are in
Internet
but we believe that the internet can
be work may be the work of the
future or today we are anchored
the idea that there may not be the
personal fulfillment of the work of
Internet unfortunately I think we are
the second idea I
seven years ago I started to upload
youtube video
I did so fully
Spontaneous for nothing weighted and then
this is the first value to be put
in our web equation is
spontaneity and spontaneity
opportunities the opportunity work
When it comes to web and video
Italy there is always a big problem
there is a lot of confusion because
because for the structured schedule
do not you think the web is thought to
television
there is no television for the things
ordered made for good though not
considers something really important
the market and the now of entertainment
platforms such as youtube
They have a very close relationship
millions of people every day only
Italy with all ages can
spectators are conceivable youtube
and the internet in general not understanding
minimally minimally the medium that
They have in hand
so the question is the web is
bankruptcy or work
remember that our equations
having from having to verify or refute
I mean I have just started seven
years ago on youtube putting wigs
I actually started doing the
really lightweight video lightweight
I just wanted to entertain
audience and amuse and this is then
Another important value for our
equation that is lightweight Web
leads to a wide audience
But not enough for me I figured since
suffered along with other people
potentially on the web could be done
anything more you could change
something and you could make a mark
I am talking about 2011 and we me and
other people
we created freaks freaks is a web
series that talks about superheroes in rome
totally free and totally
available on youtube
This project is the success of this
project has brought us so many
enrolled so many young people
recognized in the message of the series
who esteemed us that would allow us
really change things
we could enlarge the audience
we could create a real
poster freaks because it was a
sort of reference point for those
youth that despite the ugliness of
own generation precisely they wanted
feel superheroes and it was nice and
This was nice for us and for the
People said they saw freaks
we could enlarge the audience
we could create a real
generational manifesto that does not exist
for my generation for
younger generation and we will have
thus able to consolidate the universe
which
escape to our audience there must
look in the street this because
indeed every generation has had
and it will always have a safe place to
shelter
think for example to radio
Independent of the 70 there’s a movie
however, I recommend that you call
i love rock radio that tells
I think that wonderfully
period and this is the concept
But that happens we created freaks
freaks went well the first season
It has 8 million views on youtube and
I have not had any production
sponsorship
apart from our channels and our
word of mouth, however, were excited
we were unaware of unconscious
what was happening and
especially given the very important
system around us around and freaks
The internet system did not understand
the least the potential and
firepower of freaks and hence the
movement freaks freaks the manifest does not
It is then exploded for the moment
the failure equation web works
But going forward I want something
I have gained monetarily from
freaks
I continued through the idea of
success that had been passed to me and
my colleagues and the public to freaks
I have experienced without a test
structure without an order
continues to pull out format
I kept saying things without having a
precise thinking about what they themselves
He is doing this and what brought us to
first real failure and that the second
season freaks and what is
success
we have invested there was the
production that has invested together with
us in the second season of this web
series he had done in his small
the history of the web in Italy now 67
years ago we enjoyed it
lot and it was a
incredible experience that we
very much left as director and
as a writer but also as a boy of 23
years who found himself in a situation
much bigger and beautiful than him though
did not work did not work as
the former as the first season but
this case means means that no
you can and you could not
second time to work on what web
we were wrong that what you do not
It worked and above all the question
I want to ask you and me exists in
this chaos that I am presenting on
web
an element that can refute hundred
percent the same web equation
failure so there is the identity that
what I mean
The Wild West is a web even more of
real world
you have to be very good and this is
important to introduce the first few seconds
They are essential on the web you have to understand
now what you’re getting
you have to understand this to be able to
be what you want to have a
long-range goal is
important you need to know your
next step but you have to have the vision
vision as they say in the next
ten steps you will do
here is this is how the first way to
fight the bankruptcy on the web and
obviously this, however, leads to a
very very important thought
freaks freaks why then does not
It worked in the second season
because there are not five seasons
freaks produced and available on the web or
on TV is just the problem
I said before do not you think the web as
ordered schedule you think only TV
then the error that we made it
It was to not broadcast
completely the second season of
freaks on youtube where actually
public had learned to know to
appreciate from marra but was
televised on television
what does this means that the
project has no clear identity
the public is divided disperses does not know
where to take the bet
see where to take
content that was he was looking for
we had a very important message and
namely that with a generation of
ugliness could feel a generation
superhero and did not realize where and
how to communicate there is no wind
favorable for the sailor who does not know
which port is joining these Seneca
a philosopher political author
ancient antiquity of the first century
so some years ago and perhaps reading
we would have a better Seneca
But the solution in hand we are here today
really talk about this trailer
isernino experience and therefore the
failure than there was say thanks
thank freaks taught me
personally rilanciarmi Web
then I started to think about me
himself to think about my identity
and I knew exactly what I wanted
be what I wanted to do so I gave
a turning slowly to my channel I
not begun to produce more videos
lightweight parodies and video with which
the first people who had known
and substituted or floor plan with the
most intense video more reflective about
cinema because because I want to make
director is a director and directed the thing
the most beautiful that ever happened to me before
Eye on hand in the brain
I was born and this is something
I wanted to communicate to one hundred percent
the people who followed me so
I needed to talk me on my
channel what happened
I have completely nullified videos
funny indeed almost completely and I
began to point to talk about movies
the public
suddenly it dropped by half
so I removed half the audience
from my channel
This is an absolutely no failure
why because the audience I
identified with the new video was a
audience that was interested in my
communication
what the secret is the secret is
create a target build audience
who speaks your own language
Take anything you like take
something that will please your
public and seeks to create a language
a new experimental language a
personalized language that is
it takes
Web finding their identity and
so I was getting my
identity I found my identity as
director and communicator of images and
very important that I will do a
example that you understand the
web communication and makes you understand
actually it can work or
no
the equation is we are disproving
slowly many of you
raise your hand how many
are the gamer knows what a gamer
youtube raise your hands
Perfect then the gamer
let’s pretend that I look more natural
But nothing is the perfect gamer
youtuber playing video games
ok because gamers are running and
They work a lot because you have
saw a video of a gamer or your
son, your nephew your kitchen
Your brother sister saw a
Video of a gamer because they can
to have a precise identity and
specific Web
basically if you know who you are
Web is beautiful and very nice and is
helpful but if you talk to someone you
It follows that supports you is this person
immediately able to guess who
and guess you’re just manages to
do it
you won you hit the specially
Web because why the web is the place
where we every day and this
we shrug everyone faces
Information worlds music video
through social networks we put
there absentmindedly to get us through
before the eyes all these stimuli
therefore if you can catch
an audience with your identity and if
therefore unable to communicate immediately
what you are building a
personal language actually have
won here tell you the gamer will explain
because gamers are turning to a
very young audience
most gamers are very
young and this is already an element that
indeed it makes us understand a lot of
Things gamer speak the language of
empathizes with teenagers
teenagers
Here people who are not teenagers
I am even more teenager does not
Go Crazy with their teenage yes
because they speak a language without
Brakes screamed a language they do not have to
adapt to the limitations to be
appreciated by their audience they must
Simply inform them play the
Their public trust them lido
the adrano because the lido roma because
they finish the games because
They smile because they get frustrated because
sometimes they say bad words and they do
they do it
and this is also an element of
total empathy with their audience
they are the more practical example and
Direct and Pure successful communication
Web by making an instant point
so we figured that we take
equation equation was what web
failure then you can refute
These second month this equation with
a leadership and spontaneity mix
especially identity
of course, to find their own
identity and to locate your
direction must experience must
you have to try to fail
of course you have to fail and then you
share this is a virtuous cycle
involving all areas but on
web finds its ultimate expression
because the web is exaggerated is a repeat
Wild West is a Wild West
even more real-world problem
It is that we can talk about a thousand
I work as I have presented to you at the beginning
the web
are words that you can count
zero and actually say nothing
But these works live constantly
the people who work in this area
constantly living with a large
fear of failure and that’s something
very wrong because in reality
counter this fear of failure
and especially to counter a world
that still does not in the least understood the
power of the internet and did not understand
the least that the Internet is working
They earn money with real money
where you buy things precisely the
hope is to counteract this
ignorance this block with the
awareness of their work
the identity and especially with the
content so we must be good at
introduce ourselves we need to be good at
find a common language and
Our experimental and customized it
Also derivative with our audience
we need to be remembered for what
We communicate and especially as
we communicate this and the internet is a
place really in two seconds
someone and then forget about you
you always have to find ways to stay
on the wave crest
go to trending topics on a social
In short you have to be always there as you
It does so by creating a fanbase that even among
ten years will probably talk
the same language as your
language and the language that they speak and
they like I said you have to
communicate what you need to know
He is communicating and you have to convince
People with their own communication
because the truth and I think this
It is the crux of the matter
we will always need to tell
something
I think this to be deeper wanting
a director will have even more
always need to tell the
stories we will always have this need
The thing we have to do now is king
learn to do it right
thank you
[Applause]
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