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The Art of Affirmation | Gail DePriest | TEDxGreenvilleWomen


I’m very happy to be here with you

tonight it’s nice to see some familiar

faces around the room I’m very pleased

to share with you that several years ago

I heard that the Dalai Lama had said

western women will save the world people

in the room who know me know that just

got me really excited and I just

wondered you know what what his thoughts

were apparently he went on to say that

women in the Western world absolutely

have the freedom to move around to talk

about the excuse me have the freedom to

speak about injustice and of course

women have an ability an innate ability

to understand the suffering and the pain

of others he went on to say in this time

in the world

we need more compassion and we need more

focus on human values so as I thought

about his statement and that’s been

several years ago but I’ve continued to

look at women differently I’ve continued

to think about the gifts that women have

and how they could contribute maybe

differently at this particular time one

of the things I want to share with you

is first of all from a brain science

standpoint the Dalai Lama was exactly

right the herman brain dominance which

is part of Hermann international company

started by Ned Hermann a GE physicist

when we look at brain dominance

information we find consistently that

women weigh in on the red quadrant as

their dominant cognitive preference

doesn’t mean everybody is whole brained

but consistently with over a million

people in the data bank that’s where the

women tend to weigh in so they have

gifts in that kind of area of looking

through a lens of interpersonal more

relational more and when it says

emotional it means the ability to read

motion to read and to see pain and

suffering when we look at the where men

tend to weigh in we see that men sorry

we see that men tend to weigh in on the

blue area the upper left brain quadrant

and they tend to have more of the

factual not so interpersonal space that

they’re coming into and so that tends to

be their their perspective and their

lens through which they’re typically

looking and I want to say it’s important

that we have both very important and

what doesn’t work well is when we get

tilted too much on either spectrum and

having said that I want to say that my

talk is not a woman talk but it’s more a

human talk I think that in many ways we

need to think about more of the ways

that we can create balance and

organization both are needed those are

very much needed today so just a little

bit of a disclaimer there but what we’re

seeing in the corporate world right now

is a lot of I’m going to back for just a

minute we’re seeing right now in the

corporate world a lot of desire to

change culture which i think is very

positive

I recently work with the West Coast

company and they wanted to talk about

the fact that they had struggled to

bring women in they were a tech company

they were in crisis mode and they said

it’s been difficult for us to recruit

women too and women don’t tend to stay

when they come here even on our

Executive Board a woman may come she may

not stay they knew that 75% of their

consumers were women so it was

problematic that they didn’t have strong

representation in house and they were

not able to design for women and think

about what kind of products and women

would need and so we worked with them on

how do they better onboard women how did

they better make when

feel comfortable in their organization

they started creating some new policies

to say at least two women on an

Executive Board because what they heard

is a woman might make an idea no one

really went with it a couple weeks later

a man might make a suggestion and

there’d be eight men in the room who

would resonate with that so again women

were not feeling good about staying but

they were working diligently to kind of

address what was going on in their

organization the other changes that

we’re seeing that are really very

drastic in corporations is one of them

is ge ge has now dropped their

performance evaluation in terms of the

numerical performance evaluation and

they’ve also dropped the the scale the

the bell curve so what we’re beginning

to understand is putting people on a

bell curve is really somewhat de

motivating and maybe even dehumanizing

it’s a little bit like lining up your

children and putting numbers on them

nobody wants that and so the new

information out of the neural Leadership

Institute is really telling us people do

not feel safe and they actually feel

threatened when that happens so ge is

using a lot more of one-on-one coaching

and coaching tends to build up regular

quarterly meetings to talk about the

goals and objectives and to keep very

much of a growth mindset very much a

focus on growth with individuals and so

that this is being done now for long

enough that we’re starting to actually

see some of the results and I just saw

something yesterday that no numbers has

meant better performance because the

conversations every month we all want to

be seen and heard and we don’t want to

receive something at the end of the year

which is a rear-view kind of kind of

information we need more regular

conversations so that’s what GE is doing

a lot of corporations are doing

something similar on a coca-cola

doing the same kind of thing and they’re

really looking at that at the

neurosciences they start to change their

cultures most recently the Center for

corporate leadership and Sarika center

for creative leadership produced a study

with over 30 corporations and what they

said in their study is that companies

are looking to change four things they

want to grow cultures of inspire and

influence they want to go cultures of

less command-and-control cultures of

more one-on-one coaching

and coaches coaches and cultures where

people are talking about emotional

physical and spiritual well-being most

recently at BMW at their headquarters in

new jersey was with them and what they

were doing is very much having a focus

on some meditation people were doing

wearables that measured how much they

sleep at night and they were really

challenging leaders to think about a

more holistic way of working with their

employees so this is I think encouraging

in in the world of work the study out of

the Center for corporate learning our

corporate leadership on beg your pardon

actually the one other thing they did

say too is that most organizations now

feel like they’re in a bit of a Fuuka

environment company of you have heard

that term VUCA it’s actually a military

term and it means volatile uncertain

chaotic atmosphere because things are

changing so quickly and so how people

learn is changing how people you know

you can’t just do a class for everybody

because people have to learn different

things so there’s more vertical learning

but it’s a totally different environment

and the main thing is to make people

feel safe and in that in that vein when

we think about creating safe

environments where there’s more trust

and people feel more free to speak out

the the model that they’re using

out of the neuro Leadership Institute is

called the scarf model and the scarf

model is very much based on what we see

in the brain the very primal brain of

humans the human brain still thinks in

terms of maximizing reward and

minimizing threat and so depending on

their culture you win you can have

people feeling threatened on a regular

basis that what might be going on or you

can have people very much in a toward

state status just means we all want our

personal interpersonal status we want to

know that we’re as good as other people

from a certainty standpoint we want to

know that we what’s expected of us what

what are the expectations for us in our

role and what’s expected of us in a

meeting we don’t want to be embarrassed

autonomy means when we get some work to

do we’d really like to be able to do it

in our way and the way that we learn and

the way that we think and the way that

we put things together the relatedness

is all about really the new social

cognitive brain science tells us we all

are about being in teams and tribes when

we come together and ideas are shared

there’s kind of an alchemy that happens

that we haven’t always realized in the

past and that’s even true for those of

us who like to step away and have some

downtime and some quiet time we still

like to feel that we’re part of

something and not an outcast and then

the fairness what we’ve learned in the

brain about fairness is if I see that

you are being treated unfairly or you

are being treated unfairly at work it

makes me feel unfairly treated as well

it we have mirror neurons so we feel the

pain of others so it’s definitely not

something we we want to see we’re

starting to use some of this science

also in the classroom I just asked one

of the graduating MBA students in the

entrepreneurial program and he told me

that he came in the door with a lot of

fear he had his idea and he didn’t

really want anybody to see it

want to share it he was kind of waiting

you know just didn’t want anybody to

take it away from him but he said the

more that everyone came together and

started connecting on a more human level

we you know asked questions about where

you’re from and your birth order and

things that you know what have you ever

come in your past and what’s your most

proud moment as people started sharing

these really human things and started

connecting with each other and then did

some one-on-one coaching with each other

about ideas he said there was a moment

when the trust kicked in and people

started to feel a trust so they started

to share their ideas and when they

started to share their ideas he said

they got better and better and better

and he said that’s the reason this

cohort will continue to work together

even after graduation because we have

that sense of trust that I think is so

important to to create in organizations

so I want to talk a little bit about

cultures of fear and and they do you

know we’re seeing these great things at

a corporate level but we still have

pockets of fear in organizations that

just are really more in that old

paradigm and and kind of what that looks

like I’ll give you an example and then

I’ll give you some of the the items that

are usually present but for me I worked

in the pharmaceutical industry and I had

a you know the job my job was to create

relationships with physicians and you

know to go to the different offices

calling on physicians and about once a

month is anybody in here pharmaceutical

rep okay about once a month my manager

my manager would come and work with me

and he was just very young an aggressive

young man so he would get in the car

with me and he would have a pad and he

would be ranking me through the day on a

scale of 1 to 5 in a number of

competency so as I would go in and out

of these different doctors offices he

would be observing me and asking me

questions and following me and

and quizzing me and it made me so

nervous it made me so uncomfortable no

matter how many times he came to work

with me I was so uncomfortable the night

before and all through the day and

embarrassingly enough I know that I ran

at least one red light with him in the

car and I’m sure I’m sure he was

mortified and I know embarrassingly

really embarrassing Lee once I ran over

one of those concrete things in the

parking lot those bars like this and I

remember after that he called my car

coronary cab but he still came and

worked with me but at the time I

remember as my team members would talk

about kind of how he treated us I’ll

never forget this one of my colleagues

said I am far more motivated by love

than fear and that’s that’s how we all

felt working you know working with him

and I will say that I learned so much

from him about the kind of culture that

I never wanted to to create and so I

thank him for that

but what happens really in a culture of

fear is that it’s very dysfunctional

because people start to feel uncertain

and insecure and they’re not getting

kind of the affirmation and the feedback

that they need and so they get really

competitive with each other and they you

know sometimes people become you know

martyrs and they’re there working all

these hours and other people become

people pleasers you know they’re there

pleasing the boss and they’re all about

being you know right they’re the boss

improving everything they’re doing and

then other people take on other to

social behaviors but the bottom line is

people are competing with each other in

a very negative way and some people just

get a paralysis they’re just

uncomfortable and they get a paralysis

and I’m betting that a lot of you have

been in this situation where you didn’t

really feel very safe and so that’s

really what it looks like simon Sinek

who wrote the book why makes the

statement that in the corporate world we

could really learn a lot from the

military because the military

gives a medal to those people that rush

in and save someone but in the corporate

world we give a bonus to the person who

knocks everyone else down to get to the

top and the sepal of studies at Stanford

tell us that about 70% of the people in

those environments are disengaged so no

surprise so what I have done in my

career is worked as an executive coach

for a lot of years and as I’ve worked in

different cultures many of these same

kind of cultures going in kind of seeing

what’s going on and and working with

very senior level people sometimes sea

level sometimes the very top person and

being that second set of eyes for that

person and coaching that person and

helping them launch something new the

one thing that I see that I think most

individuals need is what I call

affirmation I think most people are

looking for affirmation and I think it’s

one of the things that can really help

in terms of in terms of growth in terms

of development and I think that we all

crave it and yet we don’t tend to give

it and if you look at if you google

affirmation what you’ll find is there

are about 450 9,000 sites with

affirmation out there but they’re for

self affirmations and I know that from a

metaphysical standpoint self

affirmations can be important and

effective but I also think that we could

be giving each other more affirmation

and so I just want to talk a little bit

about that I have a as I think about

affirmation I was working with a student

he’s here tonight in the audience she’s

fabulous and she as we were talking

through this she brought me a piece of

paper that she’s kept now for over ten

years that a professor had written to

her

and said you really need to think about

this and look at look at what you’ve

done look at this paper that you’ve

written and it meant that much to her

that she held on to it I think that

that’s the magic of it and I think

that’s the reason that I think it’s one

of the most powerful human touches we

can give for me and sometimes it becomes

prophetic you know you hear the words

and it can change your destiny it can

put you on a different track for me I on

and mahjongg I probably shouldn’t say

the Europe that makes me look really old

but in 1996 and so I lost my job and I

was devastated and I really did not know

what to do next I questioned myself and

I questioned who I was it was

embarrassing I I felt like I was going

kind of down this dark tunnel and just

trying to figure out you know the next

sales and marketing job but I had the

good fortune of meeting someone who

after a lot of questioning and spending

some time with me he said you know you

really should think about starting a

business you have a sales and marketing

background and you have counseling

credentials why wouldn’t you help people

with this very pain point going through

a transition like this and without his

words I would never have had the courage

to do it I would never have had the

courage to do it

and so soon after I did exactly that I

set up a small boutique firm and I

started calling on companies and working

with people when they were downsized and

I would be sometimes on site and I would

work with them right away to say you’re

not going to be alone in this search and

you know we’re going to look at your get

your documents ready we’re going to do

research on companies and I’m going to

make some introductions for you and but

the main thing that I did for them was

try to affirm them try to tell them

here’s what I see in you

you have this gift I dare it just and

Moore’s and the audience tonight so I’ll

share with you dev and I had a great

conversation because she was at a point

where she was saying I have all these

responsibilities and for her it was that

one question of in a perfect world what

would you love to be doing and it

allowed her to move some things out of

her space and really go to the things

that she wanted to do and so you never

know what the question is that you might

ask someone that help might help get

help them get clarity about what they

want to do and so so really an

affirmation if you look at the

definition

information is just to to make firm to

give strength and psychology tells us

that we often define ourselves based on

how other people view us so without the

telling of what people see in us that’s

good sometimes we might not know that as

much and as I said when you know that

googling it there are so many self

affirmations out there it really does

sort of validate that people are looking

for it

so I’m suggesting for your mature

consideration that you might think about

as you measure success in your life or

in your organization you might think

about making affirmations part of it and

I’m talking about the affirmation for

others three ways that you can think

about affirmations and again I’m going

to ask you to kind of broaden your

thinking about affirmations at this

point but three ways to think about an

affirmation is really the person giving

affirmation has to feel secure enough in

themselves to state the good they see in

someone else because sometimes it may it

can make you vulnerable but the idea of

stating the good you see in them and

kind of stating here’s where I could see

you using your gifts

it’s amazing how many people still

struggle with where’s the best place to

use my gifts the second thing to think

about is really the deep listening that

has to occur when you’re listening and

asking really good questions of

individuals of course what you’re

looking for them to do is find their own

aha moments but when you ask them what’s

your most proud moment in your career or

what’s the biggest challenge you’ve

overcome you’re hearing their strengths

and you’re hearing what gave them the

the best sense of accomplishment so

those questions can really help and then

the third thing I would say is just

really speaking the truth to them when

you speak the truth to someone about

what you see in them after doing this

sort of due diligence you’re pretty much

speaking directly into their soul and

they can feel that and so it feels

different they already know what their

strengths are they know but they know

you’ve seen them you’ve looked inside

and you’ve seen them so I guess when we

come back to Ken western women save the

world I think that the Dalai Lama was

really looking at all of us and saying

at this time in history the gifts of

women are really needed and I think that

Marianne Williamson says that right now

at this particular time changing the

American workforce the hierarchical

workforce of command and control to a

workforce that’s more about

collaboration and creativity might be

the spiritual dilemma or spiritual quest

of our generation and so that’s not easy

but I think women are uniquely gifted to

be able to make that happen I think

we’ve just begun to use our gifts in a

more corporate setting and ideally we

will be using them in the world at large

and so

I think do I think Western women can

save the world do we think Western women

can save the world

I think that first we have to see our

value and we have to know our worth and

we have to use our gifts and we have to

support each other thank you [Applause]

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