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Planejamento estratégico: mude a sua história | Clécio Martins | TEDxUNIFEI


the use was the Chinese general who lived
before Christ and that it will be
inspiration for the book the art of
and one of the teachings of blue and
one of his teachings
it says the following know your
opponent and so on and in 10
battles do not know the defeat the
people first point is to meet
the target
You have to know your target. Your
goal
I have to be clear and have to be well.
specific you have to know
exactly what you want
once set to you have to
know yourself and there based on the
your self-knowledge
we go to the third step that is
measure the distance between you and your
goal
and there according to your
characteristics
you will determine the tools that
you have on hand to achieve your
goal
recently a Brazilian film and
drew much attention in relation to the
strategic planning in this film.
Captain, he tells his troops that the
police do not enter the favela by shooting
he enters strategy and even
enjoying what we’re talking about
né with regard to aciu
I would like to tell you that
05 their status Mindu in my of
My talk 05 05 with people leave
you only know what this is so to say
Grenada, please deliver your
05 and unlocks the pomegranate pin 05 only
skip this grenade
I’m sleeping again, it’s going to fall, it’s going to go away.
explode will blow your
companions
You’re going to blow seoul 05 just go
to sleep again in my talk
so we can rest easy
No, it’s the toy grenade.
thank you very much for the participation of
army and I want to tell you that
the goal
the aim was to get your attention
this is strategy then the
strategic planning changed my
life and I believe you can change your
also
I’m going to talk a little bit about our
history of our struggle for
reintegration, how did we
He managed right
is one of the greatest victories of the
working class of that country
My name is clésio and I was fired at
government and reintegrated into the
from the government
twenty years later how we got
This happened as what we
had on hand we had in hand
we had a federal law
of amnesty that was not fulfilled we
we had national coordination in
Brasilia representing the categories
disconnected with the base
we had all the amnesty in the
our category dispersed discouraged
without a future perspective and in some
cases I always forget perspective of
life and put it all together to make
of this force in 98/99 I participated
of an assembly and in that assembly
see the half-dozen of my colleagues who
believed to be possible
the amnesty and then the councilman took us
until Brasilia and we had meeting
with the first senator
and this tale was decisive
was very good was decisive because the
You could see that we do not
we had no documents
organization
we only had the will when
we got together again
assembly and we moved to the
companions that really would be
possible amnesty
based on what the senator had told us
That’s when our turn began.
we knew how solid we would get
financial resources and political force
to achieve our goal and I always
I like to speak in the plural because it was a
teamwork
I did not work alone inside the
group my function was to
political articulation I was the
political articulator
but each has its function each
contribute your talent and then
we had the idea first idea is
first we need to call the
category and we made a call and
enjoying the friendship I had with
with the class is with the
press that he was actually a friend
of my brother who is a musician and of my
sister who is a journalist
I took a ride enjoying it.
we did a call and April
the radio microphones and the
was as follows
we are overcoming amnesty
the association had an association
who was supporting the association
summons all those who have been dismissed from
government dismissed in Collor for
an assembly in the city council
on such a day at such an important time
are provided with documents
that is one person who does not
make gift
Send the reason and send it
Legal Notice representative
one who is not present and does not
have a legal representative
have sealed
good people
to our satisfaction for our
surprise was the assembly with greater
number of amnestied
we had and then we realized two
things first
what we had developed the dream
many people and in some cases in
had returned to life
the dream-un is dead and the
second thing we noticed later
of this combination of forces is that
we had achieved in our region
political strength and financial resources
coming from own category as
each one began to contribute within the
possibility of us making a
box formed a cake and from there
we already had financial resources and
political force was the principle of
our turn but still lacking the
main was missing the target
we needed and recognized
politically in brasilia
how to make
we had the second idea it was like this
several times the second idea is
connect with the second senator
Only this time for our own sake.
do this the same category
mobilized coming
seeking their political strength in Brazil
the political articulator
He left no two 20 v
the senator’s teacher and he always
Looks like he does not have to.
has room in the Senator not schedule
has space for the twentieth time I
I called
I called and placed as follows the
doctor is porte said look I am
calling only to communicate that you are not
That day we will be in Brasilia and that
We’re going to break into the cabinet door.
of the senator together with the company
mine and let’s tell the people of mines
of the senator does not receive miner in
Brasilia half an hour later you just
turns on
the clash the boy could mengão
space on senator’s agenda
this is strategy
I would like to tell you that
we started out of nowhere
we had literally nothing and
we get financial strength
political recognition in
Brasilia and we mainly managed
announce and reintegrate all
comrades but I want to tell you
you who are nothing
it is also a tool that
physics for several times if people
part 1.0 to the determining point
hence the question of distance from
speed and travel time
and tell you that planning
strategic changes a company a state
a country a family and actions like
that changes a nation
change Brazil
thank you so much
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