or
hello good afternoon with everyone I’m going to
start telling my story like how
I came here to talk about the
sustainability
since I was little I always wanted to study
right to do justice for
do the right thing and good studied
right and did a masters then in
abroad and I have worked in the
profession of lawyer more or almost 20 years
but I remember the day he touched me
negotiate a contract with a community
I was working in a company at that time
oil company and I had to go east and
Well then I was sitting with
the community negotiating the contract and I
he talked about the constitution his
rights their obligations but those those
people from that community did not want that
they did not want to know about their rights they wanted
them that someone believes in them that
someone to support them to get ahead
they were a push a support
so I said good, not something is here
bad is wrong and I started to migrate from
what were the laws of the constitution
I started to migrate to what is the
sustainability and social issues
I got in my head I started to propose
Initially projects
social responsibility
then I was evolving I came across a
harvard professor michael porter who
talks about creating value
shared that you should know
and I started creating value projects
shared with ranchers with
farmers and then I realized the
potential of women in the country and in
the world I started creating projects of
shopkeepers empowerment that already
let’s see and women’s empowerment
of women
and in general I started a bit to get into
the sustainability issues and in the end
of the day now I always wonder what
I’m doing for
create my way to create my destiny and
that’s one of the questions that also
I tell you and I always
I’m asking this, I’m breaking paradigms
I broke my paradigm I thought that I
I was going to die being a lawyer and fighting
with lawyers all the time but now
Well I’m dedicated to the topics of
sustainability and also asks them to
what are we doing to break
paradigms and to achieve our
dreams and in this adventure of creating
sustainability projects I do this
always ask as far as the world sees
because we Ecuador is a super country
rich in natural resources issues of
geographical location of human capital
but what is happening further in the
world and that you always have to take it in
account
and then I run into the objectives of
sustainable development that also
you must know them
but it is important to take them into account
because they are the way that the nations
joined in September 2015 fixed
so that the countries the society the
industrial individuals believe a
positive way towards changing the
world more productively and
sustainable
they are 17 goals but with 169 goals
ranging from hunger zero health
wellbeing climate change and
empowerment of women
we also meet on the road with the
fourth industrial revolution and is that the
fourth industrial revolution is very
important because it ‘s a milestone in the
industrial development that will change
drastically the world was going to cause
impacts I do not know if so positive in the
social issues but what what what
yes I think it can be is going to change
so that industries are much more
sustainable they believe so that they believe in
much cleaner technology industries
much smarter much more
protectionists of the environmental issue of
natural resources but from my
point of view has to be also
inclusive and in Davos at the conference
of davos from last year many
scientists and academics ventured
to say good and this how is it going to
translate into reality then and so
what impressions of 3d and what robotics
and that artificial intelligence the
nanotechnology the biotechnology that
Now I think it’s a bit fashionable
so
but what they did say is that
will cause a significant social impact
and if they are going to lose 5 million jobs
in the world then I ask you
revolution so that to cause a
negative impact on the good society
because that depends on what each
we do in order that this
industrial revolution be positive
so on the one hand, I respect what
is the environment the environment and
natural resources but that also be
super inclusive and that respects the
vulnerable groups but that will depend on
what you are sitting here
do in the future because this one of this
transformation
it may be beneficial as long as
we are also super agile
to create and innovate but always
caring for sustainability
we also come across the thought
exponential and in its difficult definition
simpler exponential thinking
and think big
and get on the train of the
opportunities and technology to
move forward more quickly but what is it
what’s happening lately that we have
and that we think linearly
because that’s what our
ancestors because that is the way of
survive because the ancestors had
to take into account small
events and very close to your
reality to predict the subject of change
climatic stations that yes
it will rain and so they survived and that was
very well before but we do not today
we can continue thinking linearly
because we have the fourth revolution
industrial because we have the
advanced technology we have the internet
that advances super fast
so if we keep thinking in a way
linear and not exponentially so
this will happen sooner or later
invoice and I have brought you a metaphor
that Kennedy said in 62
when he set a goal a goal that
I did not know
bolt and will comply and want to reach the
moon but he fixed it on 62 and I
I want you to listen to this video
my sunshine
[Music]
[Music]
[Music]
and not because it’s easy, but because I wanted to
good to those who know the story will
I wanted to beat the Russians in the race
spatial but what happened
he knew how he was going to meet he put on a
super ambitious goal and the
jobs that they did not have and they
they created the processes that had not
and the systems and the
technology that in 62 there was not and before
from 10 years old he made the moon hungry
and put a milestone in the space race
of the world what happened in this
conference is called as many and
many are those
let’s say big ambitious goals and
great that we put ourselves and
that society and the states and
governments and people reorganize
in order to fulfill that and that did it
and I do not ask you today to go to
metaphysics and technology and the
internet in order to see how we think
Exponential so I only what they
I want to ask is that we go to our
origins
today night or tomorrow see a
child see their children or nephews or see
to a neighbor’s child wanting to reach
something that can not reach and is that those
they are us from small
we always want to do something and that
children run and run and want to run to
a place where we do not know where
they want to get there but that’s what they want
do and that’s what we do too
the task that we have
and that’s why I ask you what paradigm
mentally we must change and it is that
we have option right now we have to
think exponentially in order
so that we can
achieve the millennium objectives of
the objectives of sustainable development and
of the fourth industrial revolution not
we have another way but first
we must change as for us as
I said gandhi, let’s change
first the change that we want to see in the
world
and I want to land a little now in
what I am doing now in
arca continental here in the country and good
then I started 12 years ago
also work as a lawyer but I already
began to promote the issues of
sustainability and social issues of
brand
so I said good, I’m going to start
create a project but from where
I start because there was nothing this was not
two years ago 12 years ago then
I started to create and think about which ones should
be the guiding principles of all
sustainability project and define
these four the first
and I told you must be sustainable in the
that is to say must create social value
but you must also create economic value
for the company so that he can
be sustainable in time that is
it must be a win-win and that is the
shared value principle that we
commented the beginning is also said
has to be scalable you must get to
many already low cost should be
replicable in other countries we in
arga we are in other countries I said
we must replicate it in other countries and
thanks to these principles is that one of
the projects that we did recently here
that we already launched it and will comment
which is today is being replicated throughout
Latin America
and the fourth but it is essential to work
under a golden triangle that is to say that
the company must converge with the
civil and the government because others more
we join efforts the more we count
forces knowledge technology
know-how procedures we can get to
much more and we can get to these
four principles
and that is how we have created
some interesting projects that video
I’m going to tell you which ones help
solve global problems and where
we keep breaking paradigms
the first is water for the future this
draft
it consists of returning to nature the
100% of water that we occupy in
our drinks 100 percent
water and the paradigm that we had to
break is that for the production of
Our products require great
amount of water and out there I listened like that
It is that water resources are finished
etcetera but it was indispensable to get to
be neutral in consumption looking for a
process that allows us to post
waters of the communities but we had
the goal set we wanted we knew what
we wanted we had no idea how
do it then we started to roll and
we allied with the nation conservancy
with the funds of water and cocacola
he also came in and then we designed everything
a mechanics a methodology of first
return the water to the planet through
reforestation processes of
restoration of watershed recovery
of páramos and work very closely with
the communities also to train
them so that they know of the resource of
the importance of water resources
and we also treat the
farmers the farmers in order to
that they also keep the sources
of water is like this today
we can say that already in the
Ecuador we return 100% water
used in the beverage portfolio
finished we have restored and protected
more than 1,100 hectares we have benefited
to 675 families directly and there are
300 thousand indirectly benefited
one of the interesting topics here in
this in this project is that we said
good and now how are we going to monitor
because how are we going to teach these
results that I have just delivered
well then we also saw how
we can monitor and we start to see
processes and procedures and suppliers
etcetera all over the world and we come across
with this provider the nice tea that is
in costa rica and that thanks to him and even to
a process and a procedure that had
a technology to measure today we can
give them the results that I am
delivering elimino tec focuses a lot
in what is it takes into account the
Location location of the property and everything
that you see there on the screen
another project that we developed here was
in power to ecuador
you will tend to businesswomen when I go out
to the market I came across many women
in neighborhood stores and then I gave
account that many of the shopkeepers were
head of family and 90% of their
resources the network invested in their
community and in your family and that’s why
I said good
let’s head this project and
let’s start
so that you know each one of these
projects takes around the creation more
of one year one has to talk to the
providers and with a lot of people with
the purpose of being able to draw a project
interesting and another interesting topic that
I’m going to tell you is that these projects
are aligned to the objectives of
sustainable development not each of the
projects impacts these indicators that
I had mentioned them
and then here we also had to
break many paradigms because I
I wanted to create a project of
empowerment and training of shopkeepers
but make it surface that the shopkeepers
leave the training but really
empowered and also that they know what is
this the surplus and that the budget
family and all that but that really
know and come out with knowledge and then
yes and many of them for all my bosses
they tell me but well this calls give us
a classroom you invite them you talk about
surplus empowers them if they leave
perfect in impossible could not the
shopkeepers leave the store because here
that he was going to take care of the business then
we were surpassing all these let’s say
potholes we had on the road and
we came out with the project we have trained
and a thousand shopkeepers in this project now
well as we designed it here in the
country now replicated throughout
Latin America by Coca-Cola
came a lot of resources from
abroad and now we are going to start
the second phase of training at 6,000
shopkeepers the innovative development in this
in this project it was that we
we closed the digital divide with them was
the abode and 11 was a coaching one to
one with each of the shopkeepers and
we broke the digital divide the gap
technological they had to
mount a platform also then
well they are helped in many ways and
also through phone calls
of sms is that the breach was broken
digital then we introduce the subject
digital here that was really a never
this had happened in another country and we
we realized that it was super important
this of giving you these tools
digital so that the shopkeeper then
can learn and be empowered
the disruptive results 0% desertion
all graduated 100% ended up in
training process many of them
they re-entered the platform
in order to review the concepts of
personal finance surplus
etcetera a very important subject in
this project was that we the
We helped to set life goals
family goals and community goals and
we help them so that the shopkeepers are
leaders and community
and at the end of the day we made a
evaluation of how many of them could
buy meet your family goals and
Community and really the indicators
they are impressive just for having
changed this methodology to a
methodology one-to-one and totally one
disruptive methodology
the last project that I wanted them
comment is
bottle jars in this in this
project what is consists of
recover the great the great part of pet
that goes out to the market is not true
the pet bottles to the market and we
what we do is recover back the
great paradigm that we had to break is
the high volume of plastic waste
of the packaging of the industry of
massive consumption and the environmental issue and
all
then we did here we also saw a
see technology that in the country had not
well then we started to investigate
see who can first or first
we made an alliance with a recyclers
from here locally but also us
with that pet that comes back from the market what
We process in virgin resin resin
recycled and then mix it with
virgin resin to produce the bottles
that again come to the market but that
processing recycled resin as
here there was not then again or
to see let’s look in germany not that there
here good and we started to see what
machinery could we import or
we could bring technology here with the
so that we can
and process that recycled resin and
use it in new bottles
today we have recovered 87 by
hundred of the bottles that come out at
market are already returned by us
we process them and this recycled resin
is incorporated into the bottles of
final by 25 percent
we obviously want to go up much more and what
what we are doing right now is
working with the base of the pyramid
with all the base recyclers with
In order to help them as access more
worthy with building trust with
helping them with public policies with
so that they feel they own
the negotiation the moment of sitting on
the dialogue table then we are
now working with them
it’s good the results are very
positive
and I want to finish just
telling them that as you can see
the world is changing rapidly but
we have to find solutions for today
to find solutions for today
we must think about the future and I
I invite you to just think about the
future break their paradigms and always
keep dreaming thank you very much
[Applause]
hello good afternoon with everyone I’m going to
start telling my story like how
I came here to talk about the
sustainability
since I was little I always wanted to study
right to do justice for
do the right thing and good studied
right and did a masters then in
abroad and I have worked in the
profession of lawyer more or almost 20 years
but I remember the day he touched me
negotiate a contract with a community
I was working in a company at that time
oil company and I had to go east and
Well then I was sitting with
the community negotiating the contract and I
he talked about the constitution his
rights their obligations but those those
people from that community did not want that
they did not want to know about their rights they wanted
them that someone believes in them that
someone to support them to get ahead
they were a push a support
so I said good, not something is here
bad is wrong and I started to migrate from
what were the laws of the constitution
I started to migrate to what is the
sustainability and social issues
I got in my head I started to propose
Initially projects
social responsibility
then I was evolving I came across a
harvard professor michael porter who
talks about creating value
shared that you should know
and I started creating value projects
shared with ranchers with
farmers and then I realized the
potential of women in the country and in
the world I started creating projects of
shopkeepers empowerment that already
let’s see and women’s empowerment
of women
and in general I started a bit to get into
the sustainability issues and in the end
of the day now I always wonder what
I’m doing for
create my way to create my destiny and
that’s one of the questions that also
I tell you and I always
I’m asking this, I’m breaking paradigms
I broke my paradigm I thought that I
I was going to die being a lawyer and fighting
with lawyers all the time but now
Well I’m dedicated to the topics of
sustainability and also asks them to
what are we doing to break
paradigms and to achieve our
dreams and in this adventure of creating
sustainability projects I do this
always ask as far as the world sees
because we Ecuador is a super country
rich in natural resources issues of
geographical location of human capital
but what is happening further in the
world and that you always have to take it in
account
and then I run into the objectives of
sustainable development that also
you must know them
but it is important to take them into account
because they are the way that the nations
joined in September 2015 fixed
so that the countries the society the
industrial individuals believe a
positive way towards changing the
world more productively and
sustainable
they are 17 goals but with 169 goals
ranging from hunger zero health
wellbeing climate change and
empowerment of women
we also meet on the road with the
fourth industrial revolution and is that the
fourth industrial revolution is very
important because it ‘s a milestone in the
industrial development that will change
drastically the world was going to cause
impacts I do not know if so positive in the
social issues but what what what
yes I think it can be is going to change
so that industries are much more
sustainable they believe so that they believe in
much cleaner technology industries
much smarter much more
protectionists of the environmental issue of
natural resources but from my
point of view has to be also
inclusive and in Davos at the conference
of davos from last year many
scientists and academics ventured
to say good and this how is it going to
translate into reality then and so
what impressions of 3d and what robotics
and that artificial intelligence the
nanotechnology the biotechnology that
Now I think it’s a bit fashionable
so
but what they did say is that
will cause a significant social impact
and if they are going to lose 5 million jobs
in the world then I ask you
revolution so that to cause a
negative impact on the good society
because that depends on what each
we do in order that this
industrial revolution be positive
so on the one hand, I respect what
is the environment the environment and
natural resources but that also be
super inclusive and that respects the
vulnerable groups but that will depend on
what you are sitting here
do in the future because this one of this
transformation
it may be beneficial as long as
we are also super agile
to create and innovate but always
caring for sustainability
we also come across the thought
exponential and in its difficult definition
simpler exponential thinking
and think big
and get on the train of the
opportunities and technology to
move forward more quickly but what is it
what’s happening lately that we have
and that we think linearly
because that’s what our
ancestors because that is the way of
survive because the ancestors had
to take into account small
events and very close to your
reality to predict the subject of change
climatic stations that yes
it will rain and so they survived and that was
very well before but we do not today
we can continue thinking linearly
because we have the fourth revolution
industrial because we have the
advanced technology we have the internet
that advances super fast
so if we keep thinking in a way
linear and not exponentially so
this will happen sooner or later
invoice and I have brought you a metaphor
that Kennedy said in 62
when he set a goal a goal that
I did not know
bolt and will comply and want to reach the
moon but he fixed it on 62 and I
I want you to listen to this video
my sunshine
[Music]
[Music]
[Music]
and not because it’s easy, but because I wanted to
good to those who know the story will
I wanted to beat the Russians in the race
spatial but what happened
he knew how he was going to meet he put on a
super ambitious goal and the
jobs that they did not have and they
they created the processes that had not
and the systems and the
technology that in 62 there was not and before
from 10 years old he made the moon hungry
and put a milestone in the space race
of the world what happened in this
conference is called as many and
many are those
let’s say big ambitious goals and
great that we put ourselves and
that society and the states and
governments and people reorganize
in order to fulfill that and that did it
and I do not ask you today to go to
metaphysics and technology and the
internet in order to see how we think
Exponential so I only what they
I want to ask is that we go to our
origins
today night or tomorrow see a
child see their children or nephews or see
to a neighbor’s child wanting to reach
something that can not reach and is that those
they are us from small
we always want to do something and that
children run and run and want to run to
a place where we do not know where
they want to get there but that’s what they want
do and that’s what we do too
the task that we have
and that’s why I ask you what paradigm
mentally we must change and it is that
we have option right now we have to
think exponentially in order
so that we can
achieve the millennium objectives of
the objectives of sustainable development and
of the fourth industrial revolution not
we have another way but first
we must change as for us as
I said gandhi, let’s change
first the change that we want to see in the
world
and I want to land a little now in
what I am doing now in
arca continental here in the country and good
then I started 12 years ago
also work as a lawyer but I already
began to promote the issues of
sustainability and social issues of
brand
so I said good, I’m going to start
create a project but from where
I start because there was nothing this was not
two years ago 12 years ago then
I started to create and think about which ones should
be the guiding principles of all
sustainability project and define
these four the first
and I told you must be sustainable in the
that is to say must create social value
but you must also create economic value
for the company so that he can
be sustainable in time that is
it must be a win-win and that is the
shared value principle that we
commented the beginning is also said
has to be scalable you must get to
many already low cost should be
replicable in other countries we in
arga we are in other countries I said
we must replicate it in other countries and
thanks to these principles is that one of
the projects that we did recently here
that we already launched it and will comment
which is today is being replicated throughout
Latin America
and the fourth but it is essential to work
under a golden triangle that is to say that
the company must converge with the
civil and the government because others more
we join efforts the more we count
forces knowledge technology
know-how procedures we can get to
much more and we can get to these
four principles
and that is how we have created
some interesting projects that video
I’m going to tell you which ones help
solve global problems and where
we keep breaking paradigms
the first is water for the future this
draft
it consists of returning to nature the
100% of water that we occupy in
our drinks 100 percent
water and the paradigm that we had to
break is that for the production of
Our products require great
amount of water and out there I listened like that
It is that water resources are finished
etcetera but it was indispensable to get to
be neutral in consumption looking for a
process that allows us to post
waters of the communities but we had
the goal set we wanted we knew what
we wanted we had no idea how
do it then we started to roll and
we allied with the nation conservancy
with the funds of water and cocacola
he also came in and then we designed everything
a mechanics a methodology of first
return the water to the planet through
reforestation processes of
restoration of watershed recovery
of páramos and work very closely with
the communities also to train
them so that they know of the resource of
the importance of water resources
and we also treat the
farmers the farmers in order to
that they also keep the sources
of water is like this today
we can say that already in the
Ecuador we return 100% water
used in the beverage portfolio
finished we have restored and protected
more than 1,100 hectares we have benefited
to 675 families directly and there are
300 thousand indirectly benefited
one of the interesting topics here in
this in this project is that we said
good and now how are we going to monitor
because how are we going to teach these
results that I have just delivered
well then we also saw how
we can monitor and we start to see
processes and procedures and suppliers
etcetera all over the world and we come across
with this provider the nice tea that is
in costa rica and that thanks to him and even to
a process and a procedure that had
a technology to measure today we can
give them the results that I am
delivering elimino tec focuses a lot
in what is it takes into account the
Location location of the property and everything
that you see there on the screen
another project that we developed here was
in power to ecuador
you will tend to businesswomen when I go out
to the market I came across many women
in neighborhood stores and then I gave
account that many of the shopkeepers were
head of family and 90% of their
resources the network invested in their
community and in your family and that’s why
I said good
let’s head this project and
let’s start
so that you know each one of these
projects takes around the creation more
of one year one has to talk to the
providers and with a lot of people with
the purpose of being able to draw a project
interesting and another interesting topic that
I’m going to tell you is that these projects
are aligned to the objectives of
sustainable development not each of the
projects impacts these indicators that
I had mentioned them
and then here we also had to
break many paradigms because I
I wanted to create a project of
empowerment and training of shopkeepers
but make it surface that the shopkeepers
leave the training but really
empowered and also that they know what is
this the surplus and that the budget
family and all that but that really
know and come out with knowledge and then
yes and many of them for all my bosses
they tell me but well this calls give us
a classroom you invite them you talk about
surplus empowers them if they leave
perfect in impossible could not the
shopkeepers leave the store because here
that he was going to take care of the business then
we were surpassing all these let’s say
potholes we had on the road and
we came out with the project we have trained
and a thousand shopkeepers in this project now
well as we designed it here in the
country now replicated throughout
Latin America by Coca-Cola
came a lot of resources from
abroad and now we are going to start
the second phase of training at 6,000
shopkeepers the innovative development in this
in this project it was that we
we closed the digital divide with them was
the abode and 11 was a coaching one to
one with each of the shopkeepers and
we broke the digital divide the gap
technological they had to
mount a platform also then
well they are helped in many ways and
also through phone calls
of sms is that the breach was broken
digital then we introduce the subject
digital here that was really a never
this had happened in another country and we
we realized that it was super important
this of giving you these tools
digital so that the shopkeeper then
can learn and be empowered
the disruptive results 0% desertion
all graduated 100% ended up in
training process many of them
they re-entered the platform
in order to review the concepts of
personal finance surplus
etcetera a very important subject in
this project was that we the
We helped to set life goals
family goals and community goals and
we help them so that the shopkeepers are
leaders and community
and at the end of the day we made a
evaluation of how many of them could
buy meet your family goals and
Community and really the indicators
they are impressive just for having
changed this methodology to a
methodology one-to-one and totally one
disruptive methodology
the last project that I wanted them
comment is
bottle jars in this in this
project what is consists of
recover the great the great part of pet
that goes out to the market is not true
the pet bottles to the market and we
what we do is recover back the
great paradigm that we had to break is
the high volume of plastic waste
of the packaging of the industry of
massive consumption and the environmental issue and
all
then we did here we also saw a
see technology that in the country had not
well then we started to investigate
see who can first or first
we made an alliance with a recyclers
from here locally but also us
with that pet that comes back from the market what
We process in virgin resin resin
recycled and then mix it with
virgin resin to produce the bottles
that again come to the market but that
processing recycled resin as
here there was not then again or
to see let’s look in germany not that there
here good and we started to see what
machinery could we import or
we could bring technology here with the
so that we can
and process that recycled resin and
use it in new bottles
today we have recovered 87 by
hundred of the bottles that come out at
market are already returned by us
we process them and this recycled resin
is incorporated into the bottles of
final by 25 percent
we obviously want to go up much more and what
what we are doing right now is
working with the base of the pyramid
with all the base recyclers with
In order to help them as access more
worthy with building trust with
helping them with public policies with
so that they feel they own
the negotiation the moment of sitting on
the dialogue table then we are
now working with them
it’s good the results are very
positive
and I want to finish just
telling them that as you can see
the world is changing rapidly but
we have to find solutions for today
to find solutions for today
we must think about the future and I
I invite you to just think about the
future break their paradigms and always
keep dreaming thank you very much
[Applause]
Please follow and like us: