or
Hello
happy to be with you
I am effectively a researcher
markets and I have the responsibility of
share a topic about freedom
creative in the information I say it is
a responsibility because actually
what I want is to contribute and that
allow to install in your consciousness that
creative freedom is a right and I’m going
to share with you four ideas the
first has to do with the issue of
definition
and I wanted to propose to you that as we are
talking about creative freedom we
let’s not define it but expand the
space of awareness about what those
two words mean and let’s go
first with the word creative for
then enter the word freedom and
I want to ask you to think in your mind
when they say creative that words
we associate with this surely come to
the mind words how to create how
recreate how to renew but also
probably comes to your mind the
creation word
and that is a very important word in
our culture creation votes us
almost almost sacred
and it allows us to look at this beautiful poem
before there was nothing
It is the first and deepest act of
creativity
and look at how it links look at what
deep that is in our culture and
look how we have sometimes put it so
distant from our everyday life but not
only that is creativity too
take advantage of the thought of this
nice and intelligent character that
He left us many teachings because
what it does is expand the concept of
creativity getting the idea that is
linked to an emotion and one of the
more charming human emotions that
is the ability to have fun implies
laughter implies joy and let’s go back to
the freedom to talk about freedom
let’s listen to viktor frankl you
they know surely and he with property
can you tell us that freedom is in
that space between the stimulus and the
answer that we give because freedom
it is that profound act in which we
we made the decision about something about
what we want to do or stop doing there
this
then creative freedom incorporates
other elements but when we talk about
that we are the ones who take the
decision
I wanted to use this character in
his best times in his times more
spring where she tells us that the
freedom is finally a search for
authenticity a creative search for
meet with your own self or with
more like your own self
therefore creative freedom
implies a deep permanence of
ourselves with commitment and with
that idea of being able to transform
transform us into the search to be
authentic
the second idea that I want to share
has to do
understand that about a concept like
creative freedom myths have been raised
and also truths of what can
be holding it back
there are things that we must allow to happen
and there are others that definitely not me
I would like you to see these images have
what to see with something that surely you
if they have looked we are in the jump zone
and of salango and in the cotopaxi these
images surely impact us because
they are tremendously beautiful and you
They must have had moments
spectacular looking but not
you only looked at them too
our ancestors looked at them
many, many, many, many years and
they left a series of images
that let us know what his life was like
through these ranks that they have
created we can understand what it is
what he saw what was his worldview how
they understood the world what their
fears what his joys were how
they were wearing but what we can see is going to
be limited by the freedom that
existed at that moment to express what
that they were not free to express
what we see today is going to be
little if at that time there was
freedom what we see is going to be
a lot for that reason also thinking about the
future and in the creativity that we can
develop you have to think that we should
leave testimony and that’s why you have to
fight for freedom of expression by
the ability we have to say
what we feel creatively about
the world
but I was telling you that there are myths and that there
truths when one develops things
here is an architectural project that
is in Berlin in the area has been in
the eastern zone and this one looks like
many other architectural projects
that were housing solutions in the
weather
before the berlin wall falls
you look at the straightness of the lines
the similarity the creative process between
one building and another and the space is
pretty limited
I have put it simply as an example
that there are things that truly
limit and is true for example a
very very vertical structure very
rigid where it is really valued that
people repeat before they do
something new are strong limitations of the
creativity
but there are also myths and myths
they have to do with other processes like
for example only some are creative and
others not as for example only the
of certain countries are more creative than
others as for example within the
mess I do creativity or I
I inspire or I need altered states of
consciousness to create it that we are
really barriers to creation and
creative ability creative ability
it is an intrinsic element that we
we have and we have the real possibility of
build it from learning to be creative
to develop that process of
creativity
the third idea then is how can we
develop it
what things can we do to make the
our creativity is developed and has
there were methods but the important thing
remember is that creativity is not
but the creation of new connections
neuronal there are neural pathways that
they determine that things are always done
in the same way there are other ways
neuronal that allow us to do it from
a different way
there is the creativity to achieve that
what you have to do is incorporate another
series of elements that round out our
space of knowledge and allowing
find those new paths
let’s see some fantastic artists
there is this man called magritte
in the three boxes above
that has left through his painting a
waste of creativity using
elements that contribute to that we can
we express better in the
top right that you are
watching he is painting the future
because if you see the model it’s a
egg and he paints a bird
that is an exercise in a construction
of a diverse path and in the others what
what it does is alter a law of
gravity and a law of relationships and
the proportions of the sizes then
we see practically a city or a
castle floating on a rock and the
third does a disorder analysis
cause and effect are all the elements
linked but they are in an order
diverse contained water
down in the lower right corner
you see a painting of cogan hogan
had to leave continent because to
times to build other roads there are
to go to other places he in Europe not
I had so many possibilities to paint
those volumes of those women with those
volumes with that freedom with that
chromatic with those textures
he painted before in europe women
Europeans of that time when he leaves
incorporates other things and not to mention the
Van Gogh achieved fabulous hitting the
yellow color in a way
extraordinary changing vision
chromatic of his time
they thought he was crazy and many of these
also because because creativity
change the paradigm change what
we had been doing before because of that
freedom
and that’s why we must
prop up so we can do it
because if we always do the same
possibilities of finding better things
they are more limited
but it is also interesting to know that
only with that phrase that you
they have wine in their head a chromatic
linked to red wine probably a
forest stereotyped characters
a complete story I do not need
tell them nothing else that’s the way
neuronal that was drawn
even that neuronal path includes a
emotional tone that could be from fear or
laughing at some things when I already
we grow a little but there is history
complete but what happens if I give them
I say how did Gianni Rodari, who is a
creativity developer
there was once a little girl called
caperucita only
and we do an exercise in which
we are changing the geographical environment
we are changing the relational environment
we are building the possibility of
new affective relationships and above all
we are saying that life can flow
in a better way a space of
learning this is a development method
of creativity other connections
neuronal than those that were
raised practice your best story
change in one part and automatically
the brain allows us to change the
others are an exercise of experience of
creativity gianni rodari is very good
example and a great builder of that
process here is what is almost almost
in front of those buildings that we saw
of Berlin this is an urban space that
it’s called sony platz son and square the zone
square zone and that incorporates elements
natural the circularity this feeling
almost uterine to be able to be enjoying
there is
of restaurant cafe theaters
always full everyone wants to be there
the departments are in the spaces
circular and it’s a real success
urban but here there was the freedom to
build something totally different
creativity strongly linked to
freedom
and the 4th idea because things have to
apply does not make much sense if you do not
we are used to apply
you know that I do studies of
market and work with information and the
information before was delivered only
with numbers was outrageous after
someone brilliant happened to him to do
this
but you know that the rectangle is
one of the figures that people least
like
He already tells us but it does not help us then
we better leave this too
let’s put aside the classic and start
to use our creative freedom to
build other things I want
introduce them to david mccandless is a
fantastic guy journalist who does not
only believe that we can report
another way but also we must
contribute from an aesthetic space
to do it
because creativity is linked to
aesthetics because it has harmony we
full and the issue of what information
What we seek is to transform what
it is data in knowledge and it does not work
but it enters from a space of
acceptance of the person
and then first suggest putting color
and so we do it we incorporate color and
the thing changes a bit because our
senses are shaken then we begin to
understand things that we did not know before and
then incorporates new ways forms that
they have another decoding in our
mind that they are integrating things not
matters so much here that it says in what
important to know how the form can
give us ideas of sizes ideas of
relations and the chromatic also
and then volume and makes your graphics
are almost as attractive as it seems
a gel and it looks like a candy because the
idea is that the information is
internalize so you can take
better resolutions
and also plays with the inclusion of
images that’s another process that we can
to use as a woman the woman of
right side of your screen
surely it is not Western and the issues
which are treated will have to do with what
she is saying the left side
obviously they are recipes for cocktails
and next to that what can cure us
another day
but the word does not lose its validity not
it’s just the graph is not just the number
is the word the word gives us a
full sense beyond the percentage
with this graphic you can understand
a number of things can understand
that what we wanted to talk about is
full of emotional emotion
positive and you can understand that one of
the elements are pretty much
important depending on the weight that
has the word is almost almost
represented the number in the word
let’s not forget that all these elements
They are usable and they are valid to be able
build something more interesting
I want to teach you also this element
that is not allowed
what is the grouping of information
if we do not group together data the
ability for people to understand
everything we want to deliver is also
limits on the upper graph of the
right the blue arrows indicate towards
where do people who worked migrate
in an organization looking for another
it is very clear that in the upper part
left in sky blue is where else
people are going
and that’s the interesting thing to express
that in number in normal graphics does not
we would have taken a lot of
sheets compaction is another of the
elements that you use from creativity
to be able to explain the data or a
see diagram for example that allows
understand relationships and do not say what
which are the maps of heat the maps of
heat are given by the use already of the
neuroscience is to say the incorporation
of another space that is that of medicine
to marketing data or data
information whatever that is what the
people really see more red what more
see less red what you least see and the flow
as the look goes these are uses
creative because we get out of the way
traditional
and all this is also counting a
history the stories are important
to tell because that anchors our
Neuronal process such as Little Blue Riding Hood
we are absolutely clear when the
story is told
this is billions that is another
very interesting character and my
objective has been
first thank you for your time but
leave the idea that the
creativity is a right and therefore
we have to exercise it
communicate it to others spread it and about
all enjoy it thank you very much
[Applause]
Hello
happy to be with you
I am effectively a researcher
markets and I have the responsibility of
share a topic about freedom
creative in the information I say it is
a responsibility because actually
what I want is to contribute and that
allow to install in your consciousness that
creative freedom is a right and I’m going
to share with you four ideas the
first has to do with the issue of
definition
and I wanted to propose to you that as we are
talking about creative freedom we
let’s not define it but expand the
space of awareness about what those
two words mean and let’s go
first with the word creative for
then enter the word freedom and
I want to ask you to think in your mind
when they say creative that words
we associate with this surely come to
the mind words how to create how
recreate how to renew but also
probably comes to your mind the
creation word
and that is a very important word in
our culture creation votes us
almost almost sacred
and it allows us to look at this beautiful poem
before there was nothing
It is the first and deepest act of
creativity
and look at how it links look at what
deep that is in our culture and
look how we have sometimes put it so
distant from our everyday life but not
only that is creativity too
take advantage of the thought of this
nice and intelligent character that
He left us many teachings because
what it does is expand the concept of
creativity getting the idea that is
linked to an emotion and one of the
more charming human emotions that
is the ability to have fun implies
laughter implies joy and let’s go back to
the freedom to talk about freedom
let’s listen to viktor frankl you
they know surely and he with property
can you tell us that freedom is in
that space between the stimulus and the
answer that we give because freedom
it is that profound act in which we
we made the decision about something about
what we want to do or stop doing there
this
then creative freedom incorporates
other elements but when we talk about
that we are the ones who take the
decision
I wanted to use this character in
his best times in his times more
spring where she tells us that the
freedom is finally a search for
authenticity a creative search for
meet with your own self or with
more like your own self
therefore creative freedom
implies a deep permanence of
ourselves with commitment and with
that idea of being able to transform
transform us into the search to be
authentic
the second idea that I want to share
has to do
understand that about a concept like
creative freedom myths have been raised
and also truths of what can
be holding it back
there are things that we must allow to happen
and there are others that definitely not me
I would like you to see these images have
what to see with something that surely you
if they have looked we are in the jump zone
and of salango and in the cotopaxi these
images surely impact us because
they are tremendously beautiful and you
They must have had moments
spectacular looking but not
you only looked at them too
our ancestors looked at them
many, many, many, many years and
they left a series of images
that let us know what his life was like
through these ranks that they have
created we can understand what it is
what he saw what was his worldview how
they understood the world what their
fears what his joys were how
they were wearing but what we can see is going to
be limited by the freedom that
existed at that moment to express what
that they were not free to express
what we see today is going to be
little if at that time there was
freedom what we see is going to be
a lot for that reason also thinking about the
future and in the creativity that we can
develop you have to think that we should
leave testimony and that’s why you have to
fight for freedom of expression by
the ability we have to say
what we feel creatively about
the world
but I was telling you that there are myths and that there
truths when one develops things
here is an architectural project that
is in Berlin in the area has been in
the eastern zone and this one looks like
many other architectural projects
that were housing solutions in the
weather
before the berlin wall falls
you look at the straightness of the lines
the similarity the creative process between
one building and another and the space is
pretty limited
I have put it simply as an example
that there are things that truly
limit and is true for example a
very very vertical structure very
rigid where it is really valued that
people repeat before they do
something new are strong limitations of the
creativity
but there are also myths and myths
they have to do with other processes like
for example only some are creative and
others not as for example only the
of certain countries are more creative than
others as for example within the
mess I do creativity or I
I inspire or I need altered states of
consciousness to create it that we are
really barriers to creation and
creative ability creative ability
it is an intrinsic element that we
we have and we have the real possibility of
build it from learning to be creative
to develop that process of
creativity
the third idea then is how can we
develop it
what things can we do to make the
our creativity is developed and has
there were methods but the important thing
remember is that creativity is not
but the creation of new connections
neuronal there are neural pathways that
they determine that things are always done
in the same way there are other ways
neuronal that allow us to do it from
a different way
there is the creativity to achieve that
what you have to do is incorporate another
series of elements that round out our
space of knowledge and allowing
find those new paths
let’s see some fantastic artists
there is this man called magritte
in the three boxes above
that has left through his painting a
waste of creativity using
elements that contribute to that we can
we express better in the
top right that you are
watching he is painting the future
because if you see the model it’s a
egg and he paints a bird
that is an exercise in a construction
of a diverse path and in the others what
what it does is alter a law of
gravity and a law of relationships and
the proportions of the sizes then
we see practically a city or a
castle floating on a rock and the
third does a disorder analysis
cause and effect are all the elements
linked but they are in an order
diverse contained water
down in the lower right corner
you see a painting of cogan hogan
had to leave continent because to
times to build other roads there are
to go to other places he in Europe not
I had so many possibilities to paint
those volumes of those women with those
volumes with that freedom with that
chromatic with those textures
he painted before in europe women
Europeans of that time when he leaves
incorporates other things and not to mention the
Van Gogh achieved fabulous hitting the
yellow color in a way
extraordinary changing vision
chromatic of his time
they thought he was crazy and many of these
also because because creativity
change the paradigm change what
we had been doing before because of that
freedom
and that’s why we must
prop up so we can do it
because if we always do the same
possibilities of finding better things
they are more limited
but it is also interesting to know that
only with that phrase that you
they have wine in their head a chromatic
linked to red wine probably a
forest stereotyped characters
a complete story I do not need
tell them nothing else that’s the way
neuronal that was drawn
even that neuronal path includes a
emotional tone that could be from fear or
laughing at some things when I already
we grow a little but there is history
complete but what happens if I give them
I say how did Gianni Rodari, who is a
creativity developer
there was once a little girl called
caperucita only
and we do an exercise in which
we are changing the geographical environment
we are changing the relational environment
we are building the possibility of
new affective relationships and above all
we are saying that life can flow
in a better way a space of
learning this is a development method
of creativity other connections
neuronal than those that were
raised practice your best story
change in one part and automatically
the brain allows us to change the
others are an exercise of experience of
creativity gianni rodari is very good
example and a great builder of that
process here is what is almost almost
in front of those buildings that we saw
of Berlin this is an urban space that
it’s called sony platz son and square the zone
square zone and that incorporates elements
natural the circularity this feeling
almost uterine to be able to be enjoying
there is
of restaurant cafe theaters
always full everyone wants to be there
the departments are in the spaces
circular and it’s a real success
urban but here there was the freedom to
build something totally different
creativity strongly linked to
freedom
and the 4th idea because things have to
apply does not make much sense if you do not
we are used to apply
you know that I do studies of
market and work with information and the
information before was delivered only
with numbers was outrageous after
someone brilliant happened to him to do
this
but you know that the rectangle is
one of the figures that people least
like
He already tells us but it does not help us then
we better leave this too
let’s put aside the classic and start
to use our creative freedom to
build other things I want
introduce them to david mccandless is a
fantastic guy journalist who does not
only believe that we can report
another way but also we must
contribute from an aesthetic space
to do it
because creativity is linked to
aesthetics because it has harmony we
full and the issue of what information
What we seek is to transform what
it is data in knowledge and it does not work
but it enters from a space of
acceptance of the person
and then first suggest putting color
and so we do it we incorporate color and
the thing changes a bit because our
senses are shaken then we begin to
understand things that we did not know before and
then incorporates new ways forms that
they have another decoding in our
mind that they are integrating things not
matters so much here that it says in what
important to know how the form can
give us ideas of sizes ideas of
relations and the chromatic also
and then volume and makes your graphics
are almost as attractive as it seems
a gel and it looks like a candy because the
idea is that the information is
internalize so you can take
better resolutions
and also plays with the inclusion of
images that’s another process that we can
to use as a woman the woman of
right side of your screen
surely it is not Western and the issues
which are treated will have to do with what
she is saying the left side
obviously they are recipes for cocktails
and next to that what can cure us
another day
but the word does not lose its validity not
it’s just the graph is not just the number
is the word the word gives us a
full sense beyond the percentage
with this graphic you can understand
a number of things can understand
that what we wanted to talk about is
full of emotional emotion
positive and you can understand that one of
the elements are pretty much
important depending on the weight that
has the word is almost almost
represented the number in the word
let’s not forget that all these elements
They are usable and they are valid to be able
build something more interesting
I want to teach you also this element
that is not allowed
what is the grouping of information
if we do not group together data the
ability for people to understand
everything we want to deliver is also
limits on the upper graph of the
right the blue arrows indicate towards
where do people who worked migrate
in an organization looking for another
it is very clear that in the upper part
left in sky blue is where else
people are going
and that’s the interesting thing to express
that in number in normal graphics does not
we would have taken a lot of
sheets compaction is another of the
elements that you use from creativity
to be able to explain the data or a
see diagram for example that allows
understand relationships and do not say what
which are the maps of heat the maps of
heat are given by the use already of the
neuroscience is to say the incorporation
of another space that is that of medicine
to marketing data or data
information whatever that is what the
people really see more red what more
see less red what you least see and the flow
as the look goes these are uses
creative because we get out of the way
traditional
and all this is also counting a
history the stories are important
to tell because that anchors our
Neuronal process such as Little Blue Riding Hood
we are absolutely clear when the
story is told
this is billions that is another
very interesting character and my
objective has been
first thank you for your time but
leave the idea that the
creativity is a right and therefore
we have to exercise it
communicate it to others spread it and about
all enjoy it thank you very much
[Applause]
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