or
[Music]
alexis or not
[Music]
[Music]
but no
[Music]
but for me since I’ve lost
as panama
[Music]
in my team
[Music]
let’s show but first
hi how are you
what you just saw right now is plug
tv3 are short videos that tell those
shameful experiences by which
We have all spent how to buy condoms
for the first time your first menstruation
lose the virginity of meeting you
your ex or a simple delivery of notes yo
I am proud son to co-founder and director
and creative director of your jeans and
tv plug the first day that I entered
study cinema the school director
great teacher told us if they are here to
that someday they call them the gringos
can follow any other career the
bingos will never call them
but well this was my life making videos
I made videos at school like works
students at recess after
classes on holidays the club and the
cast was my family my friends my
cousins my neighbors especially my sister
and even the dog if nobody wanted because
this was the only thing I wanted to do what
unique in what he thought and did not matter
really hungry sleep six early mornings
nothing because that’s what happens when
you have fun and they play and for me this
is the best game in the world is more if
this would not be my job what my
free time would be what I do now
later when I went to study film I
I found people with whom
we shared the same passion but about
we all shared a need like
viewers to see content in this
language that we like because it does not
We really found we could not find
we set out to do it ourselves and of
there was born a premise that until certain
point may sound a bit grandiloquent
now but it was very very true it was very
genuine in its time and it remains so to
another scale that was to renew the
Ecuadorian audiovisual is now renewing
the audiovisual in Spanish but
how were we going to do it or how were we going
to renew the local audiovisual if it is
one sees a commercial made here the image
This clear sound is impeccable
the performances if they are actors are
good in theory the case is fine
but there was a lot to do about
everything in the area in which we
we were immersing that was the comedy
here in ecuador and in all Latin America
and maybe all over the world we are
accustomed to a pejorative comedy
that we had to make fun of each other to
to be able to laugh and that very very very very
can easily fall into racism in
sexism in our xenophobia
proposal was different we
we wanted to laugh at ourselves
we wanted to do a lot more comedy
Experiential that observational as well as
he made chaplin or cantinflas in his time and
so it was that our worst experiences
they ended up becoming our
best sketchs
and this game that I had when I was
little one who I decided never to give up
it became a serious game with
real photographers with soloists
professionals with real actors and
especially with a giant audience that
wait for our content weekly
so in theory I never work step
playing and they pay me for that
hence I know that it can sound like a
utopia this to work in your dream that
your dream and your project come true
and it’s super trite, but I swear
that is true I swear to you that it is true with
a single condition that is to work very
very hard in this is to take off the mother is
I do not say another word because it is a test
but it really is to work very hard in
this is not just thinking that it can be done
but doing it is not just trying to
do it but do it and I’m not going to
lying will not go well with the
first nor the second maybe nor the
third but please do not lower the
I have placed arms in this auditorium
there are precious projects projects
brilliant
I hope they never stay in ideas or such
they know someone who has a
brilliant project
or maybe they recognize this super situation
everyday in which someone comes across
someone over the years and it’s like more
how are you doing well here in a project and
please do not stay in that woman
and in that man project do
risk they make mistakes
it and go back to wrong but for
please do not stay in a safe area
with the classic question of what would
past you fall in love with your idea because
only then will they be able to fall in love with the rest
when we started we were four pelagatos
film students with a camera that
of photos that recorded video a
computer and a dream is more plug not
was born as a channel of sketches
for internet
originally it was a series that louis
we did a pilot for a series of
television that was rejected by all
the country channels
obviously now I understand them before
he said as to these channels but hey
right now I say like it’s true we did not have
no credentials like four
film students so our
second option to have studied film
was to make a movie but that work is
super face so the option that was left
because it was free was the internet
then we went to the internet that
thank good god we dress because
It was free but thank God not only
It was free but was also free
filters was free of geographical boundaries
so the content that we did what
I could see a Russian and above all it was a
completely democratic platform
where people could if they liked him
They give you like if you did not like it
dislike if I wanted to comment something about
of the video commented on it and we
we read and we occupied it as a rudder for
the content that we made that is a
advantage that we have over all
all traditional media that was
like not knowing what happened so in
instead of making content for
21-minute television of 45 or 1 for
cinema of 90 we made content of 3
minutes
for the internet when we think
we need a place to work
my aunt has a company of
multiservice business had a
little room that used it as a warehouse had
a lot of boxes I take the boxes
we put the computer on the desk and
we worked seven days a week
for 16 hours a day without a holiday without
Friends without party without anything at 20 years old
when that matters a lot with nothing
for more than a year without receiving
no positive response and we kept
because we really believed in this to
Although no one else believed were telling us
okay
if you want to make content on the internet
do what you do in English because the
people only consume contain English this
it is true this happened six years ago
six years and you agree nobody
I was consuming content in English
in Spanish only in English and we said no
we are doing it for that reason
because there is no content our language
that we like
if you want to make a content in Spanish
Speak in neutral Spanish that they can
understand from Spain to patagonia
going through Mexico we said because the
Chinese
Y
and why not be the same as validate
brave that the Colombians who
they exported their plot that the Argentines
that Mexicans exported their check
that they export or their orale way because
we export our guaita taita
mayer rage the time that and listen chuta
in Mexico it would be like putting the flag in
alunas
and it’s true because at the beginning nobody
I knew how we talked about Ecuadorians
nobody knew is more our channel as
he needed to monetize über he put it in
Colombia then left as a channel
Colombian and the first viral videos
people said hey kiwi us these
Colombians as used in the
most funny novels are good
no no they do not speak as Colombians who
true that good of these Mexicans like
they do things well but look they are
recording in Quito is recording in
basin said it’s true how good of
these Mexicans recording in removed
recording in basin
it’s that way, but thanks to our
need to do it as we thought it is
that now plug tevez of the channel in
Spanish most seen from around the world with
more than 150 million reproductions at
youtube month only 15 million
youtube subscribers 22 million
in global of all the networks is a is a
content that is passed on cable throughout
Latin America entered mini-nuclear in
galavisión in the us in ecuador in
Ecuavisa Latina in Peru and the planes
of latam avianca in the airports of
china and on the buses of china and it’s
doubled to Portuguese for all Brazil
that
I remember a story that happened that
I was with
with my friends scriptwriters in the room
writing and the producer arrives measured in
producer and tell friends just call
sony pictures and want to make a
movie with us at the end the
gringos ended up calling us
and because dreams if they are fulfilled
true if you work very hard and in
ours opens next year in
all movie theaters and that too I
remember another story that told me my
daddy sometime after googling I gave
mind that it was a Chinese story
businessman who has a large factory
shoes
in the West and I wanted to see if it ‘s that
they put a branch in one place
specific in africa had two
sellers of stars sent them to the
two separately and the first one came and
said look boss do not go there
if nobody wears shoes if we go
to break said bacán che see thank you
came the second said boss if we go there
we do not make rich means to shoes
we will be the first to sell shoes
to the world I think that’s an answer
perfect for the question of is good
undertake in this country I think so
because there is everything to do
and the difference between the two sellers
is that one is launched so if I can
to let hear something is that they also throw
thank you very much
Thank you
[Music]
alexis or not
[Music]
[Music]
but no
[Music]
but for me since I’ve lost
as panama
[Music]
in my team
[Music]
let’s show but first
hi how are you
what you just saw right now is plug
tv3 are short videos that tell those
shameful experiences by which
We have all spent how to buy condoms
for the first time your first menstruation
lose the virginity of meeting you
your ex or a simple delivery of notes yo
I am proud son to co-founder and director
and creative director of your jeans and
tv plug the first day that I entered
study cinema the school director
great teacher told us if they are here to
that someday they call them the gringos
can follow any other career the
bingos will never call them
but well this was my life making videos
I made videos at school like works
students at recess after
classes on holidays the club and the
cast was my family my friends my
cousins my neighbors especially my sister
and even the dog if nobody wanted because
this was the only thing I wanted to do what
unique in what he thought and did not matter
really hungry sleep six early mornings
nothing because that’s what happens when
you have fun and they play and for me this
is the best game in the world is more if
this would not be my job what my
free time would be what I do now
later when I went to study film I
I found people with whom
we shared the same passion but about
we all shared a need like
viewers to see content in this
language that we like because it does not
We really found we could not find
we set out to do it ourselves and of
there was born a premise that until certain
point may sound a bit grandiloquent
now but it was very very true it was very
genuine in its time and it remains so to
another scale that was to renew the
Ecuadorian audiovisual is now renewing
the audiovisual in Spanish but
how were we going to do it or how were we going
to renew the local audiovisual if it is
one sees a commercial made here the image
This clear sound is impeccable
the performances if they are actors are
good in theory the case is fine
but there was a lot to do about
everything in the area in which we
we were immersing that was the comedy
here in ecuador and in all Latin America
and maybe all over the world we are
accustomed to a pejorative comedy
that we had to make fun of each other to
to be able to laugh and that very very very very
can easily fall into racism in
sexism in our xenophobia
proposal was different we
we wanted to laugh at ourselves
we wanted to do a lot more comedy
Experiential that observational as well as
he made chaplin or cantinflas in his time and
so it was that our worst experiences
they ended up becoming our
best sketchs
and this game that I had when I was
little one who I decided never to give up
it became a serious game with
real photographers with soloists
professionals with real actors and
especially with a giant audience that
wait for our content weekly
so in theory I never work step
playing and they pay me for that
hence I know that it can sound like a
utopia this to work in your dream that
your dream and your project come true
and it’s super trite, but I swear
that is true I swear to you that it is true with
a single condition that is to work very
very hard in this is to take off the mother is
I do not say another word because it is a test
but it really is to work very hard in
this is not just thinking that it can be done
but doing it is not just trying to
do it but do it and I’m not going to
lying will not go well with the
first nor the second maybe nor the
third but please do not lower the
I have placed arms in this auditorium
there are precious projects projects
brilliant
I hope they never stay in ideas or such
they know someone who has a
brilliant project
or maybe they recognize this super situation
everyday in which someone comes across
someone over the years and it’s like more
how are you doing well here in a project and
please do not stay in that woman
and in that man project do
risk they make mistakes
it and go back to wrong but for
please do not stay in a safe area
with the classic question of what would
past you fall in love with your idea because
only then will they be able to fall in love with the rest
when we started we were four pelagatos
film students with a camera that
of photos that recorded video a
computer and a dream is more plug not
was born as a channel of sketches
for internet
originally it was a series that louis
we did a pilot for a series of
television that was rejected by all
the country channels
obviously now I understand them before
he said as to these channels but hey
right now I say like it’s true we did not have
no credentials like four
film students so our
second option to have studied film
was to make a movie but that work is
super face so the option that was left
because it was free was the internet
then we went to the internet that
thank good god we dress because
It was free but thank God not only
It was free but was also free
filters was free of geographical boundaries
so the content that we did what
I could see a Russian and above all it was a
completely democratic platform
where people could if they liked him
They give you like if you did not like it
dislike if I wanted to comment something about
of the video commented on it and we
we read and we occupied it as a rudder for
the content that we made that is a
advantage that we have over all
all traditional media that was
like not knowing what happened so in
instead of making content for
21-minute television of 45 or 1 for
cinema of 90 we made content of 3
minutes
for the internet when we think
we need a place to work
my aunt has a company of
multiservice business had a
little room that used it as a warehouse had
a lot of boxes I take the boxes
we put the computer on the desk and
we worked seven days a week
for 16 hours a day without a holiday without
Friends without party without anything at 20 years old
when that matters a lot with nothing
for more than a year without receiving
no positive response and we kept
because we really believed in this to
Although no one else believed were telling us
okay
if you want to make content on the internet
do what you do in English because the
people only consume contain English this
it is true this happened six years ago
six years and you agree nobody
I was consuming content in English
in Spanish only in English and we said no
we are doing it for that reason
because there is no content our language
that we like
if you want to make a content in Spanish
Speak in neutral Spanish that they can
understand from Spain to patagonia
going through Mexico we said because the
Chinese
Y
and why not be the same as validate
brave that the Colombians who
they exported their plot that the Argentines
that Mexicans exported their check
that they export or their orale way because
we export our guaita taita
mayer rage the time that and listen chuta
in Mexico it would be like putting the flag in
alunas
and it’s true because at the beginning nobody
I knew how we talked about Ecuadorians
nobody knew is more our channel as
he needed to monetize über he put it in
Colombia then left as a channel
Colombian and the first viral videos
people said hey kiwi us these
Colombians as used in the
most funny novels are good
no no they do not speak as Colombians who
true that good of these Mexicans like
they do things well but look they are
recording in Quito is recording in
basin said it’s true how good of
these Mexicans recording in removed
recording in basin
it’s that way, but thanks to our
need to do it as we thought it is
that now plug tevez of the channel in
Spanish most seen from around the world with
more than 150 million reproductions at
youtube month only 15 million
youtube subscribers 22 million
in global of all the networks is a is a
content that is passed on cable throughout
Latin America entered mini-nuclear in
galavisión in the us in ecuador in
Ecuavisa Latina in Peru and the planes
of latam avianca in the airports of
china and on the buses of china and it’s
doubled to Portuguese for all Brazil
that
I remember a story that happened that
I was with
with my friends scriptwriters in the room
writing and the producer arrives measured in
producer and tell friends just call
sony pictures and want to make a
movie with us at the end the
gringos ended up calling us
and because dreams if they are fulfilled
true if you work very hard and in
ours opens next year in
all movie theaters and that too I
remember another story that told me my
daddy sometime after googling I gave
mind that it was a Chinese story
businessman who has a large factory
shoes
in the West and I wanted to see if it ‘s that
they put a branch in one place
specific in africa had two
sellers of stars sent them to the
two separately and the first one came and
said look boss do not go there
if nobody wears shoes if we go
to break said bacán che see thank you
came the second said boss if we go there
we do not make rich means to shoes
we will be the first to sell shoes
to the world I think that’s an answer
perfect for the question of is good
undertake in this country I think so
because there is everything to do
and the difference between the two sellers
is that one is launched so if I can
to let hear something is that they also throw
thank you very much
Thank you
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