in my grandmother’s house in buenos aires
there was a room that normally
it was closed one day I would have some
eight years I opened the door of that room
mysterious for the first time and I found myself
with a library that occupied all
messy walls there on the shelves
there were versions for boys of the thousand and
one night ‘ the odyssey
the adventures of tom sawyer were books
that nobody was reading anymore and that little by little
opening
these books had between the pages
dried flowers chromes and cookie crumbs
they had margins stained by fingers
full of jam and these books about
everything had a chocolate smell of herbs
at the bottom of a closet maybe you
also have a memory associated with
smell of the books is one of the smells
that move us is important for
us in a world that asks us to see
first and talk later and is that since
modernity the sense of smell has
been little valued
perhaps because the invasive nature of
the smells threaten our form
of life that appreciates privacy and
containment of emotions in fact in
the modern hierarchy of the senses the
view is the main method that
we use to interact with the
environment this is valid for our life
daily and also for when we visit
museums art galleries or houses
which they are historical areas in
what work we said that smell is a
little valued sense but that’s not why
the smells no longer matter in
our daily lives do indeed have a
enormous impact on the way in which
we think about what we feel and where
we behave for example they knew that
when we enter a store and
perceive a smell in the air this
influence our decision to purchase
even if we decide to return or not to the
store and it’s not just the smells
nice ones that influences our
behavior a few years ago a
English company said that by spraying
accounts receivable with him
now male sweat was getting it
will pay more quickly
but let’s go back to the books this smell
along with many others is part of
our heritage because they say something
about the way we live and the
things that are important to us
example in 2001 the Japanese government
invited its citizens to vote for their
favorite scents to preserve the
places where they existed and bequeath them to
future the result is a list of 100
places that includes distilleries forests
of sake and temples that smell like incense
the French also understand the
relevance of smells for the
that is why they have postulated the
Graz region known as the capital
world of perfume to candidate
intangible heritage of humanity
to protect the associated traditions
with the cultivation of flowers and the creation
of perfumes
unfortunately these are examples
isolated although many countries have
strategies to protect your buildings
historical and his works of art there is no
no systematic project for
protect odors with cultural value
there is no place where we can
access these smells there is no file
of smells the closest thing is maybe the
versailles bottles that we are seeing
where a group of perfumers preserves
more than 4,000 perfumes I recommend you
visit her even if it’s to smell a
perfume that is more than 3000 years old is the
perfume of the kings births that
scattered before banquets for
open your appetite or if you prefer
qatar strong emotions because no one
smell that whose source is now
prohibited in the European Union ‘
it’s about the authentic musk that’s
used as a perfume fixer and it
extracts from the testicles of a deer
as we said the mote here is a museum
very valuable but deals with perfumes not
of odors and so we come to the problem the
smells are by nature ephemeral
if we do not record them, they disappear
this comes from the past objects but
no odors we could say that the past
does not smell today technology allows us
access to museum collections without
have to visit them for example
shows a photo that is lost in that
transition to digital what qualities
of objects and spaces remain in the
path sounds textures atmospheres
especially smells odors is one of
the rooms of ‘nole’ one of the
historic houses where I work in
england what we smell it
hard to imagine there but we can not
speak it I tell them I smell cinnamon
roses and herbs is a perfume designed
especially for this space in 1750
is the smell of the potpourri a mixture of
dried flowers salts and herbs prepared
to perfume the environment that was put
in some bowls to be dispersed by
the stay
a little in the 18th century the medley was
fashionable a bit like today we would put a
aromatic candle lit at home this
subtle smell speaks to us of a way of life
of a way of understanding the relationship
between the outside and the inside
the idea was to attract the garden inside
He also tells us about a tradition of
domestic perfumery that is being
losing we said before the past
it does not smell but when a smell is lost
what we lose is much more than a smell
and we are also in danger of losing
an important part of our present
the patrimony of the future as
the sources of these odors disappear
like the books that are published only in
digital version we can do to
avoid it how to protect these odors for
bequeath to future generations these
questions are the engine of my work I
have taken to dealing with odors so
different as the smell of books
old ones or the smell of the potpourri and why
I mean when I say to occupy myself first
and those smells that may have a value
cultural not all old smells what
I have chosen the smell of books
because it’s a smell
what we like there is a lot of evidence is a
smell that is associated with practices that
we value and it’s a smell that you
we attribute meaning the smell of
knowledge says a lot of people once
chosen this smell investigated him from two
points of view on the one hand its
chemical composition to understand which
is the formula and to be able to document the
views of future reproductions for that
took samples of the air
around the books and I analyze them in
the lab used a technique there
which is called gas chromatography
mass spectrometry that involves
basically an electronic nose that
analyze organic compounds
Volatile chemical compounds
responsible for the smell and identifies them
but an odor is a perception and not
exists until there is no nose to
smell it and a brain to process the
signs why the second part of me
Sensory research has to do
with the human perception of that smell that
words we use to talk about that smell
how we value it is nice or
unpleasant for that he used several
techniques one of them is called hissisni
end and consists as you see in putting the
nose in a harbor of smell close those
eyes and achieve sensory isolation
to concentrate on smell
of the instrument one by one the
smells very fast many smells by
minute and one has a few seconds to
describe them is a very
interesting because it challenges this instinct
natural that we have to talk about the
odors in a personal way through
our experience for example smells like
my grandmother’s house as a scientist
interesting to collect words that all the
world can understand even people
who never visited my grandmother’s house
although they are many and document all
these words seems to be a
exact science almost experiences with
the instrument sometimes vary as the
potpourri I touched the roses and cinnamon
for days and days and a companion
recently had to smell more than 40
toilet samples for a company of
disinfectants once we have these
words we combine the information to
form a scent wheel that collects the
chemical and sensory information and
documents this smell for the future up
there the theory and it seems that everything
it would work linearly but I want
tell you a curious case that I had
when
a particular smell as he shared
I chose the smell of books because we
it looks familiar almost all of us have left
ever an old book one could
think that there is no greater difficulty in
identify it and talk about it but what
happens when one presents this smell in a
unlabeled boat to more than 100 people
and asks you to speak describing it
that they identify him they did not know that
they were smelling the result is this the
most of the people thought he was
smelling the chocolate and many said
coffee to account for the variety of
experiences we have when smelling there was
who said ashes cookies socks
dirty
The truth is that chocolate and coffee
has many compounds in common with the
smell of old books therefore
although the descriptions would not have
been accepted noses are not
wrong or most
and pick up this kind of descriptions is
part of the framework work that we have
presented to identify analyze and
document odors with historical value
the next step is to create a file of
smells accessible to all as part of the
heritage
but this is not a job that can
do nobody in a laboratory because
when we talk about heritage we talk
always community
if you had to choose three or
four smells to talk about his life
what would be
what odors lead them to childhood or
they make them remember their loved ones
what scents they would choose to leave their children and
to the children of their children and finally
what smells would you like to rescue from
forget and save forever
if you ask me I would like
share with the child’s future child
maybe used to the smell of plastic
warm of the computers the emotion of
to be 8 years old and to stop for the first time
in front of a library full of books
that smelled like chocolate thank you very much
there was a room that normally
it was closed one day I would have some
eight years I opened the door of that room
mysterious for the first time and I found myself
with a library that occupied all
messy walls there on the shelves
there were versions for boys of the thousand and
one night ‘ the odyssey
the adventures of tom sawyer were books
that nobody was reading anymore and that little by little
opening
these books had between the pages
dried flowers chromes and cookie crumbs
they had margins stained by fingers
full of jam and these books about
everything had a chocolate smell of herbs
at the bottom of a closet maybe you
also have a memory associated with
smell of the books is one of the smells
that move us is important for
us in a world that asks us to see
first and talk later and is that since
modernity the sense of smell has
been little valued
perhaps because the invasive nature of
the smells threaten our form
of life that appreciates privacy and
containment of emotions in fact in
the modern hierarchy of the senses the
view is the main method that
we use to interact with the
environment this is valid for our life
daily and also for when we visit
museums art galleries or houses
which they are historical areas in
what work we said that smell is a
little valued sense but that’s not why
the smells no longer matter in
our daily lives do indeed have a
enormous impact on the way in which
we think about what we feel and where
we behave for example they knew that
when we enter a store and
perceive a smell in the air this
influence our decision to purchase
even if we decide to return or not to the
store and it’s not just the smells
nice ones that influences our
behavior a few years ago a
English company said that by spraying
accounts receivable with him
now male sweat was getting it
will pay more quickly
but let’s go back to the books this smell
along with many others is part of
our heritage because they say something
about the way we live and the
things that are important to us
example in 2001 the Japanese government
invited its citizens to vote for their
favorite scents to preserve the
places where they existed and bequeath them to
future the result is a list of 100
places that includes distilleries forests
of sake and temples that smell like incense
the French also understand the
relevance of smells for the
that is why they have postulated the
Graz region known as the capital
world of perfume to candidate
intangible heritage of humanity
to protect the associated traditions
with the cultivation of flowers and the creation
of perfumes
unfortunately these are examples
isolated although many countries have
strategies to protect your buildings
historical and his works of art there is no
no systematic project for
protect odors with cultural value
there is no place where we can
access these smells there is no file
of smells the closest thing is maybe the
versailles bottles that we are seeing
where a group of perfumers preserves
more than 4,000 perfumes I recommend you
visit her even if it’s to smell a
perfume that is more than 3000 years old is the
perfume of the kings births that
scattered before banquets for
open your appetite or if you prefer
qatar strong emotions because no one
smell that whose source is now
prohibited in the European Union ‘
it’s about the authentic musk that’s
used as a perfume fixer and it
extracts from the testicles of a deer
as we said the mote here is a museum
very valuable but deals with perfumes not
of odors and so we come to the problem the
smells are by nature ephemeral
if we do not record them, they disappear
this comes from the past objects but
no odors we could say that the past
does not smell today technology allows us
access to museum collections without
have to visit them for example
shows a photo that is lost in that
transition to digital what qualities
of objects and spaces remain in the
path sounds textures atmospheres
especially smells odors is one of
the rooms of ‘nole’ one of the
historic houses where I work in
england what we smell it
hard to imagine there but we can not
speak it I tell them I smell cinnamon
roses and herbs is a perfume designed
especially for this space in 1750
is the smell of the potpourri a mixture of
dried flowers salts and herbs prepared
to perfume the environment that was put
in some bowls to be dispersed by
the stay
a little in the 18th century the medley was
fashionable a bit like today we would put a
aromatic candle lit at home this
subtle smell speaks to us of a way of life
of a way of understanding the relationship
between the outside and the inside
the idea was to attract the garden inside
He also tells us about a tradition of
domestic perfumery that is being
losing we said before the past
it does not smell but when a smell is lost
what we lose is much more than a smell
and we are also in danger of losing
an important part of our present
the patrimony of the future as
the sources of these odors disappear
like the books that are published only in
digital version we can do to
avoid it how to protect these odors for
bequeath to future generations these
questions are the engine of my work I
have taken to dealing with odors so
different as the smell of books
old ones or the smell of the potpourri and why
I mean when I say to occupy myself first
and those smells that may have a value
cultural not all old smells what
I have chosen the smell of books
because it’s a smell
what we like there is a lot of evidence is a
smell that is associated with practices that
we value and it’s a smell that you
we attribute meaning the smell of
knowledge says a lot of people once
chosen this smell investigated him from two
points of view on the one hand its
chemical composition to understand which
is the formula and to be able to document the
views of future reproductions for that
took samples of the air
around the books and I analyze them in
the lab used a technique there
which is called gas chromatography
mass spectrometry that involves
basically an electronic nose that
analyze organic compounds
Volatile chemical compounds
responsible for the smell and identifies them
but an odor is a perception and not
exists until there is no nose to
smell it and a brain to process the
signs why the second part of me
Sensory research has to do
with the human perception of that smell that
words we use to talk about that smell
how we value it is nice or
unpleasant for that he used several
techniques one of them is called hissisni
end and consists as you see in putting the
nose in a harbor of smell close those
eyes and achieve sensory isolation
to concentrate on smell
of the instrument one by one the
smells very fast many smells by
minute and one has a few seconds to
describe them is a very
interesting because it challenges this instinct
natural that we have to talk about the
odors in a personal way through
our experience for example smells like
my grandmother’s house as a scientist
interesting to collect words that all the
world can understand even people
who never visited my grandmother’s house
although they are many and document all
these words seems to be a
exact science almost experiences with
the instrument sometimes vary as the
potpourri I touched the roses and cinnamon
for days and days and a companion
recently had to smell more than 40
toilet samples for a company of
disinfectants once we have these
words we combine the information to
form a scent wheel that collects the
chemical and sensory information and
documents this smell for the future up
there the theory and it seems that everything
it would work linearly but I want
tell you a curious case that I had
when
a particular smell as he shared
I chose the smell of books because we
it looks familiar almost all of us have left
ever an old book one could
think that there is no greater difficulty in
identify it and talk about it but what
happens when one presents this smell in a
unlabeled boat to more than 100 people
and asks you to speak describing it
that they identify him they did not know that
they were smelling the result is this the
most of the people thought he was
smelling the chocolate and many said
coffee to account for the variety of
experiences we have when smelling there was
who said ashes cookies socks
dirty
The truth is that chocolate and coffee
has many compounds in common with the
smell of old books therefore
although the descriptions would not have
been accepted noses are not
wrong or most
and pick up this kind of descriptions is
part of the framework work that we have
presented to identify analyze and
document odors with historical value
the next step is to create a file of
smells accessible to all as part of the
heritage
but this is not a job that can
do nobody in a laboratory because
when we talk about heritage we talk
always community
if you had to choose three or
four smells to talk about his life
what would be
what odors lead them to childhood or
they make them remember their loved ones
what scents they would choose to leave their children and
to the children of their children and finally
what smells would you like to rescue from
forget and save forever
if you ask me I would like
share with the child’s future child
maybe used to the smell of plastic
warm of the computers the emotion of
to be 8 years old and to stop for the first time
in front of a library full of books
that smelled like chocolate thank you very much
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