[Music]
Imagine yourself at a party in
one summer evening is the birthday of
monica monica is 50 years old and of the
moment of the cake are all
around all the guests and arrive at the
gift she takes it in her hand and one
surprise does not know what it is and
of the surprise we are working on
for a long time all the people around
to her and therefore they are very excited
opens the package and sees a large book
colorful book does not understand and begins to
browse and then slowly start to
realize that this is the book of
his story
who’s inside his past is inside the
his present and is made of the many
little stories told by all
people who love her
mom told about when i was born
his children are in their twenties males
15 to rewrite was a company
they wrote a letter there are those who
he wrote and dedicated to stories of those who
he made some confessions that he has
made of the drawings of the comic book hips
even her cat is inside doing them
best wishes from the Welsh translated by
giacomo his son is an emotion
great
amazement marvel then has us
told how nice to receive a gift
so the best gift in 50 years to know
to be in the heart of people
know that they are thinking of you while you
you know nothing about knowing that you are
important to them
I should feed more than this
thought told us how important it is
feel appreciated and valued
recognized
I will end this ted when you do
standing ovation and applauding me
I will feel great and call it effect
China site we talk managed China like
the hormone of pregnancy but its
bozak kitchen has shown that too
that hormone that is produced
when we give and receive feedback
positive if the one who gives them is in the le
he receives therefore you will be fine also
you after the standing ovation and and is a
hormone that generates trust that generates
contentment that increases empathy
yet how many opportunities we have to leave
I love you and I do not love you
we use do not love you generic
I do not love you specific thought
why are you important to me what?
you did important for me because
even if it is an important presence
in my life
a few weeks ago I was the funeral of the
Dad of a friend of my high school, not me
I remember the Pope but they were said
re beautiful words and while I was there
that I listened to, I told myself how often I was
I say at the funeral
but these things never told him
why tell him when not the few
listen, do not tell him in life, here’s me
morana was born around the idea of the
gift around the idea of giving value
create value for relationships around
to the idea of circulating appreciated
gratitude affection around the idea of
to honor the life of people
the life of families the life of the
business companies life
of the friendship of our loves
story started like this was a gray one
winter morning I went drinking a
coffee with rosi and we talked about ours
work situations not so happy and
then looking for ideas are not coming
we still know of the curiosity and of
be curious as they said today e
so come back home and flip through one
article from a newspaper that speaks of
of the craft of personal history
Americans and boom an explosion in the
head
I’m old I do not know if anyone of
you remember the blue movie
I lived that feeling of john
belushi in the church the light
I saw the light I saw what I saw
with whom I saw what to do I raised the
phone and I immediately made four
phone calls to four women and four
friends and then I wrote a message to
maria pia and I went to see her maria
pious is fighting with an illness
fierce this disease has taken her away
word and took away the possibility of
moving this disease crushed him
life half the cake a job that
he loved so much
she is a past as a businesswoman and
I feel like the right person to help me
and decides maria pia to give me one
possibility
so the week after we are all there from
she and I tell my vision
we will collect people’s stories
we will help you write I am not one
biographer writer I help him
write their biography to them
collect their memories a
collect family memories for
turn them into books into books
beautiful real books in books that
they will be given away as a family to friends
but above all this idea is that memo
rania will be donated will be the children
the grandchildren will be the companions who
they will ask their grandparents and parents
will give to our service e
will require to tell our la
their story so all women in all
the girls get on board mine
vision becomes a shared vision e
let’s start it’s not our job
none of us has ever made a book
then we begin to train we study
we create flows we study the market and there
let’s prepare until it’s a certain moment
I feel it’s time to start with the
first story and bam this time is not a
boonen boom I have known many in the
my life after this but also of ban
known so many this good first is
been that we find ourselves the ep to alone
the others pull back too much
soon
I do not know if what
I want to do I do not feel like that yet
ready and we leave
let’s start with the first biography la
story of opi desired by his daughter there
let’s find out from maria pia I interview
she will rewrite interviews leris reel
and composes and between tears of emotion
we cried and we laughed too
so easily with fluidity
the first book is born and when I do it
sees and holds him in his arms and
a commotion so great that
we feel we have done something nice
and we want to continue like this
among many books and many other products
that were born after the tribute what
was given to monica where so many
tell about the posters where you are
celebrate the goals from 18 to 80
years and the autobiographical laboratory
let’s continue and grow in these eight
years
and others suffer from us
women on the way meet agate
patrician we meet mariangela cristina
also raffaella and federica here in bologna
why tell this story to me
I really believe in the power of stories
autobiographical writing and one
extraordinary form of self- care also
read the stories of others’ lives a
multiple powers helps us
understanding us can understand us
help to console us you can iron
I remember the case of a client who
she had come to me asking to help
sala loves to tell its story in
the other already heard of women
engineer she was a first woman a
graduate from the Polytechnic in his
specialty and became then
Polytechnic Professor of Turin
sophie works above all ok to get them
company help her give herself a purpose that
the disease did not allow her any more
move and do what you did before
but she was not so interested in her
but then when he read it when
I saw the book told me about
how to read and understand the difficulties that
he had faced his mother during the
life the difficult choices he had made
was close to her she is actually
also another case of a client that there
told how he had given the
the book of relatives had then written one
nephew a moving letter
thanking him for that through his
history the knowledge of childhood
uncle and what he had told has
could know and understand the history of the
his father he had never met
in short, to write also to donate
write a story for others like in
tribute ask to write a story
it has great power is a great gift
know that we are important to someone
and then above all I believe in power
of the many little stories that we
we tell that we tell ourselves and
maybe we also tell others about it
they are stories that are very powerful there
free allow us to grow
allow you to fly as he said today
a speaker and there are stories instead of that
they limit us c they stop us
many of these stories to many of these
stories I have rethought retracing with the
memory recalling with the memory in the
in our path of these years I have
rethought the stories that block
from expressing our affection
There will be time maybe I’ll embarrass
the person is not as important as
He knows that I love him
I thought about the stories that keep us
I tied them to a job
I know very well with the stories
who told me that they are the stories of
I should have strained you should be
happy to have a safe job of
responsibility forced to go
I agree with everyone even though I was
very bad
and if my work in an environment that
I did not like it then there are stories that there
prevented that prevent us from launching into
a new job
remember we left in six and there
we are found in two there are also the
stories that we tell that there
tell about who we are and who we are not
born 6 an excellent shoulder you are not creative
you’re not a good commercial this me
he told me today I have to rein in the
my creativity that launches me into
many projects, especially of women
and with women
[Music]
and how much my commercial capacity there
I must say that I ended up with the wedding
day at the golf club to sell to the madame
torinesi are from turin and nappi
memorable pa turin our services
shameless
here I believe that above all we women
[Applause]
above all we women talk to us a lot
today they invite us to this we have
need to break up with those stories that
feed the dis-ease that nourish the
disesteem
it’s the stories that start with I do not
I’m pretty I’m not I can not
very often we see each other far less than
how much we are of what we can be
extraordinary permission to feel like you
women respond only one hundred percent
of the ads I am so indeed
hundred percent
ok ste stories we tell ourselves are
many there is still a story on which
I want to bring attention and of the
history around the theme of success for
long time I told myself that for
be successful
you must become universally famous
and have a lot of money if not yours
it is not a successful activity
well I will tell you here today that we are not
you get rich and we’re not either
famous but I think we are a reality of
success
our success is joy and the
gratitude that every book gives to
our clients to authors to readers e
the relationship we create with them yesterday
on the phone with renzo 93 years
he is writing his beautiful story e
it’s taking me to a world does not exist
more
tells of when it was not shoveled
snow but if it went with the sleds in the city
our success is the team we have
created
we are a group of women we are friends there
we love each other we support each other
We give sincere feedback to improve and
we have framed this creature in the
our complex lives if I have counted well
we have 16 teenage children now me
he said that adolescence comes up
at 28 so they are all teenagers and
with our jobs because we do
all another trade
I am a coach there are other coaches there
there are teachers there are artists there are
journalists among us
and then there is a clear challenge to you and the
challenge if you can tell a third challenge
bigger this debilitating disease
but that does not stop it and indeed has more
courage of all of us
and there is great stimulus and continues
to be our fulcrum and ours
moment of inspiration
yes we are a successful reality
we tell stories we tell each other
they shape our lives we are not
so aware above all of the
limiting stories that make us suffer and
they make us suffer because we do not
we exchange for reality we think we do not
to be able to change them
yet if we stop
if we start paying attention to
collect the piece of our life
to tell her also to write it maybe
we can take a new perspective
we can have a different look on the
our past and our life
this is what happens to many gods
our customers come to us invited
from a child
generally from a son and there is the
first thing they tell us eh but mine
life has nothing special not
it deserves to be told and then
they discover by writing it that it deserves instead
to be told not so much because it is
a gift for someone but for themselves
why reattach the wires retrace
interpreting to truly acquire
to attribute new meanings of
understand their choices to give of
new a new sense and is often a
great invitation to live more deeply
writing
here
how many stories we can change if
we stop for a moment and we look at it and
we wonder if he tells me another
history
if instead of the stories of impossibility
tell me maybe possible if I find it
someone who maybe helps me something
that helps me
if instead of the stories of not there
I can do
I wonder what can help me do it
if instead of the stories of I must effort and
fatigue tells me stories
desire for pleasure of that
that’s really important to me and I try
as the actions of the commitments for
carry it forward
reason and reflect on the stories in it
helped a lot to be here today with you
I’ve been trapped for weeks
in the syndrome of the impostor I had
a thin little voice that whispered to me
Anna you would be wrong I do not know why from
that is, basically, you did not do it
not anything so important and memory
it’s not that important to be
told in an athlete and then I decided
to tell me and tell you another one
Thanks story
[Applause]
Imagine yourself at a party in
one summer evening is the birthday of
monica monica is 50 years old and of the
moment of the cake are all
around all the guests and arrive at the
gift she takes it in her hand and one
surprise does not know what it is and
of the surprise we are working on
for a long time all the people around
to her and therefore they are very excited
opens the package and sees a large book
colorful book does not understand and begins to
browse and then slowly start to
realize that this is the book of
his story
who’s inside his past is inside the
his present and is made of the many
little stories told by all
people who love her
mom told about when i was born
his children are in their twenties males
15 to rewrite was a company
they wrote a letter there are those who
he wrote and dedicated to stories of those who
he made some confessions that he has
made of the drawings of the comic book hips
even her cat is inside doing them
best wishes from the Welsh translated by
giacomo his son is an emotion
great
amazement marvel then has us
told how nice to receive a gift
so the best gift in 50 years to know
to be in the heart of people
know that they are thinking of you while you
you know nothing about knowing that you are
important to them
I should feed more than this
thought told us how important it is
feel appreciated and valued
recognized
I will end this ted when you do
standing ovation and applauding me
I will feel great and call it effect
China site we talk managed China like
the hormone of pregnancy but its
bozak kitchen has shown that too
that hormone that is produced
when we give and receive feedback
positive if the one who gives them is in the le
he receives therefore you will be fine also
you after the standing ovation and and is a
hormone that generates trust that generates
contentment that increases empathy
yet how many opportunities we have to leave
I love you and I do not love you
we use do not love you generic
I do not love you specific thought
why are you important to me what?
you did important for me because
even if it is an important presence
in my life
a few weeks ago I was the funeral of the
Dad of a friend of my high school, not me
I remember the Pope but they were said
re beautiful words and while I was there
that I listened to, I told myself how often I was
I say at the funeral
but these things never told him
why tell him when not the few
listen, do not tell him in life, here’s me
morana was born around the idea of the
gift around the idea of giving value
create value for relationships around
to the idea of circulating appreciated
gratitude affection around the idea of
to honor the life of people
the life of families the life of the
business companies life
of the friendship of our loves
story started like this was a gray one
winter morning I went drinking a
coffee with rosi and we talked about ours
work situations not so happy and
then looking for ideas are not coming
we still know of the curiosity and of
be curious as they said today e
so come back home and flip through one
article from a newspaper that speaks of
of the craft of personal history
Americans and boom an explosion in the
head
I’m old I do not know if anyone of
you remember the blue movie
I lived that feeling of john
belushi in the church the light
I saw the light I saw what I saw
with whom I saw what to do I raised the
phone and I immediately made four
phone calls to four women and four
friends and then I wrote a message to
maria pia and I went to see her maria
pious is fighting with an illness
fierce this disease has taken her away
word and took away the possibility of
moving this disease crushed him
life half the cake a job that
he loved so much
she is a past as a businesswoman and
I feel like the right person to help me
and decides maria pia to give me one
possibility
so the week after we are all there from
she and I tell my vision
we will collect people’s stories
we will help you write I am not one
biographer writer I help him
write their biography to them
collect their memories a
collect family memories for
turn them into books into books
beautiful real books in books that
they will be given away as a family to friends
but above all this idea is that memo
rania will be donated will be the children
the grandchildren will be the companions who
they will ask their grandparents and parents
will give to our service e
will require to tell our la
their story so all women in all
the girls get on board mine
vision becomes a shared vision e
let’s start it’s not our job
none of us has ever made a book
then we begin to train we study
we create flows we study the market and there
let’s prepare until it’s a certain moment
I feel it’s time to start with the
first story and bam this time is not a
boonen boom I have known many in the
my life after this but also of ban
known so many this good first is
been that we find ourselves the ep to alone
the others pull back too much
soon
I do not know if what
I want to do I do not feel like that yet
ready and we leave
let’s start with the first biography la
story of opi desired by his daughter there
let’s find out from maria pia I interview
she will rewrite interviews leris reel
and composes and between tears of emotion
we cried and we laughed too
so easily with fluidity
the first book is born and when I do it
sees and holds him in his arms and
a commotion so great that
we feel we have done something nice
and we want to continue like this
among many books and many other products
that were born after the tribute what
was given to monica where so many
tell about the posters where you are
celebrate the goals from 18 to 80
years and the autobiographical laboratory
let’s continue and grow in these eight
years
and others suffer from us
women on the way meet agate
patrician we meet mariangela cristina
also raffaella and federica here in bologna
why tell this story to me
I really believe in the power of stories
autobiographical writing and one
extraordinary form of self- care also
read the stories of others’ lives a
multiple powers helps us
understanding us can understand us
help to console us you can iron
I remember the case of a client who
she had come to me asking to help
sala loves to tell its story in
the other already heard of women
engineer she was a first woman a
graduate from the Polytechnic in his
specialty and became then
Polytechnic Professor of Turin
sophie works above all ok to get them
company help her give herself a purpose that
the disease did not allow her any more
move and do what you did before
but she was not so interested in her
but then when he read it when
I saw the book told me about
how to read and understand the difficulties that
he had faced his mother during the
life the difficult choices he had made
was close to her she is actually
also another case of a client that there
told how he had given the
the book of relatives had then written one
nephew a moving letter
thanking him for that through his
history the knowledge of childhood
uncle and what he had told has
could know and understand the history of the
his father he had never met
in short, to write also to donate
write a story for others like in
tribute ask to write a story
it has great power is a great gift
know that we are important to someone
and then above all I believe in power
of the many little stories that we
we tell that we tell ourselves and
maybe we also tell others about it
they are stories that are very powerful there
free allow us to grow
allow you to fly as he said today
a speaker and there are stories instead of that
they limit us c they stop us
many of these stories to many of these
stories I have rethought retracing with the
memory recalling with the memory in the
in our path of these years I have
rethought the stories that block
from expressing our affection
There will be time maybe I’ll embarrass
the person is not as important as
He knows that I love him
I thought about the stories that keep us
I tied them to a job
I know very well with the stories
who told me that they are the stories of
I should have strained you should be
happy to have a safe job of
responsibility forced to go
I agree with everyone even though I was
very bad
and if my work in an environment that
I did not like it then there are stories that there
prevented that prevent us from launching into
a new job
remember we left in six and there
we are found in two there are also the
stories that we tell that there
tell about who we are and who we are not
born 6 an excellent shoulder you are not creative
you’re not a good commercial this me
he told me today I have to rein in the
my creativity that launches me into
many projects, especially of women
and with women
[Music]
and how much my commercial capacity there
I must say that I ended up with the wedding
day at the golf club to sell to the madame
torinesi are from turin and nappi
memorable pa turin our services
shameless
here I believe that above all we women
[Applause]
above all we women talk to us a lot
today they invite us to this we have
need to break up with those stories that
feed the dis-ease that nourish the
disesteem
it’s the stories that start with I do not
I’m pretty I’m not I can not
very often we see each other far less than
how much we are of what we can be
extraordinary permission to feel like you
women respond only one hundred percent
of the ads I am so indeed
hundred percent
ok ste stories we tell ourselves are
many there is still a story on which
I want to bring attention and of the
history around the theme of success for
long time I told myself that for
be successful
you must become universally famous
and have a lot of money if not yours
it is not a successful activity
well I will tell you here today that we are not
you get rich and we’re not either
famous but I think we are a reality of
success
our success is joy and the
gratitude that every book gives to
our clients to authors to readers e
the relationship we create with them yesterday
on the phone with renzo 93 years
he is writing his beautiful story e
it’s taking me to a world does not exist
more
tells of when it was not shoveled
snow but if it went with the sleds in the city
our success is the team we have
created
we are a group of women we are friends there
we love each other we support each other
We give sincere feedback to improve and
we have framed this creature in the
our complex lives if I have counted well
we have 16 teenage children now me
he said that adolescence comes up
at 28 so they are all teenagers and
with our jobs because we do
all another trade
I am a coach there are other coaches there
there are teachers there are artists there are
journalists among us
and then there is a clear challenge to you and the
challenge if you can tell a third challenge
bigger this debilitating disease
but that does not stop it and indeed has more
courage of all of us
and there is great stimulus and continues
to be our fulcrum and ours
moment of inspiration
yes we are a successful reality
we tell stories we tell each other
they shape our lives we are not
so aware above all of the
limiting stories that make us suffer and
they make us suffer because we do not
we exchange for reality we think we do not
to be able to change them
yet if we stop
if we start paying attention to
collect the piece of our life
to tell her also to write it maybe
we can take a new perspective
we can have a different look on the
our past and our life
this is what happens to many gods
our customers come to us invited
from a child
generally from a son and there is the
first thing they tell us eh but mine
life has nothing special not
it deserves to be told and then
they discover by writing it that it deserves instead
to be told not so much because it is
a gift for someone but for themselves
why reattach the wires retrace
interpreting to truly acquire
to attribute new meanings of
understand their choices to give of
new a new sense and is often a
great invitation to live more deeply
writing
here
how many stories we can change if
we stop for a moment and we look at it and
we wonder if he tells me another
history
if instead of the stories of impossibility
tell me maybe possible if I find it
someone who maybe helps me something
that helps me
if instead of the stories of not there
I can do
I wonder what can help me do it
if instead of the stories of I must effort and
fatigue tells me stories
desire for pleasure of that
that’s really important to me and I try
as the actions of the commitments for
carry it forward
reason and reflect on the stories in it
helped a lot to be here today with you
I’ve been trapped for weeks
in the syndrome of the impostor I had
a thin little voice that whispered to me
Anna you would be wrong I do not know why from
that is, basically, you did not do it
not anything so important and memory
it’s not that important to be
told in an athlete and then I decided
to tell me and tell you another one
Thanks story
[Applause]
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