[Music]
da-jung cheonggye Guanzhong function
these were the words made famous by
Premier Li Keqiang three years ago at
the summer Davos in English it
translates to mass entrepreneurship and
innovation and with this Premier Li
called upon each and every Chinese
citizen to be more entrepreneurial and
to innovate but what is innovation
innovation is nothing but having an idea
and putting that idea into action and
the entrepreneurs are the ones who know
this really well they take action on
their idea they turn their dreams into
reality and go off and change the world
but for those of you who are like me
working in a job working for a boss we
hesitate to take our idea and bring it
up to the management because we are
afraid they will be turned down but I’m
here to tell you it doesn’t have to be
that way and that’s because you too can
change the world from where you are by
becoming an entrepreneur how many of you
guys here have heard of this term before
very few interpreter is nothing but an
entrepreneur inside of a large
organization they act just like a
start-up founder would do and create
cool new innovations some of the best
innovations in history have been created
by entrepreneurs for example our try he
created post-it notes at 3m by using a
policy where every employee were given
15% of time to work on things they
believed mattered Jef raskins he created
Macintosh because she didn’t believe in
the direction Apple was headed in and
ken Kutaragi risked losing his job to
bring PlayStation to life did you
is here of art Jeff or Ken before today
how many of you had heard of these guys
I see like a couple of hands being
raised and I’m here to change that you
know intrapreneurs are as responsible
for changing the world as entrepreneurs
do but entrepreneurs get all the glory
so two years ago I embarked on a journey
to create entrepreneurs at Intel where I
work right here in China by creating a
program called ideas to reality where we
enable and empower our employees to
bring their ideas to life and while
doing so I realize how difficult it is
to innovate in a corporate environment
you see on one side you have the
creatives and on the other side you have
the business people and it is the job of
the intrapreneur to go and take their
ideas from one side to the other it may
seem daunting at first but not if you
break that down into small simple steps
and I’m going to introduce you to what
we believe us to are those four steps
you start with ideation then go on to
incubation you validate the business and
finally pitch the idea to the right
people so let’s dive right into ideation
when you are an entrepreneur sky is the
limit but when you are working in a
corporate environment your idea needs to
be relevant to the into the organization
you’re in and it has to match with the
long term strategy and goals of your
organization not only that you need to
realize that intrapreneurship by its
nature is something that is unplanned
but you when you ask for resources those
resources need to be reasonable you
can’t go ask for millions of dollars –
for your moonshot you need to be very
reasonable and the last but not the
least is your idea need to timeout in a
timely manner the guy the the corporate
manager who is going to invest in your
idea may not even be in the same
position three years from today
so pick up the ideas that can
materialize in a year or two and if you
follow these three principles you can
come up with an idea which is fit for an
entrepreneur the next step is to turn
that idea into something tangible and
that’s what we call incubation right so
the reason you need to do that is when
you show something to someone they are
much more likely to believe in it
right in the in the in the tech world we
have a tongue which is demo or die so if
you don’t have a demo to go with your
idea what you’re doing is just an empty
talk now
innovation is not about creating cool
shiny demos it’s about making money
and if you’re not bringing in the money
along with your innovation your
innovation is just a novelty so when you
create those demos you also need to make
sure you have a good business case to go
along with it because investors
especially the ones inside a large
corporation they don’t really invest in
people or ideas they invest in business
and so you need to have a really good
business case to go along with your
innovation and once you have that the
next step is to pitch the idea to the
right people and this is where a lot of
experts they believe that Chinese are
not good at it they are not good at
selling ideas but two years of running
this innovation program what I’ve
realized is that this skill can be
taught and it can be learned for example
the guy here is Yu Chong he’s three
years out of school
a weekend of a boot camp he’s able to go
and pitch this idea in front of three
general managers two VP’s and a country
president and convince them to invest in
his ideas so if you follow these four
simple steps of ideation incubation
business validation and pitching you’re
on your way to be a good entrepreneur
intrapreneur so what does it look like
what does the journey of an entrepreneur
look like and to help you understand
that I’ll go back
thirteen years when I was in the Silicon
Valley I was doing my PhD at Stanford
University and I took the summer off to
go work at Apple and we’re working on
this intrapreneurs project we’re
developing a really cool touch
technology but you could touch and
interact with maps using both your hands
in a very natural way by gliding your
fingers on smooth surface of glass and
this was at a time when state of the art
was poking at a plastic screen using a
stylus what I saw blew away my mind and
so I took the punch and I got onto this
intrapreneurs churning in six months we
were able to put a demo in front of
Steve Jobs when he looked at head it
didn’t puke all over it so that was a
good sign he said can you turn this into
something of a product so we went back
to the drawing board we came back with
the tablet he said it’s too big can you
make it smaller they went back to the
lab we came back with a smaller tablet
he said it looks too much like a PC can
you make it look something different and
this went on and on and on and two years
had passed and we had a lab full of
tablets and at this time a random
software guy got his hands on the tablet
and he created a really cool effect
called a rubber band in fact this is
where you scroll all the way to the end
of the screen and you pull a little bit
and the screen bounces back and they
showed it to Steve as Steve jumped out
of his chair he said I know what we can
do with this stopped working on the
tablet we are going to build the phone
first and so a year later I phone was
launched we may wonder what happened to
the intrapreneur started exactly where
we left off went off and build the
world’s tiniest mp3 player
I moved to China a year later and China
has been my home ever since worked on a
bunch of other things and as the luck
would have it I was reunited with the
tablet project a year of working on this
tablet I was there to see the first
iPads roll of the production line till
the life had come full circle
a year later I quit and join another
joint Intel did a bunch of other things
and two years ago I stopped building
products and building people so what did
I learn from this journey three things
the first is failure
is nothing but a stepping stone towards
the success is the thing that you
learned from nine failures that you take
to the tenth attempt is what makes the
tenth attempt a big success all those
times we had the free demo with Steve we
learned something from it and it helped
us six years later when we’re actually
building the real iPad the next is that
you need to realize that innovation is a
zig-zag journey you may start with one
thing in mind and end up with something
totally different you can never predict
the outcome of innovation you just have
to take a leap of faith and get on the
journey and last and this is the most
important and this is for the guys in
the places of power culture is the most
important thing if you create a culture
that encourages risk-taking if you
create an environment where people feel
safe to make mistakes they will deliver
things like the iPad like the
PlayStation like the post-it notes now
you may ask what if I don’t do this one
of the two things could happen the first
thing is you lose good people and when
you lose good people you lose the ideas
along with them you lose business
opportunities the second thing that
could happen is more drastic
and tell you that I’m going to tell you
a small story how many of us here like
to take selfies really just a few ok so
what makes selfie possible is the
digital camera we have in our phones
right when I was growing up in the mid
90s we did not have a digital camera
what we had but Kodak moments a Kodak
moment was captured on film and printed
on paper ready to be viewed a whole week
later and today we have self is which we
can immediately enjoy but did you know
that 20 years before this a digital
camera had already been invented but
none other than a guy at Kodak a guy
named Steven Sasson and that’s what the
digital camera looked like when he
created it he brought it to the board
and the board laughed at him they said
we are in the business of chemicals and
paper what you’re created is a digital
toy to Kodak that on their invention
until 2012 when they were bankrupt
disrupted by the very same technology
they had created the digital camera and
that came to be known as the new Kodak
moment and I can assure you that this is
not going to be the last Kodak moment
because a study put out by the
University of Washington it estimates
that 40% of all fortune 500 companies
that exist today will be gone in ten
years not just dropping off the list but
completely gone dead right and I don’t
believe this is an exaggeration
today the companies are not only
competing with other big companies or
corporations they are also competing
with the startups and status are so much
more nimble than a corporate so if the
corporate has to have any chance of
bring up with the pace of innovation
that happening outside which is mostly
driven by the entrepreneurs they need to
have a healthy number of intrapreneurs
inside and that leads me to believe that
intrapreneurship is the future of work
the question is this whether your
company will exist before you realize
that dough to conclude my talk I like to
say to the employers in the audience
embrace intrapreneurship before it’s too
late and to the employees in the
audience you don’t have to quit your job
in order to change the world you can do
it from right where you are
thank you
[Applause]
da-jung cheonggye Guanzhong function
these were the words made famous by
Premier Li Keqiang three years ago at
the summer Davos in English it
translates to mass entrepreneurship and
innovation and with this Premier Li
called upon each and every Chinese
citizen to be more entrepreneurial and
to innovate but what is innovation
innovation is nothing but having an idea
and putting that idea into action and
the entrepreneurs are the ones who know
this really well they take action on
their idea they turn their dreams into
reality and go off and change the world
but for those of you who are like me
working in a job working for a boss we
hesitate to take our idea and bring it
up to the management because we are
afraid they will be turned down but I’m
here to tell you it doesn’t have to be
that way and that’s because you too can
change the world from where you are by
becoming an entrepreneur how many of you
guys here have heard of this term before
very few interpreter is nothing but an
entrepreneur inside of a large
organization they act just like a
start-up founder would do and create
cool new innovations some of the best
innovations in history have been created
by entrepreneurs for example our try he
created post-it notes at 3m by using a
policy where every employee were given
15% of time to work on things they
believed mattered Jef raskins he created
Macintosh because she didn’t believe in
the direction Apple was headed in and
ken Kutaragi risked losing his job to
bring PlayStation to life did you
is here of art Jeff or Ken before today
how many of you had heard of these guys
I see like a couple of hands being
raised and I’m here to change that you
know intrapreneurs are as responsible
for changing the world as entrepreneurs
do but entrepreneurs get all the glory
so two years ago I embarked on a journey
to create entrepreneurs at Intel where I
work right here in China by creating a
program called ideas to reality where we
enable and empower our employees to
bring their ideas to life and while
doing so I realize how difficult it is
to innovate in a corporate environment
you see on one side you have the
creatives and on the other side you have
the business people and it is the job of
the intrapreneur to go and take their
ideas from one side to the other it may
seem daunting at first but not if you
break that down into small simple steps
and I’m going to introduce you to what
we believe us to are those four steps
you start with ideation then go on to
incubation you validate the business and
finally pitch the idea to the right
people so let’s dive right into ideation
when you are an entrepreneur sky is the
limit but when you are working in a
corporate environment your idea needs to
be relevant to the into the organization
you’re in and it has to match with the
long term strategy and goals of your
organization not only that you need to
realize that intrapreneurship by its
nature is something that is unplanned
but you when you ask for resources those
resources need to be reasonable you
can’t go ask for millions of dollars –
for your moonshot you need to be very
reasonable and the last but not the
least is your idea need to timeout in a
timely manner the guy the the corporate
manager who is going to invest in your
idea may not even be in the same
position three years from today
so pick up the ideas that can
materialize in a year or two and if you
follow these three principles you can
come up with an idea which is fit for an
entrepreneur the next step is to turn
that idea into something tangible and
that’s what we call incubation right so
the reason you need to do that is when
you show something to someone they are
much more likely to believe in it
right in the in the in the tech world we
have a tongue which is demo or die so if
you don’t have a demo to go with your
idea what you’re doing is just an empty
talk now
innovation is not about creating cool
shiny demos it’s about making money
and if you’re not bringing in the money
along with your innovation your
innovation is just a novelty so when you
create those demos you also need to make
sure you have a good business case to go
along with it because investors
especially the ones inside a large
corporation they don’t really invest in
people or ideas they invest in business
and so you need to have a really good
business case to go along with your
innovation and once you have that the
next step is to pitch the idea to the
right people and this is where a lot of
experts they believe that Chinese are
not good at it they are not good at
selling ideas but two years of running
this innovation program what I’ve
realized is that this skill can be
taught and it can be learned for example
the guy here is Yu Chong he’s three
years out of school
a weekend of a boot camp he’s able to go
and pitch this idea in front of three
general managers two VP’s and a country
president and convince them to invest in
his ideas so if you follow these four
simple steps of ideation incubation
business validation and pitching you’re
on your way to be a good entrepreneur
intrapreneur so what does it look like
what does the journey of an entrepreneur
look like and to help you understand
that I’ll go back
thirteen years when I was in the Silicon
Valley I was doing my PhD at Stanford
University and I took the summer off to
go work at Apple and we’re working on
this intrapreneurs project we’re
developing a really cool touch
technology but you could touch and
interact with maps using both your hands
in a very natural way by gliding your
fingers on smooth surface of glass and
this was at a time when state of the art
was poking at a plastic screen using a
stylus what I saw blew away my mind and
so I took the punch and I got onto this
intrapreneurs churning in six months we
were able to put a demo in front of
Steve Jobs when he looked at head it
didn’t puke all over it so that was a
good sign he said can you turn this into
something of a product so we went back
to the drawing board we came back with
the tablet he said it’s too big can you
make it smaller they went back to the
lab we came back with a smaller tablet
he said it looks too much like a PC can
you make it look something different and
this went on and on and on and two years
had passed and we had a lab full of
tablets and at this time a random
software guy got his hands on the tablet
and he created a really cool effect
called a rubber band in fact this is
where you scroll all the way to the end
of the screen and you pull a little bit
and the screen bounces back and they
showed it to Steve as Steve jumped out
of his chair he said I know what we can
do with this stopped working on the
tablet we are going to build the phone
first and so a year later I phone was
launched we may wonder what happened to
the intrapreneur started exactly where
we left off went off and build the
world’s tiniest mp3 player
I moved to China a year later and China
has been my home ever since worked on a
bunch of other things and as the luck
would have it I was reunited with the
tablet project a year of working on this
tablet I was there to see the first
iPads roll of the production line till
the life had come full circle
a year later I quit and join another
joint Intel did a bunch of other things
and two years ago I stopped building
products and building people so what did
I learn from this journey three things
the first is failure
is nothing but a stepping stone towards
the success is the thing that you
learned from nine failures that you take
to the tenth attempt is what makes the
tenth attempt a big success all those
times we had the free demo with Steve we
learned something from it and it helped
us six years later when we’re actually
building the real iPad the next is that
you need to realize that innovation is a
zig-zag journey you may start with one
thing in mind and end up with something
totally different you can never predict
the outcome of innovation you just have
to take a leap of faith and get on the
journey and last and this is the most
important and this is for the guys in
the places of power culture is the most
important thing if you create a culture
that encourages risk-taking if you
create an environment where people feel
safe to make mistakes they will deliver
things like the iPad like the
PlayStation like the post-it notes now
you may ask what if I don’t do this one
of the two things could happen the first
thing is you lose good people and when
you lose good people you lose the ideas
along with them you lose business
opportunities the second thing that
could happen is more drastic
and tell you that I’m going to tell you
a small story how many of us here like
to take selfies really just a few ok so
what makes selfie possible is the
digital camera we have in our phones
right when I was growing up in the mid
90s we did not have a digital camera
what we had but Kodak moments a Kodak
moment was captured on film and printed
on paper ready to be viewed a whole week
later and today we have self is which we
can immediately enjoy but did you know
that 20 years before this a digital
camera had already been invented but
none other than a guy at Kodak a guy
named Steven Sasson and that’s what the
digital camera looked like when he
created it he brought it to the board
and the board laughed at him they said
we are in the business of chemicals and
paper what you’re created is a digital
toy to Kodak that on their invention
until 2012 when they were bankrupt
disrupted by the very same technology
they had created the digital camera and
that came to be known as the new Kodak
moment and I can assure you that this is
not going to be the last Kodak moment
because a study put out by the
University of Washington it estimates
that 40% of all fortune 500 companies
that exist today will be gone in ten
years not just dropping off the list but
completely gone dead right and I don’t
believe this is an exaggeration
today the companies are not only
competing with other big companies or
corporations they are also competing
with the startups and status are so much
more nimble than a corporate so if the
corporate has to have any chance of
bring up with the pace of innovation
that happening outside which is mostly
driven by the entrepreneurs they need to
have a healthy number of intrapreneurs
inside and that leads me to believe that
intrapreneurship is the future of work
the question is this whether your
company will exist before you realize
that dough to conclude my talk I like to
say to the employers in the audience
embrace intrapreneurship before it’s too
late and to the employees in the
audience you don’t have to quit your job
in order to change the world you can do
it from right where you are
thank you
[Applause]
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