[Music]
[Music] you
we all want to be faster we all want to
we all want to be faster we all want to be stronger we all want to be smarter we
be stronger we all want to be smarter we
be stronger we all want to be smarter we all want to be number one or the best in
all want to be number one or the best in
all want to be number one or the best in the world at what we do however like
the world at what we do however like
the world at what we do however like Cristiano Ronaldo we don’t all start out
Cristiano Ronaldo we don’t all start out
Cristiano Ronaldo we don’t all start out first in fact most of us start at the
first in fact most of us start at the
first in fact most of us start at the very back of the line but our aim is to
very back of the line but our aim is to
very back of the line but our aim is to get to the front and become number one
get to the front and become number one
get to the front and become number one where we can be acknowledged that’s the
where we can be acknowledged that’s the
where we can be acknowledged that’s the clear leader but in order to get to the
clear leader but in order to get to the
clear leader but in order to get to the front we have three options option one
front we have three options option one
front we have three options option one is to follow the leader
is to follow the leader
is to follow the leader quite simply following the individual
quite simply following the individual
quite simply following the individual the brand the organisation in number one
the brand the organisation in number one
the brand the organisation in number one spots you accept the fact that the
spots you accept the fact that the
spots you accept the fact that the leader is in a better position than
leader is in a better position than
leader is in a better position than yourselves and you were satisfied in
yourselves and you were satisfied in
yourselves and you were satisfied in following their lead but following their
following their lead but following their
following their lead but following their lead means you will be competing with
lead means you will be competing with
lead means you will be competing with others and as you can see the view is
others and as you can see the view is
others and as you can see the view is not ideal it’s difficult to look ahead
not ideal it’s difficult to look ahead
not ideal it’s difficult to look ahead it’s impossible to predict the
it’s impossible to predict the
it’s impossible to predict the competition’s next move and you’re
competition’s next move and you’re
competition’s next move and you’re trapped as option 2 and that is to
trapped as option 2 and that is to
trapped as option 2 and that is to overtake the leader where you are
overtake the leader where you are
overtake the leader where you are willing to do everything it takes to
willing to do everything it takes to
willing to do everything it takes to beat the competition so ultimately you
beat the competition so ultimately you
beat the competition so ultimately you can be seen as number one and leaving
can be seen as number one and leaving
can be seen as number one and leaving all competition behind
all competition behind
all competition behind however similarly to option one the view
however similarly to option one the view
however similarly to option one the view from the front is actually not ideal
from the front is actually not ideal
from the front is actually not ideal overtaking the leader means you are
overtaking the leader means you are
overtaking the leader means you are constantly looking behind as the
constantly looking behind as the
constantly looking behind as the competition chases you down you’ll begin
competition chases you down you’ll begin
competition chases you down you’ll begin to lose track of what’s in front as you
to lose track of what’s in front as you
to lose track of what’s in front as you continue to look behind and as you can
continue to look behind and as you can
continue to look behind and as you can begin you feel the pressure thankfully
begin you feel the pressure thankfully
begin you feel the pressure thankfully there is another option an option 3 is
there is another option an option 3 is
there is another option an option 3 is being different now if you ask an f1
being different now if you ask an f1
being different now if you ask an f1 driver what is that ideal view
this would be an empty start grid with
this would be an empty start grid with no other participants where they can
no other participants where they can
no other participants where they can drive their own race at their very own
drive their own race at their very own
drive their own race at their very own pace on their very own circuit and not
pace on their very own circuit and not
pace on their very own circuit and not be worried about any competition chasing
be worried about any competition chasing
be worried about any competition chasing them down the main reason they’re
them down the main reason they’re
them down the main reason they’re guaranteed to win there’s no other
guaranteed to win there’s no other
guaranteed to win there’s no other competition which importantly means they
competition which importantly means they
competition which importantly means they get the champagne celebration every
get the champagne celebration every
get the champagne celebration every single time which leads onto my story of
single time which leads onto my story of
single time which leads onto my story of how I’ve been able to be different so
how I’ve been able to be different so
how I’ve been able to be different so I’m going to rewind six years all the
I’m going to rewind six years all the
I’m going to rewind six years all the way back to 2012 where I was at
way back to 2012 where I was at
way back to 2012 where I was at Loughborough University studying for my
Loughborough University studying for my
Loughborough University studying for my business management degree so here I am
business management degree so here I am
business management degree so here I am a university student with a lifelong
a university student with a lifelong
a university student with a lifelong passion for sports and in particular
passion for sports and in particular
passion for sports and in particular football so whilst my time at university
football so whilst my time at university
football so whilst my time at university was all going to plan all of a sudden I
was all going to plan all of a sudden I
was all going to plan all of a sudden I was faced with a problem I had an
was faced with a problem I had an
was faced with a problem I had an addiction I was addicted to Twitter a
addiction I was addicted to Twitter a
addiction I was addicted to Twitter a brand new social media platform that was
brand new social media platform that was
brand new social media platform that was taking over the Internet I couldn’t put
taking over the Internet I couldn’t put
taking over the Internet I couldn’t put my phone down for more than five minutes
my phone down for more than five minutes
my phone down for more than five minutes I was fascinated where the way the
I was fascinated where the way the
I was fascinated where the way the platform was connecting people and the
platform was connecting people and the
platform was connecting people and the conversations that were being generated
conversations that were being generated
conversations that were being generated online and in particular sports fans
online and in particular sports fans
online and in particular sports fans whether that was conversations around
whether that was conversations around
whether that was conversations around football news resorts fixtures transfer
football news resorts fixtures transfer
football news resorts fixtures transfer gossip I was hooked but I realized
gossip I was hooked but I realized
gossip I was hooked but I realized something
something
something all the big sports corporations were all
all the big sports corporations were all
all the big sports corporations were all the same the largest sports corporations
the same the largest sports corporations
the same the largest sports corporations were all the highest followers on
were all the highest followers on
were all the highest followers on Twitter and they were all covering and
Twitter and they were all covering and
Twitter and they were all covering and talking about sport the exact same way
talking about sport the exact same way
talking about sport the exact same way boring repetitive and disengaging which
boring repetitive and disengaging which
boring repetitive and disengaging which simply didn’t engage me all the younger
simply didn’t engage me all the younger
simply didn’t engage me all the younger generation on the platform that was a
generation on the platform that was a
generation on the platform that was a moment I had a brainwave what if I
moment I had a brainwave what if I
moment I had a brainwave what if I combined my passion for sports and my
combined my passion for sports and my
combined my passion for sports and my addiction for Twitter and I had an idea
addiction for Twitter and I had an idea
addiction for Twitter and I had an idea I wanted to create my very own sports
I wanted to create my very own sports
I wanted to create my very own sports Twitter page there was completely
Twitter page there was completely
Twitter page there was completely different to the big sports corporations
different to the big sports corporations
different to the big sports corporations and boom this was it the birth of BBC
and boom this was it the birth of BBC
and boom this was it the birth of BBC Sport with an F I simply changed the T
Sport with an F I simply changed the T
Sport with an F I simply changed the T for the F and I’d created a parody page
for the F and I’d created a parody page
for the F and I’d created a parody page of BBC sports that a few of you may have
of BBC sports that a few of you may have
of BBC sports that a few of you may have seen now parody page is essentially
seen now parody page is essentially
seen now parody page is essentially assumer ously exaggerated imitation and
assumer ously exaggerated imitation and
assumer ously exaggerated imitation and I assume that with the way I covered
I assume that with the way I covered
I assume that with the way I covered sports and here it was starting with
sports and here it was starting with
sports and here it was starting with zero followers and a vision BBC Sport
zero followers and a vision BBC Sport
zero followers and a vision BBC Sport was going to challenge the way these
was going to challenge the way these
was going to challenge the way these large corporations were covering sports
large corporations were covering sports
large corporations were covering sports with the aim of engaging the younger
with the aim of engaging the younger
with the aim of engaging the younger demographic of sports fans now with zero
demographic of sports fans now with zero
demographic of sports fans now with zero followers I now realized BBC Sport was
followers I now realized BBC Sport was
followers I now realized BBC Sport was at the back of the line so I was faced
at the back of the line so I was faced
at the back of the line so I was faced with three options first option follow
with three options first option follow
with three options first option follow the leader
the leader
the leader but I didn’t want to follow these these
but I didn’t want to follow these these
but I didn’t want to follow these these large sports corporations were going in
large sports corporations were going in
large sports corporations were going in the direction I didn’t want to go and I
the direction I didn’t want to go and I
the direction I didn’t want to go and I knew I couldn’t do option 2 I’ve
knew I couldn’t do option 2 I’ve
knew I couldn’t do option 2 I’ve overtaken the leader as this is what I
overtaken the leader as this is what I
overtaken the leader as this is what I was competing with state-of-the-art
was competing with state-of-the-art
was competing with state-of-the-art production studios with teams of
production studios with teams of
production studios with teams of experienced sports reporters and budgets
experienced sports reporters and budgets
experienced sports reporters and budgets to cover and broadcast sports content
to cover and broadcast sports content
to cover and broadcast sports content 24/7 now unfortunately this was my
24/7 now unfortunately this was my
24/7 now unfortunately this was my office a university bedroom with a
office a university bedroom with a
office a university bedroom with a single bed an uncomfortable chair and
single bed an uncomfortable chair and
single bed an uncomfortable chair and quite frankly terrible Wi-Fi but I never
quite frankly terrible Wi-Fi but I never
quite frankly terrible Wi-Fi but I never had something money couldn’t buy whilst
had something money couldn’t buy whilst
had something money couldn’t buy whilst the sports corporations were covering
the sports corporations were covering
the sports corporations were covering sports like this in a boring repetitive
sports like this in a boring repetitive
sports like this in a boring repetitive disengaging way I had the ability and
disengaging way I had the ability and
disengaging way I had the ability and the creative mindset to cover sports
the creative mindset to cover sports
the creative mindset to cover sports like this using memes jokes clothes shop
like this using memes jokes clothes shop
like this using memes jokes clothes shop edits viral trends these were super
edits viral trends these were super
edits viral trends these were super relatable and shareable and engaging
relatable and shareable and engaging
relatable and shareable and engaging with the younger demographic so whilst I
with the younger demographic so whilst I
with the younger demographic so whilst I should have been busy revising for my
should have been busy revising for my
should have been busy revising for my exams
exams
exams publish and admit with my mom and dad
publish and admit with my mom and dad
publish and admit with my mom and dad sitting right there I was busy creating
sitting right there I was busy creating
sitting right there I was busy creating the most talked-about sports page on
the most talked-about sports page on
the most talked-about sports page on Twitter with the likes of BuzzFeed
Twitter with the likes of BuzzFeed
Twitter with the likes of BuzzFeed promoting spoof shortlist nominating
promoting spoof shortlist nominating
promoting spoof shortlist nominating myself as the number one page to follow
myself as the number one page to follow
myself as the number one page to follow on Twitter and newspapers using my
on Twitter and newspapers using my
on Twitter and newspapers using my tweets in articles and as you can
tweets in articles and as you can
tweets in articles and as you can imagine this virality and exposure meant
imagine this virality and exposure meant
imagine this virality and exposure meant BBC sport started to grow and grow and
BBC sport started to grow and grow and
BBC sport started to grow and grow and grow and within six months I had
grow and within six months I had
grow and within six months I had surpassed a quarter of a million
surpassed a quarter of a million
surpassed a quarter of a million followers from my bedroom with some of
followers from my bedroom with some of
followers from my bedroom with some of the most followed sports stars and
the most followed sports stars and
the most followed sports stars and celebrities suddenly becoming fans of
celebrities suddenly becoming fans of
celebrities suddenly becoming fans of the way I was covering sports news as a
the way I was covering sports news as a
the way I was covering sports news as a result BBC Sport had created it’s very
result BBC Sport had created it’s very
result BBC Sport had created it’s very own race covering sports and news in a
own race covering sports and news in a
own race covering sports and news in a unique and different way and quite
unique and different way and quite
unique and different way and quite frankly I’d eliminated all competition
frankly I’d eliminated all competition
frankly I’d eliminated all competition but whilst the journey of BBC Sport had
but whilst the journey of BBC Sport had
but whilst the journey of BBC Sport had only just begun I soon encountered my
only just begun I soon encountered my
only just begun I soon encountered my very first challenge as you can see the
very first challenge as you can see the
very first challenge as you can see the UC sport at this stage was just
UC sport at this stage was just
UC sport at this stage was just approaching 650,000 Twitter followers
approaching 650,000 Twitter followers
approaching 650,000 Twitter followers however I was suddenly faced with an
however I was suddenly faced with an
however I was suddenly faced with an unexpected situation
BBC Sport now had competition the
BBC Sport now had competition the channel success and brand growth meant
channel success and brand growth meant
channel success and brand growth meant others now wants to be part of the race
others now wants to be part of the race
others now wants to be part of the race I had created and I now found BBC Sport
I had created and I now found BBC Sport
I had created and I now found BBC Sport at the front of the pack being followed
at the front of the pack being followed
at the front of the pack being followed and chased by pages covering sports the
and chased by pages covering sports the
and chased by pages covering sports the same way as myself again this was the
same way as myself again this was the
same way as myself again this was the moment I realized I now needed to leave
moment I realized I now needed to leave
moment I realized I now needed to leave the race I have started and create
the race I have started and create
the race I have started and create another brand new one and this was it
another brand new one and this was it
another brand new one and this was it rebranding BBC Sport by dropping the BBC
rebranding BBC Sport by dropping the BBC
rebranding BBC Sport by dropping the BBC from the name I was now able to
from the name I was now able to
from the name I was now able to transform the page from a parody to a
transform the page from a parody to a
transform the page from a parody to a sports digital publishing brand called
sports digital publishing brand called
sports digital publishing brand called sport which is the brand you see and
sport which is the brand you see and
sport which is the brand you see and follow today so by
follow today so by
follow today so by transitioning from a parody page into a
transitioning from a parody page into a
transitioning from a parody page into a sports publishing brand spaw is now able
sports publishing brand spaw is now able
sports publishing brand spaw is now able to launch cross-platform Facebook
to launch cross-platform Facebook
to launch cross-platform Facebook Instagram YouTube and of course
Instagram YouTube and of course
Instagram YouTube and of course remaining on Twitter and as a result BBC
remaining on Twitter and as a result BBC
remaining on Twitter and as a result BBC support and resort sport had created its
support and resort sport had created its
support and resort sport had created its very own race again spore is now the
very own race again spore is now the
very own race again spore is now the only participant no other sports media
only participant no other sports media
only participant no other sports media publisher was actively using all other
publisher was actively using all other
publisher was actively using all other platforms simply eliminating all twitter
platforms simply eliminating all twitter
platforms simply eliminating all twitter based competition so fast-forward to
based competition so fast-forward to
based competition so fast-forward to 2018 and present day I’m proud to say
2018 and present day I’m proud to say
2018 and present day I’m proud to say that sport is now approaching 15 million
that sport is now approaching 15 million
that sport is now approaching 15 million followers cross-platform 500,000 likes
followers cross-platform 500,000 likes
followers cross-platform 500,000 likes on Facebook almost 13 million Instagram
on Facebook almost 13 million Instagram
on Facebook almost 13 million Instagram followers 30,000 subscribers to our new
followers 30,000 subscribers to our new
followers 30,000 subscribers to our new YouTube channel and 1.2 million
YouTube channel and 1.2 million
YouTube channel and 1.2 million followers on Twitter that’s right 15
followers on Twitter that’s right 15
followers on Twitter that’s right 15 million fans which just goes to show
million fans which just goes to show
million fans which just goes to show anything can be achieved by doing things
anything can be achieved by doing things
anything can be achieved by doing things differently now hopefully my story can
differently now hopefully my story can
differently now hopefully my story can inspire everybody else in this room as
inspire everybody else in this room as
inspire everybody else in this room as anybody else in this room has the
anybody else in this room has the
anybody else in this room has the ability to be different now the easiest
ability to be different now the easiest
ability to be different now the easiest way to unlock this is to follow blue
way to unlock this is to follow blue
way to unlock this is to follow blue ocean strategy a marketing theory by
ocean strategy a marketing theory by
ocean strategy a marketing theory by theorist Chan Kim now Chun believed
theorist Chan Kim now Chun believed
theorist Chan Kim now Chun believed there were two oceans the first ocean
there were two oceans the first ocean
there were two oceans the first ocean being a red ocean the ocean is fierce
being a red ocean the ocean is fierce
being a red ocean the ocean is fierce choppy dangerous and difficult to swim
choppy dangerous and difficult to swim
choppy dangerous and difficult to swim in the second ocean being a blue ocean
in the second ocean being a blue ocean
in the second ocean being a blue ocean where the waters calm clear tranquil and
where the waters calm clear tranquil and
where the waters calm clear tranquil and a pleasure to swim in the concept can be
a pleasure to swim in the concept can be
a pleasure to swim in the concept can be brought to life through business where
brought to life through business where
brought to life through business where he needs to avoid the red ocean and aim
he needs to avoid the red ocean and aim
he needs to avoid the red ocean and aim for the blue ocean it’s therefore
for the blue ocean it’s therefore
for the blue ocean it’s therefore important to understand the difference
important to understand the difference
important to understand the difference from a business perspective in a red
from a business perspective in a red
from a business perspective in a red ocean a market space is where several
ocean a market space is where several
ocean a market space is where several companies already compete and the aim is
companies already compete and the aim is
companies already compete and the aim is to beat competition and ultimately X
to beat competition and ultimately X
to beat competition and ultimately X existing demand whereas a blue ocean is
existing demand whereas a blue ocean is
existing demand whereas a blue ocean is an uncontested market space for an
an uncontested market space for an
an uncontested market space for an unknown industry where the aim is to
unknown industry where the aim is to
unknown industry where the aim is to make competition irrelevant and create
make competition irrelevant and create
make competition irrelevant and create new demands now in order to achieve blue
new demands now in order to achieve blue
new demands now in order to achieve blue ocean you must create a new value with
ocean you must create a new value with
ocean you must create a new value with your business now in order to do this
your business now in order to do this
your business now in order to do this you need a combination of the following
you need a combination of the following
you need a combination of the following factors and the first factor is to raise
factors and the first factor is to raise
factors and the first factor is to raise what can be raised above the industry
what can be raised above the industry
what can be raised above the industry standard the second factor is to create
standard the second factor is to create
standard the second factor is to create what can be created that the industry
what can be created that the industry
what can be created that the industry has never offered before the third
has never offered before the third
has never offered before the third factor is to reduce what can be reduced
factor is to reduce what can be reduced
factor is to reduce what can be reduced below the industry standard and the
below the industry standard and the
below the industry standard and the fourth and final factor is to eliminate
fourth and final factor is to eliminate
fourth and final factor is to eliminate what can be eliminated that industry
what can be eliminated that industry
what can be eliminated that industry competitors rely on now to help you
competitors rely on now to help you
competitors rely on now to help you understand this concept I’m going to
understand this concept I’m going to
understand this concept I’m going to share with you my favorite example of
share with you my favorite example of
share with you my favorite example of blue ocean strategy which dates back to
blue ocean strategy which dates back to
blue ocean strategy which dates back to 2006 and the battle for the next
2006 and the battle for the next
2006 and the battle for the next generation of video games console where
generation of video games console where
generation of video games console where Sony and Microsoft were going
Sony and Microsoft were going
Sony and Microsoft were going head-to-head in competition to see which
head-to-head in competition to see which
head-to-head in competition to see which company was going to sell the most video
company was going to sell the most video
company was going to sell the most video game console units the PlayStation 3 or
game console units the PlayStation 3 or
game console units the PlayStation 3 or the Xbox 360 and as a result this left
the Xbox 360 and as a result this left
the Xbox 360 and as a result this left Nintendo at the back of the line with
Nintendo at the back of the line with
Nintendo at the back of the line with Xbox and Playstation going head-to-head
Xbox and Playstation going head-to-head
Xbox and Playstation going head-to-head the company Nintendo was therefore faced
the company Nintendo was therefore faced
the company Nintendo was therefore faced with three options option one
with three options option one
with three options option one follow-the-leader
follow-the-leader
follow-the-leader option to overtake the leader or option
option to overtake the leader or option
option to overtake the leader or option 3 being different now a Nintendo
3 being different now a Nintendo
3 being different now a Nintendo realized competing with the PlayStation
realized competing with the PlayStation
realized competing with the PlayStation and Xbox would result in a red ocean
and Xbox would result in a red ocean
and Xbox would result in a red ocean so instead Nintendo chose option three
so instead Nintendo chose option three
so instead Nintendo chose option three they were going to be different and they
they were going to be different and they
they were going to be different and they had the product that was going to change
had the product that was going to change
had the product that was going to change video gaming forever and this was it
video gaming forever and this was it
video gaming forever and this was it in late 2006 Nintendo revealed a brand
in late 2006 Nintendo revealed a brand
in late 2006 Nintendo revealed a brand new console the Nintendo Wii a console
new console the Nintendo Wii a console
new console the Nintendo Wii a console that didn’t look to compete with
that didn’t look to compete with
that didn’t look to compete with PlayStation and Xbox 360 instead it was
PlayStation and Xbox 360 instead it was
PlayStation and Xbox 360 instead it was going to be different so whilst Xbox and
going to be different so whilst Xbox and
going to be different so whilst Xbox and PlayStation were in direct competition
PlayStation were in direct competition
PlayStation were in direct competition as seen by the similarities in that
as seen by the similarities in that
as seen by the similarities in that controllers Nintendo created a whole new
controllers Nintendo created a whole new
controllers Nintendo created a whole new user experience with the invention of
user experience with the invention of
user experience with the invention of their new controller the Wii Remote this
their new controller the Wii Remote this
their new controller the Wii Remote this decision therefore created a blue ocean
decision therefore created a blue ocean
decision therefore created a blue ocean for Nintendo and as this new technology
for Nintendo and as this new technology
for Nintendo and as this new technology completely changed the video gaming
completely changed the video gaming
completely changed the video gaming experience users could not interact an
experience users could not interact an
experience users could not interact an influencer their favorite games and as a
influencer their favorite games and as a
influencer their favorite games and as a result Nintendo opened up a completely
result Nintendo opened up a completely
result Nintendo opened up a completely new market for themselves
new market for themselves
new market for themselves families and ironically non-gamers
families and ironically non-gamers
families and ironically non-gamers consumers were buying the console simply
consumers were buying the console simply
consumers were buying the console simply to try out the new motion technology a
to try out the new motion technology a
to try out the new motion technology a markets in which Xbox and Playstation
markets in which Xbox and Playstation
markets in which Xbox and Playstation simply couldn’t compete him therefore
simply couldn’t compete him therefore
simply couldn’t compete him therefore Nintendo were now enjoying their very
Nintendo were now enjoying their very
Nintendo were now enjoying their very own race as they had eliminated
own race as they had eliminated
own race as they had eliminated competition at both Xbox and Playstation
competition at both Xbox and Playstation
competition at both Xbox and Playstation so by doing things differently Nintendo
so by doing things differently Nintendo
so by doing things differently Nintendo had created a new value which can be
had created a new value which can be
had created a new value which can be visualized using the blue ocean strategy
visualized using the blue ocean strategy
visualized using the blue ocean strategy framework Nintendo had raised the fun
framework Nintendo had raised the fun
framework Nintendo had raised the fun factor with the new motion technology
factor with the new motion technology
factor with the new motion technology and they had raised retail store
and they had raised retail store
and they had raised retail store involvement as people go into the shops
involvement as people go into the shops
involvement as people go into the shops to try out the new technology they had
to try out the new technology they had
to try out the new technology they had created new motion technology which
created new motion technology which
created new motion technology which neither Xbox 360 or
neither Xbox 360 or
neither Xbox 360 or PlayStation Hat and therefore created a
PlayStation Hat and therefore created a
PlayStation Hat and therefore created a new market space
new market space
new market space with a demand for families and
with a demand for families and
with a demand for families and non-gamers they had reduced development
non-gamers they had reduced development
non-gamers they had reduced development costs having focused on motion
costs having focused on motion
costs having focused on motion technology rather than graphics and
technology rather than graphics and
technology rather than graphics and reduced production costs by focusing on
reduced production costs by focusing on
reduced production costs by focusing on the experience rather than the storage
the experience rather than the storage
the experience rather than the storage and finally Nintendo had eliminated
and finally Nintendo had eliminated
and finally Nintendo had eliminated competition as Xbox and PlayStation
competition as Xbox and PlayStation
competition as Xbox and PlayStation could not replicate this technology
could not replicate this technology
could not replicate this technology which therefore removed their
which therefore removed their
which therefore removed their competitive advantage and what’s amazing
competitive advantage and what’s amazing
competitive advantage and what’s amazing about this story is to this day a
about this story is to this day a
about this story is to this day a Nintendo have sold 101 million Nintendo
Nintendo have sold 101 million Nintendo
Nintendo have sold 101 million Nintendo Wii units in comparison to Xbox is 84
Wii units in comparison to Xbox is 84
Wii units in comparison to Xbox is 84 million and Playstations 83 million
million and Playstations 83 million
million and Playstations 83 million ironically crowning them the winners for
ironically crowning them the winners for
ironically crowning them the winners for the most next-generation video console
the most next-generation video console
the most next-generation video console units sold all by doing things
units sold all by doing things
units sold all by doing things differently so I’m gonna leave you all
differently so I’m gonna leave you all
differently so I’m gonna leave you all with a reminder today to be number one
with a reminder today to be number one
with a reminder today to be number one or the best in the world at what you do
or the best in the world at what you do
or the best in the world at what you do you all have three options you can
you all have three options you can
you all have three options you can follow the leader but you’ll have no
follow the leader but you’ll have no
follow the leader but you’ll have no influence on the direction in which you
influence on the direction in which you
influence on the direction in which you are heading you can overtake the leader
are heading you can overtake the leader
are heading you can overtake the leader but you’ll be chased by competition and
but you’ll be chased by competition and
but you’ll be chased by competition and find it difficult to look around or you
find it difficult to look around or you
find it difficult to look around or you can be different where you can eliminate
can be different where you can eliminate
can be different where you can eliminate all competition and enjoy your very own
all competition and enjoy your very own
all competition and enjoy your very own race thank you
race thank you
race thank you [Applause]
[Music] you
we all want to be faster we all want to
we all want to be faster we all want to be stronger we all want to be smarter we
be stronger we all want to be smarter we
be stronger we all want to be smarter we all want to be number one or the best in
all want to be number one or the best in
all want to be number one or the best in the world at what we do however like
the world at what we do however like
the world at what we do however like Cristiano Ronaldo we don’t all start out
Cristiano Ronaldo we don’t all start out
Cristiano Ronaldo we don’t all start out first in fact most of us start at the
first in fact most of us start at the
first in fact most of us start at the very back of the line but our aim is to
very back of the line but our aim is to
very back of the line but our aim is to get to the front and become number one
get to the front and become number one
get to the front and become number one where we can be acknowledged that’s the
where we can be acknowledged that’s the
where we can be acknowledged that’s the clear leader but in order to get to the
clear leader but in order to get to the
clear leader but in order to get to the front we have three options option one
front we have three options option one
front we have three options option one is to follow the leader
is to follow the leader
is to follow the leader quite simply following the individual
quite simply following the individual
quite simply following the individual the brand the organisation in number one
the brand the organisation in number one
the brand the organisation in number one spots you accept the fact that the
spots you accept the fact that the
spots you accept the fact that the leader is in a better position than
leader is in a better position than
leader is in a better position than yourselves and you were satisfied in
yourselves and you were satisfied in
yourselves and you were satisfied in following their lead but following their
following their lead but following their
following their lead but following their lead means you will be competing with
lead means you will be competing with
lead means you will be competing with others and as you can see the view is
others and as you can see the view is
others and as you can see the view is not ideal it’s difficult to look ahead
not ideal it’s difficult to look ahead
not ideal it’s difficult to look ahead it’s impossible to predict the
it’s impossible to predict the
it’s impossible to predict the competition’s next move and you’re
competition’s next move and you’re
competition’s next move and you’re trapped as option 2 and that is to
trapped as option 2 and that is to
trapped as option 2 and that is to overtake the leader where you are
overtake the leader where you are
overtake the leader where you are willing to do everything it takes to
willing to do everything it takes to
willing to do everything it takes to beat the competition so ultimately you
beat the competition so ultimately you
beat the competition so ultimately you can be seen as number one and leaving
can be seen as number one and leaving
can be seen as number one and leaving all competition behind
all competition behind
all competition behind however similarly to option one the view
however similarly to option one the view
however similarly to option one the view from the front is actually not ideal
from the front is actually not ideal
from the front is actually not ideal overtaking the leader means you are
overtaking the leader means you are
overtaking the leader means you are constantly looking behind as the
constantly looking behind as the
constantly looking behind as the competition chases you down you’ll begin
competition chases you down you’ll begin
competition chases you down you’ll begin to lose track of what’s in front as you
to lose track of what’s in front as you
to lose track of what’s in front as you continue to look behind and as you can
continue to look behind and as you can
continue to look behind and as you can begin you feel the pressure thankfully
begin you feel the pressure thankfully
begin you feel the pressure thankfully there is another option an option 3 is
there is another option an option 3 is
there is another option an option 3 is being different now if you ask an f1
being different now if you ask an f1
being different now if you ask an f1 driver what is that ideal view
this would be an empty start grid with
this would be an empty start grid with no other participants where they can
no other participants where they can
no other participants where they can drive their own race at their very own
drive their own race at their very own
drive their own race at their very own pace on their very own circuit and not
pace on their very own circuit and not
pace on their very own circuit and not be worried about any competition chasing
be worried about any competition chasing
be worried about any competition chasing them down the main reason they’re
them down the main reason they’re
them down the main reason they’re guaranteed to win there’s no other
guaranteed to win there’s no other
guaranteed to win there’s no other competition which importantly means they
competition which importantly means they
competition which importantly means they get the champagne celebration every
get the champagne celebration every
get the champagne celebration every single time which leads onto my story of
single time which leads onto my story of
single time which leads onto my story of how I’ve been able to be different so
how I’ve been able to be different so
how I’ve been able to be different so I’m going to rewind six years all the
I’m going to rewind six years all the
I’m going to rewind six years all the way back to 2012 where I was at
way back to 2012 where I was at
way back to 2012 where I was at Loughborough University studying for my
Loughborough University studying for my
Loughborough University studying for my business management degree so here I am
business management degree so here I am
business management degree so here I am a university student with a lifelong
a university student with a lifelong
a university student with a lifelong passion for sports and in particular
passion for sports and in particular
passion for sports and in particular football so whilst my time at university
football so whilst my time at university
football so whilst my time at university was all going to plan all of a sudden I
was all going to plan all of a sudden I
was all going to plan all of a sudden I was faced with a problem I had an
was faced with a problem I had an
was faced with a problem I had an addiction I was addicted to Twitter a
addiction I was addicted to Twitter a
addiction I was addicted to Twitter a brand new social media platform that was
brand new social media platform that was
brand new social media platform that was taking over the Internet I couldn’t put
taking over the Internet I couldn’t put
taking over the Internet I couldn’t put my phone down for more than five minutes
my phone down for more than five minutes
my phone down for more than five minutes I was fascinated where the way the
I was fascinated where the way the
I was fascinated where the way the platform was connecting people and the
platform was connecting people and the
platform was connecting people and the conversations that were being generated
conversations that were being generated
conversations that were being generated online and in particular sports fans
online and in particular sports fans
online and in particular sports fans whether that was conversations around
whether that was conversations around
whether that was conversations around football news resorts fixtures transfer
football news resorts fixtures transfer
football news resorts fixtures transfer gossip I was hooked but I realized
gossip I was hooked but I realized
gossip I was hooked but I realized something
something
something all the big sports corporations were all
all the big sports corporations were all
all the big sports corporations were all the same the largest sports corporations
the same the largest sports corporations
the same the largest sports corporations were all the highest followers on
were all the highest followers on
were all the highest followers on Twitter and they were all covering and
Twitter and they were all covering and
Twitter and they were all covering and talking about sport the exact same way
talking about sport the exact same way
talking about sport the exact same way boring repetitive and disengaging which
boring repetitive and disengaging which
boring repetitive and disengaging which simply didn’t engage me all the younger
simply didn’t engage me all the younger
simply didn’t engage me all the younger generation on the platform that was a
generation on the platform that was a
generation on the platform that was a moment I had a brainwave what if I
moment I had a brainwave what if I
moment I had a brainwave what if I combined my passion for sports and my
combined my passion for sports and my
combined my passion for sports and my addiction for Twitter and I had an idea
addiction for Twitter and I had an idea
addiction for Twitter and I had an idea I wanted to create my very own sports
I wanted to create my very own sports
I wanted to create my very own sports Twitter page there was completely
Twitter page there was completely
Twitter page there was completely different to the big sports corporations
different to the big sports corporations
different to the big sports corporations and boom this was it the birth of BBC
and boom this was it the birth of BBC
and boom this was it the birth of BBC Sport with an F I simply changed the T
Sport with an F I simply changed the T
Sport with an F I simply changed the T for the F and I’d created a parody page
for the F and I’d created a parody page
for the F and I’d created a parody page of BBC sports that a few of you may have
of BBC sports that a few of you may have
of BBC sports that a few of you may have seen now parody page is essentially
seen now parody page is essentially
seen now parody page is essentially assumer ously exaggerated imitation and
assumer ously exaggerated imitation and
assumer ously exaggerated imitation and I assume that with the way I covered
I assume that with the way I covered
I assume that with the way I covered sports and here it was starting with
sports and here it was starting with
sports and here it was starting with zero followers and a vision BBC Sport
zero followers and a vision BBC Sport
zero followers and a vision BBC Sport was going to challenge the way these
was going to challenge the way these
was going to challenge the way these large corporations were covering sports
large corporations were covering sports
large corporations were covering sports with the aim of engaging the younger
with the aim of engaging the younger
with the aim of engaging the younger demographic of sports fans now with zero
demographic of sports fans now with zero
demographic of sports fans now with zero followers I now realized BBC Sport was
followers I now realized BBC Sport was
followers I now realized BBC Sport was at the back of the line so I was faced
at the back of the line so I was faced
at the back of the line so I was faced with three options first option follow
with three options first option follow
with three options first option follow the leader
the leader
the leader but I didn’t want to follow these these
but I didn’t want to follow these these
but I didn’t want to follow these these large sports corporations were going in
large sports corporations were going in
large sports corporations were going in the direction I didn’t want to go and I
the direction I didn’t want to go and I
the direction I didn’t want to go and I knew I couldn’t do option 2 I’ve
knew I couldn’t do option 2 I’ve
knew I couldn’t do option 2 I’ve overtaken the leader as this is what I
overtaken the leader as this is what I
overtaken the leader as this is what I was competing with state-of-the-art
was competing with state-of-the-art
was competing with state-of-the-art production studios with teams of
production studios with teams of
production studios with teams of experienced sports reporters and budgets
experienced sports reporters and budgets
experienced sports reporters and budgets to cover and broadcast sports content
to cover and broadcast sports content
to cover and broadcast sports content 24/7 now unfortunately this was my
24/7 now unfortunately this was my
24/7 now unfortunately this was my office a university bedroom with a
office a university bedroom with a
office a university bedroom with a single bed an uncomfortable chair and
single bed an uncomfortable chair and
single bed an uncomfortable chair and quite frankly terrible Wi-Fi but I never
quite frankly terrible Wi-Fi but I never
quite frankly terrible Wi-Fi but I never had something money couldn’t buy whilst
had something money couldn’t buy whilst
had something money couldn’t buy whilst the sports corporations were covering
the sports corporations were covering
the sports corporations were covering sports like this in a boring repetitive
sports like this in a boring repetitive
sports like this in a boring repetitive disengaging way I had the ability and
disengaging way I had the ability and
disengaging way I had the ability and the creative mindset to cover sports
the creative mindset to cover sports
the creative mindset to cover sports like this using memes jokes clothes shop
like this using memes jokes clothes shop
like this using memes jokes clothes shop edits viral trends these were super
edits viral trends these were super
edits viral trends these were super relatable and shareable and engaging
relatable and shareable and engaging
relatable and shareable and engaging with the younger demographic so whilst I
with the younger demographic so whilst I
with the younger demographic so whilst I should have been busy revising for my
should have been busy revising for my
should have been busy revising for my exams
exams
exams publish and admit with my mom and dad
publish and admit with my mom and dad
publish and admit with my mom and dad sitting right there I was busy creating
sitting right there I was busy creating
sitting right there I was busy creating the most talked-about sports page on
the most talked-about sports page on
the most talked-about sports page on Twitter with the likes of BuzzFeed
Twitter with the likes of BuzzFeed
Twitter with the likes of BuzzFeed promoting spoof shortlist nominating
promoting spoof shortlist nominating
promoting spoof shortlist nominating myself as the number one page to follow
myself as the number one page to follow
myself as the number one page to follow on Twitter and newspapers using my
on Twitter and newspapers using my
on Twitter and newspapers using my tweets in articles and as you can
tweets in articles and as you can
tweets in articles and as you can imagine this virality and exposure meant
imagine this virality and exposure meant
imagine this virality and exposure meant BBC sport started to grow and grow and
BBC sport started to grow and grow and
BBC sport started to grow and grow and grow and within six months I had
grow and within six months I had
grow and within six months I had surpassed a quarter of a million
surpassed a quarter of a million
surpassed a quarter of a million followers from my bedroom with some of
followers from my bedroom with some of
followers from my bedroom with some of the most followed sports stars and
the most followed sports stars and
the most followed sports stars and celebrities suddenly becoming fans of
celebrities suddenly becoming fans of
celebrities suddenly becoming fans of the way I was covering sports news as a
the way I was covering sports news as a
the way I was covering sports news as a result BBC Sport had created it’s very
result BBC Sport had created it’s very
result BBC Sport had created it’s very own race covering sports and news in a
own race covering sports and news in a
own race covering sports and news in a unique and different way and quite
unique and different way and quite
unique and different way and quite frankly I’d eliminated all competition
frankly I’d eliminated all competition
frankly I’d eliminated all competition but whilst the journey of BBC Sport had
but whilst the journey of BBC Sport had
but whilst the journey of BBC Sport had only just begun I soon encountered my
only just begun I soon encountered my
only just begun I soon encountered my very first challenge as you can see the
very first challenge as you can see the
very first challenge as you can see the UC sport at this stage was just
UC sport at this stage was just
UC sport at this stage was just approaching 650,000 Twitter followers
approaching 650,000 Twitter followers
approaching 650,000 Twitter followers however I was suddenly faced with an
however I was suddenly faced with an
however I was suddenly faced with an unexpected situation
BBC Sport now had competition the
BBC Sport now had competition the channel success and brand growth meant
channel success and brand growth meant
channel success and brand growth meant others now wants to be part of the race
others now wants to be part of the race
others now wants to be part of the race I had created and I now found BBC Sport
I had created and I now found BBC Sport
I had created and I now found BBC Sport at the front of the pack being followed
at the front of the pack being followed
at the front of the pack being followed and chased by pages covering sports the
and chased by pages covering sports the
and chased by pages covering sports the same way as myself again this was the
same way as myself again this was the
same way as myself again this was the moment I realized I now needed to leave
moment I realized I now needed to leave
moment I realized I now needed to leave the race I have started and create
the race I have started and create
the race I have started and create another brand new one and this was it
another brand new one and this was it
another brand new one and this was it rebranding BBC Sport by dropping the BBC
rebranding BBC Sport by dropping the BBC
rebranding BBC Sport by dropping the BBC from the name I was now able to
from the name I was now able to
from the name I was now able to transform the page from a parody to a
transform the page from a parody to a
transform the page from a parody to a sports digital publishing brand called
sports digital publishing brand called
sports digital publishing brand called sport which is the brand you see and
sport which is the brand you see and
sport which is the brand you see and follow today so by
follow today so by
follow today so by transitioning from a parody page into a
transitioning from a parody page into a
transitioning from a parody page into a sports publishing brand spaw is now able
sports publishing brand spaw is now able
sports publishing brand spaw is now able to launch cross-platform Facebook
to launch cross-platform Facebook
to launch cross-platform Facebook Instagram YouTube and of course
Instagram YouTube and of course
Instagram YouTube and of course remaining on Twitter and as a result BBC
remaining on Twitter and as a result BBC
remaining on Twitter and as a result BBC support and resort sport had created its
support and resort sport had created its
support and resort sport had created its very own race again spore is now the
very own race again spore is now the
very own race again spore is now the only participant no other sports media
only participant no other sports media
only participant no other sports media publisher was actively using all other
publisher was actively using all other
publisher was actively using all other platforms simply eliminating all twitter
platforms simply eliminating all twitter
platforms simply eliminating all twitter based competition so fast-forward to
based competition so fast-forward to
based competition so fast-forward to 2018 and present day I’m proud to say
2018 and present day I’m proud to say
2018 and present day I’m proud to say that sport is now approaching 15 million
that sport is now approaching 15 million
that sport is now approaching 15 million followers cross-platform 500,000 likes
followers cross-platform 500,000 likes
followers cross-platform 500,000 likes on Facebook almost 13 million Instagram
on Facebook almost 13 million Instagram
on Facebook almost 13 million Instagram followers 30,000 subscribers to our new
followers 30,000 subscribers to our new
followers 30,000 subscribers to our new YouTube channel and 1.2 million
YouTube channel and 1.2 million
YouTube channel and 1.2 million followers on Twitter that’s right 15
followers on Twitter that’s right 15
followers on Twitter that’s right 15 million fans which just goes to show
million fans which just goes to show
million fans which just goes to show anything can be achieved by doing things
anything can be achieved by doing things
anything can be achieved by doing things differently now hopefully my story can
differently now hopefully my story can
differently now hopefully my story can inspire everybody else in this room as
inspire everybody else in this room as
inspire everybody else in this room as anybody else in this room has the
anybody else in this room has the
anybody else in this room has the ability to be different now the easiest
ability to be different now the easiest
ability to be different now the easiest way to unlock this is to follow blue
way to unlock this is to follow blue
way to unlock this is to follow blue ocean strategy a marketing theory by
ocean strategy a marketing theory by
ocean strategy a marketing theory by theorist Chan Kim now Chun believed
theorist Chan Kim now Chun believed
theorist Chan Kim now Chun believed there were two oceans the first ocean
there were two oceans the first ocean
there were two oceans the first ocean being a red ocean the ocean is fierce
being a red ocean the ocean is fierce
being a red ocean the ocean is fierce choppy dangerous and difficult to swim
choppy dangerous and difficult to swim
choppy dangerous and difficult to swim in the second ocean being a blue ocean
in the second ocean being a blue ocean
in the second ocean being a blue ocean where the waters calm clear tranquil and
where the waters calm clear tranquil and
where the waters calm clear tranquil and a pleasure to swim in the concept can be
a pleasure to swim in the concept can be
a pleasure to swim in the concept can be brought to life through business where
brought to life through business where
brought to life through business where he needs to avoid the red ocean and aim
he needs to avoid the red ocean and aim
he needs to avoid the red ocean and aim for the blue ocean it’s therefore
for the blue ocean it’s therefore
for the blue ocean it’s therefore important to understand the difference
important to understand the difference
important to understand the difference from a business perspective in a red
from a business perspective in a red
from a business perspective in a red ocean a market space is where several
ocean a market space is where several
ocean a market space is where several companies already compete and the aim is
companies already compete and the aim is
companies already compete and the aim is to beat competition and ultimately X
to beat competition and ultimately X
to beat competition and ultimately X existing demand whereas a blue ocean is
existing demand whereas a blue ocean is
existing demand whereas a blue ocean is an uncontested market space for an
an uncontested market space for an
an uncontested market space for an unknown industry where the aim is to
unknown industry where the aim is to
unknown industry where the aim is to make competition irrelevant and create
make competition irrelevant and create
make competition irrelevant and create new demands now in order to achieve blue
new demands now in order to achieve blue
new demands now in order to achieve blue ocean you must create a new value with
ocean you must create a new value with
ocean you must create a new value with your business now in order to do this
your business now in order to do this
your business now in order to do this you need a combination of the following
you need a combination of the following
you need a combination of the following factors and the first factor is to raise
factors and the first factor is to raise
factors and the first factor is to raise what can be raised above the industry
what can be raised above the industry
what can be raised above the industry standard the second factor is to create
standard the second factor is to create
standard the second factor is to create what can be created that the industry
what can be created that the industry
what can be created that the industry has never offered before the third
has never offered before the third
has never offered before the third factor is to reduce what can be reduced
factor is to reduce what can be reduced
factor is to reduce what can be reduced below the industry standard and the
below the industry standard and the
below the industry standard and the fourth and final factor is to eliminate
fourth and final factor is to eliminate
fourth and final factor is to eliminate what can be eliminated that industry
what can be eliminated that industry
what can be eliminated that industry competitors rely on now to help you
competitors rely on now to help you
competitors rely on now to help you understand this concept I’m going to
understand this concept I’m going to
understand this concept I’m going to share with you my favorite example of
share with you my favorite example of
share with you my favorite example of blue ocean strategy which dates back to
blue ocean strategy which dates back to
blue ocean strategy which dates back to 2006 and the battle for the next
2006 and the battle for the next
2006 and the battle for the next generation of video games console where
generation of video games console where
generation of video games console where Sony and Microsoft were going
Sony and Microsoft were going
Sony and Microsoft were going head-to-head in competition to see which
head-to-head in competition to see which
head-to-head in competition to see which company was going to sell the most video
company was going to sell the most video
company was going to sell the most video game console units the PlayStation 3 or
game console units the PlayStation 3 or
game console units the PlayStation 3 or the Xbox 360 and as a result this left
the Xbox 360 and as a result this left
the Xbox 360 and as a result this left Nintendo at the back of the line with
Nintendo at the back of the line with
Nintendo at the back of the line with Xbox and Playstation going head-to-head
Xbox and Playstation going head-to-head
Xbox and Playstation going head-to-head the company Nintendo was therefore faced
the company Nintendo was therefore faced
the company Nintendo was therefore faced with three options option one
with three options option one
with three options option one follow-the-leader
follow-the-leader
follow-the-leader option to overtake the leader or option
option to overtake the leader or option
option to overtake the leader or option 3 being different now a Nintendo
3 being different now a Nintendo
3 being different now a Nintendo realized competing with the PlayStation
realized competing with the PlayStation
realized competing with the PlayStation and Xbox would result in a red ocean
and Xbox would result in a red ocean
and Xbox would result in a red ocean so instead Nintendo chose option three
so instead Nintendo chose option three
so instead Nintendo chose option three they were going to be different and they
they were going to be different and they
they were going to be different and they had the product that was going to change
had the product that was going to change
had the product that was going to change video gaming forever and this was it
video gaming forever and this was it
video gaming forever and this was it in late 2006 Nintendo revealed a brand
in late 2006 Nintendo revealed a brand
in late 2006 Nintendo revealed a brand new console the Nintendo Wii a console
new console the Nintendo Wii a console
new console the Nintendo Wii a console that didn’t look to compete with
that didn’t look to compete with
that didn’t look to compete with PlayStation and Xbox 360 instead it was
PlayStation and Xbox 360 instead it was
PlayStation and Xbox 360 instead it was going to be different so whilst Xbox and
going to be different so whilst Xbox and
going to be different so whilst Xbox and PlayStation were in direct competition
PlayStation were in direct competition
PlayStation were in direct competition as seen by the similarities in that
as seen by the similarities in that
as seen by the similarities in that controllers Nintendo created a whole new
controllers Nintendo created a whole new
controllers Nintendo created a whole new user experience with the invention of
user experience with the invention of
user experience with the invention of their new controller the Wii Remote this
their new controller the Wii Remote this
their new controller the Wii Remote this decision therefore created a blue ocean
decision therefore created a blue ocean
decision therefore created a blue ocean for Nintendo and as this new technology
for Nintendo and as this new technology
for Nintendo and as this new technology completely changed the video gaming
completely changed the video gaming
completely changed the video gaming experience users could not interact an
experience users could not interact an
experience users could not interact an influencer their favorite games and as a
influencer their favorite games and as a
influencer their favorite games and as a result Nintendo opened up a completely
result Nintendo opened up a completely
result Nintendo opened up a completely new market for themselves
new market for themselves
new market for themselves families and ironically non-gamers
families and ironically non-gamers
families and ironically non-gamers consumers were buying the console simply
consumers were buying the console simply
consumers were buying the console simply to try out the new motion technology a
to try out the new motion technology a
to try out the new motion technology a markets in which Xbox and Playstation
markets in which Xbox and Playstation
markets in which Xbox and Playstation simply couldn’t compete him therefore
simply couldn’t compete him therefore
simply couldn’t compete him therefore Nintendo were now enjoying their very
Nintendo were now enjoying their very
Nintendo were now enjoying their very own race as they had eliminated
own race as they had eliminated
own race as they had eliminated competition at both Xbox and Playstation
competition at both Xbox and Playstation
competition at both Xbox and Playstation so by doing things differently Nintendo
so by doing things differently Nintendo
so by doing things differently Nintendo had created a new value which can be
had created a new value which can be
had created a new value which can be visualized using the blue ocean strategy
visualized using the blue ocean strategy
visualized using the blue ocean strategy framework Nintendo had raised the fun
framework Nintendo had raised the fun
framework Nintendo had raised the fun factor with the new motion technology
factor with the new motion technology
factor with the new motion technology and they had raised retail store
and they had raised retail store
and they had raised retail store involvement as people go into the shops
involvement as people go into the shops
involvement as people go into the shops to try out the new technology they had
to try out the new technology they had
to try out the new technology they had created new motion technology which
created new motion technology which
created new motion technology which neither Xbox 360 or
neither Xbox 360 or
neither Xbox 360 or PlayStation Hat and therefore created a
PlayStation Hat and therefore created a
PlayStation Hat and therefore created a new market space
new market space
new market space with a demand for families and
with a demand for families and
with a demand for families and non-gamers they had reduced development
non-gamers they had reduced development
non-gamers they had reduced development costs having focused on motion
costs having focused on motion
costs having focused on motion technology rather than graphics and
technology rather than graphics and
technology rather than graphics and reduced production costs by focusing on
reduced production costs by focusing on
reduced production costs by focusing on the experience rather than the storage
the experience rather than the storage
the experience rather than the storage and finally Nintendo had eliminated
and finally Nintendo had eliminated
and finally Nintendo had eliminated competition as Xbox and PlayStation
competition as Xbox and PlayStation
competition as Xbox and PlayStation could not replicate this technology
could not replicate this technology
could not replicate this technology which therefore removed their
which therefore removed their
which therefore removed their competitive advantage and what’s amazing
competitive advantage and what’s amazing
competitive advantage and what’s amazing about this story is to this day a
about this story is to this day a
about this story is to this day a Nintendo have sold 101 million Nintendo
Nintendo have sold 101 million Nintendo
Nintendo have sold 101 million Nintendo Wii units in comparison to Xbox is 84
Wii units in comparison to Xbox is 84
Wii units in comparison to Xbox is 84 million and Playstations 83 million
million and Playstations 83 million
million and Playstations 83 million ironically crowning them the winners for
ironically crowning them the winners for
ironically crowning them the winners for the most next-generation video console
the most next-generation video console
the most next-generation video console units sold all by doing things
units sold all by doing things
units sold all by doing things differently so I’m gonna leave you all
differently so I’m gonna leave you all
differently so I’m gonna leave you all with a reminder today to be number one
with a reminder today to be number one
with a reminder today to be number one or the best in the world at what you do
or the best in the world at what you do
or the best in the world at what you do you all have three options you can
you all have three options you can
you all have three options you can follow the leader but you’ll have no
follow the leader but you’ll have no
follow the leader but you’ll have no influence on the direction in which you
influence on the direction in which you
influence on the direction in which you are heading you can overtake the leader
are heading you can overtake the leader
are heading you can overtake the leader but you’ll be chased by competition and
but you’ll be chased by competition and
but you’ll be chased by competition and find it difficult to look around or you
find it difficult to look around or you
find it difficult to look around or you can be different where you can eliminate
can be different where you can eliminate
can be different where you can eliminate all competition and enjoy your very own
all competition and enjoy your very own
all competition and enjoy your very own race thank you
race thank you
race thank you [Applause]
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