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Como emprender y no morir en el intento | Homero Rojas | TEDxSanPedroSula


[Music]
good afternoon
I know many of you
They wonder how a lawyer as
someone who studied law laws
finished developing video games
well it turns out that my passion for
technology entrepreneurship and pulled me
of the comfort zone and took me to
undertake is nothing but take no
It is not easy
in fact it is very difficult a series of
technological ventures failed
for married took me to accumulate a
debt of a little more than 40,000 US dollars
and he left me a very difficult situation
where the only thing I had left was
continue risking and keep learning
and that led me to make a
and perhaps venture
riskiest venture of all
develop a game and just
Lessons learned from this
process of making a venture
Very risky I come to speak
I want to share with you the
Lessons learned during this
process may discover is that
and identify common errors
during the five stages of a process
development that many of us
we have made and many of us
we will make during the first stage
at the stage where we have the desire
performing a venture but no
we are sure you will want to do
We began to view or conceptualise
we want to take at this stage
we can make two common mistakes
One is to set a goal very
unrealistic and say I imagine we
in our minds and believe in our
mind a fabulous product with all
features a product that is very
far from our creative capacity
short – medium term as they say
popularly we build castles in the
air and this eventually we can
lead to frustration and failure
because we set a goal that no
Can we make it
at the other end another common misconception
committed by entrepreneurs who are
younger
studying some kind of technology
They want to make a website want
UNAP perform application and fixed
a very unambitious goal and believe that
by the fact that they can
for example program will create a
will square up to the store and go to
be millionaires do and realize
that the product has no acceptance
those they had and
discouraged and ended up abandoning
Also in my case particularly when I
I defined what type of venture would
to do I tried to focus on
what the best product I
I could do within the scope of my
possibilities so that I chose
a game of adventure because
I knew it was possible for a single
person did had read in
forums and focused on making a game
mobile because I knew it was
much easier than making a game
Cellular and tablets
in fact to validate this idea I
had to make a game believe what
I later discovered is called product
minimum viable
I created a small game for my
niece ten years in which she
He had to rescue our dog
home because he had been kidnapped by
the cat
This helped me to for
motivate me she loved the game you
He liked what I played and I realized that
this was something that was possible within
the scope of my possibilities was
something I could achieve and I
It could then unintentionally without
know clearly define the vision
I wanted to
in the second stage in the step of
planning another common misconception that
in entrepreneurs noticed is that
there are many entrepreneurs who plan
eternally many of them plan
They plan plan and never start
constantly make excuses that
no time have no money
and he is dedicated to nothing more than a plan
at the other end are the
entrepreneurs who start without
planning can lead us to
situations like this
in fact there are many myths in this field
why
There is even a saying that the
entrepreneur is one who launches
void parachute because it can
build the parachute
during the fall but if you
analyze that carries a high risk of
death not because if we fail
obviously we will fail then
This is a myth that I do not share and
in my case I dedicated myself to
plan for a month every
stage or parts or components
of the game
it did not have money for a
technological entrepreneurship is a myth
completely because the progress of the
technology we can create a
Prototype with very little money
I actually made a budget with money
I did not have $ 500
it cost the development of my first
game
then the next in the following
stage
One mistake many
entrepreneurs is that when they go to
prepare because they defined what
Product wanted to do already planned
often as in my case
Headquarters realize that you have it is
learn some discipline not
They knew in my case I had
to learn to play video
no complete redesign program
no formal offer in the country
do so and noticed that there are people who are
negative really think that this type of
discipline are reserved for
people who are geniuses for people
they have some kind of skill
special and they are self – limiting is
He never will learn , for example,
programmed at the other end are
those who are very confident that
They say I can learn to program
reading a tutorial so I can learn to
design viewing a video
Youtube
we also this myth and truth
of all is that if possible it will not be
easy job requires dedication
effort and perseverance to achieve
in the case of my first venture
I taught myself to program a
design and write in four months
during creation of the same first
project and I’m a lawyer knew this from
laws and am no genius and I can
program well enough to
end the logic of a game can
I am writing
just fine to make a story
attractive and I can teach what
well enough for my game
then look attractive but I’m not
professional designer and programmer
Writer
then it is a myth because many times
then when we self – limit and
we are developing the project
There are two big mistakes is perhaps the
people who are very technology make the
mistake of wanting to try too hard
They want to use the tools more
difficult to prove they can
or they want to use for example
build everything from scratch because
They consider that going to be the best and
as efficient and will make a
the application for cell phones
They want to do four times once for
iphone android once again for
all platforms
when in fact this is also
bad because there are many tools
we can do much more
productive and less time
at the other end people are that
believes that efforts too little can
get a good result and often
We are those who believe that we can
buy a prefabricated game only
change a few things and throw the
market that we eventually will
also lead to failure because that
product will have no value
added we will not see and has
added or incorporated any
feature that makes it different and
it does stand out over others
in my case I made sure
incorporate integrated development
this something that you identify what
it will differentiate and as emotional Gotes
your hard work I worked days
12 hours from Monday to Sunday without
rest for at least six months
to create this this first game
then when we are already finishing
Here we find 12
Features error is very common is
one of them is not close to
criticism and believe that everyone who
It tells us that our product does not have
some we need to change something
That’s wrong
we think it is not attacking and
often we decided not
brown but it can not carry too
to commit another robbery at the other end
being very sensitive and deflate to
critics say no I think that no
this will not work this will
fail in what we have to do in
this case is to be selective with the
critical whenever we started
a project will find that there
positive people negative people
we have to know who does
constructive criticism and who does
critical because we want to help and
who simply makes it clear criticism
in my case the review more
common
this is my best friend and he told me
the same as many others told me
Do not fool yourself will never achieve not
You can make a game is not going to
achieve this is impossible for those for
other people
I fortunately decided to ignore it and
eventually gathers the first end
game has left me three
satisfactions that I want
Share to motivate them to you
One is the great satisfaction
have completed the project set me
pretty ambitious goal but one goal
It is requiring much effort and managed
finish the second great satisfaction
recognition because the two
They reached commercial success and
unprecedented critical
This game has been downloaded more than
120 countries and has had this
much recognition very successful
now all three of them in the
market and finally managed to pay or
debt is a matter very
important so I just want
left with the question that if no
They want to die trying
they can risk just follow these
five tips
I did and so can you
achieving thank you very much
to
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