[music]
Hello everyone from the topic that I stand
you
delivered came out for me honestly she
very exciting here is not exciting and
because now represent us without
design is almost impossible to design
us in the interior in how we look in
gadgets that he even uses
present in the food that we
we buy but who never thought about
tom what makes you happy in
I sincerely believe in design that in my
branding agency when creating
design we make happiness but unfortunately
It does not always work out unconditionally
situations are extremely few but still they
happen and i would like to start about them
tell a little cat toilet with
these words came to us a client and
asked him to pack his product yes I
fully support you because those
emotions that you are experiencing now
experiencing something morning today
chose but I want to say that the whole
this idea we drenched the team and so
how is the story well enough so
so sad we decided to add
positive and make in such a bright beautiful
packing
well, cool when a person comes across
with something sad he sees some
positive cat bright colors and
accordingly, now acquires a positive
all made a gash in the concept
printed out we carry the customer and bang her she doesn’t
We agree such why damn we
they did such a job there
that’s how it is or like so
product like butterflies
quite interesting and hip tarsky
product is very bright and comes to us
the client here with so much pain is enough
sad but fashionable craft kraft
box and with such a small small
I also call a hole only this
a gift because its a gift
gets a gift a gift for the enemy
because who can
call butterflies well almost everything yes i’m here
I do not know how and I want to say that
giving this gift to a person
would deal with it yourself because you
you can not tie a butterfly without Google
respectively, after that, as it were, but he
gave the assignment and we started thinking about it
I’ll tell you later
or for example who would have thought that there is
premium cleaning products
I develop a brand for a single client.
thought that these droplets are
randomly scattered on the packaging better
will convey the nature of the product but
also did not agree and here are such pancakes
as so, respectively, you probably
you know that is but almost why he doesn’t
agreed yes that is i see that one way or
otherwise these designs
responded you and why they not
responded in the eyes of the client
accordingly, the answer about the answer is not quite
simple well most of you think that
it is a matter of taste taste this feeling
subjective and
someone might like something you don’t
like yes you understand it perfectly and
explain in terms of logic this
it is difficult however I want
share with you the method which
we use the agency every day
when developing the design, I think that he
one of the neat ways to respond to
question what kind of design makes you
happy susan dillinger she
developed the methodology and initially
when we were puzzled by this question
thought it was all in the area
but the design was not as if she
my long work
recruitment and personnel manager brought one
methodology
which is now used already on
over thirty years the world top
companies and the accuracy of this method is 85
percent what did she do she took and
packed all my experience into four
figures try to feel these
figures yes there is a square there
feel and choose that figure
which most characteristically reflects you
well you as a person and up can anyone
don’t speak but write it down remember
if it’s so hard let me add some paint
Here so likely became more interesting
still a presentation about the design
here until get out remember that she
still says how do you see each figure
has a unique shape and color and she
enclosed type descriptions in each shape
personality and character, and the characters and
also features of their behavior in each
representative of the figure your perception
the world if with this world and perception not
Well, how to do not like he thinks
there it hurt him
let’s look at the representatives
dive into these worlds start with squares
squares
this traditionalists call them that
branding here of these representatives you
well you can see it is their their world
the perception is exactly that they are very
rational they are creepy bureaucrats and all
regulations they came up with
phrase friends since childhood with first class
or the simpler the better belongs to them
what to feel here this portrait
people one of you offered to your
parents update the phone that they tell you
they say someone here tried her more
than confident that we can like fashion
gadgets anyway you thought
why do you father or mother wants to walk with
legs here but what they say oh don’t
why spend money or a series of what
is it difficult or
it breaks down because well all new breaks
my old legs work from kindergarten
Well, yes, you see them perfectly
and perceives in perception design from them
otherwise yes they have a design
perceived by these facts for them
important guests and standards emblems because
they think that if the coat of arms stands on
packaging it means Russian
that is, state- approved products
Here you can put the flags of the coat of arms
if that so they write that it is from
some village which never
that is, that is, but for what reason
home mother now let’s go to
next type is triangles i’m not
just outlined this chart because
it’s these people so that their color
blue
cold they hate people here yes then
there are terrible careerists
and if you see ads for
triangles then there is a hand on the box
gears and they cantor
and it shows that they control
they all love the exclusivity lifestyle
this uniqueness and accordingly
uniqueness and forgot one more word
independence is true right
tell the design they perceive
at least through minimalism
swiss style and accordingly all
so weathered white on white black on
black the next type is the most cute i am
to others they are called st to me, that’s all
mimishnye affairs Yun su created precisely for
they love these soft ones
mugs plaids and but all to this
they are not attached as triangles
rational or to square take
decisions they make decisions on
intuition
their feelings are important to them
relationship relationship yes that is they
good romantics loves kittens
they have a design
so simple bed if you
add some
notes written
hands or drawings then you will enter
the heart of these circles of aesthetes I will not
your sleeves to bow
here are no bright colors and last like
times the last representatives
as I expected it the most
expected by you these are these guys
they developed selfies and zigzags
they are called in branding hedonist them
there are people who have dedicated their lives
pleasure that is, they try
get the most enjoyment from
just pointedly it all show
they are important to them recognition is important to them
recognition so much
and they don’t even care about money
stupa figurine stand up oscar all i
shorter happy that’s how there girl here
their behavior is very demonstrative in their
the room is not a mess but creative
a mess
Yes, and I want to say about the cars but they
love very bright colors because
perception of their world
precisely in such a chaos of different bright wives
and the colors are all so very motley at all
no order what am i
wanted to say
imagine that we have a client
triangle well or your friend colleague
the director does not know the dean but someone from
these people he may be here he is the world
perceives here and so Basmy him
showing such a design
what happens to him yes that is and
It turns out such a figure you also have
this is true and we caused him
pain
So you see he was suffering that would have been
another would be different and how how
that is necessary
why am I basically telling everything
it would be cool to pick up a story and
brands and generally the whole design so that it
exactly reflected in your presentation
your figure that’s why the feline
filler
zigzag-themed like you are now
you know, you are an expert in this now
becomes more bedding for aesthetes
for circles
here comes no kitty if you
see and their 2 and 2 kisses they see but
this relationship they love no one
say here i am i will not just project
long talk here is not this format
here but a lot of different chip here
was introduced
or for example here is this butterfly which
was boring and now it became more interesting
for hipsters here a
and we put into it a certain idea that
you can be different every day gather
the collection first here
today you can be the letter of another
the letter b that is, we made cuts in
boxed
the format of the letters of the letters of the logo babu well and we
made the gift more friendly and
put the instructions there, that is, I
I can buy now and I can tie
butterflies that’s god more eliminated exactly
me
or for example we will return to ours to ours
premium cleaning products and
remove this whole chaos add
laconic Swiss style
and it makes the product better
Of course, all these projects are agreed upon.
and I’m not happy with the customers that is
we will not show one concept
But I want to convey to you
say about you so now after my
presentations in general after t1 began
pay more attention to how you
perceive the design that you are
what emotions do you have
appear if it appears as
Well, when viewing this or that design
something inside you yogi no or
frees up
then this is the design that will make
you can buy it all happy
[applause]
[music]
Hello everyone from the topic that I stand
you
delivered came out for me honestly she
very exciting here is not exciting and
because now represent us without
design is almost impossible to design
us in the interior in how we look in
gadgets that he even uses
present in the food that we
we buy but who never thought about
tom what makes you happy in
I sincerely believe in design that in my
branding agency when creating
design we make happiness but unfortunately
It does not always work out unconditionally
situations are extremely few but still they
happen and i would like to start about them
tell a little cat toilet with
these words came to us a client and
asked him to pack his product yes I
fully support you because those
emotions that you are experiencing now
experiencing something morning today
chose but I want to say that the whole
this idea we drenched the team and so
how is the story well enough so
so sad we decided to add
positive and make in such a bright beautiful
packing
well, cool when a person comes across
with something sad he sees some
positive cat bright colors and
accordingly, now acquires a positive
all made a gash in the concept
printed out we carry the customer and bang her she doesn’t
We agree such why damn we
they did such a job there
that’s how it is or like so
product like butterflies
quite interesting and hip tarsky
product is very bright and comes to us
the client here with so much pain is enough
sad but fashionable craft kraft
box and with such a small small
I also call a hole only this
a gift because its a gift
gets a gift a gift for the enemy
because who can
call butterflies well almost everything yes i’m here
I do not know how and I want to say that
giving this gift to a person
would deal with it yourself because you
you can not tie a butterfly without Google
respectively, after that, as it were, but he
gave the assignment and we started thinking about it
I’ll tell you later
or for example who would have thought that there is
premium cleaning products
I develop a brand for a single client.
thought that these droplets are
randomly scattered on the packaging better
will convey the nature of the product but
also did not agree and here are such pancakes
as so, respectively, you probably
you know that is but almost why he doesn’t
agreed yes that is i see that one way or
otherwise these designs
responded you and why they not
responded in the eyes of the client
accordingly, the answer about the answer is not quite
simple well most of you think that
it is a matter of taste taste this feeling
subjective and
someone might like something you don’t
like yes you understand it perfectly and
explain in terms of logic this
it is difficult however I want
share with you the method which
we use the agency every day
when developing the design, I think that he
one of the neat ways to respond to
question what kind of design makes you
happy susan dillinger she
developed the methodology and initially
when we were puzzled by this question
thought it was all in the area
but the design was not as if she
my long work
recruitment and personnel manager brought one
methodology
which is now used already on
over thirty years the world top
companies and the accuracy of this method is 85
percent what did she do she took and
packed all my experience into four
figures try to feel these
figures yes there is a square there
feel and choose that figure
which most characteristically reflects you
well you as a person and up can anyone
don’t speak but write it down remember
if it’s so hard let me add some paint
Here so likely became more interesting
still a presentation about the design
here until get out remember that she
still says how do you see each figure
has a unique shape and color and she
enclosed type descriptions in each shape
personality and character, and the characters and
also features of their behavior in each
representative of the figure your perception
the world if with this world and perception not
Well, how to do not like he thinks
there it hurt him
let’s look at the representatives
dive into these worlds start with squares
squares
this traditionalists call them that
branding here of these representatives you
well you can see it is their their world
the perception is exactly that they are very
rational they are creepy bureaucrats and all
regulations they came up with
phrase friends since childhood with first class
or the simpler the better belongs to them
what to feel here this portrait
people one of you offered to your
parents update the phone that they tell you
they say someone here tried her more
than confident that we can like fashion
gadgets anyway you thought
why do you father or mother wants to walk with
legs here but what they say oh don’t
why spend money or a series of what
is it difficult or
it breaks down because well all new breaks
my old legs work from kindergarten
Well, yes, you see them perfectly
and perceives in perception design from them
otherwise yes they have a design
perceived by these facts for them
important guests and standards emblems because
they think that if the coat of arms stands on
packaging it means Russian
that is, state- approved products
Here you can put the flags of the coat of arms
if that so they write that it is from
some village which never
that is, that is, but for what reason
home mother now let’s go to
next type is triangles i’m not
just outlined this chart because
it’s these people so that their color
blue
cold they hate people here yes then
there are terrible careerists
and if you see ads for
triangles then there is a hand on the box
gears and they cantor
and it shows that they control
they all love the exclusivity lifestyle
this uniqueness and accordingly
uniqueness and forgot one more word
independence is true right
tell the design they perceive
at least through minimalism
swiss style and accordingly all
so weathered white on white black on
black the next type is the most cute i am
to others they are called st to me, that’s all
mimishnye affairs Yun su created precisely for
they love these soft ones
mugs plaids and but all to this
they are not attached as triangles
rational or to square take
decisions they make decisions on
intuition
their feelings are important to them
relationship relationship yes that is they
good romantics loves kittens
they have a design
so simple bed if you
add some
notes written
hands or drawings then you will enter
the heart of these circles of aesthetes I will not
your sleeves to bow
here are no bright colors and last like
times the last representatives
as I expected it the most
expected by you these are these guys
they developed selfies and zigzags
they are called in branding hedonist them
there are people who have dedicated their lives
pleasure that is, they try
get the most enjoyment from
just pointedly it all show
they are important to them recognition is important to them
recognition so much
and they don’t even care about money
stupa figurine stand up oscar all i
shorter happy that’s how there girl here
their behavior is very demonstrative in their
the room is not a mess but creative
a mess
Yes, and I want to say about the cars but they
love very bright colors because
perception of their world
precisely in such a chaos of different bright wives
and the colors are all so very motley at all
no order what am i
wanted to say
imagine that we have a client
triangle well or your friend colleague
the director does not know the dean but someone from
these people he may be here he is the world
perceives here and so Basmy him
showing such a design
what happens to him yes that is and
It turns out such a figure you also have
this is true and we caused him
pain
So you see he was suffering that would have been
another would be different and how how
that is necessary
why am I basically telling everything
it would be cool to pick up a story and
brands and generally the whole design so that it
exactly reflected in your presentation
your figure that’s why the feline
filler
zigzag-themed like you are now
you know, you are an expert in this now
becomes more bedding for aesthetes
for circles
here comes no kitty if you
see and their 2 and 2 kisses they see but
this relationship they love no one
say here i am i will not just project
long talk here is not this format
here but a lot of different chip here
was introduced
or for example here is this butterfly which
was boring and now it became more interesting
for hipsters here a
and we put into it a certain idea that
you can be different every day gather
the collection first here
today you can be the letter of another
the letter b that is, we made cuts in
boxed
the format of the letters of the letters of the logo babu well and we
made the gift more friendly and
put the instructions there, that is, I
I can buy now and I can tie
butterflies that’s god more eliminated exactly
me
or for example we will return to ours to ours
premium cleaning products and
remove this whole chaos add
laconic Swiss style
and it makes the product better
Of course, all these projects are agreed upon.
and I’m not happy with the customers that is
we will not show one concept
But I want to convey to you
say about you so now after my
presentations in general after t1 began
pay more attention to how you
perceive the design that you are
what emotions do you have
appear if it appears as
Well, when viewing this or that design
something inside you yogi no or
frees up
then this is the design that will make
you can buy it all happy
[applause]
[music]
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