[Music]
your device is just a tool it is not
part of you you are more addicted to
your device than you think right now a
teenager is photoshopping their selfie
because as a society we’re telling them
they’re not good enough Internet is like
a slot machine you never know what
you’re gonna find inside and this
variability the reward releases dopamine
the neural Harmon of pleasure and
anticipation of the reward every time we
check our phone were playing the slot
machine to see what did I get
right every time that we check our email
we’re playing the slot machine to see
what did I get or if you’re on a tint
dating site like tinder and when you’re
swiping each swipe is you’re playing the
slot machine to see did I get a match
I’m playing the slot machine to see did
I get a match and the problem is that
this dynamic these variable schedule
rewards or the slot machine mechanic is
so powerful that it’s that it’s the best
thing in addicting people and putting
you in the zone
[Music]
the first milk you feel excited but then
you have to go back and take a new dose
to feel her to have the same feeling
we’re so afraid we’re missing out so use
the Facebook newsfeed and the Instagram
use newsfeed and Twitter to see what
others are doing but actually what we
are is we are missing out on the real
[Music]
and you need to go back to your device
to feel good again technology is
purposefully designed the way to make
have you noticed if you ever log into
Twitter as an example so there’s an
extra delay that you don’t know how long
it’s gonna take between two and three
seconds where that the number of new
notifications on Twitter you have so why
is that there well it makes that into a
what’s called a variable schedule award
it’s like a slot machine so you’re
playing the slot machine and there’s a
time delay and you’re in that time delay
your anticipations building and then you
get to see how many notifications like
that and so you become more addicted to
checking it again the next time you know
each of us have to tune in for our own
experience and what what does it feel
like when we check our phones 150 times
a day or what does it feel like if we’ve
been scrolling and had our our face down
and not breathing very much when we’re
scrolling for say 20 minutes I mean how
do we feel on the inside how do you feel
on the inside I feel like I don’t feel
very good
after that I feel like my anxiety goes
up I feel more concerned about what I’m
missing what I’m missing out on who I
haven’t gotten back to oh I you know
people think that I’m bad at getting
back to them all of this sort of
psychology emerges all because of this
one thing in my pocket and we’ve never
had a media device that literally a
billion people are kind of being
programmed in the same way where so much
influence is in the hands of a few
Technology designers if you want to
change your digital habits do not rely
on you willpower instead create
structures around you to support you
that our brain is very lazy so when we
repeat a certain action over and over
again it’s that’s organizing our brain
cells neurons into particular chains if
you’re sitting at dinner with your
friends and you’re texting somebody
who’s not there that’s a problem that’s
an addiction if you’re sitting in a
meeting with people you’re supposed to
be listening to and speaking and you put
your phone on the table face up or face
down I don’t care that sends a
subconscious message to the room and
you’re not just just not that important
right that’s what happens and the fact
that you cannot put it away is because
you aren’t addicted right if you wake up
and you check your phone before you say
good morning to your girlfriend
boyfriend or spouse you have an
addiction and like all addiction in time
it’ll destroy relationships it’ll cost
time and it’ll cost money that’ll make
your life and worse for any company
whose business model is advertising or
engagement based advertising meaning
they care about the amount of time
someone spends on the product you know
they make more money the more time
people spent so the game becomes how can
I throw different persuasive techniques
to get people to stay to spend as long
as possible and to come back tomorrow I
think the problem is when when people
want to be socially and socially
connected constantly no matter what
they’re doing mm-hmm and that I think
keeps people from actually fully
experiencing whatever they’re actually
doing have you ever been in a moment
you’re sitting there and you just start
using your phone to do something
productive maybe you’re in the back of
the car at a taxi or you’re on public
transportation you know your phone is
always giving you a way to spend time
that’s that can be more productive more
entertaining or more stimulating than
reality how many times are you checking
your smartphone in front of your
children and what kind of behavior is
that modeling you know if you’re a
couple leave leave the cell phones at
home and go out to dinner actually talk
people like wow really I challenge
everyone to take a 48 hour digital detox
in your own life
maybe it’s Friday night you plug the
phone on the charger and you don’t look
at it again to Monday morning or take
any two days and people go well no I
need to check my phone I can what are
you saying that’s ludicrous
but you know what I guarantee you you
will feel better right now you can
choose to intervene you can choose to
create healthy technology habits within
your family right now
you can choose to moderate screen time
exposure for your child help them
understand and create adventures beyond
the screen get them outside get them
running around get them playing
different activities or games inside the
home so that their brains and their
bodies can develop to their full
potential they’re accused of being
entitled I don’t think they have a sense
of entitlement I think they’re wonderful
smart hard-working kids I think what
they have is a systemic impatience and
the problem is is they think that that
satisfaction in life fulfillment or even
love and friendship happen just as
immediately and they don’t it takes time
and it takes unbelievable hard work and
the problem is they’re not learning the
skills to make friends they’re not
learning the skills to fall in love
they’re not learning the skills to talk
to people they’re not learning the
skills to find fulfillment because it’s
slow and it’s boring and it’s human and
we’re starting to see the results we’re
starting to see suicides are on the rise
nobody kills themselves because they’re
hungry they killed themselves because
they’re lonely
[Music]
two years ago around the same time of
the year I decided to give up my
smartphone and replace it with a very
basic now internet phone at the time I
was working in a senior position in
digital marketing industry which means
that I was connected pretty much 24/7 I
slept with my phone and I kept checking
it all the time and even felt it
vibrating in my pockets when I didn’t
have any pockets given up my smartphone
was one of the best decisions that I
have ever made I don’t daydream anymore
I don’t daydream because in every spare
second I’m on my phone I don’t look out
at the window anymore I don’t sit on the
trees but history is full of high
achievers Jai dreamers like Albert
Einstein or Isaac Newton and we so love
to imagine how Newton said out of the
tree or Einstein looked out of the
window and this is the moment where they
had their best ideas and indeed we can
see that it is has to do a lot with
creativity and daydreaming is not just
about creativity it’s also about our
memory if you think I’m against
technology or against the smartphone you
didn’t get me right the smartphone is an
amazing device it’s a magical device I’m
in love with it not just as the device
also as a technologist and there are
also amazing applications who are really
positive they can help me grow habits
like a diet meditation running and so on
and it’s doing so much good to science I
love technology I think there’s nothing
wrong with technology it’s about the
balance alcohol is great drinking too
much alcohol is not good for you
gambling is fun gambling too much is not
good for you cell phones are wonderful
out of balance they’re absolutely
addictive and destructive to the
relationships of human being even though
I’ve never had a social media account
I’m okay
11 okay but I’d go even farther I’d go
even farther and say not only
am i okay without social media but I
think I’m actually better off I think
I’m happier I think I find more
sustainability and my life and I think
I’ve been more successful because I
don’t use social media [Music]
your device is just a tool it is not
part of you you are more addicted to
your device than you think right now a
teenager is photoshopping their selfie
because as a society we’re telling them
they’re not good enough Internet is like
a slot machine you never know what
you’re gonna find inside and this
variability the reward releases dopamine
the neural Harmon of pleasure and
anticipation of the reward every time we
check our phone were playing the slot
machine to see what did I get
right every time that we check our email
we’re playing the slot machine to see
what did I get or if you’re on a tint
dating site like tinder and when you’re
swiping each swipe is you’re playing the
slot machine to see did I get a match
I’m playing the slot machine to see did
I get a match and the problem is that
this dynamic these variable schedule
rewards or the slot machine mechanic is
so powerful that it’s that it’s the best
thing in addicting people and putting
you in the zone
[Music]
the first milk you feel excited but then
you have to go back and take a new dose
to feel her to have the same feeling
we’re so afraid we’re missing out so use
the Facebook newsfeed and the Instagram
use newsfeed and Twitter to see what
others are doing but actually what we
are is we are missing out on the real
[Music]
and you need to go back to your device
to feel good again technology is
purposefully designed the way to make
have you noticed if you ever log into
Twitter as an example so there’s an
extra delay that you don’t know how long
it’s gonna take between two and three
seconds where that the number of new
notifications on Twitter you have so why
is that there well it makes that into a
what’s called a variable schedule award
it’s like a slot machine so you’re
playing the slot machine and there’s a
time delay and you’re in that time delay
your anticipations building and then you
get to see how many notifications like
that and so you become more addicted to
checking it again the next time you know
each of us have to tune in for our own
experience and what what does it feel
like when we check our phones 150 times
a day or what does it feel like if we’ve
been scrolling and had our our face down
and not breathing very much when we’re
scrolling for say 20 minutes I mean how
do we feel on the inside how do you feel
on the inside I feel like I don’t feel
very good
after that I feel like my anxiety goes
up I feel more concerned about what I’m
missing what I’m missing out on who I
haven’t gotten back to oh I you know
people think that I’m bad at getting
back to them all of this sort of
psychology emerges all because of this
one thing in my pocket and we’ve never
had a media device that literally a
billion people are kind of being
programmed in the same way where so much
influence is in the hands of a few
Technology designers if you want to
change your digital habits do not rely
on you willpower instead create
structures around you to support you
that our brain is very lazy so when we
repeat a certain action over and over
again it’s that’s organizing our brain
cells neurons into particular chains if
you’re sitting at dinner with your
friends and you’re texting somebody
who’s not there that’s a problem that’s
an addiction if you’re sitting in a
meeting with people you’re supposed to
be listening to and speaking and you put
your phone on the table face up or face
down I don’t care that sends a
subconscious message to the room and
you’re not just just not that important
right that’s what happens and the fact
that you cannot put it away is because
you aren’t addicted right if you wake up
and you check your phone before you say
good morning to your girlfriend
boyfriend or spouse you have an
addiction and like all addiction in time
it’ll destroy relationships it’ll cost
time and it’ll cost money that’ll make
your life and worse for any company
whose business model is advertising or
engagement based advertising meaning
they care about the amount of time
someone spends on the product you know
they make more money the more time
people spent so the game becomes how can
I throw different persuasive techniques
to get people to stay to spend as long
as possible and to come back tomorrow I
think the problem is when when people
want to be socially and socially
connected constantly no matter what
they’re doing mm-hmm and that I think
keeps people from actually fully
experiencing whatever they’re actually
doing have you ever been in a moment
you’re sitting there and you just start
using your phone to do something
productive maybe you’re in the back of
the car at a taxi or you’re on public
transportation you know your phone is
always giving you a way to spend time
that’s that can be more productive more
entertaining or more stimulating than
reality how many times are you checking
your smartphone in front of your
children and what kind of behavior is
that modeling you know if you’re a
couple leave leave the cell phones at
home and go out to dinner actually talk
people like wow really I challenge
everyone to take a 48 hour digital detox
in your own life
maybe it’s Friday night you plug the
phone on the charger and you don’t look
at it again to Monday morning or take
any two days and people go well no I
need to check my phone I can what are
you saying that’s ludicrous
but you know what I guarantee you you
will feel better right now you can
choose to intervene you can choose to
create healthy technology habits within
your family right now
you can choose to moderate screen time
exposure for your child help them
understand and create adventures beyond
the screen get them outside get them
running around get them playing
different activities or games inside the
home so that their brains and their
bodies can develop to their full
potential they’re accused of being
entitled I don’t think they have a sense
of entitlement I think they’re wonderful
smart hard-working kids I think what
they have is a systemic impatience and
the problem is is they think that that
satisfaction in life fulfillment or even
love and friendship happen just as
immediately and they don’t it takes time
and it takes unbelievable hard work and
the problem is they’re not learning the
skills to make friends they’re not
learning the skills to fall in love
they’re not learning the skills to talk
to people they’re not learning the
skills to find fulfillment because it’s
slow and it’s boring and it’s human and
we’re starting to see the results we’re
starting to see suicides are on the rise
nobody kills themselves because they’re
hungry they killed themselves because
they’re lonely
[Music]
two years ago around the same time of
the year I decided to give up my
smartphone and replace it with a very
basic now internet phone at the time I
was working in a senior position in
digital marketing industry which means
that I was connected pretty much 24/7 I
slept with my phone and I kept checking
it all the time and even felt it
vibrating in my pockets when I didn’t
have any pockets given up my smartphone
was one of the best decisions that I
have ever made I don’t daydream anymore
I don’t daydream because in every spare
second I’m on my phone I don’t look out
at the window anymore I don’t sit on the
trees but history is full of high
achievers Jai dreamers like Albert
Einstein or Isaac Newton and we so love
to imagine how Newton said out of the
tree or Einstein looked out of the
window and this is the moment where they
had their best ideas and indeed we can
see that it is has to do a lot with
creativity and daydreaming is not just
about creativity it’s also about our
memory if you think I’m against
technology or against the smartphone you
didn’t get me right the smartphone is an
amazing device it’s a magical device I’m
in love with it not just as the device
also as a technologist and there are
also amazing applications who are really
positive they can help me grow habits
like a diet meditation running and so on
and it’s doing so much good to science I
love technology I think there’s nothing
wrong with technology it’s about the
balance alcohol is great drinking too
much alcohol is not good for you
gambling is fun gambling too much is not
good for you cell phones are wonderful
out of balance they’re absolutely
addictive and destructive to the
relationships of human being even though
I’ve never had a social media account
I’m okay
11 okay but I’d go even farther I’d go
even farther and say not only
am i okay without social media but I
think I’m actually better off I think
I’m happier I think I find more
sustainability and my life and I think
I’ve been more successful because I
don’t use social media [Music]
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