hi I’m in the car Michael and welcome to
another vision of modeling the Masters I
believe that the fastest and most
effective way to grow your business is
to model the strategies of people who’ve
already done what you’re trying to do so
today we’re going to look at how a young
man left a secure job that his father
wanted him to take to follow his passion
in the sporting world he went on to
build one of the most recognizable
brands in the world this is a story of
Nike founder Philip night and the top
three lessons that you can learn from
his success Philip night is the
co-founder and chairman of Nike growing
up in Portland Oregon night discovered
he had a love for running and went to
train with the legendary track coach
Bill Bowerman at the University to court
in addition to coaching barman was
experimenting with creating new types of
shoes and night field tested them on the
track for him after graduating night
went to graduate school at Stanford and
sign up for a small business class he
had to create a business plan in the
class and thought back the barman’s
shoes in his business plan night
developed a blueprint for superior
athletic shoes which could be produced
cheaply in Japan after taking a job as
an accountant to make his father happy
and hating it night flew to Japan to
find a factory to make his shoes he
returned home to create a partnership
with Powerman they each invested five
hundred dollars into the business and
named it blue ribbon sports later
changed to Nike in its first year the
company sold only three hundred and
sixty four dollars worth of shoes but
night was determined to make the company
work and stuck with it until it did
today nike brings in almost twenty
billion dollars in revenue night stake
in the company gives him an estimated
net worth of twelve point seven billion
dollars making him the 60th richest
person in the world by having the
courage to leave the job that his father
wanted him to take night was able to
start his own business and eventually
built one of the most recognizable
companies in the world to help you
courageously grow your business here are
three options you
for Phillip night action item number one
have a clear focus as entrepreneurs it’s
often hard to stick on your path when
you’re not getting the momentum you are
hoping for or when things seem to be
falling apart around you but almost
every business owner has to go through
those dark days to get to the light at
the end of the tunnel and you need to
have the faith and courage to stick to
your vision and say completely focus on
doing what you set out to do as Nike
grew night had to decide what the focus
of his business would be should he
expand to get into the fashion business
she had such success sponsoring athletes
should he expand and start sponsoring
other celebrities night decided that for
his company to continue growing he would
have to have a clear focus and what he
wanted the company to be it would make
it easier for him to make decisions and
also allow his team to work towards a
common goal according to night we wanted
nike to be the world’s best sports and
fitness company once you say that you
have a focus you don’t end up making
wing tips or sponsoring the next Rolling
Stones world tour were not in the
fashion business we’re in the sports
business and there’s a big difference
action item number to think of business
as war the business world is very
competitive and some industries are more
cutthroat than others if you’re offering
a new product or service that you’re
hoping will take customers away from
your competition expect that those
competitors will fight back hard have a
plan to beat them and to start winning
their market share being a former
athlete himself night love competition
and relish the chance to compete in the
business world night treats business as
war and has instilled within his company
a healthy dislike of its competitors
always trying to one-up his competition
when Reebok went to the expense of
sponsoring the entire atlanta olympic
games nike sponsored just to top
athletes but gained much more valuable
coverage in the Reebok who is also his
competitive streak that made him want to
sign a 20 year old Stanford golfer named
tiger woods before his competition could
it cost night over 40 million dollars
but it was a price tag well worth it in
order to keep his golfing prodigy out of
the hands of his competitors Nike is a
very competitive organization and night
wouldn’t have it any other way according
to night Sports is natural instinctive
competitive and in the end rewarding all
of us at Nike get to earn 11 in that
world a world that is easy to believe in
business is war without bullets action
item number three just do it the single
thing that differentiates entrepreneurs
from everyone else is that you went for
it you left the security of a steady
paycheck the venture into the unknown
for your chance to determine your own
destiny you need to keep this attitude
in mind as you grow your business don’t
be afraid of making mistakes you won’t
be able to do anything significant if
there isn’t a risk of failure Nike is
known for its Logan just do it and it’s
a statement that accurately reflects how
philip night acts as an entrepreneur
he’s always taking chances is willing to
fail and pushes the conventional limits
to accomplish his goals a great example
is his relationship with basketball
superstar Michael Jordan in 1984 night
signed a young Jordan to a sponsorship
deal it was a big risk as Jordan was
only 21 years old and was
just breaking into the league the idea
of players being sponsored was also a
new phenomenon and was a risky and
unproven concept the deal proved to be a
huge success for Nike and provided a big
publicity and sales boost for the
company if night was afraid to just do
it if he had been afraid to make a
mistake the deal would have never
happened according to night the trouble
in America is not that we are making too
many mistakes but they were making too
few so remember have a clear focus think
of business as war and just do it to
finish up this video I wanted to share
what I’m like vaguely true stories about
Philip night and some of his best bolts
in 1972 night decided his company Blue
Ribbon sports needed a new name and a
new logo night like the name dimension
six but a staff disagreed one employee
suggested nike after the Greek goddess
of victory night then paid $35 to
Carolyn Davidson a University of Oregon
student to design the now famous swoosh
logo at the time Knight said I don’t
love it but it’ll grow on me he was
under a deadline to pick a logo so he
went with it and a new company was born
thank you for joining me for another
edition of all in the Masters if you
enjoyed the video please give it a
thumbs up below I also love to hear your
thoughts and feedback if you want to
leave a comment and stay tuned for the
next episode
another vision of modeling the Masters I
believe that the fastest and most
effective way to grow your business is
to model the strategies of people who’ve
already done what you’re trying to do so
today we’re going to look at how a young
man left a secure job that his father
wanted him to take to follow his passion
in the sporting world he went on to
build one of the most recognizable
brands in the world this is a story of
Nike founder Philip night and the top
three lessons that you can learn from
his success Philip night is the
co-founder and chairman of Nike growing
up in Portland Oregon night discovered
he had a love for running and went to
train with the legendary track coach
Bill Bowerman at the University to court
in addition to coaching barman was
experimenting with creating new types of
shoes and night field tested them on the
track for him after graduating night
went to graduate school at Stanford and
sign up for a small business class he
had to create a business plan in the
class and thought back the barman’s
shoes in his business plan night
developed a blueprint for superior
athletic shoes which could be produced
cheaply in Japan after taking a job as
an accountant to make his father happy
and hating it night flew to Japan to
find a factory to make his shoes he
returned home to create a partnership
with Powerman they each invested five
hundred dollars into the business and
named it blue ribbon sports later
changed to Nike in its first year the
company sold only three hundred and
sixty four dollars worth of shoes but
night was determined to make the company
work and stuck with it until it did
today nike brings in almost twenty
billion dollars in revenue night stake
in the company gives him an estimated
net worth of twelve point seven billion
dollars making him the 60th richest
person in the world by having the
courage to leave the job that his father
wanted him to take night was able to
start his own business and eventually
built one of the most recognizable
companies in the world to help you
courageously grow your business here are
three options you
for Phillip night action item number one
have a clear focus as entrepreneurs it’s
often hard to stick on your path when
you’re not getting the momentum you are
hoping for or when things seem to be
falling apart around you but almost
every business owner has to go through
those dark days to get to the light at
the end of the tunnel and you need to
have the faith and courage to stick to
your vision and say completely focus on
doing what you set out to do as Nike
grew night had to decide what the focus
of his business would be should he
expand to get into the fashion business
she had such success sponsoring athletes
should he expand and start sponsoring
other celebrities night decided that for
his company to continue growing he would
have to have a clear focus and what he
wanted the company to be it would make
it easier for him to make decisions and
also allow his team to work towards a
common goal according to night we wanted
nike to be the world’s best sports and
fitness company once you say that you
have a focus you don’t end up making
wing tips or sponsoring the next Rolling
Stones world tour were not in the
fashion business we’re in the sports
business and there’s a big difference
action item number to think of business
as war the business world is very
competitive and some industries are more
cutthroat than others if you’re offering
a new product or service that you’re
hoping will take customers away from
your competition expect that those
competitors will fight back hard have a
plan to beat them and to start winning
their market share being a former
athlete himself night love competition
and relish the chance to compete in the
business world night treats business as
war and has instilled within his company
a healthy dislike of its competitors
always trying to one-up his competition
when Reebok went to the expense of
sponsoring the entire atlanta olympic
games nike sponsored just to top
athletes but gained much more valuable
coverage in the Reebok who is also his
competitive streak that made him want to
sign a 20 year old Stanford golfer named
tiger woods before his competition could
it cost night over 40 million dollars
but it was a price tag well worth it in
order to keep his golfing prodigy out of
the hands of his competitors Nike is a
very competitive organization and night
wouldn’t have it any other way according
to night Sports is natural instinctive
competitive and in the end rewarding all
of us at Nike get to earn 11 in that
world a world that is easy to believe in
business is war without bullets action
item number three just do it the single
thing that differentiates entrepreneurs
from everyone else is that you went for
it you left the security of a steady
paycheck the venture into the unknown
for your chance to determine your own
destiny you need to keep this attitude
in mind as you grow your business don’t
be afraid of making mistakes you won’t
be able to do anything significant if
there isn’t a risk of failure Nike is
known for its Logan just do it and it’s
a statement that accurately reflects how
philip night acts as an entrepreneur
he’s always taking chances is willing to
fail and pushes the conventional limits
to accomplish his goals a great example
is his relationship with basketball
superstar Michael Jordan in 1984 night
signed a young Jordan to a sponsorship
deal it was a big risk as Jordan was
only 21 years old and was
just breaking into the league the idea
of players being sponsored was also a
new phenomenon and was a risky and
unproven concept the deal proved to be a
huge success for Nike and provided a big
publicity and sales boost for the
company if night was afraid to just do
it if he had been afraid to make a
mistake the deal would have never
happened according to night the trouble
in America is not that we are making too
many mistakes but they were making too
few so remember have a clear focus think
of business as war and just do it to
finish up this video I wanted to share
what I’m like vaguely true stories about
Philip night and some of his best bolts
in 1972 night decided his company Blue
Ribbon sports needed a new name and a
new logo night like the name dimension
six but a staff disagreed one employee
suggested nike after the Greek goddess
of victory night then paid $35 to
Carolyn Davidson a University of Oregon
student to design the now famous swoosh
logo at the time Knight said I don’t
love it but it’ll grow on me he was
under a deadline to pick a logo so he
went with it and a new company was born
thank you for joining me for another
edition of all in the Masters if you
enjoyed the video please give it a
thumbs up below I also love to hear your
thoughts and feedback if you want to
leave a comment and stay tuned for the
next episode
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