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Sei cascato anche tu vittima dell’ “Effetto Ikea” senza accorgertene?


I took me about two hours to the other
day to build a lego for mine
the youngest child finally gave it to him
he looks at me and with a crazy love
one of them is a hit by a father in 46 years
that I felt all proud as
when it is this only one understands one
is father and husband goes shopping at
supermarket and come back with these
you’re sacchettoni and when you lay them for
earth to that feeling as if I were
been in the savannah and bring behind the
family food here is that kind of
in short, total pride I was all happy
happy and stumbles with this I read in
hand and I put two now build and
it falls and gets crushed on the ground
I think my mom got a bad but
question is because I felt like this
annoyance having seen it destroyed by
new york because why the so-called
ikea effect in action and we’ll talk later
from now on the next acronyms I do
only Latin songs deployed all the
marc anthony from beginning to end
billions of followers and establishes in
come back serious though when we talk about
business always serious professional
you have to stay you can not go crazy
what effect is pulled out in 2011
from text read michael norton da of
harvard business school daniel motion 1
with yesterday’s eden arielli of duke that
we know for his various books with i
much cited in essence what they have
discovered something that you already knew from
a lot of time actually however they have
given this name that has effect to this
interesting phenomenon that occurs
when you have a particular
attachment to something you did
the perceived value of the object you have
participated in creating is higher than
to the real value of that object this
it is worth for the lego as happened to me but
it’s worth if you go to when you build the
your cabinet you bought and buy
end there comes a doghouse
equally for you that cross because it is
a great value is all the same because
you did it already in the 50s it was
saw this phenomenon in action with the
dough for readers
the legend tells that they had put in
trade the first ready- made doughs ago
the cake of only take the dough
put it in the oven he saw that sexy
users were not happy these ladies
who compares martin meals they felt
underestimated and the smart idea in that
case was to sell the dough
but you had to put an egg inside
that was totally irrelevant but so
at least he did something to people at that
point was all happy I had done
my cake was felt to have had
some role in ort statals that f
then we see him all the time
days maybe we do not notice it but
it’s when netflix asks you to
personalize your home when you enter
it makes you do a series of certain operations
it does it to personalize what you do
it shows but to make it more and more yours
think how many times you install an app and
you are asked to do some
preliminary operations is often unique
effect in action because once I
I’ll throw you in and make you work hard for
have your final product remains
much more attacked by more and more valued
you feel a so-called smart shop for you
seems to have made a purchase more
intelligent, however, the various studies
show that this effect this
variation of your perception
You have it completely arbitrary
even if I give you seven ready
I read at the bottom is not that it makes you
customize everything is that procedure
that you must follow to do your reading
on duty but you still feel
involved and participate in a value
just the effect that is powerful let us
case next time
put other examples in the comments
that you see so we make a beautiful one
collection in a and powerful because it keeps you
close to the product and pushes you to search
to continue using it and redo it
even when it fails
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