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La semplicità è la cosa più facile da non capire


simplicity is the easiest thing to do
not understanding is a sentence that reverberates me
always in the brain every time
launch a project because we are
surrounded by negationists of the
simplicity for many simplicity smells
simplicity embarrasses itself
always simple and simplistic if
instead people would stop for a second
to deepen would see that simple
it derives from simplex no that means
folded once only one folded
not a thousand once every time one
try to launch a project that makes
the difference is lost in a thousand things
complex if you are an entrepreneur
fantastic crazy visionary go e
solve super complex problems I do not
I’m so blind to launch every time
of companies in the nikon projects a
solve a stupid little problem
maybe insignificant but I try to do
that thing that was very well done one of his own
time the sheet of my start up
also in the case of the last start up that
has launched that is called update
the approach is the same in this case it is
even simpler and more embarrassing for
many because we go to select
in the great sea of ​​news that there are in
around 10
news that we think makes sense and you
we send them to your newsletter each
day and then another week goes there
an audio pill that summarizes comments
what happened in the social world
business of the week if
this initiative has raised several
objections and some are objections
stupid denoting ignorance and stop e
but who cares others, however
they raise some commonplaces that come
out often when it comes to product
of start up of information market
of monetization I wanted to summarize
some because maybe they can come back
useful in brackets of update at all
1100 subscribers two weeks and then the
result is there to see but people do not
understand why number one injury
there is no value in selecting
of the news that in reality they are
available free to all in
this is the problem, what is it?
ignore the value of the selection of the
value today is the so-called curation
let’s make an example if you take one
event like the planetary success ted
nou where the speakers are talking
and spread these ideas that change the
world if their success changes
it depends exclusively on the selection
so it stands out from the selection of whom
speak to events the speakers are not
exclusive exclusive for ted and non
they are born of an academy of
ted formation by chris anderson in
person who is selected to the curator
the value of that event that created
a mega initiative of great success is
exclusively dictated by selection
another example are newspapers and
TV news
look at the amount of news and
insights that are made
they all start from the same feed
that is, if you go to a TG is the feed of the
no agencies is all a news list
which is associated with press and reuters
what is at that point every publisher
decides which selection to make what they are
important news and which cut
give the value of the huge selection
everywhere we take the platforms
netflix wins for selection is not that
you from all the known planet films says
look at these movie years that you
we suggest stop then some are
original contents created others are
chosen bought us put inside
platform there is an editorial selection
the same is true for google fa platforms
a selection decides which ones are
results you need to see do it with a
algorithm largely ok but there is always
selection of facebook feeds from
instagram
there is a selection of what you need
to see you do not see everything all in value
zero the lesson in this case that one
you must take home if you are doing a project
and that if you release the DJ in you
because maybe a specific skill
in a sector he manages to cure
select aggregate clarity not
in the sea of ​​information that may be there
that sector is a huge thing
damage value number 2 in
comparison of update
but as there are only ten news
so there is little stuff then there is little
value but sorry where it is written that
less is worse and less is better and less
better in design less and better in the
building a product continue to
pump in to our product more
work more options plus more solutions
alternatives
it’s good for the end customer because
because triggers usually no by the way
there is a special ted version is not the
kish bard’s body maybe I do not remember
what is called alice paradox the paradox
of choosing us end customers
we want the precise indication not
I want to get a supermarket to get lost
completely understood since it gives me
an indication from apple you the consumer
in that case I pay on the one hand for the
initial selection of which we have
spoken and the other for the subtraction
we are in the business of subtraction not
of diction for charity is not the only one
model we think about video games myself
I understand four nights is a mess of
stuff inside linocuts with a thousand functions
a thousand things but then be successful too
subtracting by subtracting from the leaders
of lepido apro parentesi ago 50.000
dollars per day of advertising entry
as a very simple tap-tap function
tap tap jump the bird works third
objection but because people should
buy something that is available
even free
in this case it is an objection that will yield
night of times and we think I do not know when
maybe open source software came out
otherwise young people listening if they do
remember or an open source database ever
sql or something
the reason is that people ignore the
difference between having something
available that is available and
that is accessible are the different things
the value for most of the
people reside in accessibility is
how to say wikileaks releases understood the
leak with all the documents that are
I have been found again but I understand it is a papyrus
infinite where you have so much everything to
provision that you see nothing as if
you’re in front of it an inch a centimeter
new real skyscraper all great
need someone to make it
understandable and accessible translates it
for you this is the value if not because
the university should have value
because the school should have one
value the information is free I go
online but you do not need to go to
mouthfuls to learn the information the
value of that university there or others
university and that makes you accessible
information helps you understand it
helps you contextualize it and the last one
objection then there would be others
maybe others come to mind is the fact
that one actually those same
update information could
if he gave then if he dedicates himself he puts a
some time if you find it to him that it’s true
it is absolutely so in this case but it is
the same for many other products start
up
we are not in the business
we are in the business
we save you some time
how much time it costs you to spend an hour at
day of your time to look for news
you can do it absolutely if it is worth 10
euro are sad for tese varese 10
were we do that is 10 euros ok or in
a month spend 300 euros potentially
in this case instead you spend 5 euros a
month if one stops in a rational way
reason in terms of opportunity cost
then you do not want everything here the ride is
always around this concept of
simplicity that is misunderstood
simplicity said someone is the most thing
easy to understand
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