the birth could
[Applause]
I remember that as a kid I was
madly in love with a girl and
he called me at 3 am he called me
always at 3 am in the women me
he called her he said there is an awake mountains
no, no, an awake one
see you I say yes yes see you where
six are Roma at home Rome
I’m in Milan, go there, I get dressed
arrival I get dressed and I get
they were going madly in love
in short, then we got together
I remember and one day I’m on the phone
at 3 o’clock in the morning and I think it’s up
calling at the three routes shot up ready
wake up I wake up they were sleeping
for it seems that I do not wake me he was
sleeping what you say see you but not if
he talks about it, I’m not even sleeping
see you another time there I understand
two things the first is that it was not the woman
of my life is the second is that the
our main competitor and sleep
that a sentence of reed hastings the
founder of netflix and if you think about it
really so our main
competitor
when we make a company sleep in
bottom think about it
the moment you spoke of one
customer and this works all day
then he comes home from a kiss to the
wife and children before falling asleep
decide
I choose you I choose your chosen product
to go on Amazon to buy yours
stuff
I choose to see your video yours
content
or I’ll have a nice rom fatah if
I do not have that kind of attraction I’m not
so interesting sexy charming
pirubi radiant with what is clear
it is clear that it does not work
and then all this opportunity is beautiful
of the social I now in 12 minutes there
I say some things that I do
to try and create one
be online, however, this is difficult
it’s the starting point it’s not easy for me
I use a formula that is very simple
I call ioti number one and incessant smo
I’ve been out for four years
content
every day if I’m ok if I’m sick
it rains I throw out a content
try to make the most valid content
possible to redeploy two large
characteristics that I suggest the
first in words they are all phenomena
in words everyone is ready to do
something every day in fact do it
another thing
how many of you think videos are
important
today on the hands on ok almost all the
fantastic
how many of us make videos every day ok
5 percent of the room
this not out of malice but because then
it’s hard it’s hard to get on
to incessant the other example that
let me imagine this catwalk
you are a model and you have to take off
to show off your dress in
time when you reach 2 billion
contemporary people on this one
catwalk is a mess to be noticed
now if one is federer oe ronaldo
he comes out once a year ago
mandrakata and people do the same if you
you are not seeing them naldo and I do not
they are neither
my suggestion is to be very humble
go out as far as possible on this one
catwalk looking to have the best
product service bra impossible
at this point and try to associate
what the key word you want
master in the head of yours
users incessant smo the second word
key to me and imaginative obsessive
to be a stadium you have 100 fans and ce
there is one inside the stadium and 99 stands
out
but at the oratory at the bar at the
pub to fuck it will be better to put them all
the very fact that they do more
casino together and have fun too
more
this I think important aspect
some time ago I said this sentence
simple it is better to be batman on one
platform that happens to be a pant in all
and if I look at some startup sites
that I am today I inevitably see
that there are a lot of captain pant
as companies in circulation because
because to put those with china
social on our sites
the price we pay to be a child
with our little icon and irrelevance 80
presence around but the problem then
face 10 measure on facebook
one hundred on instagram etc. or if yes
mismo first mastering a platform
and then expanding I made a million
fans on facebook and then I expanded
on other platforms
a third key to me of this
formula is called tribalism if I
I organize a meet up maybe
a few thousand people are gods
free events where he met people
of the community
just as soon as you do once
a jump and see that there are people there
more different from each other
there is the entrepreneur and he is independent
that is, what he does has understood the clean-shaven
fourteen year old and different young people from
70 years
and you do not understand what is the point of
connection of these gentlemen
the key that you today pass to
place to do anagraphic analysis do
a psycho graphic analysis in my case there
they are two common features of
these gentlemen, number one, we are all
crazy people
otherwise it does not follow and that is if not it is not
possible
so first psychological characteristic
and that you are a madman furious the second
characteristic is that you want to undertake
it’s not necessarily that you have to be
a male richard branson is maybe a
plan and you want to do some
thing
these are the two characteristics the
my advice is if I communicate online
what are the psychic characteristics
graphic
of my audience what theirs are
needs
their wishes their fourth dreams
feature for me I go fast and
just some cue teachers
98 percent of the content I put
out are useful educational contents that
I try to do what I hope are useful not
I sell absolutely nothing
2 percent of the contents I sell or one
product or a book or company I go out and
I say if you want to buy this stuff here
good if not go to fuck
no, maybe not so, but the theme
it’s this here for me see you tomorrow
with another video amen
it’s not that I have to keep selling
something the goal for me to build a
brand if they sound beautiful example that
he says look we take nike ok if nike
goes to make a chain of hotels to more
or less, you know what the type is
alberto would come out would be a
nice hotel all fast sporting
You know exactly what that kind of is
hotel
if you take a chain of instead
hotels of these here you see in
ride are all the same
tomorrow they go to create a brand of
shoes
you have no idea who that would be like
brand there because they are anonymous
today as today one goes to work for
create a brand and long term
the transaction is a retrofit of the
communication the transaction a retrofit
of the communication we start up has ri
we are in love with our conversion
networks funnel kakà tv all ours
beautiful things but only to support the
communication if I do not have a brand I do not have
the parachute when the majority arrives
on duty and sweeps away
if I can put these together
four variables for me shoot
the baywatch effect
someone remembers baywatch age
very young in the hall ok someone yes
remember pamela anderson
a little more then what happens if
you’re denying dick and gets to pamela
anderson to save you is not that you
stop the guard dc excuse me show me
the pitch back excuse some advances
the offer of saving by mail and then
we will let you know
no you make you save you just piss it too
because pamela anderson is true no if you
do your homework well and communicate well and
put out every day in the contents
valid
at this point you do not have to look for i
Your customers naturally attracts them end
of philosophy two books that there
I suggest on this subject because in 15
we have just enough time for one
cues you kingston found yourself into
lunger sichi winston beautiful book
for any entrepreneur in the room for
learn how to make better decisions in the
business lungara and historical partner of di
warren buffett and the other I suggest
and disease marketing by seth godin
just released set for twenty years says the
same things are the right things
one takes that and already has an idea
clear of how to communicate a photograph
in three minutes of social useful practice
Facebook in great decline but it is not anymore
cool they have had a thousand trouble though they have
launched these videos in brax last week
week in Italian means that
they want advertisers’ budgets and
this will give more visibility to the videos
the aspect on which I invite you to reason
videos on facebook will come back
interesting after a period of decline
number 2 instagram is the coolest place
at the moment yes, we all are
move there for what concerns
europe united states
clearly cine another
but instagram today is a place to keep
an eye because there is a part of
commerce that is launched and jane st
guarantors of which will push more and more
as an alternative to youtube the other place
obviously youtube that is the new one
however, television is difficult after we will have
to say lewis here with us
if you’re a phenomenon like him, it’s easy
but for those who do business if one sells
understood gardening or sells billing
electronics
it is not easy to make space there myself
this moment or 350 thousand people that me
follow on youtube
I put out contents also I do not know
jovanotti I interview people like that though it is
it is therefore difficult to grow up
a careful evaluation if it makes sense
focus on youtube
according to your characteristics
another platform that I suggest is everything
the world podcast in big explosion
abroad I live in England at 7
67 years old podcasts are
absolutely exploded tim ferriss jogan
fans of crazy numbers
I have the podcast spotify wrote me
saying race the most followed podcast in
Italy on one side are happy on the other
side is not a good sign because the numbers
I see them are not these large numbers
however, it is a growing trend that there
I recommend monitoring now after all
these beautiful words you know what happens
that the basic principles are these
four and when I get off the side e
we always talk about events where I go
of these topics
there is always someone who tells me
ok monty mack but what’s the secret
in practice what is the know-how tool
tools you used to create one
big community almost two million
people and every time I answer the
same thing
there is no secret this is the
secret the problem is that people
they look
but they do not see the problem is that everyone
we want to succeed in ours
business
but when you see what it means to have
success
you realize that a series of actions
also very boring very repetitive that
but you have to do and then change a bit
idea I’ll give you an example I have a year
with a shoulder and lap problem
everywhere to look for a solution is
in my head I hope to find
someone, what a fuck, I know her aunt
shaman of giucas box that tells me
what do you mean by the ocean of
brighton drink the portion of obelix e
singing piero piero will heal but this
it does not happen and the other already used one
normal simple physiotherapist that me
he said look for the next two months
you have to do two exercises 20 minutes a
day and I asked, yes, but I have
also bought the elastic bands
I also bought the land that even one
hammer-like stuff that destroys you
leak
no no no two exercises 20 minutes al
day
stop and then the same thing if one today
he wants to communicate mine well online
personal humble recipe if you are a
phenomenon do what you want
if instead you are like me a person
normal normal shadows normal companies
where you try to grow content out
every day to the best of ours
possibility to the best of ours
our service is our product
brand so incessantly
obsessive on a platform for
dominate it on a very specific audience
very passionate about what we are
offering with an educational cut and
that point
I repeat tomorrow puts another content
another day after tomorrow and I guarantee you that
we meet again here next year e
you did it
you are another category compared to
mass and I am 46 years old I tell you this in
all this game of the start up and
of communication
the goal for me
it is no longer no longer paraphrasing lunger
try to be smarter than the
others are not so
my goal is to force myself
constantly every day to take
decisions that are not stupid by sets
thanks for your attention thanks
[Music]
[Applause]
I remember that as a kid I was
madly in love with a girl and
he called me at 3 am he called me
always at 3 am in the women me
he called her he said there is an awake mountains
no, no, an awake one
see you I say yes yes see you where
six are Roma at home Rome
I’m in Milan, go there, I get dressed
arrival I get dressed and I get
they were going madly in love
in short, then we got together
I remember and one day I’m on the phone
at 3 o’clock in the morning and I think it’s up
calling at the three routes shot up ready
wake up I wake up they were sleeping
for it seems that I do not wake me he was
sleeping what you say see you but not if
he talks about it, I’m not even sleeping
see you another time there I understand
two things the first is that it was not the woman
of my life is the second is that the
our main competitor and sleep
that a sentence of reed hastings the
founder of netflix and if you think about it
really so our main
competitor
when we make a company sleep in
bottom think about it
the moment you spoke of one
customer and this works all day
then he comes home from a kiss to the
wife and children before falling asleep
decide
I choose you I choose your chosen product
to go on Amazon to buy yours
stuff
I choose to see your video yours
content
or I’ll have a nice rom fatah if
I do not have that kind of attraction I’m not
so interesting sexy charming
pirubi radiant with what is clear
it is clear that it does not work
and then all this opportunity is beautiful
of the social I now in 12 minutes there
I say some things that I do
to try and create one
be online, however, this is difficult
it’s the starting point it’s not easy for me
I use a formula that is very simple
I call ioti number one and incessant smo
I’ve been out for four years
content
every day if I’m ok if I’m sick
it rains I throw out a content
try to make the most valid content
possible to redeploy two large
characteristics that I suggest the
first in words they are all phenomena
in words everyone is ready to do
something every day in fact do it
another thing
how many of you think videos are
important
today on the hands on ok almost all the
fantastic
how many of us make videos every day ok
5 percent of the room
this not out of malice but because then
it’s hard it’s hard to get on
to incessant the other example that
let me imagine this catwalk
you are a model and you have to take off
to show off your dress in
time when you reach 2 billion
contemporary people on this one
catwalk is a mess to be noticed
now if one is federer oe ronaldo
he comes out once a year ago
mandrakata and people do the same if you
you are not seeing them naldo and I do not
they are neither
my suggestion is to be very humble
go out as far as possible on this one
catwalk looking to have the best
product service bra impossible
at this point and try to associate
what the key word you want
master in the head of yours
users incessant smo the second word
key to me and imaginative obsessive
to be a stadium you have 100 fans and ce
there is one inside the stadium and 99 stands
out
but at the oratory at the bar at the
pub to fuck it will be better to put them all
the very fact that they do more
casino together and have fun too
more
this I think important aspect
some time ago I said this sentence
simple it is better to be batman on one
platform that happens to be a pant in all
and if I look at some startup sites
that I am today I inevitably see
that there are a lot of captain pant
as companies in circulation because
because to put those with china
social on our sites
the price we pay to be a child
with our little icon and irrelevance 80
presence around but the problem then
face 10 measure on facebook
one hundred on instagram etc. or if yes
mismo first mastering a platform
and then expanding I made a million
fans on facebook and then I expanded
on other platforms
a third key to me of this
formula is called tribalism if I
I organize a meet up maybe
a few thousand people are gods
free events where he met people
of the community
just as soon as you do once
a jump and see that there are people there
more different from each other
there is the entrepreneur and he is independent
that is, what he does has understood the clean-shaven
fourteen year old and different young people from
70 years
and you do not understand what is the point of
connection of these gentlemen
the key that you today pass to
place to do anagraphic analysis do
a psycho graphic analysis in my case there
they are two common features of
these gentlemen, number one, we are all
crazy people
otherwise it does not follow and that is if not it is not
possible
so first psychological characteristic
and that you are a madman furious the second
characteristic is that you want to undertake
it’s not necessarily that you have to be
a male richard branson is maybe a
plan and you want to do some
thing
these are the two characteristics the
my advice is if I communicate online
what are the psychic characteristics
graphic
of my audience what theirs are
needs
their wishes their fourth dreams
feature for me I go fast and
just some cue teachers
98 percent of the content I put
out are useful educational contents that
I try to do what I hope are useful not
I sell absolutely nothing
2 percent of the contents I sell or one
product or a book or company I go out and
I say if you want to buy this stuff here
good if not go to fuck
no, maybe not so, but the theme
it’s this here for me see you tomorrow
with another video amen
it’s not that I have to keep selling
something the goal for me to build a
brand if they sound beautiful example that
he says look we take nike ok if nike
goes to make a chain of hotels to more
or less, you know what the type is
alberto would come out would be a
nice hotel all fast sporting
You know exactly what that kind of is
hotel
if you take a chain of instead
hotels of these here you see in
ride are all the same
tomorrow they go to create a brand of
shoes
you have no idea who that would be like
brand there because they are anonymous
today as today one goes to work for
create a brand and long term
the transaction is a retrofit of the
communication the transaction a retrofit
of the communication we start up has ri
we are in love with our conversion
networks funnel kakà tv all ours
beautiful things but only to support the
communication if I do not have a brand I do not have
the parachute when the majority arrives
on duty and sweeps away
if I can put these together
four variables for me shoot
the baywatch effect
someone remembers baywatch age
very young in the hall ok someone yes
remember pamela anderson
a little more then what happens if
you’re denying dick and gets to pamela
anderson to save you is not that you
stop the guard dc excuse me show me
the pitch back excuse some advances
the offer of saving by mail and then
we will let you know
no you make you save you just piss it too
because pamela anderson is true no if you
do your homework well and communicate well and
put out every day in the contents
valid
at this point you do not have to look for i
Your customers naturally attracts them end
of philosophy two books that there
I suggest on this subject because in 15
we have just enough time for one
cues you kingston found yourself into
lunger sichi winston beautiful book
for any entrepreneur in the room for
learn how to make better decisions in the
business lungara and historical partner of di
warren buffett and the other I suggest
and disease marketing by seth godin
just released set for twenty years says the
same things are the right things
one takes that and already has an idea
clear of how to communicate a photograph
in three minutes of social useful practice
Facebook in great decline but it is not anymore
cool they have had a thousand trouble though they have
launched these videos in brax last week
week in Italian means that
they want advertisers’ budgets and
this will give more visibility to the videos
the aspect on which I invite you to reason
videos on facebook will come back
interesting after a period of decline
number 2 instagram is the coolest place
at the moment yes, we all are
move there for what concerns
europe united states
clearly cine another
but instagram today is a place to keep
an eye because there is a part of
commerce that is launched and jane st
guarantors of which will push more and more
as an alternative to youtube the other place
obviously youtube that is the new one
however, television is difficult after we will have
to say lewis here with us
if you’re a phenomenon like him, it’s easy
but for those who do business if one sells
understood gardening or sells billing
electronics
it is not easy to make space there myself
this moment or 350 thousand people that me
follow on youtube
I put out contents also I do not know
jovanotti I interview people like that though it is
it is therefore difficult to grow up
a careful evaluation if it makes sense
focus on youtube
according to your characteristics
another platform that I suggest is everything
the world podcast in big explosion
abroad I live in England at 7
67 years old podcasts are
absolutely exploded tim ferriss jogan
fans of crazy numbers
I have the podcast spotify wrote me
saying race the most followed podcast in
Italy on one side are happy on the other
side is not a good sign because the numbers
I see them are not these large numbers
however, it is a growing trend that there
I recommend monitoring now after all
these beautiful words you know what happens
that the basic principles are these
four and when I get off the side e
we always talk about events where I go
of these topics
there is always someone who tells me
ok monty mack but what’s the secret
in practice what is the know-how tool
tools you used to create one
big community almost two million
people and every time I answer the
same thing
there is no secret this is the
secret the problem is that people
they look
but they do not see the problem is that everyone
we want to succeed in ours
business
but when you see what it means to have
success
you realize that a series of actions
also very boring very repetitive that
but you have to do and then change a bit
idea I’ll give you an example I have a year
with a shoulder and lap problem
everywhere to look for a solution is
in my head I hope to find
someone, what a fuck, I know her aunt
shaman of giucas box that tells me
what do you mean by the ocean of
brighton drink the portion of obelix e
singing piero piero will heal but this
it does not happen and the other already used one
normal simple physiotherapist that me
he said look for the next two months
you have to do two exercises 20 minutes a
day and I asked, yes, but I have
also bought the elastic bands
I also bought the land that even one
hammer-like stuff that destroys you
leak
no no no two exercises 20 minutes al
day
stop and then the same thing if one today
he wants to communicate mine well online
personal humble recipe if you are a
phenomenon do what you want
if instead you are like me a person
normal normal shadows normal companies
where you try to grow content out
every day to the best of ours
possibility to the best of ours
our service is our product
brand so incessantly
obsessive on a platform for
dominate it on a very specific audience
very passionate about what we are
offering with an educational cut and
that point
I repeat tomorrow puts another content
another day after tomorrow and I guarantee you that
we meet again here next year e
you did it
you are another category compared to
mass and I am 46 years old I tell you this in
all this game of the start up and
of communication
the goal for me
it is no longer no longer paraphrasing lunger
try to be smarter than the
others are not so
my goal is to force myself
constantly every day to take
decisions that are not stupid by sets
thanks for your attention thanks
[Music]
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