this object was here ten years ago
an object of worship if we move though
in 2018 to the present day
we understand that the gopro is in difficulty
at the beginning of the year they took jp
morgan to handle a sale
evaluation is no longer the evaluation
stratospheric of the times of the quotation
on the stock exchange and there is even talk of one
sale for example xiaomi that colossus
Chinese who is about to invade the planet
let’s take a step back e
let’s try to understand what happened
to such an amazing sensational brand
phenomenal at least for what was the
my generation
let’s try to understand if there are some
useful lessons we can learn
Your business communication obviously has
premise when talking about these things
let’s remember that these companies do
crazy numbers coraggo pro bill more
of a billion and which are at the cane of the
But gas hits you when you see a
brand that is a super cool for you
world is however you see it waning
decline being no longer what
instead it was on time then if you want
but a detailed story with everyone
the profits cost exactly the route
done in the history of gopro go to
see this video on currency youtube
in mind very well done the super
summary however the story go pro parte
in 2002 the founder a certain point sin
tripe with the idea of making a room that
you help go go professional that though
it was not the uncomfortable classic box
kind canon nikon beautiful for charity
but carry it around when you go to
swim or when you go for a fort
stremo was practically impossible
then they succeed with such a gadget
small that all his accessories and
they make a crazy bang in 2014 yes
share in the stock exchange we talk about the founder
like no steve jobs rating on 10
billions and at that point go pro and the super
top apex then however it starts I’m declining
post gopro bag try to enter the
drone market that pro- flop to point
in short, two really hard years
difficult to get to the present day
with a re-growth of employee cuts
a bit of cost optimization one
taking note of the fact that they were
made a bit of cassation the years a
this point is hoped that go pro will succeed
to return to the glories of the best moments
or and it will be sold and will be bought from
some lessons are ecological
then to learn number 1 go pro
at the beginning it started in a pre-era
iphone that came out in 2007
in an era when there was not one
true competition with this product
here they actually defeated the
there have been two camps over the years
problems for a problem was that
they arrived competitors have
started copying this gadget here
with features practically
similar but a much lower cost e
second problem was this
contraption here between the two possibilities of the
I carry around the gopro or that is
cell phone behind this gadget ce
you have 24 hours less than a meter away
and this adds here not instead
you always have it with you and this has created
problems in the second product level
problematic aspect pergo protested
not being able to catch the wave of others
new markets such as the world of gods
drones could have actually
ride it too successfully or
I think of gigi like the ring that at all
security rooms he bought from
amazon go pro could have done the
botto league but failed to
enter because they are moved
much content other important theme
I saw a couple of interviews with some
manager and vice president and go pro that
they said incredible as to a certain
point the media division has brought
this distraction from the business
main that we were producing of the
excellent camerin and stop and division
average found to invest from 10 thousand
dollars maybe to make a content is
day to day at 100 thousand then
another lesson the theme in arrogance
I was marked this sentence by jeff brown
gopro senior vice president and
communication that says is incredible
as if we were wrong at some point
because we thought it was enough to put the
log go pro on a room and sell it
at $ 399
and instead the product is what it does then
the difference and product fails
It is produced at a competition that
he started another strong aspect from
consider this word ego ready and
that at the beginning gopro was
the pioneer when talking about video
you were online there were not many
video
let us remind ourselves of the platform
facebook did not exist yet facebook
video at that moment when you saw a
extreme cool video the crazy enterprise
it was go pro more people saw these
video more buy the gopro a lot
simply with the exclusion of the world
of the videos I try is used in a video
yes or no pink but with the years go pro is
been buried by this wave of
content produced with any
material
maybe it’s less stabilized in the image
what are you doing this cell phone but part of it
quality continues to improve but
especially from this story of go pro
however, a very clear situation at
founder and management is not that
they have salami slices on their eyes
so they also took note of the gods
mistakes made but above all from the point of
view of the communication after the ip o
gopro has stopped being a brand and it is
become a product at the time
become an interchangeable product 6
with other products that simply do it
stencil at the beginning when I bought the
gopro were crazy and you did
part of the club of crazy figaccioni
then those years instead of this thing
there has been a moral loss of the story a lot
of useful business marketing lessons
go and see videos I’ve shot
at the beginning on youtube we wish however that
recover and find a way out
wonderful this action the moral
of the fairy tale the well summarized the
founder himself of go pro when he says
that you can be very good at making one
very specific thing this does not want
to say that you are a phenomenon doing everything
the fact remains that you are a goalkeeper
phenomenal does not authorize you to think
that if you start doing the striker if
an equal phenomenon
an object of worship if we move though
in 2018 to the present day
we understand that the gopro is in difficulty
at the beginning of the year they took jp
morgan to handle a sale
evaluation is no longer the evaluation
stratospheric of the times of the quotation
on the stock exchange and there is even talk of one
sale for example xiaomi that colossus
Chinese who is about to invade the planet
let’s take a step back e
let’s try to understand what happened
to such an amazing sensational brand
phenomenal at least for what was the
my generation
let’s try to understand if there are some
useful lessons we can learn
Your business communication obviously has
premise when talking about these things
let’s remember that these companies do
crazy numbers coraggo pro bill more
of a billion and which are at the cane of the
But gas hits you when you see a
brand that is a super cool for you
world is however you see it waning
decline being no longer what
instead it was on time then if you want
but a detailed story with everyone
the profits cost exactly the route
done in the history of gopro go to
see this video on currency youtube
in mind very well done the super
summary however the story go pro parte
in 2002 the founder a certain point sin
tripe with the idea of making a room that
you help go go professional that though
it was not the uncomfortable classic box
kind canon nikon beautiful for charity
but carry it around when you go to
swim or when you go for a fort
stremo was practically impossible
then they succeed with such a gadget
small that all his accessories and
they make a crazy bang in 2014 yes
share in the stock exchange we talk about the founder
like no steve jobs rating on 10
billions and at that point go pro and the super
top apex then however it starts I’m declining
post gopro bag try to enter the
drone market that pro- flop to point
in short, two really hard years
difficult to get to the present day
with a re-growth of employee cuts
a bit of cost optimization one
taking note of the fact that they were
made a bit of cassation the years a
this point is hoped that go pro will succeed
to return to the glories of the best moments
or and it will be sold and will be bought from
some lessons are ecological
then to learn number 1 go pro
at the beginning it started in a pre-era
iphone that came out in 2007
in an era when there was not one
true competition with this product
here they actually defeated the
there have been two camps over the years
problems for a problem was that
they arrived competitors have
started copying this gadget here
with features practically
similar but a much lower cost e
second problem was this
contraption here between the two possibilities of the
I carry around the gopro or that is
cell phone behind this gadget ce
you have 24 hours less than a meter away
and this adds here not instead
you always have it with you and this has created
problems in the second product level
problematic aspect pergo protested
not being able to catch the wave of others
new markets such as the world of gods
drones could have actually
ride it too successfully or
I think of gigi like the ring that at all
security rooms he bought from
amazon go pro could have done the
botto league but failed to
enter because they are moved
much content other important theme
I saw a couple of interviews with some
manager and vice president and go pro that
they said incredible as to a certain
point the media division has brought
this distraction from the business
main that we were producing of the
excellent camerin and stop and division
average found to invest from 10 thousand
dollars maybe to make a content is
day to day at 100 thousand then
another lesson the theme in arrogance
I was marked this sentence by jeff brown
gopro senior vice president and
communication that says is incredible
as if we were wrong at some point
because we thought it was enough to put the
log go pro on a room and sell it
at $ 399
and instead the product is what it does then
the difference and product fails
It is produced at a competition that
he started another strong aspect from
consider this word ego ready and
that at the beginning gopro was
the pioneer when talking about video
you were online there were not many
video
let us remind ourselves of the platform
facebook did not exist yet facebook
video at that moment when you saw a
extreme cool video the crazy enterprise
it was go pro more people saw these
video more buy the gopro a lot
simply with the exclusion of the world
of the videos I try is used in a video
yes or no pink but with the years go pro is
been buried by this wave of
content produced with any
material
maybe it’s less stabilized in the image
what are you doing this cell phone but part of it
quality continues to improve but
especially from this story of go pro
however, a very clear situation at
founder and management is not that
they have salami slices on their eyes
so they also took note of the gods
mistakes made but above all from the point of
view of the communication after the ip o
gopro has stopped being a brand and it is
become a product at the time
become an interchangeable product 6
with other products that simply do it
stencil at the beginning when I bought the
gopro were crazy and you did
part of the club of crazy figaccioni
then those years instead of this thing
there has been a moral loss of the story a lot
of useful business marketing lessons
go and see videos I’ve shot
at the beginning on youtube we wish however that
recover and find a way out
wonderful this action the moral
of the fairy tale the well summarized the
founder himself of go pro when he says
that you can be very good at making one
very specific thing this does not want
to say that you are a phenomenon doing everything
the fact remains that you are a goalkeeper
phenomenal does not authorize you to think
that if you start doing the striker if
an equal phenomenon
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