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Come può fallire la più grande catena di giocattoli al mondo


but belin of a beautiful but how do you
fail a chain that sells toys
it’s like selling water in the desert is
impossible if one is not a week
he has arrived for a long time and he does not want to
the water you sell at a high price
that’s why when I see toys
all unleashed and strafamosa toys there
also in Italy or in England there is
in front of a toy saras that fails asks
the chapter eleven to go repay
debts try to invent that point
you ask yourself how it is possible
the toy market for children
you agree it’s infinite market not
is that my son us three years one day
he gets up and says pano my plays do not
I want only math books
and cybernetics
it does not work so it pounds you
ears until you buy the new one
toy on duty to give an example
practical since I’m black belt of
toy purchase for years then saras
in brighton and in front of of park then the
situation of these families apart
that have wheat a quantity of
children who crowd the park in the
weekend that seems to see a world
war z
only that in place of all those millions
of zombies are millions of children then
saras is opposite it takes 30
seconds to go from the park and then it will be
then as far as you can put it but
how do you make a business of the business fail?
gender and here the answer of many is
yes, but yes, however, the internet is Amazon
yes, however, the innovation yes yes yes
the truth is that there is a problem there
of product and culture problem number
one these chains for years what they have
done they just tried to sell you one
product have never sold you one
I want to say entertainment solution
they went out and made spinner stoisa rasa
could have organized the races of
figisc pin make their team for
play the races that are in the park
promote local initiatives e
little girls billions of activities that
they could have done, but they did not
he always wanted to sell them
product on the problem shelf
number 2 before judging the context
the market one must experience the experience
what does it mean to enter the ego
I joined billions of times and there
feeling that of entering a
hangar where there are a series of
products and try to import you more
quality is possible
of experience and 0 c is a great one
sadness when you come out that says
old lyrics sadness game this
consumerism and there is never even one
person inside that involves you in a
some way
I give an example in Milan as a child
there was cagnoni which was the then
It will be a shop and a lot of toys
big and then there was my toy maker
that was a single there near home
after 40 years what happened that
cagnoni has closed my toy shop
still open because cagnoni was like that
it was nice supermarket but then it was nice
all the same was just a product that
that I found there he finds it from another
part from the certain toy maker that
that I find there they find it between part but
My toy maker was a madman
it was one that anticipating the times was one
that he put himself there to explain us
tricks was one that advised you
he was the spiritual father of yours
fooling around the problem in childhood
these cases if one wants to be
damn sincere with themselves not
tell about fairy tales and if you are
in an industry with a winning product
by definition which has a market that
it never ends what you should do
it is a healthy self-criticism and perhaps the fault
it is not of the internet market or of
amazon
if you go out of business in an industry
so maybe it’s your fault
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