I’ve been a labrador in for six months
which is elaborated by the black color it has
ate the whole house no and we there
at the beginning of to resign I then pass
then I saw the photos on your profile
I said but that pretty then has with pavia
together and then when he obviously is
been taken
my wife eve cements me one day
said mountains what do you think I was going to
travel in Italy melis and what thesis of
a dog and I said do not talk about it
there is not even a dog here in the house
Come in they left they are back of the
prison realini home and she said ai
remember the puppies are a bit
then they munch the image of
that lilac sofa ate everything
age mind any food mine
brought the chocolate that we ate
we have brought my ha to life
touched the maximum when you have us
eaten and the jambs of the house that is
he has a point in the house where i
liked to lie on the ground because
he felt cool and randomly in
correspondence of the mouth was there
jamb the corner of the wall and it is
ate plaster all two plaster
Sometimes this thing had pro then passes
after six months seven eight months it stops
he stops with that part there but not
will never stop eating ie on board
they are just food addicts there is not
really nothing to do though with the
biscuit word you can do it
whatever cookie he does
call bobby bisquets then have
I ‘m sorry if you canine site unmarked as
pigs arrival in a second instead is not
your working persistence to me is
always very impressed here is why to
end of the accounts maybe there are gods
characters that have exploded in music and
It would have scemati which certainly is a
longevity but I think it’s my luck
I ‘m not saying, among other things, almost one thing
serious
we live in an era where it is a lot
easy to fool yourself of having made it
and it is sometimes easy to do it because
just a little thing that comes then
exploded and becomes an important thing on
that you build your whole life
but that’s the most dangerous version
of success, not because it is a success
without foundation is a success that you
it hits violently in the interior and
so the jolt you get
destabilizes a lot and so it is
difficult then to make it become a thing
continuous perhaps in the best of gods
cases there is what goes from zero to one thousand
then come back to say 20 and then slowly
one reconstructs a life one with one
credibility
and at that point aura second youth
but his youth are cases
quite exceptional I had the
lucky to get so much because I have
started doing radio when they have
started all I’m 57 then
I was 18 years old in the 76 the first radios are
of 75 I have had time to make eight
nine months as a listener and then as
it happened for all my peers are
enter this world but a lot
they all entered, that is, it was something that
it really did not require anybody
admission ticket must have some
resourcefulness to have a character
so a little curiosity is easy
know four words 4 in English and
know 5 6 discs even better if you
bring you back from home so anyway it was
a lot of thing and so it was
but already after a year two years
let’s begin to see maybe those who
they were more or less my age but that
they already had a minimum of visibility
to get to have some
I took a lot of visibility
because I did before
a suburban radio that was called
the sun wonderful name hinterland
radio Milan 2
with these four words you could do it
three radio names were enough for the help of the
brand and communication
there is a sentence by umberto eco roma
hit a country made a beam
video because he said that television
when a sentence clearly left
to be contextualized a few years ago
said television is good for the poor
but it hurts the rich where rich and
poor are understood in a cultural sense
because there was not rich at the time to
place to go to the theater I can read
watch television and then lower
let’s say the poor poorly
instead we could do theater in
via rivarano have never been
and then there is but the internet is good for
rich and hurts the poor because he is rich
theoretically knows how to move and the
poor instead the radio is flooded like
as you see it in this context where that
it has changed today especially in the last ones
five years all the techno world the
made us change a lot of new actors
yes, but at least I live what
I’m doing now almost like one
mission
because we were the only radio station
to have a minimum of balance between
lightness and contents
the rest of the radios are divided into
nustissima in its own vertical way
radio read at the limit
impalpability only music contents
non-existent and when there are also
quite short in thickness and
on the other side the radios instead with a
little more than the radios that contain it
savvy 24 radio capital that are radio
where the journalistic part is very much
important
we are halfway there is ours
main mission is surely to do
a funny radio and then that
remains the reason why people there
choose but I think we can do one
funny product
without being trivial without being
superficial without being vulgar and with
the duty instead of being honest of
be ironic cars
we are a group enough
heterogeneous I speak of the characters’ gods
they go on the air people like it a lot
think of it as a big family where
we all love each other we go to
eating together in truth is not like that
are reasons people go sometimes
it happens sometimes it happens but if everyone of
we have a good life and therefore
the only one who spends the day in here
I am the others tendentially
they arrive they do what they are 4 hours
maybe and then have something else to do also
we are all very different between us I
I’m different than full are different
from the trio they are different from fabio they are
different from cattelan
But I think we all have this kind of
attitude no, that is, much self-irony
first of all then ok to make fun of
the world but the first we take in
we are ourselves
a lot of curiosity so we often talk
of things
all in all enough to keep up with the
times and a certain intellectual honesty
that is in the end hardly one of us
he puts a song he does not like either
god there are times when you are
forced to play jazz songs
our mainstream we are a radio
which is part of that first band of
of radios that must be around 5
millions of listeners 5 million
listeners is not a niche is not a
important volume so you can not do
that kind of radio putting music
alternative however within this
I even though they sometimes laugh
very faithful to the term of j
I find that a radio that was born with
this name with this brand has the
duty to always have somehow
a leading role in proposing music
light and to load things more
busy and go well and maybe even in
other time slots
but among the light things we look for
to be at least the first ones
in the selection at the end we say the the
taste not the proper capacity of
curation that one has of what then does the
difference not because if this example
stupid but the other already noticed in one
brighton’s hamburgeria there is a music
crazy crazy but the music right
beautiful you say but that beautiful music and
then I ask the type and say if yes
look if you want to spotify
you can follow our playlist that me
the playlist is added and at the end
of account its value is not that
he produces music, however, his taste
musical his choice his
combinations are those that then
they determine difference and therefore in
reality
I thought when one thinks all the big ones
no changes in the media at the end of the
count if you have the ability e
the experience and the talent to understand
what is the right music to play which one?
the right cut which fair garics
also of information which is the
correct language at that point if
the word means the keyword that is
a very important word and it’s like
say that proof of the truth for
all the guys trying to find
a road in the entertainment world
maybe they look for it this way
spending money and time doing studies
courses that for charity always better get them
that do not do them because everything you do
he learns sooner or later, however, the
main word taste, taste and taste
it’s that thing
the great chefs are definitely a lot
trained technicians study organized
very military from that point of view but
then it’s the taste that makes the difference one
stylist good because he is good because there is
that taste that is different from the others
how do you understand if a song goes
good for radio deejay or not there is not a
regulation that tells you
is the question of taste is a is a is a
taste that we learn that yes
in short, never mind the
sentence that said one of the heads of apple
when they spoke of Dr. 3g Migliorin
they said but because you were interested in bis
that is, at the end of the day and you are ha
understood that we were interested in the taste of the
their hours, which is true, if not there
they will think their ability to understand
because jimmy l’ov ain as they say
Americans that makes me laugh a lot
I had seen the rebels in beautiful film
jimmy l’ov i’m because he did the
difference because obviously there is that
taste licciardi did not do any kind
of school history and at least for
others to the crazy company because they
they practically put together that is
they did not do it
they said we want this kind of
produces have gathered the celebrities then
they did a crazy old though
you know is the demonstration of how often
of the revolutionary ideas seen costello
then it seems extremely trivial instead
no, however, the skill of what is
be in the right moment of course a
let that idea come into being
good in the one those two or three pieces
which then make the final product
because it did not take long to say
it would be nice to have a nice pair of headphones
that sound good for those who listen to one
some kind of music but they are beautiful
also to carry around that they become
almost an exclusive object and how it is done
to make it become an exclusive object
let’s take the influencers for what you do
he wants to, however, do it now
now they are all but when he was
made them if of this world of gods
podcast as you see it because I saw the
news of spotify that bought two
podcast companies and daniel ek that the
founder said we have a 500
millions to spend will buy a little
expected poker dogs new
york times that said we have 800
millions in cash or even stuff
podcast
and I also saw this data
I saw on my podcast I saw that
they put apple practically gave i
listening data no ie admitted revealed
since before they had not given them but on itunes
it’s basically said these are yours
data you can see how much people listen to
and I saw that the percentage of listening
it is very high, that is to say, on a video loads
youtube
maybe he sees it people look at him for the
30 percent does not look at it all in
average on a podcast is maybe 150 for
one hundred maybe because you know one puts in
bicycle could only look for or for
a thousand reasons, however, is very interesting
not this the sound how much today is
powerful looked good one comes to mind
classic question of the last years if
had not been afraid of the arrival of
structures like spotify or other realities
that give you the opportunity to listen
all the music you want and streaming
at the beginning obviously a little yes then me
I realized one thing a lot
simple that however if you put
together the music catalog that exists
and the tastes of a person that of that
music catalog is willing to
absorb 5 percent if it’s okay
in the end it ends up in yours
machine always listens to the same music
more or less this is what saves the radio
no because the radio can be maybe
proactive in proposing a song but
especially you give that part of
lido entertainment
accompaniment that does a little bit
difference and podcast is a bit this no
that is, to have not only a thread of
songs or a compilation because those
there in the end they are always the same a
each of us has his references
apoti ends the podcast is something that
it’s new every time we have one
great
let’s use this type of ddt
service and obviously the programs that
they work the most in podcasts
that have more original content
the program that even now with us
it works a lot we stopped
do it for a year and a half or two because
however, it had exhausted the sources it was
the number you did not want to have too much
success
it was the yellow that made him carlo
lucarelli and precisely in function of
this kind of fruition a few years ago
I had asked him to tell about them
stories of musical characters that you
they could just narrate exactly
old old radio stories
and build it in a certain way because
precisely then, the package also did
the difference from those stories that go
from johnny cash to david bowie to mille
others are still very much downloaded
but then again it is quite a classic that
people listen to my program maybe
in the evening while doing other things after having
made up to a fact of contents and of
done you make content then if
tomorrow form it opens the radio form
I mean we will do it
and at that point your content will do it
and what matters then in the moment in
which you have a content that works
works in radio works in podcasts
it works to study a works
it goes well with the interviews to do TV do
good numbers no, but because i
contents always make the difference
because there are so many vehicles for
transport things but if things do not
they are the vehicle remains empty and therefore the
podcast and the union between content
it’s a nimble way to feel how you do it
balance all this with then
economic sustainability that owes us
be because it’s all beautiful and if you though
you talk to artists like me if I speak
in the start up with who works there
inside we do not do we do
But then you have to make ends meet do not
end of the month and maybe companies say that
fantastic sponsor I invest though
perhaps for a business acts would put the
hat with writing I understood tt
marks and would completely and completely
so for credibility and to find
that budget
moment but it is a question of balancing
I have to tell you that I’m a manager
of this radio for the past 25 years
we have also gone through periods
of cows and not fat to say almost obese
the moments may have arrived then
more complicated with the crisis in 2009 e
now we are in a very peaceful moment
very positive chubby yes
cicciottelle here we say that in
the period of the cows obese cows in
many media centers or in many agencies
advertising I think they had mine
photos and they pulled darts because
I could afford to be cool is
say after the product I do not want it
that do not want it or not that do not
I want because you know we have one
amount of advertising that is that is
quota is approximately 12 minutes
in an hour it means 24 press releases from 30
seconds simplifying amicone c is
quota we say by law for
the law or legions by law and you do not
you can send any radio
in Italy the networks at least can not
send more or less that
this is why the expo
they speak all these so so at least in
parliament and therefore being able to choose
in the sense that some we could do that
leave them out of the rules required
superior to what we could
to accept
there were many companies that do not here
they came in but they did not come in for it
snobbery or why that name does not me
i liked i liked the category
merchandise that represented why
I thought that in the imagination of a
world like what we represent
match us aton fans product not
went well then just with the crisis
we had to go all the way to milder ones
tips as they say, however, maintaining
always however a minimum of
discrimination from that point of view
here then there are operations in which one
kind of product I would take in others
no
it also counts that in the meantime it has changed
the target because the 80s 90s in the
eighties this radio had a
audience that started at 15 years e
ended 25 then we moved one
a little higher up over the years
in the 90s but it was still always a
public enough under 30
now the radio audience
on average, at 40, in short, ours
maybe nava 35 under twenty years nobody
know what a radio is, there are some
national exception the ticket
entrance to the car radio when in any case
do not buy the car it starts to
understand that your playlist is not
it’s enough for you and then maybe you find out that
there is a radio but it seems that the boys
now they do not buy machines anymore
like more the spending property go in
retirement before the car fades away
hear this we say musical world
on the other side to the fact that for
emerge anyway for many years
someone like you needed to say
We pass this piece of no stronger
you could turn a person’s life into a life
You did it because it’s ugly like
others are at the dog’s mongiello and on that
basics you evaluated today evaluate a
piece say this works regardless
that says ok you have a certain taste
we also say some guidelines as well
say ok these are anyway from sometimes
it is very difficult to choose now
music for a very difficult rapid
because because the public precisely of the
radio is big enough in age
you know music is that kind of feeling
that sticks to you in a certain
moment of your life and then that
it remains your music x is always not a
kind of attitude that I always have
hated and not supported in others
people but those who say ah for me
after the here there was not the thing has me
always horror but I see now
that I am a big boy I too have the
maybe double of my years
listeners but now let’s say
musically they are in step with them for
as if I were now a 35-year-old
forty years old and so I like one too
po go to fetch the things of pardo
I had the big ones from which the public
radio broadly tendency
conservative music that comes out to the
extremely young contrary there if you
go look at the charts I do not have one
once how it was done to choose things
at least those American Anglo-Saxons
football-minded to give billboard
from the uk ranking
if a stuff is first in England first
or then the problem will be here too
now those that arrive first in
England in America is all stuff for
children not boys children to 15 years
sixteen years two children with the smallest
15 years
he only listens to American stuff for
which I take enough for the
ass because it still does enough
in short, laughing is that stuff totally
you can not then put not so
difficult to find a balance between
wanting to keep as I told you one
purposeful attitude to want to be
modern and have something to do it
to be
now there was a wave of music
Italian so-called in b
so much stuff there, good wax and this is already
been and a lot will be thrown away and a lot
will be thrown and the same Italian indie
you are a little screwing on itself
now all this Roman current
very romantic now maybe it needs
of a small if launched and revisited
if it is strong, however, this thing of the gods
suggestions that people
they are very reluctant to change, in fact, me
bring to mind that spotify from
before a period had entered a
algorithm where music was reported
that you might like it was totally
different
and it failed miserably because it was
too different and so now we were marking
music that is like saying it is possible but not
it’s too different here and for which there is
just this one done because if not
you do it professionally as we do not
you have the patience to make it become
a familiar song, in short, in this
the radios are used because the concept
of the soup or the euro magic savogno
aside for a song to become
you just have to hear it once
and sometimes a song we stop the first ones
sometimes difficult especially if the
songs do not fall into the discs then
sometimes you put a new song
if you watch the air play of the radios
Italian and full of these songs by
English or American groups a lot
reassuring but referred to people
honestly, you do not care enough
I do not want to disrespect rosana
sound mat yes they come out and then
disappear one republic is a rock band
American the singer also one very much
funny sometimes they make the
cute songs, however, always have an air
play very high without that to people
to the street man and give him a damn
nothing because then hardly arrives
up to the man in the street I said
first things do not come to mind
little more strange are those that maybe
at the beginning it takes a bit of trust for
let them pass but they are those that then to the
end they are gone but old
law is said that then fortunately not
there is an absolute certainty before it
we are immediately at the choice of a song
after sanremo I published the photo of
mammoth because it came to me on the radio and
under a thousand comments of all kinds from
what he thought was rubbish
what was supposed to win the bertè
the flight rather than last is a lot
subjective and above all you can not
say from the first listening, I’m not proud
always having been in the studio with the
helium while they were recording the earth
of persimmons and having told him that shit
I do not like it for me then they have it
practically won the festival with
that song but I will check fair
because among their songs euro is of
those that I do not like comments
I’m crazy this morning I am
lifted up and I went on video that me
it seems like a nice phase is not mine and that is
ease the easiest thing to do not
understand why in the world start-ups one
always try to launch very complex stuff
then maybe the product that works one
stuff that fixes you a lot of trouble
simple and under the first irap comment
but you’re a shitty ice cream because
you talk about technology and so is the comment
classic we liked and every time
I think incredible how one does not lose
time to listen or watch one
read but lose time instead I am
maybe in the content thinking seriously
then I will not have the courage to straw
to make them use only absolute
instagram because all in all it is a
pretty peaceful world had posted
for our places never posted yet
for years since lombards I had a blog that
it gave me a lot of satisfaction
he liked it so much with that blog
but then at a certain point for honesty I have
said look I can not take it anymore because
it was very tiring and more often
merit since I believe very much the
discipline for me it was important that
every morning from Monday to Friday at
10 people find the post no though
I often found them publishing some
things that were not useless enough there were
topics that I did not want to touch for
what you were saying before I was thinking
that an evolution of my profile
instagram could be no comment
that is, at least I can be honest
clear why in the end however i
comments for how much you know who you
he wrote that stuff of the bald was
he was someone who wanted to joke or was
then grave was simply a
idiot to you maybe
annoyance but a trace remains to you
however a trace
behind in g2 the laws 3 something you
it remains a shame because the
possibility to compare the
possibility of creating a feeling of
closeness between you and those who follow us in short
the term follower and horrible no, however
anyway for someone who does ours
craft from the idea of how much we do it
more or less well the fact that someone is
is fond of us to the point of following
our life and the things we tell
But it is terrible that you are in the moment
which you publish a published article
public photos and a video before you have to
think about the type of reaction that this
what will trigger and that’s why I
I believe we should not believe i
politicians because only politicians have the
courage the falsity of publishing of the
things knowing that behind it will come back
a huge amount of crap then also
outcomes of people who go after him no, however
I do not want to live in a world where
everyone is my friend who cares
that is, I do my job mine
program in the morning despite being a
very successful program at 10 for
one hundred shares
which means that you look at it if not
90 percent of me are on the air
of calling the radio on is listening
other but it’s fine with me
but I do not understand why one is staying
listening to rtl maybe it should come from
me every now and then was it goes to ass fans it’s either
listen here what I do I do
my work Capitoline massici
pension but it is exactly like this and so
public and sometimes I try to explain it
maybe people who are not online is one
total daily abuse where you like
dirty get up in the morning and one takes you
it insults like this because it is a very sad one
affirmation of existing no that is us
we affirm our existence by doing
a job and saying things and we are
lucky from this point of view
because someone listens to them and we have one
balcony from which we mention quote
quite large and with so many people below
normal people this does not hide and
then their small balcony and the
stone that can pull you in some
cases in others simply think
in a different way from you, however, an account e
he thought differently about an account
it is to tell him ac who knows what tragedy
in short, so the next step will be
I remove the comments but I get more in
more sincere change 6 godin or great guru
marketing has always removed i
comments problems you know some
platforms do not allow you ceti
force you to have comments open so
people stadiums clearer in the more and
a logic of their interest
obviously those raniera because now
I think the level is too much
varied what I hope to succeed in
to see
and the moment when it is taken away from
politicians the possibility of using bisori
up and I do not say it as someone who is
looking at referring only to the five
stars rather than saves or
even that trump defect does not
I already said it when there was renzi that is me
when renzi was president of the
advice and spent his life tweeting
I said but fuck but take it off
also because we produce contents of
craft we do not know that anyway
behind every content it takes a minimum
reasoning is not coming out of the one
so and then dvd of time crap if
you publish 10 tweets a day five
post on facebook to wasted a lot of
time to say things you could
use it better to do what you do not
we pay you
so we will inevitably get to it
this however as always these great ones
changes to be then reset
they must have a cathartic moment
I dare not imagine what it may be
But something will have to happen
an in
set of things you get to
kind of vademecum for which politics
so everything is done for examination in
England had for a period of
time later became prime minister is
however, changed for a period of time it
I said that I do not politician
I am not communicating in another way
that usual advantages and disadvantages
another thing they gave me
so to close but one thing that me
has intrigued and this is the perception
that one creates on these instruments ad
example I arrived here we have
thought I’ll find linus all over again
destroyed by the fall, not because
the image swearing to Iraq remains so many
so much business serva do not know fabio
I called him later than usual
fuck you’re always on holiday because
in the instagram stories it is that they are
He was well in five days in a year
he said yes but the perception that you are
always a girl and then for another year
you fell the day after I fell
with my son I thought but that but
dropped my daughter fell into
arm I lay down for a stop
however it is so there is no perception either
obviously everything is coming
amplified with greater reason who has
of responsibilities should manage
these sentences with with some
in truth it sails the use of those means and the
way in which a world of improbabilities is
seized the power of politics no
because giving simple messages e
very shouted yours gets a lot of
more than trying to explain a concept
that there is a desire to explain a concept
but I know I’ll tell you something
migrants on these things I do not want
to stay there and see if it’s true
how much is true what’s behind that
speech once there was one
screamed if you call me if he’s a pedophile
ok and this thing is very loud
I become for the street people is a
tag
you want to explain to everyone that it is not
true it was a joke
those vines must study affirmation
good you are forced to deny something
that imposes you in a situation
defensive for which people already however
he begins to elbow, however
in my opinion maybe not so that’s why
that those with a responsibility do not
he should allow himself to say things
because then people believe it because
simply people do not want to
inquire think that that moment
hallucinating that we are living
we have seen ten years ago
obama to become president of the states
united
young handsome African American used to say
wonderful things
it seemed like the world finally thanks
to the technology itself changing and
finally we took off all of us
the scorias of the cold war the economy
with that video wheelie also resumed
the discourse for poetry is one
wonder ten years later we are here
with that sort of passing boar
the day to write tweet democracy
recitative calls her the kind historian
which it is a beautiful definition feel
to close then I see you bicycles
always bicycle I see you precisely
in the transmission or okay run
words I do not know how you’re put though
even robbie there is that it says more
photogenic morning with the bicycle
of my times
I look rihanna wonderful bike but
I know there is but it belongs that
to the serious category if you want to do the
sounds cool
I bought a serious because the serious
the same bike that used lorenzo
to go to New Zealand a year
last and two years ago they are bikes that they have
say a setting from a bike
race
ok but I ‘m a bit more solid a little more
comfortable as a position have the tires a
a little wider and then you can also do one
light off – road is called is called
serious but in truth I have resumed a
I ran then a couple of years in
whose tendon targeted a lot of
annoyances then he healed
now I run three times a week and a
couple of times I go cycling
But when you go running it’s not like you
you can take a picture while you run or you
you can take a picture I just finished
then awaits a little infant Gianni
morandi did not do the good I want
in gianni I’ll do gianni you know that he does everything
vat is however made v6 but usefully
because I saw that it is companies
call peloton keeps coming out of me
england government means to the group
and they are now seen make 700 million
turnover is practically not me you are
come to mind because he thinks mine
mind distorted the stave ball because
they practically have a business that
so everyone works as a boni and the CEO of
this company said we are not
in the fitness business
we are in the business of content
here again and concerts receive this
because they practically give you
lays down 2 pallino is not that
it is cheap
it has a screen there it is magic
arel and gold produce go are kind
netflix invest a bundle of money for
create content because you do not hook
always there are many now these
and they are continuous you have understood the three
Then you came to my mind because I have
thought selinus did the content
where while you are cycling files
atlas understood and would be maybe with me
to this you would give me all to advance
I was five days to rest
canary just to ride the canaries the
place where traditionally go to
train professionals who can not
train in Europe because there is snow
it’s cold we like them and they are always there
25 degrees on a lot of climbs then
anyway you can really get your ass done
wanting and in the group where I was
there was also a large group of
entrepreneurs there are people there was vittorio
colao these people here they all do
like crazy but they are strong
strong but I do not believe in the
miracles
no no no then I asked but you
when you train no it is practically
they do what you said before
that is, from Monday to Friday an hour to
day
we technically say we do i
rollers
no in the way of cycling and
they use all these software that there are
now there are three or four broken swifts
and while you are pedaling in the TV, see o
a famous climb or you’re there
yours to your alter ego while p da
reinvent
on the other there is the name the flag in the
your country
56 thousand people together who ride
virtually no because we are all
scattered around the world is an alienating stuff
at some levels and has no idea why
then on how a madman in your house and
then I mentioned it to him
be the only way to have for
train when you’re at home mouth to
wolf to you, thank you
which is elaborated by the black color it has
ate the whole house no and we there
at the beginning of to resign I then pass
then I saw the photos on your profile
I said but that pretty then has with pavia
together and then when he obviously is
been taken
my wife eve cements me one day
said mountains what do you think I was going to
travel in Italy melis and what thesis of
a dog and I said do not talk about it
there is not even a dog here in the house
Come in they left they are back of the
prison realini home and she said ai
remember the puppies are a bit
then they munch the image of
that lilac sofa ate everything
age mind any food mine
brought the chocolate that we ate
we have brought my ha to life
touched the maximum when you have us
eaten and the jambs of the house that is
he has a point in the house where i
liked to lie on the ground because
he felt cool and randomly in
correspondence of the mouth was there
jamb the corner of the wall and it is
ate plaster all two plaster
Sometimes this thing had pro then passes
after six months seven eight months it stops
he stops with that part there but not
will never stop eating ie on board
they are just food addicts there is not
really nothing to do though with the
biscuit word you can do it
whatever cookie he does
call bobby bisquets then have
I ‘m sorry if you canine site unmarked as
pigs arrival in a second instead is not
your working persistence to me is
always very impressed here is why to
end of the accounts maybe there are gods
characters that have exploded in music and
It would have scemati which certainly is a
longevity but I think it’s my luck
I ‘m not saying, among other things, almost one thing
serious
we live in an era where it is a lot
easy to fool yourself of having made it
and it is sometimes easy to do it because
just a little thing that comes then
exploded and becomes an important thing on
that you build your whole life
but that’s the most dangerous version
of success, not because it is a success
without foundation is a success that you
it hits violently in the interior and
so the jolt you get
destabilizes a lot and so it is
difficult then to make it become a thing
continuous perhaps in the best of gods
cases there is what goes from zero to one thousand
then come back to say 20 and then slowly
one reconstructs a life one with one
credibility
and at that point aura second youth
but his youth are cases
quite exceptional I had the
lucky to get so much because I have
started doing radio when they have
started all I’m 57 then
I was 18 years old in the 76 the first radios are
of 75 I have had time to make eight
nine months as a listener and then as
it happened for all my peers are
enter this world but a lot
they all entered, that is, it was something that
it really did not require anybody
admission ticket must have some
resourcefulness to have a character
so a little curiosity is easy
know four words 4 in English and
know 5 6 discs even better if you
bring you back from home so anyway it was
a lot of thing and so it was
but already after a year two years
let’s begin to see maybe those who
they were more or less my age but that
they already had a minimum of visibility
to get to have some
I took a lot of visibility
because I did before
a suburban radio that was called
the sun wonderful name hinterland
radio Milan 2
with these four words you could do it
three radio names were enough for the help of the
brand and communication
there is a sentence by umberto eco roma
hit a country made a beam
video because he said that television
when a sentence clearly left
to be contextualized a few years ago
said television is good for the poor
but it hurts the rich where rich and
poor are understood in a cultural sense
because there was not rich at the time to
place to go to the theater I can read
watch television and then lower
let’s say the poor poorly
instead we could do theater in
via rivarano have never been
and then there is but the internet is good for
rich and hurts the poor because he is rich
theoretically knows how to move and the
poor instead the radio is flooded like
as you see it in this context where that
it has changed today especially in the last ones
five years all the techno world the
made us change a lot of new actors
yes, but at least I live what
I’m doing now almost like one
mission
because we were the only radio station
to have a minimum of balance between
lightness and contents
the rest of the radios are divided into
nustissima in its own vertical way
radio read at the limit
impalpability only music contents
non-existent and when there are also
quite short in thickness and
on the other side the radios instead with a
little more than the radios that contain it
savvy 24 radio capital that are radio
where the journalistic part is very much
important
we are halfway there is ours
main mission is surely to do
a funny radio and then that
remains the reason why people there
choose but I think we can do one
funny product
without being trivial without being
superficial without being vulgar and with
the duty instead of being honest of
be ironic cars
we are a group enough
heterogeneous I speak of the characters’ gods
they go on the air people like it a lot
think of it as a big family where
we all love each other we go to
eating together in truth is not like that
are reasons people go sometimes
it happens sometimes it happens but if everyone of
we have a good life and therefore
the only one who spends the day in here
I am the others tendentially
they arrive they do what they are 4 hours
maybe and then have something else to do also
we are all very different between us I
I’m different than full are different
from the trio they are different from fabio they are
different from cattelan
But I think we all have this kind of
attitude no, that is, much self-irony
first of all then ok to make fun of
the world but the first we take in
we are ourselves
a lot of curiosity so we often talk
of things
all in all enough to keep up with the
times and a certain intellectual honesty
that is in the end hardly one of us
he puts a song he does not like either
god there are times when you are
forced to play jazz songs
our mainstream we are a radio
which is part of that first band of
of radios that must be around 5
millions of listeners 5 million
listeners is not a niche is not a
important volume so you can not do
that kind of radio putting music
alternative however within this
I even though they sometimes laugh
very faithful to the term of j
I find that a radio that was born with
this name with this brand has the
duty to always have somehow
a leading role in proposing music
light and to load things more
busy and go well and maybe even in
other time slots
but among the light things we look for
to be at least the first ones
in the selection at the end we say the the
taste not the proper capacity of
curation that one has of what then does the
difference not because if this example
stupid but the other already noticed in one
brighton’s hamburgeria there is a music
crazy crazy but the music right
beautiful you say but that beautiful music and
then I ask the type and say if yes
look if you want to spotify
you can follow our playlist that me
the playlist is added and at the end
of account its value is not that
he produces music, however, his taste
musical his choice his
combinations are those that then
they determine difference and therefore in
reality
I thought when one thinks all the big ones
no changes in the media at the end of the
count if you have the ability e
the experience and the talent to understand
what is the right music to play which one?
the right cut which fair garics
also of information which is the
correct language at that point if
the word means the keyword that is
a very important word and it’s like
say that proof of the truth for
all the guys trying to find
a road in the entertainment world
maybe they look for it this way
spending money and time doing studies
courses that for charity always better get them
that do not do them because everything you do
he learns sooner or later, however, the
main word taste, taste and taste
it’s that thing
the great chefs are definitely a lot
trained technicians study organized
very military from that point of view but
then it’s the taste that makes the difference one
stylist good because he is good because there is
that taste that is different from the others
how do you understand if a song goes
good for radio deejay or not there is not a
regulation that tells you
is the question of taste is a is a is a
taste that we learn that yes
in short, never mind the
sentence that said one of the heads of apple
when they spoke of Dr. 3g Migliorin
they said but because you were interested in bis
that is, at the end of the day and you are ha
understood that we were interested in the taste of the
their hours, which is true, if not there
they will think their ability to understand
because jimmy l’ov ain as they say
Americans that makes me laugh a lot
I had seen the rebels in beautiful film
jimmy l’ov i’m because he did the
difference because obviously there is that
taste licciardi did not do any kind
of school history and at least for
others to the crazy company because they
they practically put together that is
they did not do it
they said we want this kind of
produces have gathered the celebrities then
they did a crazy old though
you know is the demonstration of how often
of the revolutionary ideas seen costello
then it seems extremely trivial instead
no, however, the skill of what is
be in the right moment of course a
let that idea come into being
good in the one those two or three pieces
which then make the final product
because it did not take long to say
it would be nice to have a nice pair of headphones
that sound good for those who listen to one
some kind of music but they are beautiful
also to carry around that they become
almost an exclusive object and how it is done
to make it become an exclusive object
let’s take the influencers for what you do
he wants to, however, do it now
now they are all but when he was
made them if of this world of gods
podcast as you see it because I saw the
news of spotify that bought two
podcast companies and daniel ek that the
founder said we have a 500
millions to spend will buy a little
expected poker dogs new
york times that said we have 800
millions in cash or even stuff
podcast
and I also saw this data
I saw on my podcast I saw that
they put apple practically gave i
listening data no ie admitted revealed
since before they had not given them but on itunes
it’s basically said these are yours
data you can see how much people listen to
and I saw that the percentage of listening
it is very high, that is to say, on a video loads
youtube
maybe he sees it people look at him for the
30 percent does not look at it all in
average on a podcast is maybe 150 for
one hundred maybe because you know one puts in
bicycle could only look for or for
a thousand reasons, however, is very interesting
not this the sound how much today is
powerful looked good one comes to mind
classic question of the last years if
had not been afraid of the arrival of
structures like spotify or other realities
that give you the opportunity to listen
all the music you want and streaming
at the beginning obviously a little yes then me
I realized one thing a lot
simple that however if you put
together the music catalog that exists
and the tastes of a person that of that
music catalog is willing to
absorb 5 percent if it’s okay
in the end it ends up in yours
machine always listens to the same music
more or less this is what saves the radio
no because the radio can be maybe
proactive in proposing a song but
especially you give that part of
lido entertainment
accompaniment that does a little bit
difference and podcast is a bit this no
that is, to have not only a thread of
songs or a compilation because those
there in the end they are always the same a
each of us has his references
apoti ends the podcast is something that
it’s new every time we have one
great
let’s use this type of ddt
service and obviously the programs that
they work the most in podcasts
that have more original content
the program that even now with us
it works a lot we stopped
do it for a year and a half or two because
however, it had exhausted the sources it was
the number you did not want to have too much
success
it was the yellow that made him carlo
lucarelli and precisely in function of
this kind of fruition a few years ago
I had asked him to tell about them
stories of musical characters that you
they could just narrate exactly
old old radio stories
and build it in a certain way because
precisely then, the package also did
the difference from those stories that go
from johnny cash to david bowie to mille
others are still very much downloaded
but then again it is quite a classic that
people listen to my program maybe
in the evening while doing other things after having
made up to a fact of contents and of
done you make content then if
tomorrow form it opens the radio form
I mean we will do it
and at that point your content will do it
and what matters then in the moment in
which you have a content that works
works in radio works in podcasts
it works to study a works
it goes well with the interviews to do TV do
good numbers no, but because i
contents always make the difference
because there are so many vehicles for
transport things but if things do not
they are the vehicle remains empty and therefore the
podcast and the union between content
it’s a nimble way to feel how you do it
balance all this with then
economic sustainability that owes us
be because it’s all beautiful and if you though
you talk to artists like me if I speak
in the start up with who works there
inside we do not do we do
But then you have to make ends meet do not
end of the month and maybe companies say that
fantastic sponsor I invest though
perhaps for a business acts would put the
hat with writing I understood tt
marks and would completely and completely
so for credibility and to find
that budget
moment but it is a question of balancing
I have to tell you that I’m a manager
of this radio for the past 25 years
we have also gone through periods
of cows and not fat to say almost obese
the moments may have arrived then
more complicated with the crisis in 2009 e
now we are in a very peaceful moment
very positive chubby yes
cicciottelle here we say that in
the period of the cows obese cows in
many media centers or in many agencies
advertising I think they had mine
photos and they pulled darts because
I could afford to be cool is
say after the product I do not want it
that do not want it or not that do not
I want because you know we have one
amount of advertising that is that is
quota is approximately 12 minutes
in an hour it means 24 press releases from 30
seconds simplifying amicone c is
quota we say by law for
the law or legions by law and you do not
you can send any radio
in Italy the networks at least can not
send more or less that
this is why the expo
they speak all these so so at least in
parliament and therefore being able to choose
in the sense that some we could do that
leave them out of the rules required
superior to what we could
to accept
there were many companies that do not here
they came in but they did not come in for it
snobbery or why that name does not me
i liked i liked the category
merchandise that represented why
I thought that in the imagination of a
world like what we represent
match us aton fans product not
went well then just with the crisis
we had to go all the way to milder ones
tips as they say, however, maintaining
always however a minimum of
discrimination from that point of view
here then there are operations in which one
kind of product I would take in others
no
it also counts that in the meantime it has changed
the target because the 80s 90s in the
eighties this radio had a
audience that started at 15 years e
ended 25 then we moved one
a little higher up over the years
in the 90s but it was still always a
public enough under 30
now the radio audience
on average, at 40, in short, ours
maybe nava 35 under twenty years nobody
know what a radio is, there are some
national exception the ticket
entrance to the car radio when in any case
do not buy the car it starts to
understand that your playlist is not
it’s enough for you and then maybe you find out that
there is a radio but it seems that the boys
now they do not buy machines anymore
like more the spending property go in
retirement before the car fades away
hear this we say musical world
on the other side to the fact that for
emerge anyway for many years
someone like you needed to say
We pass this piece of no stronger
you could turn a person’s life into a life
You did it because it’s ugly like
others are at the dog’s mongiello and on that
basics you evaluated today evaluate a
piece say this works regardless
that says ok you have a certain taste
we also say some guidelines as well
say ok these are anyway from sometimes
it is very difficult to choose now
music for a very difficult rapid
because because the public precisely of the
radio is big enough in age
you know music is that kind of feeling
that sticks to you in a certain
moment of your life and then that
it remains your music x is always not a
kind of attitude that I always have
hated and not supported in others
people but those who say ah for me
after the here there was not the thing has me
always horror but I see now
that I am a big boy I too have the
maybe double of my years
listeners but now let’s say
musically they are in step with them for
as if I were now a 35-year-old
forty years old and so I like one too
po go to fetch the things of pardo
I had the big ones from which the public
radio broadly tendency
conservative music that comes out to the
extremely young contrary there if you
go look at the charts I do not have one
once how it was done to choose things
at least those American Anglo-Saxons
football-minded to give billboard
from the uk ranking
if a stuff is first in England first
or then the problem will be here too
now those that arrive first in
England in America is all stuff for
children not boys children to 15 years
sixteen years two children with the smallest
15 years
he only listens to American stuff for
which I take enough for the
ass because it still does enough
in short, laughing is that stuff totally
you can not then put not so
difficult to find a balance between
wanting to keep as I told you one
purposeful attitude to want to be
modern and have something to do it
to be
now there was a wave of music
Italian so-called in b
so much stuff there, good wax and this is already
been and a lot will be thrown away and a lot
will be thrown and the same Italian indie
you are a little screwing on itself
now all this Roman current
very romantic now maybe it needs
of a small if launched and revisited
if it is strong, however, this thing of the gods
suggestions that people
they are very reluctant to change, in fact, me
bring to mind that spotify from
before a period had entered a
algorithm where music was reported
that you might like it was totally
different
and it failed miserably because it was
too different and so now we were marking
music that is like saying it is possible but not
it’s too different here and for which there is
just this one done because if not
you do it professionally as we do not
you have the patience to make it become
a familiar song, in short, in this
the radios are used because the concept
of the soup or the euro magic savogno
aside for a song to become
you just have to hear it once
and sometimes a song we stop the first ones
sometimes difficult especially if the
songs do not fall into the discs then
sometimes you put a new song
if you watch the air play of the radios
Italian and full of these songs by
English or American groups a lot
reassuring but referred to people
honestly, you do not care enough
I do not want to disrespect rosana
sound mat yes they come out and then
disappear one republic is a rock band
American the singer also one very much
funny sometimes they make the
cute songs, however, always have an air
play very high without that to people
to the street man and give him a damn
nothing because then hardly arrives
up to the man in the street I said
first things do not come to mind
little more strange are those that maybe
at the beginning it takes a bit of trust for
let them pass but they are those that then to the
end they are gone but old
law is said that then fortunately not
there is an absolute certainty before it
we are immediately at the choice of a song
after sanremo I published the photo of
mammoth because it came to me on the radio and
under a thousand comments of all kinds from
what he thought was rubbish
what was supposed to win the bertè
the flight rather than last is a lot
subjective and above all you can not
say from the first listening, I’m not proud
always having been in the studio with the
helium while they were recording the earth
of persimmons and having told him that shit
I do not like it for me then they have it
practically won the festival with
that song but I will check fair
because among their songs euro is of
those that I do not like comments
I’m crazy this morning I am
lifted up and I went on video that me
it seems like a nice phase is not mine and that is
ease the easiest thing to do not
understand why in the world start-ups one
always try to launch very complex stuff
then maybe the product that works one
stuff that fixes you a lot of trouble
simple and under the first irap comment
but you’re a shitty ice cream because
you talk about technology and so is the comment
classic we liked and every time
I think incredible how one does not lose
time to listen or watch one
read but lose time instead I am
maybe in the content thinking seriously
then I will not have the courage to straw
to make them use only absolute
instagram because all in all it is a
pretty peaceful world had posted
for our places never posted yet
for years since lombards I had a blog that
it gave me a lot of satisfaction
he liked it so much with that blog
but then at a certain point for honesty I have
said look I can not take it anymore because
it was very tiring and more often
merit since I believe very much the
discipline for me it was important that
every morning from Monday to Friday at
10 people find the post no though
I often found them publishing some
things that were not useless enough there were
topics that I did not want to touch for
what you were saying before I was thinking
that an evolution of my profile
instagram could be no comment
that is, at least I can be honest
clear why in the end however i
comments for how much you know who you
he wrote that stuff of the bald was
he was someone who wanted to joke or was
then grave was simply a
idiot to you maybe
annoyance but a trace remains to you
however a trace
behind in g2 the laws 3 something you
it remains a shame because the
possibility to compare the
possibility of creating a feeling of
closeness between you and those who follow us in short
the term follower and horrible no, however
anyway for someone who does ours
craft from the idea of how much we do it
more or less well the fact that someone is
is fond of us to the point of following
our life and the things we tell
But it is terrible that you are in the moment
which you publish a published article
public photos and a video before you have to
think about the type of reaction that this
what will trigger and that’s why I
I believe we should not believe i
politicians because only politicians have the
courage the falsity of publishing of the
things knowing that behind it will come back
a huge amount of crap then also
outcomes of people who go after him no, however
I do not want to live in a world where
everyone is my friend who cares
that is, I do my job mine
program in the morning despite being a
very successful program at 10 for
one hundred shares
which means that you look at it if not
90 percent of me are on the air
of calling the radio on is listening
other but it’s fine with me
but I do not understand why one is staying
listening to rtl maybe it should come from
me every now and then was it goes to ass fans it’s either
listen here what I do I do
my work Capitoline massici
pension but it is exactly like this and so
public and sometimes I try to explain it
maybe people who are not online is one
total daily abuse where you like
dirty get up in the morning and one takes you
it insults like this because it is a very sad one
affirmation of existing no that is us
we affirm our existence by doing
a job and saying things and we are
lucky from this point of view
because someone listens to them and we have one
balcony from which we mention quote
quite large and with so many people below
normal people this does not hide and
then their small balcony and the
stone that can pull you in some
cases in others simply think
in a different way from you, however, an account e
he thought differently about an account
it is to tell him ac who knows what tragedy
in short, so the next step will be
I remove the comments but I get more in
more sincere change 6 godin or great guru
marketing has always removed i
comments problems you know some
platforms do not allow you ceti
force you to have comments open so
people stadiums clearer in the more and
a logic of their interest
obviously those raniera because now
I think the level is too much
varied what I hope to succeed in
to see
and the moment when it is taken away from
politicians the possibility of using bisori
up and I do not say it as someone who is
looking at referring only to the five
stars rather than saves or
even that trump defect does not
I already said it when there was renzi that is me
when renzi was president of the
advice and spent his life tweeting
I said but fuck but take it off
also because we produce contents of
craft we do not know that anyway
behind every content it takes a minimum
reasoning is not coming out of the one
so and then dvd of time crap if
you publish 10 tweets a day five
post on facebook to wasted a lot of
time to say things you could
use it better to do what you do not
we pay you
so we will inevitably get to it
this however as always these great ones
changes to be then reset
they must have a cathartic moment
I dare not imagine what it may be
But something will have to happen
an in
set of things you get to
kind of vademecum for which politics
so everything is done for examination in
England had for a period of
time later became prime minister is
however, changed for a period of time it
I said that I do not politician
I am not communicating in another way
that usual advantages and disadvantages
another thing they gave me
so to close but one thing that me
has intrigued and this is the perception
that one creates on these instruments ad
example I arrived here we have
thought I’ll find linus all over again
destroyed by the fall, not because
the image swearing to Iraq remains so many
so much business serva do not know fabio
I called him later than usual
fuck you’re always on holiday because
in the instagram stories it is that they are
He was well in five days in a year
he said yes but the perception that you are
always a girl and then for another year
you fell the day after I fell
with my son I thought but that but
dropped my daughter fell into
arm I lay down for a stop
however it is so there is no perception either
obviously everything is coming
amplified with greater reason who has
of responsibilities should manage
these sentences with with some
in truth it sails the use of those means and the
way in which a world of improbabilities is
seized the power of politics no
because giving simple messages e
very shouted yours gets a lot of
more than trying to explain a concept
that there is a desire to explain a concept
but I know I’ll tell you something
migrants on these things I do not want
to stay there and see if it’s true
how much is true what’s behind that
speech once there was one
screamed if you call me if he’s a pedophile
ok and this thing is very loud
I become for the street people is a
tag
you want to explain to everyone that it is not
true it was a joke
those vines must study affirmation
good you are forced to deny something
that imposes you in a situation
defensive for which people already however
he begins to elbow, however
in my opinion maybe not so that’s why
that those with a responsibility do not
he should allow himself to say things
because then people believe it because
simply people do not want to
inquire think that that moment
hallucinating that we are living
we have seen ten years ago
obama to become president of the states
united
young handsome African American used to say
wonderful things
it seemed like the world finally thanks
to the technology itself changing and
finally we took off all of us
the scorias of the cold war the economy
with that video wheelie also resumed
the discourse for poetry is one
wonder ten years later we are here
with that sort of passing boar
the day to write tweet democracy
recitative calls her the kind historian
which it is a beautiful definition feel
to close then I see you bicycles
always bicycle I see you precisely
in the transmission or okay run
words I do not know how you’re put though
even robbie there is that it says more
photogenic morning with the bicycle
of my times
I look rihanna wonderful bike but
I know there is but it belongs that
to the serious category if you want to do the
sounds cool
I bought a serious because the serious
the same bike that used lorenzo
to go to New Zealand a year
last and two years ago they are bikes that they have
say a setting from a bike
race
ok but I ‘m a bit more solid a little more
comfortable as a position have the tires a
a little wider and then you can also do one
light off – road is called is called
serious but in truth I have resumed a
I ran then a couple of years in
whose tendon targeted a lot of
annoyances then he healed
now I run three times a week and a
couple of times I go cycling
But when you go running it’s not like you
you can take a picture while you run or you
you can take a picture I just finished
then awaits a little infant Gianni
morandi did not do the good I want
in gianni I’ll do gianni you know that he does everything
vat is however made v6 but usefully
because I saw that it is companies
call peloton keeps coming out of me
england government means to the group
and they are now seen make 700 million
turnover is practically not me you are
come to mind because he thinks mine
mind distorted the stave ball because
they practically have a business that
so everyone works as a boni and the CEO of
this company said we are not
in the fitness business
we are in the business of content
here again and concerts receive this
because they practically give you
lays down 2 pallino is not that
it is cheap
it has a screen there it is magic
arel and gold produce go are kind
netflix invest a bundle of money for
create content because you do not hook
always there are many now these
and they are continuous you have understood the three
Then you came to my mind because I have
thought selinus did the content
where while you are cycling files
atlas understood and would be maybe with me
to this you would give me all to advance
I was five days to rest
canary just to ride the canaries the
place where traditionally go to
train professionals who can not
train in Europe because there is snow
it’s cold we like them and they are always there
25 degrees on a lot of climbs then
anyway you can really get your ass done
wanting and in the group where I was
there was also a large group of
entrepreneurs there are people there was vittorio
colao these people here they all do
like crazy but they are strong
strong but I do not believe in the
miracles
no no no then I asked but you
when you train no it is practically
they do what you said before
that is, from Monday to Friday an hour to
day
we technically say we do i
rollers
no in the way of cycling and
they use all these software that there are
now there are three or four broken swifts
and while you are pedaling in the TV, see o
a famous climb or you’re there
yours to your alter ego while p da
reinvent
on the other there is the name the flag in the
your country
56 thousand people together who ride
virtually no because we are all
scattered around the world is an alienating stuff
at some levels and has no idea why
then on how a madman in your house and
then I mentioned it to him
be the only way to have for
train when you’re at home mouth to
wolf to you, thank you
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