around one million and 300 thousand euros e
what we have collected in one
thirty days with the start project
up italy in crowd funding you have me
heard of in the past if not
you heard it went to
recover them an old video then
I wanted to take stock of the situation
on the lessons learned in this story
I also talked about it with paolo barberis di
white dwarf in the project and
he gave casalini but makrout that the
platform we use just said
but put together a series of
useful lessons both for good and for bad
for anyone who wants to campaign and
croff years
the premise that is what this is
devil crowd funding for those who do not
sapesse crowfunding is a mode of
fundraising of investments in a
project and you against the investment
give in return for the benefits in ours
case if you invest in this project
such as a so-called company share
therefore therefore equity but continuous company
in addition to the nas yesterday advantages for example
in this case there is the start up regulation
which gives you a 30 percent deduction
tax or you have bonuses for me
remember type there is afor subscription
books at a time when a verse totti
in short, you have a series of rewards
so-called but in super soldoni make one
cropani campaign means that you
you want to collect for your project
money and give something in return to
these investors that typically are
many investors is not an investor
on ok if marked this premise number
two the type of our investor
clearly must be taken into consideration
maybe you campaign for one
completely different public I say
as our public
I’m public is 35 44 years with a
Adult public are not children not
they are kids, medium investment, 1,600
around euro and above all it is not a
impulse investment because you have to
put you in and fill out a questionnaire
of appropriateness we do not suspect yes
call where the substance to fill
directly it is not like in the bank when
you filled it out 4 fill out your pretty one
modulino answers or questions numbers for
which before you get soldini you make us a
nice little thought is not kickstart is stuff
here is not a much more thoughtful stuff
so advice reflections concern
this guy will publish you this type i
contexts for this we talk about
maliki has very small numbers of people
because the vast majority of
people instead want to invest money
have a guaranteed safe return not
he wants to lose his money in that case
do not invest is skipped and you stay away
light years investments in start ups are
investments at risk is very difficult
to make money when it seemed like you spend
block us well and how you earn if the
billed startups take home a part
of dividends if the statue comes instead
sold understood for a fucking iardo to
pighi a percentage in that
advise but we repeat it is a lot
hard
end of the premises we come to the lessons
learn we start from the things that second
I did well and can be
useful to keep in mind number 1 leaving
in advance if you need to launch one
campaign not start at the last second
to involve friends familie floz
how do you say no to families
friends to go around with the saucer to say
oh I recommend you put me two liras right
particular projects or advance in
this way works because when it opened
the countryside you already have a whole series
of people who are ready to invest
the fact of seeing no that the numbers go
on divers collection and in any case has a
avalanche effect also on others
potential investors number two the
community as always says old set
first build the community paul
build product first builds the
community is too much easier to launch
of crowd funding campaigns if you
you already have an audience that follows you in
this case is not just mine
public I’m a little piece of this
but there is a tide in it
investors advisor founder who have the
their specific audience and have their own
super skills then to put
together so many people who have their own
followed in the respective sectors
and what makes the difference the error
that I see very often what it is that
one has an idea throws it on and says now
I do the fundraising campaign
however, the desire to do nobody if I do
row because because nobody knows him
third strength that makes the
difference be very clear and like
when ever by an investor from one
venture capitalist and go on appealing the
your start up ie go to present 92
slide and says what the project for
try to have an investment that the
same thing the only difference is that it does not
you have only one investor in front of you
understood thousands to tens of thousands
and you must be very clear upfront
as we used to say in England, that is, in
advance and puts me in front of what are the
points of strength which are the points of
the weaknesses of the projects are the competitors
in our case, imagine there are one
Coworking tide a tide of reality
that make events a tide of reality that
they do digital academies or schools
information so you have to put in
clear what is the situation and then you that
you want to invest well and decide on it
number 4 multi channel I saw it
lately in four different projects
and amazing how there is one
total dispersal today as today of
people running from a platform
at the other online offline
I hear on the radio then I come to see you
on the bot then I look at the privado newsletter
to take a look on television
I talk with my friend at the bar and then at the
end maybe I decide to invest no decides
with a product today this one
swear word no multichannel multichannel
It’s more than ever true you have to have one
capillary presence and you have to invest two
money in advertising on all these
means to try to reach the
public also reach it in more places
possible where comfortable him number 5
what we have seen and the importance
of programming if you do the
campaign and communication you have to
program it well whether they are
content and whether or not advertising
can improvise resign you have them
nice calendar to have the right people
you will have the right skills to have all of it
your schemino to follow and never and look for
to make your best campaign but must
to be at the base very well organized
because these do not often work
cro campaign funding because I am
improvised because one is so based
on the initial enthusiasm that is strong and
then maybe understood the campaign does not take
a lot and one goes down no longer has cartridges
to shoot here this is one of the
main difficulties we are facing
meeting and I think they all meet
those who make campaigns succeed
to remain relevant continue to
communicate what are the news to
those that are initiatives those that
are the results achieved
you have to keep sending out the
message is not enough to send it out of time
only to continue elementary had
hit a friend years ago, too
the chief press officer of a large one
multinational company that had a palimpsest
infinite communication all
more novelty he knew perfectly no
every week every day which we
it was being communicated what media there is
it was perfectly structured and the
creation of ever new content can
go simply analyze the
campaign to see what can be one
interesting news
we, for example, trivially a novelty
like this or we have collected one
million and 330 days in brackets
it’s not that it’s easy it’s not that many
you managed to do but it’s a stuff from the
gender in the history of the craf years e
Italian
equally it is not that he has it in it
communicated well we owe them
always strive to communicate news
always stay understood on the wave for
this is the whole duration of the campaigns
the number two problem in a campaign
cro funding is not a sprint you are not
Sometimes you are a marathoner if the gelindo
bordin of cro fanning and stay there in the
long period all the campaign you have to
always be able to be understood
in the head of your potential
investor thing that I also see on of
we are not easy easy for nothing
the other thing that is not easy is
communicate your difference imagine
a project like this here and with
working how many coworking are in Italy
abroad a tide because we are
different
and then I think it is an effort that we
we will have to be able to explain better
the difference that is not easy because
I often understood a project at the beginning
has a vision and then when you see it
made much simpler one
understand why if different in this
moment in my opinion many people who do not
they have invested they have not done it because
we have not been able to
communicate why we are different and
then he says it because I have to put gods
money on you when there are 3 thousand
the same are not three thousand equal but if you
you can not make yours feel
difference at that point you lose and the other
problem we are facing there
I suggest to consider in advance if
planned a cro funding campaign is
how to respond to all requests that
they arrive because requests come from
all kinds at any time up
whatever channel you must be
able to convey on someone up
a structure of customer care
but that must be very competent
all these requests to try to
give satisfaction to answer all the
my personal approach in mine
monte magneschi projects when they are from
only
you know how it is in approach and feel
if it suits you so well or else it is
foreigner in a campaign like that
instead what we are looking for
make and convey on people who
they have non-practical technical answers
they are often also very technical aspects
all those are these questions or
people who want to participate and you
you have to be right behind it because
not just money, an investment
you are asking to participate in
an initiative that is then the value is not
cro fans here is living this from inside
initiative this adventure that is a lot
interesting to see it from inside me
I realize how true the sentence is
which says that crowd funding does not
it only concerns the money it collects
but it is above all to try to achieve
a project together with a group of
normal people who believe in something
what we have collected in one
thirty days with the start project
up italy in crowd funding you have me
heard of in the past if not
you heard it went to
recover them an old video then
I wanted to take stock of the situation
on the lessons learned in this story
I also talked about it with paolo barberis di
white dwarf in the project and
he gave casalini but makrout that the
platform we use just said
but put together a series of
useful lessons both for good and for bad
for anyone who wants to campaign and
croff years
the premise that is what this is
devil crowd funding for those who do not
sapesse crowfunding is a mode of
fundraising of investments in a
project and you against the investment
give in return for the benefits in ours
case if you invest in this project
such as a so-called company share
therefore therefore equity but continuous company
in addition to the nas yesterday advantages for example
in this case there is the start up regulation
which gives you a 30 percent deduction
tax or you have bonuses for me
remember type there is afor subscription
books at a time when a verse totti
in short, you have a series of rewards
so-called but in super soldoni make one
cropani campaign means that you
you want to collect for your project
money and give something in return to
these investors that typically are
many investors is not an investor
on ok if marked this premise number
two the type of our investor
clearly must be taken into consideration
maybe you campaign for one
completely different public I say
as our public
I’m public is 35 44 years with a
Adult public are not children not
they are kids, medium investment, 1,600
around euro and above all it is not a
impulse investment because you have to
put you in and fill out a questionnaire
of appropriateness we do not suspect yes
call where the substance to fill
directly it is not like in the bank when
you filled it out 4 fill out your pretty one
modulino answers or questions numbers for
which before you get soldini you make us a
nice little thought is not kickstart is stuff
here is not a much more thoughtful stuff
so advice reflections concern
this guy will publish you this type i
contexts for this we talk about
maliki has very small numbers of people
because the vast majority of
people instead want to invest money
have a guaranteed safe return not
he wants to lose his money in that case
do not invest is skipped and you stay away
light years investments in start ups are
investments at risk is very difficult
to make money when it seemed like you spend
block us well and how you earn if the
billed startups take home a part
of dividends if the statue comes instead
sold understood for a fucking iardo to
pighi a percentage in that
advise but we repeat it is a lot
hard
end of the premises we come to the lessons
learn we start from the things that second
I did well and can be
useful to keep in mind number 1 leaving
in advance if you need to launch one
campaign not start at the last second
to involve friends familie floz
how do you say no to families
friends to go around with the saucer to say
oh I recommend you put me two liras right
particular projects or advance in
this way works because when it opened
the countryside you already have a whole series
of people who are ready to invest
the fact of seeing no that the numbers go
on divers collection and in any case has a
avalanche effect also on others
potential investors number two the
community as always says old set
first build the community paul
build product first builds the
community is too much easier to launch
of crowd funding campaigns if you
you already have an audience that follows you in
this case is not just mine
public I’m a little piece of this
but there is a tide in it
investors advisor founder who have the
their specific audience and have their own
super skills then to put
together so many people who have their own
followed in the respective sectors
and what makes the difference the error
that I see very often what it is that
one has an idea throws it on and says now
I do the fundraising campaign
however, the desire to do nobody if I do
row because because nobody knows him
third strength that makes the
difference be very clear and like
when ever by an investor from one
venture capitalist and go on appealing the
your start up ie go to present 92
slide and says what the project for
try to have an investment that the
same thing the only difference is that it does not
you have only one investor in front of you
understood thousands to tens of thousands
and you must be very clear upfront
as we used to say in England, that is, in
advance and puts me in front of what are the
points of strength which are the points of
the weaknesses of the projects are the competitors
in our case, imagine there are one
Coworking tide a tide of reality
that make events a tide of reality that
they do digital academies or schools
information so you have to put in
clear what is the situation and then you that
you want to invest well and decide on it
number 4 multi channel I saw it
lately in four different projects
and amazing how there is one
total dispersal today as today of
people running from a platform
at the other online offline
I hear on the radio then I come to see you
on the bot then I look at the privado newsletter
to take a look on television
I talk with my friend at the bar and then at the
end maybe I decide to invest no decides
with a product today this one
swear word no multichannel multichannel
It’s more than ever true you have to have one
capillary presence and you have to invest two
money in advertising on all these
means to try to reach the
public also reach it in more places
possible where comfortable him number 5
what we have seen and the importance
of programming if you do the
campaign and communication you have to
program it well whether they are
content and whether or not advertising
can improvise resign you have them
nice calendar to have the right people
you will have the right skills to have all of it
your schemino to follow and never and look for
to make your best campaign but must
to be at the base very well organized
because these do not often work
cro campaign funding because I am
improvised because one is so based
on the initial enthusiasm that is strong and
then maybe understood the campaign does not take
a lot and one goes down no longer has cartridges
to shoot here this is one of the
main difficulties we are facing
meeting and I think they all meet
those who make campaigns succeed
to remain relevant continue to
communicate what are the news to
those that are initiatives those that
are the results achieved
you have to keep sending out the
message is not enough to send it out of time
only to continue elementary had
hit a friend years ago, too
the chief press officer of a large one
multinational company that had a palimpsest
infinite communication all
more novelty he knew perfectly no
every week every day which we
it was being communicated what media there is
it was perfectly structured and the
creation of ever new content can
go simply analyze the
campaign to see what can be one
interesting news
we, for example, trivially a novelty
like this or we have collected one
million and 330 days in brackets
it’s not that it’s easy it’s not that many
you managed to do but it’s a stuff from the
gender in the history of the craf years e
Italian
equally it is not that he has it in it
communicated well we owe them
always strive to communicate news
always stay understood on the wave for
this is the whole duration of the campaigns
the number two problem in a campaign
cro funding is not a sprint you are not
Sometimes you are a marathoner if the gelindo
bordin of cro fanning and stay there in the
long period all the campaign you have to
always be able to be understood
in the head of your potential
investor thing that I also see on of
we are not easy easy for nothing
the other thing that is not easy is
communicate your difference imagine
a project like this here and with
working how many coworking are in Italy
abroad a tide because we are
different
and then I think it is an effort that we
we will have to be able to explain better
the difference that is not easy because
I often understood a project at the beginning
has a vision and then when you see it
made much simpler one
understand why if different in this
moment in my opinion many people who do not
they have invested they have not done it because
we have not been able to
communicate why we are different and
then he says it because I have to put gods
money on you when there are 3 thousand
the same are not three thousand equal but if you
you can not make yours feel
difference at that point you lose and the other
problem we are facing there
I suggest to consider in advance if
planned a cro funding campaign is
how to respond to all requests that
they arrive because requests come from
all kinds at any time up
whatever channel you must be
able to convey on someone up
a structure of customer care
but that must be very competent
all these requests to try to
give satisfaction to answer all the
my personal approach in mine
monte magneschi projects when they are from
only
you know how it is in approach and feel
if it suits you so well or else it is
foreigner in a campaign like that
instead what we are looking for
make and convey on people who
they have non-practical technical answers
they are often also very technical aspects
all those are these questions or
people who want to participate and you
you have to be right behind it because
not just money, an investment
you are asking to participate in
an initiative that is then the value is not
cro fans here is living this from inside
initiative this adventure that is a lot
interesting to see it from inside me
I realize how true the sentence is
which says that crowd funding does not
it only concerns the money it collects
but it is above all to try to achieve
a project together with a group of
normal people who believe in something
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