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Jamie Oliver’s TED Award speech


sadly in the next 18 minutes when I do
our chat for Americans they’re alive
we’ll be dead through the food that they
eat my name is Jamie Oliver I’m 34 years
old I’m from Essex in England and for
the last 7 years I’ve worked fairly
correctly to save lives in my own way
I’m not a doctor I’m a chef I don’t have
expensive equipment or medicine I use
information education i profoundly
believe that the power of food has a
primal place in our homes that binds us
to the best bits of life we have an
awful awful reality right now America
you’re at the top of your game this is
one of the most unhealthy countries in
the world can I please just see a raise
of hands for how many of you had have
children in this room today please put
your hands up
auntie’s uncle’s you can continue to put
your hands up auntie’s and uncles as
well most of you ok we the adults of the
last four generations have blessed our
children with the destiny of a shorter
lifespan than their own parents your
child will live a life 10 years younger
than you because of the landscape of
food that we’ve built around them
two-thirds of this room today in America
are statistically overweight or obese
you lot you’re alright but we’ll get you
eventually don’t worry all right
the statistics of bad health are clear
very clear we spend our lives being
paranoid about death murder homicide you
name it it’s on the front page of every
paper CNN look at homicide at the bottom
for God’s sake right
every single one of those ones in the
red is a diet related disease any doctor
any specialist will tell you that fat
diet related disease is the biggest
killer in the United States right now
here today this is a global problem it’s
a catastrophe it’s sweeping the world
England is right behind you as usual
I know they were close but not that
close we need a revolution Mexico
Australia Germany India China all have
massive problems of obesity and bad
health think about smoking it costs way
less than obesity now obesity cost you
Americans ten percent of your healthcare
bills 150 billion dollars a year in 10
years it’s set to double three hundred
billion dollars a year and F be honest
guys you ain’t got that cash I came here
to start a food revolution that I so
profoundly believe in we need it
the time is now we’re in a tipping point
moment I’ve been doing this for seven
years I’ve been trying in America for
seven years now is the time when it’s
right right for the picking I went to
the eye of a storm
I went to West Virginia the most
unhealthy state in America or it was
last year without a new one this year
but we’ll work on that next season
Huntington West Virginia
beautiful town I wanted to put heart and
soul and people your public around
statistics that we’ve become so used to
I want to introduce you to some of the
people that I care about your public
your children I want to show a picture
of my friend Brittany she’s 16 years old
she’s got six years to live
because of the food that she’s eaten
she’s the third generation of Americans
that hasn’t grown up in a food
environment where they’ve been taught to
cook at home or in school or her mum or
a mums mum she has six years to live
she’s eating a liver to death Stacey the
Edwards family this is a normal family
guys Stacey does her best but she’s
third generation as well she was never
taught to cook at home or at school
the families are beasts just in here 12
years old he’s 350 pounds he gets
bullied for God’s sake the daughter
there Katie she’s four years old she’s
obese before she even gets the primary
school Marissa she’s alright she’s one
of your lot but you know what
other who was obese died in her arms and
then the second most important man in
her life her uncle died of obesity and
now I step there is obese you see the
thing is obesity and diet-related
disease doesn’t just hurt the people
that have it it’s all of their friends
families brothers sisters pastor Steve
an inspirational man one of my early
allies in Huntington West Virginia he’s
at the sharp knife edge of this problem
he has to bury the people okay and he
fed up with it he’s fed up with burying
his friends his family as a community
come winter three times as many people
died he’s sick of it this is preventable
disease waste of life oh by the way this
is what they get buried in we’re not
geared up to do this
can’t even get at the door and I’m being
serious
I’m getting there forklift okay I see it
as a triangle okay this was our
landscape of food I need you to
understand it you’ve probably heard all
this before but let’s just go back over
it over the last 30 years what’s
happened that’s ripped the heart out of
this country let’s be frank and honest
well modern day life let’s start with a
Main Street fast food has taken over the
whole country we know that the big
brands are some of the most important
powers powerful powers in this country
supermarkets as well big companies big
companies you know 30 years ago most of
the food was largely local and largely
fresh now it’s largely processed and
full of all sorts of additives extra
ingredients and you know the rest of the
story portion size is obviously a
massive massive problem labeling is a
massive problem the labeling in this
country is a disgrace they want to be
self they want to self-police themselves
the industry want to self-police
themselves what in this current climate
they don’t deserve it how can you say
something is low-fat when it’s full of
so much sugar home
the biggest problem with the home is
that used to be the heart of passing on
food food culture what made our society
they ain’t happening anymore and you
know what as we go to work and as life
changes and as life always evolves we
kind of have to look at it holistically
step back for a moment and readjust the
balance
it ain’t acne and hasn’t happen for 30
years okay I want to show you a
situation that’s very normal
right now the Edwards family let’s have
a talk this this stuff goes through you
and your family’s body every week and I
need you to know that this is going to
kill your children’s early how you
feeling just fell one really Saten
depressed right now but you know I want
my kids to succeed in life and this
isn’t gonna get in there but I’m killing
them yes you are but we can stop that
normal let’s get on schools something
that I’m fairly much a specialist in
okay school swathi school who invented
it what was the purpose of school school
was always invented to arm us with the
tools to make us creative be I do
wonderful things
make us earn a living etc etc etc you
know it’s being kind of in this sort of
tight box for a long long time okay but
we haven’t really evolved it to deal
with the health catastrophes of America
okay school food is something that most
kids thirty-one million a day actually
have twice a day more than often
breakfast and lunch 180 days of the year
so you could say that school food is
quite important really judging the
circumstances before I crack into my
rant which I’m sure you’re waiting for
I need to say one thing it’s so
important in in hopefully the magic that
happens and unfolds in the next three
months
the lunch ladies the lunch cooks of
America I offer myself as their
ambassador
I’m not flagging them off they’re doing
the best they can do they’re doing their
best but they’re doing what they’re told
and what they’ve told you what they’ve
been told to do is wrong the system is
highly run by accountants there’s not
enough or any food knowledgeable people
in the business there’s a problem if
you’re not a food expert and you’ve got
tight budgets and it’s getting tighter
then you can’t be creative you can’t
duck and dive and write different things
around things if you’re an accountant
and a box ticker the only thing you can
do in these circumstances is buy cheaper
now the reality is is this the food
but your kids get every day is fast food
it’s highly processed there’s not enough
fresh food in there at all you know the
amount of additives ie numbers
ingredients you wouldn’t believe there’s
not enough veggies at all french fries
are considered a vegetable pizza for
breakfast they don’t even get given
crockery knives and forks now they’re
too dangerous there’s scissors in the
classroom but knives and forks no and
the way I look at it is if you don’t
have knives and forks in your school
you’re purely endorsing from a state
level fast food because it’s handheld
and yes by the way is fast food it’s
sloppy joes its burgers its wieners its
pizzas it’s all of that stuff 10% of
what we spend on health care as I said
earlier is on obesity and it’s going to
double we’re not teaching our kids
there’s no statutory right to teach kids
about food elementary or secondary
school okay we don’t teach kids about
food right and this is this is a little
clip from an elementary school which is
very common right
who knows what this is potato so you
think these are potatoes do you know
what that is do you know what that is
what about this that good old friend do
you know what this is honey no what do
you think it’s time onion No immediately
you get a really clear sense after the
kids know anything about where food
comes from who knows what that is oh
yeah what do you think this is I don’t
know if the kids don’t know what stuff
is then they will never eat you normal
England and America England and America
guess what fixed that guess what fix
that two one-hour sessions we’ve got to
start teaching our kids about food in
schools period I want to go I want to
tell you about something I want to tell
you about something that kind of it kind
of epitomizes the trouble that we’re in
guys okay I want to talked about
something so basic as milk every kid has
the right to milk at school your kids
will be having milk at school breakfast
and lunch right they’ll be having two
bottles okay and most kids do but milk
ain’t good enough anymore because
someone at the milk board right and
don’t get me wrong I support milk but
someone on the milk board probably paid
a lot of money for some geezer to work
out that if you put loads of flavorings
and colorings and sugar in milk right
more kids will drink it yeah and
obviously you know now that’s going to
catch on the Apple board is going to
work out if they make toffee apples
they’ll eat more apples as well do you
know I mean for me there ain’t no need
to flavor the milk okay there sugar in
everything I know the ins and outs of
those ingredients it’s in everything
even the milk hasn’t escaped the kind of
modern-day problems
there’s our milk there’s our carton in
that is nearly as much sugar as one of
your favourite cans of fizzy pop when
they’re having two a day so let me just
show you we’ve got one kid here having
you know eight tablespoons of sugar a
day you know
there’s your week there’s your month and
I took the liberty of putting in just
the five years of elementary school
sugar just from milk now I don’t know
about you guys but judging the
circumstances right any judge in the
whole world would look at the statistics
and the evidence and they would find any
government of old guilty of child abuse
that’s my belief
now if I came up here and I wish I could
come up here today and hang a cure for
AIDS or cancer you’d be fighting and
scrambling to get to me
this all this bad news is preventable
that’s the good news
it’s very very preventable so let’s just
think about we’ve got a problem here we
need to reboot okay so in my world what
do we need to do that here’s the thing
right it cannot just come from one
source to reboot and make real tangible
change real change so that I could look
you in the white of the eyes and say in
ten years time the history of your
children’s lives happiness and let’s not
forget you’re clever if you eat well you
know you’re going to live longer all of
that stuff it will look different okay
so supermarkets where else do you shop
so religiously week-in week-out
how much money do you spend in your life
in a supermarket love them they just
sell us what we want all right they owe
us to put a food ambassador in every
major supermarket they need to help us
shop they need to show us how to cook
quick tasty seasonal meals for people
that are busy this is not expensive it
is done in some and it needs to be done
across the board in America soon and
quick the big brands you know the food
brands need to put food education at the
heart of their businesses I know easier
said than done it’s the future it’s the
only way
fast food with the fast food industry
and you know it’s very competitive I’ve
had loads of secret papers and dealings
with fast food restaurants I know where
they do it I mean basically they weaned
it on to these hits of sugar salt and
fat and XY and Z and everyone loves them
right so these guys are going to be part
of the solution but we need to get the
government to work with all of the fast
food purveyors and the restaurant
industry and over a five six seven year
period we knit off the extreme amounts
of fat sugar fat and all the other
non-food ingredients now also back to
the sort of big brand labeling I said
earlier is an absolute fart and has got
to be sorted
okay school obviously in schools we owe
it to them to make sure those 180 days
of the year from that little precious
age of 4 to 18 20 24 whatever they need
to be cooked proper fresh food from
local girls on-site okay there needs to
be a new standard of fresh proper food
for your children yeah under the
circumstances it’s profoundly important
that every single American child leaves
school knowing how to cook 10 recipes
that will save their life life skills
that means that they can be students
young parents and be able to sort of
duck and dive around the basics of
cooking no matter what recession hits
the next time if you can cook recession
money doesn’t matter if you can cook
time doesn’t matter the workplace we
haven’t really talked about it you know
it’s now time for corporate
responsibility to really look at what
they feed or make available to their
staff the staff other mums and dads of
America’s children
Marrissa a father died in a hand I think
she’d be quite happy if corporate
America could start feeding their staff
properly definitely they shouldn’t be
left out let’s go back to the home now
look if we do all this stuff and we can
it’s so achievable you can care and be
commercial absolutely but the home might
need to start passing on cooking again
for sure for sure partially owned is a
philosophy and for me it’s quite
romantic but it’s about if one if one
person teaches three people how to cook
something you know and they teach three
of their mates that only has to repeat
itself 25 times and that’s the whole
population of America romantic yes but
most importantly it’s about trying to
get people to realize that every one of
your individual efforts makes a
difference we’ve got to put back what’s
been lost
Huntington kitchen Huntington where I
made this program you know we’ve got
this primetime program that hopefully
will inspire people to really get on
this change I truly believe that change
will happen
Huntington kitchen I work with a
community I worked in the school
I found local sustainable funding to get
every single school in the area from the
junk on to the fresh food six and a half
grand per school that’s all it takes six
and a half grand per school the kitchen
is 25 grand a month okay this can do
5,000 people a year which is 10% of
their population and it’s it’s people on
people you know it’s local cooks
teaching local people it’s free cooking
lessons guys free cooking lessons in the
main street this is real tangible change
real tangible change around America if
we just look back now there’s plenty of
wonderful things going on there’s plenty
of beautiful things going on there are
angels around America doing great things
in schools farm to school setups garden
setups education there are amazing
people doing this already the problem is
they all want to roll out what they’re
doing to the next school and the next
but there’s no cash we need to recognize
the experts and the angels quickly
identify them and allow them to easily
find the resource to keep rolling out
what they’re already doing and doing
well businesses of America need to
support mrs. Obama to do the things that
she wants to do
and look I know it’s weird having an
English person standing here before you
talking about all this all I can say is
I care I’m a father and I love this
country and I believe truly actually
that if change can be made in this
country beautiful things will happen
around the world if America does it I
believe other people will follow it’s
incredibly important when I was in
Huntington trying to get a few things to
work when they weren’t I thought if I
had a magic wand what would I do and I
and I thought you know what I just love
to be put in front of some of the most
amazing movers and shakers in America
and a month later Ted’s phone me up and
gave me this award I’m here so my wish
dyslexic so I’m bit slow my wish is for
you to help a strong sustainable
movement to educate every child about
food to inspire families to cook again
and to empower people everywhere to
fight obesity
country
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