Press "Enter" to skip to content

Todos temos responsabilidade pelo resíduo que geramos | Alison Mann | TEDxUNISC


I appreciate the words, teacher
I would first like to thank the
professor marcos and is a professor valéria
by invitation
I’m very flattered to be able here.
watch a lot ted and my idea is that
to pass on to you a concept that
We have been developing our company.
which is a technology company is and how
is that we are creating a cause within
of a software company
I started developing software with 16
professionally already has 26 years of
experience in the area of
software
I’m not as young as the teacher.
put here before you can have
an idea of my age but always
I worked on this issue of
software development
I’ve had four companies the first
company I talked to 20 years and these
four companies have two running
today
Then there was a speech here that
not so positive experiences in the
bring learning and really this
happened in this matter of these companies
and how we always work on those 26
years and I worked my me and my team
partner
We always work with software
customized
so the customized software gives you a
breadth of legal knowledge because
we are developing software for
various agribusiness areas we are
working software for the right
working software for the area of
sales and quantitative statistics and
quality is a challenge.
already has a technical challenge challenge
that it is complex work
software we develop software
applications is already complex and we have
another point that is the development of
software customization in several areas and
August 2014
four years ago we were challenged
by a businessman here in the region to
help him grow more than he had
reached a point that could not
more account for decrease
I could get more from your customers
I’ll give you an example like this but before that
the teacher also put very well the
matter of law we have a law today
federal law that 12,305 of August 2
of 2010
the law governing the national policy of
solid residues in Brazil and in it says
that all of us legal entities
we are responsible we are
shared responsibility of everything
what we generate and the clint destiny
for us physical persons is more
quiet
we have a municipality that is responsible
for collecting but the industries
companies that generate industrial waste
some hazardous infectious waste
they have a serious problem because they
They may be responsible for a
conveyor or a distiller did
something wrong with your success
so, and if this problem can he
fines, including detentions and
future arrests have already happened here
in the region of detention by virtue of
of this law and it is being
increasingly improved
then turning the subject of the
businessman he called us and we
we find this image here a stack
paper is a logistics company of
private waste transport
the first to focus on the enterprise that
is doing private registration after I
I ‘m going to the physical person and we’re looking
that pile at the beginning we do not understand and
explained to us that this was a
report that he had to type
within your company to be able to charge
the clients
and then what we are good has a problem that
Let us better understand this problem that
we did
we were riding with the drivers collecting
waste
we went to check how it worked and then
We second because of the pile, let’s get it.
company with 25 vehicles
She has a driver and a helper each.
one of them needs a script where
say the 10 15 clients he has to
and each one of them must have the
address name
the waste you have to collect and it will
that paper then returns one day 25 times
2 to 50 10 days to 520 days of amyl 30
days of 1,500 we have this pile and
But she’s not that cute like that.
personal collection waste then the right
sheets are wrinkled the writing of a
form that is almost unreadable
times and that’s where we come in with
a solution
we understand a problem and we propose
for this businessman looks who knows us
as a software company we would like
to have a product
we will invest in this solution and
let’s create an application for the
driver of yours and you’re not going to
to use good paper was what he did in a year
in full the pro app by entrepreneur
here from the region
only we wanted to sell this product
obviously and for us to have a product
commercial
we had to do a lot more things to
put it on scale that we did and
we are still working on two years of
work started in 2006
we already had in our software
running with the application and 10,000 hours
work and qualification he has the
code modified 10 thousand hours seems
so for some it can be too much or too little
but I will give you an idea of ​​a dimension without
catch a person and working
from 180 to 200 hours – to four people
would give 800 thousand hours in a year to people
would have 10,000 hours in two years
Only we called the team, let’s go.
talk a little bit how long it takes
to have a good robust commercial version
already being validated for the
clients and the team do not need more
10 thousand
all made in equity not
I was there wanting to solve a problem
plus ten thousand and then me and my fable partner
we stop and talk and there’s a
very cool opportunity in our life
was able to participate in a program
of entrepreneurship at university
weather in California’s Silicon Valley and
was that we made ours that we
we made the calculations the investment that
we would have em in on travel expenses
and this would not come close
of what he had to invest in the future
we decide then and there to be
I had to have an idea I had
had to undergo an intensive
three months in a video conference
happening here in brazil they were
there our mentors were there one of the
mentors was founder of intel
of the people who were there then we
we were prepared to be sabatinados
stampa
so note these photos you have here
are all of them already in university
we spent a week of hearings will
who wants to do there they want to destroy and
was trying to do with us and went to
The intention was to go there because
these 10,000 hours do not solve their
problems for solving another I’m going to die
here then let’s see if others
only on the contrary the staff was
very surprised
the way everyone works today in the
part of environmental management
We can get big
multinationals, we can take great
university and there in the environmental area as
works today that the tool has today
does not have the majority do not have the
Most use word excel outlook I sent
email has excel ninja spreadsheets with 200
thousand formula to generate the graph and such
‘re in the hand of a two people and these
companies are using and software because
is running the environmental area is
there and what we realized was a
business and what we did
we came back from time a certainty that
I was on the right path
we are still working for another year and
kind and then we you
we have developed and developed our
commercial version for logistics and
transport
so now with the software for the
auxiliary driver instead of getting there
with paper to write down and arrive with
smartphone
we were able to increase self-esteem
the staff arrives there with the
smartphone is thing i can say that
software is internationalized
this is a first-world thing like
person who will collect the waste there in the
office
tattoo artist at the pharmacy who
uses a software if he gets there with
I wear a uniform of him who has
outside with a tablet and a smartphone
worth collecting records the
information on the tablet beats photo of what
is collecting the signature on the
tablet and issue a receipt goes away and
does not have paper
this data is transferred to the company and
company invoice and everyone is happy
Because I’m like this and this area is
fascinating by
and these people who work in the
waste management this work a
little personal no – brainer feature
some companies give but on average are
there and let’s go are the necessary evil time
who can not do what we
tried to develop a solution of
low cost for businesses to be able to
Do you tell the company the departments and
transport undertakings may have a
with time to solve the problem.
their problem
Only that there for the problem there we
solve a problem of conveyors
There we have generators in the receivers.
environmental consultants continue
developing
today we have software that meets
all actors in the transport chain
generation of private waste
we do not work with the government yet
one thing the staff did not have
had in fact through spreadsheets and
several manual controls we can
centralize it a tool where you have
charts where you have information management
I can not take reports for
fipan by ibama depending on organ
environmental state is ready there someone
We always talk, you have to.
able to defend themselves from the environmental
the audit with our software does not
need to abide by a worksheet do not know
I do not know when this does not
need the software have to deliver this
and that was our green this was the
opportunity that we as a
software we created a product today
today it is software that we sell
an average for a monthly fee and people
already has customers in as generators
environmental consultants and
recipients a customer who is in
on call if you have an idea there are 600
trucks
imagine 600 trucks 600 spreadsheets that
were made manually and we are
solving client problems with our
software that is specific to the
waste management operation
What I am most happy about is that now
April of this year of 2018 this project
Turns out a company so it ‘s a company
today a software is a company and is
hosted inside the technology park
from the university of santa cruz do sul
and likes to say that because we were
one of the first if not the first
company incubated in 2004 here within the
university I have information here
inside the university then it is in
and is generating employment income and
quality within our region.
and we were able to put this project
inside university
only the university sucks them
we have been charged with a
research that the culprit leaves inside
we had to do a project of
research but we had another one
problem in the management of waste that we
we had not resolved and was
and that problem in quotation marks
It’s a joke obviously it became
another opportunity
we wrote the other problem that the
I had as a research project and
here some information person ran away
Stay here, but I ‘m over here, do not go.
Come back but the light is strong I wanted
pass some information to you
you always have a sense of how much
people generates a person generates on average in the
Brazil one kilogram of waste per day one
person per day we do contained fast
360 pounds in a year there with 40 years to
person created 15 thousand kilograms of waste
a life expectancy of 78 years a
person generated 29 kilos or 29 000 29
tons of waste
these four trucks are watching there
does not give 29 thousand pounds
then each of us here will generate
to reach the 78 they scored chic, right?
I hope to get some more but each one
of us we will see these trucks and
this is the way will not be
compacted yes well tight we go
generate this waste here
but we also realized that
it is not only these residues that people
generates each and should have a little room of
mess up a place that has not been very successful
knows what to do and is still wet
but where will I discard where I go?
discard is more or less this here, right?
we look there that tire him where he is
that I put that rotten tv that
Electric toaster had a teacher here.
that I know
in an electric mixer a toaster inside
of the car two months ago knows how to shove and
This happens in people’s daily lives.
and that was when our project of
research that was shelved
What we did we developed a
software is called ecomind this is a
social project of our company that we
we are making and releasing people
free of charge for them
to enter the software and say what
I want to look at the mess
first I have here I do not know
An electric household appliance
we’ll tell the place initially the
ecoponto of the city hall where this
waste can be discarded
the municipalities they provide it comes out in the
newspaper, but this information
lose then a software came to that
How are we doing?
first version are in beta
now if you look for the cell phones
still six people leave their weapons
if you look for phones they will find
a beta version, how can we
started the project
we have a person who actually
called 140 prefectures here on the river
the southern one found 72 only that it had
a collection point collection point
recycling center and we insert them all
manuals inside the software then
santa cruz region all the river valley
brown southern state center of the state
total mapped one more person called there
three months I think I’m connected to
ask to speak with the
responsible for the environmental area
ask for two laps on the court and not
ends the call because nobody knows
right where does that information and us
we got from 72
this is our phase 1 our phase 2 is the
that instigates the people to charge
because we did not leave the
prefectures go there and they earn
a login and they keep the ecopoints there
This is our second phase to be
through the prefectures because
we do not have time to sign up for 5 thousand
municipalities 15 thousand points or more
intensity that has 20 35 points
superavigated and the third phase will be
empower people to be able to
include and
points that they recommend points
you will discard the oil pile
and such and you will point that place
we are going to create a society is a network
social in the truth of the good
people will be able to qualify
be able to communicate can make a
Good thing you should do it yourself
come on let’s go let’s go
to dispose of waste correctly then it is
This is the third phase of our project.
we already have companies wanting to support the
our project and we are going after
how can we do it because
It really is going to bring something good.
for people then so this
I do not have to work, I’ll work
these screens automatically
what are you seeing there they are pictures
then we have already taken the
software and obviously that all that
We did it and now it’s almost turning
a cause of our company we talk
a lot of us are going to invest only
talking a lot in resin, not personal
I was kind of scared they ‘re getting
crazy just want to know waste letter
now has a colleague he put the
foot on the floor was already looking at the floor
if my year is not a place for a cup then
so you know it’s something that will
contaminating the legal part in this
area is that people in the area are
contagious
They want to make a difference, eeeee.
say so with a little then have
often has a lot then doing there
but not this area it is contagious that
people have passion they are doing
Of course most of us have to be annoying
hear the annoying I think that I can
will become boring the actor do not know then
It’s very cool, there.
but none of this would have happened if
were our employees, right?
our employees who also
I believe it is not madness that is
We really have to make a
change and obviously our families
our friends who have been trying
encourage because it is not easy because I
I say that it is not easy for companies
transport waste department of
waste their budget is not the
best
So this guy is doing a miracle and
today until the question if someone here
that it is in the audience that the
video has already been there to visit the
industrial waste management
You know how cool work is.
with waste such as working with waste is not
easy so I just have to thank the
opportunity that the entrepreneur gave us
put ourselves before this area and all
the people that we have in our
right process
thank you very much
[Applause]
Please follow and like us: