quino is to share what the
people have lived on creativity and
social technology the creativity
It’s nothing more than trying to innovate.
but to innovate trying to make sense of
value and meaning to people and me
I think it ‘s through social technology
so that we can live a
a little of that, because technology
society is precisely to consider
the right knowledge those local knowledge
our knowledge as humans together
with the technical know-how and knowledge
scientists
So it’s like we combine everything.
This is for us to think about another one.
way
our great restlessness was
precisely how did we reverse the
product development logic
is how we started thinking and
do it another way we had
some worries about this, not one
of them was how we stopped
do things for people because
When we talk, we’ll talk to the
people assume what is important
for the people, we can go to
do with people because when the
people make with people
we put them in the center of the
process as the protagonist of this
process and by understanding and bringing them
process that we begin to produce
to create has another value and another
meaning because it has long been
more
it is much more people there is much more
meets needs
the other concern is directly
the question of necessity because it is
because we wanted to stop you from generating
so much demand in the world is not a new
product is that it might not meet a
need but only generate more
demand to sell more
but the profit plus result then the other
challenge was for us to think need
so we can think and answer
need is nothing better then
we do with people, do not we
stop doing it for them
the process of co-creation to do with
people is something that comes to us today.
learning throughout the world a
walk for about eight years, right?
we realized that people
I need this to be closer to the
people is because only being with the
people
we would really recognize your
needs those needs that
are real
and it is also to develop with them in
together with them solutions to these
needs or for those problems that
they had in their day to day is and the other
which is very important is that the
people give prominence to these
people right
we do not let the protagonism
technician inside a
industry right with the engineers not to
Do not matter, they are so important.
How much more do we also bring to
this role for this process the
common sense the common knowledge people
I think this has a lot to do with
a great inspiration that we have in
company that is paulo freire né
when he says there is no knowing
more or know – there is knowledge
different ne
So this has is very connected to
question of the principles of cause neco
who is the first to lead
it’s rotating or we do not have
a boss in the process
We have people who facilitate this
process
at times it can be a person
at other times it may be someone else
everyone can and are encouraged to
contribute
the process is open and flexible
responsibility is also
shared or is not a person
which is responsible for delivering
something and yes we go along
process to construct the other question that is
very important to trust people
rely and trust primarily that the
creativity and collective intelligence is
the best of solutions
The other question is to connect ideas all
the ideas are welcome
there is no idea that it is disposable
especially if people are
different because in this difference in
diversity that is the complementarity
the potency and richness of the
co create process it is also something that does not
is singular is not a né and yes it is
everyone is plural is this is also a
thing that we have learned a lot and
that every day brings us new
discovered the question of also making
this collective knowledge is because it is not
a knowledge of one and yes of all, right?
and also visible from the visibility to this
process to all
the process of do’s with us said
what do we have today?
What we’ve been creating are four
stages of this process the first that is
very important is to identify the
need because because your everything
co-creation process, it is part of a
need for a community that has
a need and together with this
community
we want to think and build the
solution
the second stage is from this
need then we think the
cocreation the coking agent workshops
from this co-creation if you have any
some possible solutions
We materialize, we said.
that we make prototypes of these
solutions and from there we take to the
of legitimation with whom with people
that helped us create to see if
really this prototype solution
can meet this need that the
people identified at the beginning of the process
then from this legitimation
as we are legitimizing the
process is going and there can be a
product a new service that we
bring the solution to people
we also think of workshops
experimentation or we call it
is a welcoming cycle that people
part of the need and goes to meet
people and with them builds up
this need
this is a tool that the
people call it our map of
co-creation is a tool that has been
created it could not be different, right?
so it was also created with many
professionals with many to many
hands that is a co – creation map one
tool that we use for the
creation workshops
so we start off the map of
problematization or the problem that the
You want to solve solving thinking right
we have people who we
works a lot with the question of the person
and the map of empathy that people are
we want to help and with them right
to meet this need that is
in the problematization there we have
avidity facilitators on the map is like
if it were the resource the product or service
that we want to create with the group, right?
the ideation then a creative workshop
she has three to four hours
depending on the group of the problem of
how we agreed that the workshop is going to
whenever it is the workshop she is also
coveted combination is co-created with
then the group itself right in the middle of
up to half the workshop of that time of 3
hours
We have a time for action and
ideation is a moment of the workshop where
all ideas are possible does not exist
absurd idea
they are all welcome and are part of
I came down from that moment to help us
think the solution
during the process we also have the
that we call pills from the
knowledge that brings us some
some concepts some knowledge
for the groups né because because they are groups
multidisciplinary
We are looking for these
knowledge bring knowledge
different so that we can
group align the knowledge a bit
we also have pills
of knowledge
some that we call issues
relevant issues that would be
important to be thought about is for
meeting that need is a
product or service
and we also have the space he is
the project itself is a time in which the
group thinks and thinks about what this
right project
during the workshop also we delivery
one a box with many many
different materials within or
People want to create an example that I’m going to
show a hand fixer, which is a
object that enables a person to
Can not hold a silverware handle
a comb hold a toothbrush from
hold and power is the one through
autonomy of their independence
brushing the tooth or eating with the hand
so we put it inside the box
various materials that could arise
a possible hand fastener
so we put the retail of
rubber velcro fabric
iron or wood glue it is a
infinity of materials that can be
used to think about it and if this
prototype
here we tried to bring the
right process
or starting from the need
identified
the difficulty of grasping is not
that is, people who have difficulty
hold some objects right
The solution would be a
co-creation here we have on the map, right?
which emerged in one of the
hand fastener of possible fasteners
hand and there, well I do not know if it’s brand here
I do not think here here in this corner
shows a prototype that emerged from this
of this workshop
this prototype has been improved and that is
right below we have
the year is written prototype one
prototype in which with that we the people
then left for the workshops
legitimation to legitimize
people really give us the there
possibility of the person and fix some
object on your hand and here
Finally, the final appeal after
this co-creation process
here we try to exemplify right
some needs then met
we started from a
size and in the end today we have several
sizes because each
legitimization every workshop
experimentation we discover new
needs and new possibilities that
could be improved
is the co created again here the people
Do you have a photo of da morgana?
with her hand that it was not
possible before the hand-held fastener and the
df Tiné holding a dinosaur around one
toy
edu who also could not do
without that hand fastener
I think it’s a very important thing
of the co-creation process is that people
does not talk about numbers
We talk about people, then, with all of them.
the people that we lived in which
created experienced they are legitimized
real
So we ‘re not even talking about
numbers of samples or of guinea pigs
None of this is talking about a
relationship
It’s human well even here.
to the creators that we also have the mec
also from the creation workshops
we have there
the iaa relaine né
with a hand fastener that is a little bit
more discreet is to give this
possibility
This is for a person who, perhaps,
Your life came to be with this
need with this difficulty we
There’s the owner there, holding it.
a bowl with a hand strap holder
also not
to find yen with a weight bracelet
which was also a resource that people
created through an identity an
identified need that the issue
of people who have many movements
involuntary or some tremors and
Because of this they have great difficulty
to carry out many of their tasks and
Deborah is also a person who
It helped a lot in the process right to the débora
she also had a lot of difficulty
perform many of your tasks in your
day by day then there with a fixative
she is passing by there is the river is
this process everyone said that the
people live he is not light and
because in many moments we go
to the places where people are
where we identified the needs
and many moments too
We invite people to come
co-create with us within the company
For that, we built the
better build the space that the
People call innovation lab
social right that is a laboratory space
is done precisely so that we can
go live discoveries and promote there
many interactions a lot of space
co-creation living space together exchange
huh
hleb is a space so people
and since 2014 we have come and
people say that it is a space that he
is under construction that he is always
open right
and I think that all this process that the
people have come to discover that we come
creating and with people snow looking
meet need
I think it’s a process where
people search every moment is not think
with all these people how would it be
huh
the world in a good way for everyone
[Applause]
people have lived on creativity and
social technology the creativity
It’s nothing more than trying to innovate.
but to innovate trying to make sense of
value and meaning to people and me
I think it ‘s through social technology
so that we can live a
a little of that, because technology
society is precisely to consider
the right knowledge those local knowledge
our knowledge as humans together
with the technical know-how and knowledge
scientists
So it’s like we combine everything.
This is for us to think about another one.
way
our great restlessness was
precisely how did we reverse the
product development logic
is how we started thinking and
do it another way we had
some worries about this, not one
of them was how we stopped
do things for people because
When we talk, we’ll talk to the
people assume what is important
for the people, we can go to
do with people because when the
people make with people
we put them in the center of the
process as the protagonist of this
process and by understanding and bringing them
process that we begin to produce
to create has another value and another
meaning because it has long been
more
it is much more people there is much more
meets needs
the other concern is directly
the question of necessity because it is
because we wanted to stop you from generating
so much demand in the world is not a new
product is that it might not meet a
need but only generate more
demand to sell more
but the profit plus result then the other
challenge was for us to think need
so we can think and answer
need is nothing better then
we do with people, do not we
stop doing it for them
the process of co-creation to do with
people is something that comes to us today.
learning throughout the world a
walk for about eight years, right?
we realized that people
I need this to be closer to the
people is because only being with the
people
we would really recognize your
needs those needs that
are real
and it is also to develop with them in
together with them solutions to these
needs or for those problems that
they had in their day to day is and the other
which is very important is that the
people give prominence to these
people right
we do not let the protagonism
technician inside a
industry right with the engineers not to
Do not matter, they are so important.
How much more do we also bring to
this role for this process the
common sense the common knowledge people
I think this has a lot to do with
a great inspiration that we have in
company that is paulo freire né
when he says there is no knowing
more or know – there is knowledge
different ne
So this has is very connected to
question of the principles of cause neco
who is the first to lead
it’s rotating or we do not have
a boss in the process
We have people who facilitate this
process
at times it can be a person
at other times it may be someone else
everyone can and are encouraged to
contribute
the process is open and flexible
responsibility is also
shared or is not a person
which is responsible for delivering
something and yes we go along
process to construct the other question that is
very important to trust people
rely and trust primarily that the
creativity and collective intelligence is
the best of solutions
The other question is to connect ideas all
the ideas are welcome
there is no idea that it is disposable
especially if people are
different because in this difference in
diversity that is the complementarity
the potency and richness of the
co create process it is also something that does not
is singular is not a né and yes it is
everyone is plural is this is also a
thing that we have learned a lot and
that every day brings us new
discovered the question of also making
this collective knowledge is because it is not
a knowledge of one and yes of all, right?
and also visible from the visibility to this
process to all
the process of do’s with us said
what do we have today?
What we’ve been creating are four
stages of this process the first that is
very important is to identify the
need because because your everything
co-creation process, it is part of a
need for a community that has
a need and together with this
community
we want to think and build the
solution
the second stage is from this
need then we think the
cocreation the coking agent workshops
from this co-creation if you have any
some possible solutions
We materialize, we said.
that we make prototypes of these
solutions and from there we take to the
of legitimation with whom with people
that helped us create to see if
really this prototype solution
can meet this need that the
people identified at the beginning of the process
then from this legitimation
as we are legitimizing the
process is going and there can be a
product a new service that we
bring the solution to people
we also think of workshops
experimentation or we call it
is a welcoming cycle that people
part of the need and goes to meet
people and with them builds up
this need
this is a tool that the
people call it our map of
co-creation is a tool that has been
created it could not be different, right?
so it was also created with many
professionals with many to many
hands that is a co – creation map one
tool that we use for the
creation workshops
so we start off the map of
problematization or the problem that the
You want to solve solving thinking right
we have people who we
works a lot with the question of the person
and the map of empathy that people are
we want to help and with them right
to meet this need that is
in the problematization there we have
avidity facilitators on the map is like
if it were the resource the product or service
that we want to create with the group, right?
the ideation then a creative workshop
she has three to four hours
depending on the group of the problem of
how we agreed that the workshop is going to
whenever it is the workshop she is also
coveted combination is co-created with
then the group itself right in the middle of
up to half the workshop of that time of 3
hours
We have a time for action and
ideation is a moment of the workshop where
all ideas are possible does not exist
absurd idea
they are all welcome and are part of
I came down from that moment to help us
think the solution
during the process we also have the
that we call pills from the
knowledge that brings us some
some concepts some knowledge
for the groups né because because they are groups
multidisciplinary
We are looking for these
knowledge bring knowledge
different so that we can
group align the knowledge a bit
we also have pills
of knowledge
some that we call issues
relevant issues that would be
important to be thought about is for
meeting that need is a
product or service
and we also have the space he is
the project itself is a time in which the
group thinks and thinks about what this
right project
during the workshop also we delivery
one a box with many many
different materials within or
People want to create an example that I’m going to
show a hand fixer, which is a
object that enables a person to
Can not hold a silverware handle
a comb hold a toothbrush from
hold and power is the one through
autonomy of their independence
brushing the tooth or eating with the hand
so we put it inside the box
various materials that could arise
a possible hand fastener
so we put the retail of
rubber velcro fabric
iron or wood glue it is a
infinity of materials that can be
used to think about it and if this
prototype
here we tried to bring the
right process
or starting from the need
identified
the difficulty of grasping is not
that is, people who have difficulty
hold some objects right
The solution would be a
co-creation here we have on the map, right?
which emerged in one of the
hand fastener of possible fasteners
hand and there, well I do not know if it’s brand here
I do not think here here in this corner
shows a prototype that emerged from this
of this workshop
this prototype has been improved and that is
right below we have
the year is written prototype one
prototype in which with that we the people
then left for the workshops
legitimation to legitimize
people really give us the there
possibility of the person and fix some
object on your hand and here
Finally, the final appeal after
this co-creation process
here we try to exemplify right
some needs then met
we started from a
size and in the end today we have several
sizes because each
legitimization every workshop
experimentation we discover new
needs and new possibilities that
could be improved
is the co created again here the people
Do you have a photo of da morgana?
with her hand that it was not
possible before the hand-held fastener and the
df Tiné holding a dinosaur around one
toy
edu who also could not do
without that hand fastener
I think it’s a very important thing
of the co-creation process is that people
does not talk about numbers
We talk about people, then, with all of them.
the people that we lived in which
created experienced they are legitimized
real
So we ‘re not even talking about
numbers of samples or of guinea pigs
None of this is talking about a
relationship
It’s human well even here.
to the creators that we also have the mec
also from the creation workshops
we have there
the iaa relaine né
with a hand fastener that is a little bit
more discreet is to give this
possibility
This is for a person who, perhaps,
Your life came to be with this
need with this difficulty we
There’s the owner there, holding it.
a bowl with a hand strap holder
also not
to find yen with a weight bracelet
which was also a resource that people
created through an identity an
identified need that the issue
of people who have many movements
involuntary or some tremors and
Because of this they have great difficulty
to carry out many of their tasks and
Deborah is also a person who
It helped a lot in the process right to the débora
she also had a lot of difficulty
perform many of your tasks in your
day by day then there with a fixative
she is passing by there is the river is
this process everyone said that the
people live he is not light and
because in many moments we go
to the places where people are
where we identified the needs
and many moments too
We invite people to come
co-create with us within the company
For that, we built the
better build the space that the
People call innovation lab
social right that is a laboratory space
is done precisely so that we can
go live discoveries and promote there
many interactions a lot of space
co-creation living space together exchange
huh
hleb is a space so people
and since 2014 we have come and
people say that it is a space that he
is under construction that he is always
open right
and I think that all this process that the
people have come to discover that we come
creating and with people snow looking
meet need
I think it’s a process where
people search every moment is not think
with all these people how would it be
huh
the world in a good way for everyone
[Applause]
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