[Music]
substance we are here in this one
wonderful place in a place then
nice of beautiful people with gods
great ideas if I stopped in this
moment for a second for 5 minutes for
a quarter of an hour our heads yes
they would fill with ideas
at the beginning a bit of curiosity
contrasting but then we will be even more
rich with our ideas despite the
mobile phones
despite the cameras despite
all the technological accessories that
there are within the importance of the
creativity, the timing of marketing
automation basically part that yes
concludes with a very simple principle
the tools have become more
sophisticated people have to
who operates in this sector
but also to us as users on the other
part we live this continuous say
analysis and this continuous updating
of marketing initiatives on us
but in reality the central point of the
creativity is the central point of the individual
and the stories that people deal with
marketing know how to tell without
this point without this element
central any store and whatever
marketing campaign also with the
very sophisticated tools would fail
marchini automation is much more
known for how we see it and ad
example a set of e-mails that
we receive with a certain frequency with
content defined at a certain time
of our day of ours
week or the advertisements that
automatically appear when
surfing the web
we identify a product we make one
search and after a while we find that
same search on another page
or simply a discount coupon
letter that is delivered to us at home
to invite us to an event or
the experience inside a sales point that
has a scent that has a certain modality
to welcome us that pampers me a while to
born brands put a test to make
efficient these processes and with
digital tools with applications e
with behavioral analysis models
try to make all of this together
automatic initiatives which means
which is actually much simpler for
the marketing manager realize the
initiatives because the platform ti
simplify helps you realize in a manner
much more automatic some things that
otherwise they would be repeated in reality
the brand in automation would not be anything
if at bottom you do not follow a pattern
very simple and at the same time
as important as what I call
the model of the sacher with cream the
model of the sacher with cream is
exactly what you need the
content
the idea is what enriches the
Marketing tools known and put
human part for a marchini automation is
made of stories we tell
those that we listen to images that
they are used to tell these
stories is made of affinity there
belonging to a group of people
today at this moment this group of
people have a strong affinity for ideas
for the curiosity to hear things that
they can arouse interest
we hope they are and therefore it has been created
a temporary community of interests e
this is definitely an element of the
sharing is important
the phenomenon of the sharing economy in
reality represents an element
also important in the activity of
marketing in the way like these activities
are described and how
people are involved a bit
luck because
as far as you are instruments
sophisticated advanced technologies how much
stories can be beautiful for
how much the products can be
wonderful without a little luck you
it would still risk to arrive
probably not exactly where it is
he wants to arrive
and then obviously the part that
they told first about the experiences on the
point of sale experiences between the
people who live a certain product
rather than living a certain service
a sense of responsibility instead
must unite as operators like
companies to return to the territory
close to the earth or to the people around
to us or distant people a part of
those that are revenue the results of
these campaigns the sense of
responsibility and responsibility
social that there must be behind is a
another piece is another element of the
human part of the fundamental part that
then enriched by martina automation e
finally a part that is substantially
the one where the only one perhaps where the
branded mission achieves its best
activities that are the plans the
certain planning in the
planning that must be rigorous
It must be structured the human part and
interesting certainly important but it is
there where there is less beauty per thousand
reasons
well we started telling
the stories and if the stories are the point
beginning
in reality we tell stories from many
years and today we will also see
transformed what were stories
told in visual stories today a lot
more of the past our way the
our way of telling stories of
transfer emotions using language
visual and therefore this language if there
think it’s not just the essence of the
history but is enriched by other elements
just like the image of the characters
scenes this roundup of videos of
advertising of the last 100 years
represents how these
advertising actually have adapted and
here to as creativity and the
difference between beautiful advertising one
possibility interesting a chance
creative can really do the
success of a product the success of
an initiative regardless of
your mother
marketing regardless of the plan
average regardless of budget
invested independently of everything
what automatic and what you
machines can make the soul the essence
and the beauty of advertising
even when these objects are
advertising we live them in an object that
for us even more important than the
our mobile phone
also on that occasion the part
important of the communication of the
marketing
the stories are the emotions all around
world that is around creativity
interests as we said before
that people
there is a little story that I like
to tell and that among other things mentioned in
indirect way also from the quotation
of former stendhal and julien
sui n is the central character of the
red the black the novel of stendhal e
on m that among other things it says in the book
he describes himself as a person who does not know
write and therefore can not do
fall in love with women because they have difficulty
to write very beautiful love letters
indeed he could die rather than
writes a love letter well receives
from a friend of his a letter of 53 letters
of love ready-made and instructions
in order to send them instead of having to send them
in a very established way according to one
certain frequency and above all not
never taking care of the answer of the
person who would like me to love marketing
self put at the time of the letters are
letters written there was someone who was there
delivered automation was in fact
to have thought this model of 53
letters 53 then it is not known why they were
53 but above all to the fact that this
type of communication should be
sequential organized
we are at the end of 1700, however
in a context where branded by car
put it was not talked about and yet the essence
It was writing the story and letters
stories are a more important part
and if in reality advertising is a form
of art or however it has evolved towards one
important art form
and therefore the story the content of
these advertisements the most human part the most
beautiful
like all art forms, even the
communication is about beauty
regardless of what are the
effects and uses of technology
it’s basically like we said if the
marketing is always richer than
tools they on the other side the
creativity is a central element
I think the sign that each of the
people who work in this area
each of you facing this
matter is younger than studying for
make the sign more marketing
important is to leave
within these initiatives the
own light its own sign
that element of human that will make them
even more beautiful
[Applause]
[Music]
substance we are here in this one
wonderful place in a place then
nice of beautiful people with gods
great ideas if I stopped in this
moment for a second for 5 minutes for
a quarter of an hour our heads yes
they would fill with ideas
at the beginning a bit of curiosity
contrasting but then we will be even more
rich with our ideas despite the
mobile phones
despite the cameras despite
all the technological accessories that
there are within the importance of the
creativity, the timing of marketing
automation basically part that yes
concludes with a very simple principle
the tools have become more
sophisticated people have to
who operates in this sector
but also to us as users on the other
part we live this continuous say
analysis and this continuous updating
of marketing initiatives on us
but in reality the central point of the
creativity is the central point of the individual
and the stories that people deal with
marketing know how to tell without
this point without this element
central any store and whatever
marketing campaign also with the
very sophisticated tools would fail
marchini automation is much more
known for how we see it and ad
example a set of e-mails that
we receive with a certain frequency with
content defined at a certain time
of our day of ours
week or the advertisements that
automatically appear when
surfing the web
we identify a product we make one
search and after a while we find that
same search on another page
or simply a discount coupon
letter that is delivered to us at home
to invite us to an event or
the experience inside a sales point that
has a scent that has a certain modality
to welcome us that pampers me a while to
born brands put a test to make
efficient these processes and with
digital tools with applications e
with behavioral analysis models
try to make all of this together
automatic initiatives which means
which is actually much simpler for
the marketing manager realize the
initiatives because the platform ti
simplify helps you realize in a manner
much more automatic some things that
otherwise they would be repeated in reality
the brand in automation would not be anything
if at bottom you do not follow a pattern
very simple and at the same time
as important as what I call
the model of the sacher with cream the
model of the sacher with cream is
exactly what you need the
content
the idea is what enriches the
Marketing tools known and put
human part for a marchini automation is
made of stories we tell
those that we listen to images that
they are used to tell these
stories is made of affinity there
belonging to a group of people
today at this moment this group of
people have a strong affinity for ideas
for the curiosity to hear things that
they can arouse interest
we hope they are and therefore it has been created
a temporary community of interests e
this is definitely an element of the
sharing is important
the phenomenon of the sharing economy in
reality represents an element
also important in the activity of
marketing in the way like these activities
are described and how
people are involved a bit
luck because
as far as you are instruments
sophisticated advanced technologies how much
stories can be beautiful for
how much the products can be
wonderful without a little luck you
it would still risk to arrive
probably not exactly where it is
he wants to arrive
and then obviously the part that
they told first about the experiences on the
point of sale experiences between the
people who live a certain product
rather than living a certain service
a sense of responsibility instead
must unite as operators like
companies to return to the territory
close to the earth or to the people around
to us or distant people a part of
those that are revenue the results of
these campaigns the sense of
responsibility and responsibility
social that there must be behind is a
another piece is another element of the
human part of the fundamental part that
then enriched by martina automation e
finally a part that is substantially
the one where the only one perhaps where the
branded mission achieves its best
activities that are the plans the
certain planning in the
planning that must be rigorous
It must be structured the human part and
interesting certainly important but it is
there where there is less beauty per thousand
reasons
well we started telling
the stories and if the stories are the point
beginning
in reality we tell stories from many
years and today we will also see
transformed what were stories
told in visual stories today a lot
more of the past our way the
our way of telling stories of
transfer emotions using language
visual and therefore this language if there
think it’s not just the essence of the
history but is enriched by other elements
just like the image of the characters
scenes this roundup of videos of
advertising of the last 100 years
represents how these
advertising actually have adapted and
here to as creativity and the
difference between beautiful advertising one
possibility interesting a chance
creative can really do the
success of a product the success of
an initiative regardless of
your mother
marketing regardless of the plan
average regardless of budget
invested independently of everything
what automatic and what you
machines can make the soul the essence
and the beauty of advertising
even when these objects are
advertising we live them in an object that
for us even more important than the
our mobile phone
also on that occasion the part
important of the communication of the
marketing
the stories are the emotions all around
world that is around creativity
interests as we said before
that people
there is a little story that I like
to tell and that among other things mentioned in
indirect way also from the quotation
of former stendhal and julien
sui n is the central character of the
red the black the novel of stendhal e
on m that among other things it says in the book
he describes himself as a person who does not know
write and therefore can not do
fall in love with women because they have difficulty
to write very beautiful love letters
indeed he could die rather than
writes a love letter well receives
from a friend of his a letter of 53 letters
of love ready-made and instructions
in order to send them instead of having to send them
in a very established way according to one
certain frequency and above all not
never taking care of the answer of the
person who would like me to love marketing
self put at the time of the letters are
letters written there was someone who was there
delivered automation was in fact
to have thought this model of 53
letters 53 then it is not known why they were
53 but above all to the fact that this
type of communication should be
sequential organized
we are at the end of 1700, however
in a context where branded by car
put it was not talked about and yet the essence
It was writing the story and letters
stories are a more important part
and if in reality advertising is a form
of art or however it has evolved towards one
important art form
and therefore the story the content of
these advertisements the most human part the most
beautiful
like all art forms, even the
communication is about beauty
regardless of what are the
effects and uses of technology
it’s basically like we said if the
marketing is always richer than
tools they on the other side the
creativity is a central element
I think the sign that each of the
people who work in this area
each of you facing this
matter is younger than studying for
make the sign more marketing
important is to leave
within these initiatives the
own light its own sign
that element of human that will make them
even more beautiful
[Applause]
[Music]
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