
[Music]
good evening the title is quite unusual
they believe success if you get it and
apparently an absolutely letter
insignificant from congestion yes
remove it puts a comma what
nothing changes
in my opinion, on the contrary, it changes a lot
because she asks you to memorize a
moment this image the image of one
human hand trying to get closer to
a robotic hand
but the attempt is a little uncertain doubt
he is afraid there is this comparison for which
you do not know what will happen
let’s see what happens then before
all of her and it means ethics ethics is
something that machines do not have
machine works according to programs
Predefined does not develop a concept
ethical but ethics is something that is innate
in the Aristotelian man , for example, he used to say
that man acts towards the good counter
said that the happiness and
in moral action so it seems that too
in philosophy there is a whole path
for which man acts according to principles
ethical and ethical principles what is before
all the concepts but innate of the man of
strive towards an asset that goes beyond the
individual but who creates a good
for society because man alone
without the rest of society not
it could not even survive
so it is from this concept of ethics and of
social good
there is to say something else develops
even man’s courage to risk of
dare and to undertake that means
just make venture and risk
invest in something you believe in
a value in a vision and this too is
a typically human characteristic
the car does not have a vision la
machine does not invest in something where
he believes the car does what it is for
ethics has been planned in this case
I would like to talk about a successful case
personally lived with my company
that was sustainability is stable
environmental inserted in a context
cheap you can make economy
being attentive to the environment I am
grew up with an extremely father
uncomfortable
I had to learn to survive with
But he moved me a lot
concepts
the first was that of economics
the same ecology is very great
equation such that he always has
said attention because if we are not
attentive to the environment
let’s take the breathable king and the water
undeniable there can not be life without it
life there can be no economy if we
We use resources wildly
resources end and therefore the economy
ends this started to say in the
1973 when I believe that only the sons of the
flowers were interested in the concept of
ecology and attention to the environment
in 1973 there is a very great one
manifestation in the squares of Bologna
entitled pollution which was the idea of
provocative then installations of
artists of an extreme left and
radical
the way provocative way to try to
sensitize economic activity
towards a concept of environment
this however led to a continuation
brainwashing inside
of the company on me about the technicians on
all those who worked and this has
made sure that the entrepreneur’s push
towards the attention to the environment arrives
let us get to get the first one
international patent for ceramics
in the world and coactive that does not mean
that does not pollute in being produced but
even reduced
there is the pollution produced by the various
economic activities machines
life heating today 500 thousand
square meters of product sold are
equal to having substantially planted
25,000 football fields in parks in the
world if you want a small result but
an ethical contribution
today we are experimenting with a new one
system that will not have an impact
economic ste not of image and of
social responsibility that will bring
the company to produce zero impact
zero impact means absolutely
zero emissions of pollutants
we have already implemented the machine
let’s start the measurements if in the next one
week this is something that does not have
an economic value in the emblem actually has
absolutely economic value
incalculable the second is that for me it is
another very important one is very important
characteristic of human beings and
criticality and criticality
man
unlike the machine that performs
manual jobs or jobs for which it was
default and man’s ability to
have a problem solving approach
the problem is not a problem is not a
obstacle but it is an opportunity even if I
I have not been programmed to solve
a problem presents itself a problem
I have new mental flexibility
the versatility of using concepts
that I learned through my studies
through the experiences of others too
in other areas to mix all one
po together with a creative approach of
to associate invent and build e
manage machines that solve the
problem efficiently
this led us to create the first one
4.0 ceramic factory substantially
you seem to see something you have
perhaps already seen in the industry
automotive but the problem was
that from a single great product
it was necessary to solve the warehouse problems
monstrous
make a custom system because today
people expect service
customized
so we used concepts that
they came from complete sectors
different we have applied with
flexibility mixed together is
a nice smoothie came out though
we won the challenge
this is a concept of innovation that
only the human mind is able to
process here and I would like to start a
filmed because it connects me the slides
later and I had some problems
technical but we will do there will be
keywords that are change
courage nor always take a step
over
always be a step beyond the end
of this movie you will see another one
concept and that is true difficulty is not
so have new ideas
but it is to escape from the old ones
preconceptions from habits from that
so we have been programmed and it is
what the machines do
but we are men we are programmed
but not so much
we have a mind that can be opened up
he must train every day to open up
but it can evolve and remain flexible
the critical issues and also the ability to
change the ability to adapt to the
change very quickly but of
more than anticipate change because
unlike the machines we do not
we have algorithms for which we can
foresee only what has already been there
inserted into us as no
we can elaborate conceptually
elaborate philosophically to look at it
history what happened what there
will bring in the future so we can
anticipate change and darwin
he said that the surviving species does not
it is neither the strongest in the most intelligent
but the one that fits better and more
quickly to change then for
survive and to survive too
man’s revolution in machines
it must always be more flexible
more problem solver is more and more
the eclectic machine is instead subjected
at obsolescence we all have one
computer a cell phone the ipad who more
the more you put it, you know that
periodically you get the notice of a
upgrade is available a new one
mobile phone update and you what
update it as often as possible
external conditions change
the technological environment rather than
the need is there is a new one to be updated
man to the ability to self update himself
and this the lack of capacity that does not
will never have today certainly do not have it
the man is self-updating and must continue
to do it
here then this slide empathy does not
rhyme with technology in reality yes but
in real life no
because humanity is in the economic system
the human approach in communication
the physical approach is a value
look I saw situations
aberrant where we write a tide of
mail you never understand there are a
lot of misunderstanding because me
I write quickly or little time what
law is in a hurry little time and today I am
in a mood turned and I do not know what I write
what receives the same but if there
you look into your eyes both the ability
innate because man was created in
this way of reading beyond words
to perceive non-verbal language is
now scientifically proven that
70 percent of the communication
goes through non-verbal language
the gestures the bodily attitude the tone
of the voice as far as in mobile phones there
they put emoticons that are one
good help, however, it is not enough to look at each other
in the eyes perceive the motions
of the other is a very important value
the ability to listen actively not to
I listen to something that comes out of here
beyond because I’m thinking of no one else
ability to understand empathically that
what’s really trying to
let me know each other because we are in one
economic system where we have anyway
an interlocutor who must buy i
Our services our products must
transferring his needs and his
needs for us are an opportunity if
we know how to listen and understand through
human communication is transferred
passion energy is transferred the
ability to believe and make people believe
to others that our vision is
something that is worth is something that is a
future and the ability to drag the
their employees
in a new adventure it is fundamental
because whoever believes in something realizes it
if I do not believe I am the proponent of the
my failure and this can only be done
with human contact
ok the ability to create trust and
credibility of retaining people
because people feel part of one
human relationship I will tell you
an experience that happened recently I turned
for the corridor of a company also a
in a hurry and I realize it ‘s mine
employee had tears in his eyes
if I had emailed me
I would have noticed
poor mother had the mother who was
dying her husband with a heart attack and was
in a black crisis he also had too
fear of losing your job
I did not know anything about it
saw tears in his eyes I
invited to my office is not that
we had a great relationship we used to give
she
we talked half an hour I know that
that person would give life is the soul
today for the company and for me and when
she went, she told me I did not believe
that she was also a human person
I will tell all my colleagues the
ability to communicate to listen and to
take on the difficulties of the
their employees and what creates a
company today the company needs
loyal and believing people
what they do
because this is a great one
difference to finish I wanted to say e
self
and if these three are very important then
ethics eclecticism and empathy yes
they did not work anymore ok
they would meet with and that is
characterized by machines that
typically the efficiency according to you that
what can happen there is and to efficiency
I manage the machines with all the machines
capacity of human beings
Well I think it can only be one
great success and if you remember
the image of the beginning where the two firms
the two hands sought each other but were not
so convinced when the two hands are
they will meet and the man will manage the
machines with humanity well all the time
that this happens can only be one
great success thanks
[Applause]
good evening the title is quite unusual
they believe success if you get it and
apparently an absolutely letter
insignificant from congestion yes
remove it puts a comma what
nothing changes
in my opinion, on the contrary, it changes a lot
because she asks you to memorize a
moment this image the image of one
human hand trying to get closer to
a robotic hand
but the attempt is a little uncertain doubt
he is afraid there is this comparison for which
you do not know what will happen
let’s see what happens then before
all of her and it means ethics ethics is
something that machines do not have
machine works according to programs
Predefined does not develop a concept
ethical but ethics is something that is innate
in the Aristotelian man , for example, he used to say
that man acts towards the good counter
said that the happiness and
in moral action so it seems that too
in philosophy there is a whole path
for which man acts according to principles
ethical and ethical principles what is before
all the concepts but innate of the man of
strive towards an asset that goes beyond the
individual but who creates a good
for society because man alone
without the rest of society not
it could not even survive
so it is from this concept of ethics and of
social good
there is to say something else develops
even man’s courage to risk of
dare and to undertake that means
just make venture and risk
invest in something you believe in
a value in a vision and this too is
a typically human characteristic
the car does not have a vision la
machine does not invest in something where
he believes the car does what it is for
ethics has been planned in this case
I would like to talk about a successful case
personally lived with my company
that was sustainability is stable
environmental inserted in a context
cheap you can make economy
being attentive to the environment I am
grew up with an extremely father
uncomfortable
I had to learn to survive with
But he moved me a lot
concepts
the first was that of economics
the same ecology is very great
equation such that he always has
said attention because if we are not
attentive to the environment
let’s take the breathable king and the water
undeniable there can not be life without it
life there can be no economy if we
We use resources wildly
resources end and therefore the economy
ends this started to say in the
1973 when I believe that only the sons of the
flowers were interested in the concept of
ecology and attention to the environment
in 1973 there is a very great one
manifestation in the squares of Bologna
entitled pollution which was the idea of
provocative then installations of
artists of an extreme left and
radical
the way provocative way to try to
sensitize economic activity
towards a concept of environment
this however led to a continuation
brainwashing inside
of the company on me about the technicians on
all those who worked and this has
made sure that the entrepreneur’s push
towards the attention to the environment arrives
let us get to get the first one
international patent for ceramics
in the world and coactive that does not mean
that does not pollute in being produced but
even reduced
there is the pollution produced by the various
economic activities machines
life heating today 500 thousand
square meters of product sold are
equal to having substantially planted
25,000 football fields in parks in the
world if you want a small result but
an ethical contribution
today we are experimenting with a new one
system that will not have an impact
economic ste not of image and of
social responsibility that will bring
the company to produce zero impact
zero impact means absolutely
zero emissions of pollutants
we have already implemented the machine
let’s start the measurements if in the next one
week this is something that does not have
an economic value in the emblem actually has
absolutely economic value
incalculable the second is that for me it is
another very important one is very important
characteristic of human beings and
criticality and criticality
man
unlike the machine that performs
manual jobs or jobs for which it was
default and man’s ability to
have a problem solving approach
the problem is not a problem is not a
obstacle but it is an opportunity even if I
I have not been programmed to solve
a problem presents itself a problem
I have new mental flexibility
the versatility of using concepts
that I learned through my studies
through the experiences of others too
in other areas to mix all one
po together with a creative approach of
to associate invent and build e
manage machines that solve the
problem efficiently
this led us to create the first one
4.0 ceramic factory substantially
you seem to see something you have
perhaps already seen in the industry
automotive but the problem was
that from a single great product
it was necessary to solve the warehouse problems
monstrous
make a custom system because today
people expect service
customized
so we used concepts that
they came from complete sectors
different we have applied with
flexibility mixed together is
a nice smoothie came out though
we won the challenge
this is a concept of innovation that
only the human mind is able to
process here and I would like to start a
filmed because it connects me the slides
later and I had some problems
technical but we will do there will be
keywords that are change
courage nor always take a step
over
always be a step beyond the end
of this movie you will see another one
concept and that is true difficulty is not
so have new ideas
but it is to escape from the old ones
preconceptions from habits from that
so we have been programmed and it is
what the machines do
but we are men we are programmed
but not so much
we have a mind that can be opened up
he must train every day to open up
but it can evolve and remain flexible
the critical issues and also the ability to
change the ability to adapt to the
change very quickly but of
more than anticipate change because
unlike the machines we do not
we have algorithms for which we can
foresee only what has already been there
inserted into us as no
we can elaborate conceptually
elaborate philosophically to look at it
history what happened what there
will bring in the future so we can
anticipate change and darwin
he said that the surviving species does not
it is neither the strongest in the most intelligent
but the one that fits better and more
quickly to change then for
survive and to survive too
man’s revolution in machines
it must always be more flexible
more problem solver is more and more
the eclectic machine is instead subjected
at obsolescence we all have one
computer a cell phone the ipad who more
the more you put it, you know that
periodically you get the notice of a
upgrade is available a new one
mobile phone update and you what
update it as often as possible
external conditions change
the technological environment rather than
the need is there is a new one to be updated
man to the ability to self update himself
and this the lack of capacity that does not
will never have today certainly do not have it
the man is self-updating and must continue
to do it
here then this slide empathy does not
rhyme with technology in reality yes but
in real life no
because humanity is in the economic system
the human approach in communication
the physical approach is a value
look I saw situations
aberrant where we write a tide of
mail you never understand there are a
lot of misunderstanding because me
I write quickly or little time what
law is in a hurry little time and today I am
in a mood turned and I do not know what I write
what receives the same but if there
you look into your eyes both the ability
innate because man was created in
this way of reading beyond words
to perceive non-verbal language is
now scientifically proven that
70 percent of the communication
goes through non-verbal language
the gestures the bodily attitude the tone
of the voice as far as in mobile phones there
they put emoticons that are one
good help, however, it is not enough to look at each other
in the eyes perceive the motions
of the other is a very important value
the ability to listen actively not to
I listen to something that comes out of here
beyond because I’m thinking of no one else
ability to understand empathically that
what’s really trying to
let me know each other because we are in one
economic system where we have anyway
an interlocutor who must buy i
Our services our products must
transferring his needs and his
needs for us are an opportunity if
we know how to listen and understand through
human communication is transferred
passion energy is transferred the
ability to believe and make people believe
to others that our vision is
something that is worth is something that is a
future and the ability to drag the
their employees
in a new adventure it is fundamental
because whoever believes in something realizes it
if I do not believe I am the proponent of the
my failure and this can only be done
with human contact
ok the ability to create trust and
credibility of retaining people
because people feel part of one
human relationship I will tell you
an experience that happened recently I turned
for the corridor of a company also a
in a hurry and I realize it ‘s mine
employee had tears in his eyes
if I had emailed me
I would have noticed
poor mother had the mother who was
dying her husband with a heart attack and was
in a black crisis he also had too
fear of losing your job
I did not know anything about it
saw tears in his eyes I
invited to my office is not that
we had a great relationship we used to give
she
we talked half an hour I know that
that person would give life is the soul
today for the company and for me and when
she went, she told me I did not believe
that she was also a human person
I will tell all my colleagues the
ability to communicate to listen and to
take on the difficulties of the
their employees and what creates a
company today the company needs
loyal and believing people
what they do
because this is a great one
difference to finish I wanted to say e
self
and if these three are very important then
ethics eclecticism and empathy yes
they did not work anymore ok
they would meet with and that is
characterized by machines that
typically the efficiency according to you that
what can happen there is and to efficiency
I manage the machines with all the machines
capacity of human beings
Well I think it can only be one
great success and if you remember
the image of the beginning where the two firms
the two hands sought each other but were not
so convinced when the two hands are
they will meet and the man will manage the
machines with humanity well all the time
that this happens can only be one
great success thanks
[Applause]
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