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Recuperando tu yo creativo | María Jesús Cuesta López | TEDxSaintLouisUniversityMadrid


Translator: Vanessa M. Vargas Trejo Reviewer: Daniel Moore
If I asked you in the next minute
Draw a picture and give them a choice
between drawing a horse or a monster
What would you choose?
Horse? Monster?
Drawing a horse should be easier, because we all know how it is.
We would know perfectly what we should draw.
Then, why would most people choose to draw a monster?
And what’s more, if I ask you to draw a monster here and now,
surely they would. Then we will do it.
But if I ask you to draw a horse, many will tell me no.
I’m wrong?
In previous experiments, more than 25% said no.
Both options involve leaving our comfort zone.
But drawing a horse also exposes us to criticism, to failure.
It endangers our self-confidence.
However, no one has seen our monster before.
And that reduces the chances of our seatmate
think that it is badly drawn.
As a child I drew a lot.
We all drew a lot when we were little.
Picasso said:
“All children are born artists,
the problem is to continue being artists when growing “.
Because all children, all of them children, have that innate ability to create.
And we all draw a lot, until one day, when,
when we are drawing a horse, that for the first time in our life
We want you to have realistic horse shape,
someone comes and tells us: “It looks like a pig!”
(Laughter)
Or while we were drawing a wonderful spacecraft,
someone told us:
“It’s a blue whale, right?”
Or, “that child has one eye bigger than the other”.
And in that moment, we decided that we are not good at it,
that we do not know how to draw and we leave it.
The story, to some, will be familiar.
And not only do we leave it, but we start repeating ourselves,
that of: “I’m not creative … I do not know how to draw …”
And without realizing it, in the end we believe it.
And, this creative limit limits us in many other aspects of our life.
Because as Ken Robinson says, international guru of creativity:
“Creativity is the source of all human achievement.”
Limit ourselves to that creativity,
without realizing it, it is limiting us.
In my case I kept drawing a little more.
But there also came a time when, university studies
and corporate work in a large multinational,
They were much more important than drawing and painting.
And with the importance of creative development for people,
we should think about the little value that is given to it.
And is that the vast majority of people
truncates its process of creation before reaching adulthood.
I spent many years without writing stories,
unpainted, and without drawing
nothing that was not bar and cheese graphics.
Until one day, at a time of change and uncertainty,
that are so frequent in large companies,
I decided to give myself permission to draw a little.
And in the same way, that you would be very respectful to draw a horse
here and now,
I was afraid to try
any realistic drawing after so many years without practicing.
We could talk about those fears, but today I’m going to tell you what I did.
I started drawing monsters and robots.
Very easy: circles, lines, color spots …
Surely many of you, when you talk on the phone,
or at meetings, they make scribbles and stripes in the corner of a sheet …
Well, monsters and robots have basically the same structure.
At first it made them little, in a post-it, in a draft of a contract …
Then I started making them a little bigger.
Back then, the diaries and notebooks of my colleagues were like that.
Many will have agendas similar to these.
My first diaries and my first notebooks were like that too,
This was the last notebook I had in my corporate stage.
A little bit different
And I have to say that I received criticism.
And I wonder:
Why is creativity so badly seen in the corporate world?
And that on the outside, it was not the most significant.
You can not imagine what it is like to be in a management meeting
with CEOs, vice-presidents, and there they appeared.
(Laughter)
Those creatures looked at me with provocative smiles.
I covered them with my cell phone, with my hand, with papers …
But they looked at me with mischievous smiles.
I once feared they would escape from the notebook
and I had to chase them around the office.
The fact is that at home, they looked at me with compassionate smiles,
while I worked and organized numbers and tasks.
But then at the meetings …
The fact is that, while creativity is not well considered
In the world of the company, I do not recommend that you make drawings
in their diaries or workbooks.
Use loose sheets, or have a special notebook for it.
And it’s a shame, because having these beings among our affairs helps us.
Quoting again Ken Robinson, says that:
“The extraordinary happens, when we get out of the routine,
we reconsider our trajectory, and we recover old passions. “
And that’s what I did, I got so many creatures
I decided to dedicate myself to writing and illustrating stories for children,
and bring these beings to sick children in hospitals,
and other projects with children and adults.
Our mind is designed to create.
The more we create, the more it creates.
When you capture an idea, it proposes another.
Therefore, allow us to develop our creativity,
It makes us more and more creative.
The more we create, the more creative we feel,
and more we want to create.
And this creativity is also contagious
to other disciplines and situations of our life.
Drawing invites us to develop our creativity
literary, culinary, design,
our ability to solve problems,
to develop plans, projects …
At the University of North Dakota they did a study,
they took two groups of people
and the first one was asked to imagine that they were 7 years old,
and a free day without school,
and to propose what they would do.
The second group was given the same task but without specifying the age.
And after this exercise,
They proposed different creativity tests.
The group you were initially asked to imagine was 7 years old,
presented levels of originality and creativity
much higher than the control group.
And it is that,
let’s go back to our fantastic beings.
How are a monster, a robot, a dinosaur and a dragon similar?
All these creatures have in common, that any image we have of them,
It has been created by someone.
These creatures have only existed, when someone created them,
he has pierced them from his imagination …
to the real world.
This means that anyone can make one. And it’s more.
When we create this type of beings, we have the advantage that
they will always have a perfect design.
It does not matter how many eyes our robot, dinosaur, monster or dragon have.
It does not matter if you have 1, 3, 5 or 17.
Not even if some eyes are bigger than others.
It does not matter if you have sharp, square teeth,
or if it does not have teeth.
It is completely irrelevant how many arms, wings, legs, wheels or antennas
have our being or how they are located.
These beings do not need to be symmetrical.
When we created that monster
perfectly imperfect,
that is born with the mission that we want to give.
That robot, programmed specifically
for that task that we want him to do.
That dragon, or that dinosaur, that are born
with the character that we want to give you.
We move directly to the moment of our childhood,
where our creative process stopped.
We moved to the previous minute,
where someone told us,
that our horse looked like a pig, that our spaceship looked like a whale.
And thanks to these beings,
we recover our confidence in our innate ability to create.
We recover confidence in ourselves.
We lose the fear of being wrong.
We recover the desire to experiment.
We have created a monster with 3 eyes and we want to prove how we would stay
a monster with 5
We have created a robot with antennas and we want to see how we would look
a robot with hair.
And we recover our magic.
Roald Dahl said that:
“Those who do not believe in magic will never find it.”
When we create one of these fantastic beings,
we believe in magic again.
Because we have created a creature that did not exist before,
and that in itself is a magical process.
This magic,
that is born of ourselves when we create,
whether in music, in art, in sculpture, in dance …
This magic, that springs from our interior, makes us stronger,
It gives us energy in difficult times,
inspires us in moments of blockade,
it relaxes us in moments of tension,
and it makes us more free.
Free to create things, or creatures,
pretty or ugly,
symmetrical, or not,
that our neighbor likes,
or not.
When we give ourselves permission to create,
and release that magic,
we started to be able to help from her.
We create a monster, and ask for help to make a difficult decision.
We compose a song and listen to it when we need energy,
or when we need peace.
We paint a robot,
and we ask you to help us be strong in overcoming an illness.
We write a story to make a child laugh,
or a story to thrill an adult reader …
We create a special dish, we cook a special dish,
to delight someone.
And now I would like to propose a challenge.
Would they be able to draw a circle?
A line?
To paint a spot of color?
Yes?
Perfect!
Well, we have all the ingredients to paint
a monster, a dragon, a robot, a dinosaur …
A dragon too, dragons are little more than dinosaurs that make fire.
Remember, nobody has seen that creature before.
Never.
Never.
They are born from your imagination and go straight to paper.
In the bag that they have delivered to the entrance,
there is a note pad, a ballpoint pen and some colorful paintings.
Maybe they have already used the notepad and the pen.
Well, the time has come to use the paintings.
I’m going to ask you for about the next 30 seconds,
draw a monster or a robot.
One any.
Circles, stripes, color spots, triangles, squares …
They are ready?
Well, go ahead!
Time is over!
Watch your character.
I’m going to ask you please to show it to the camera there back,
so they can see it too …
Maybe someone is not exactly as they had imagined.
But maybe they had a wrong image,
because there they have it, just as it is.
It is perfect.
With time and a little practice, that mental image will look like
more and more to the final creature.
If you have not yet thought about what that monster’s mission is,
or what is that robot programmed for,
You can do it now.
They can also give it a name.
And I invite you to repeat this process frequently.
We believe fantastic beings every time we need a little strength.
Paint monsters to scare off fears,
dragons that burn negative thoughts,
let’s design robots to absorb stress,
or to plan tasks.
We believe magical creatures that help us in times of illness.
I’m sure
that when they start creating them,
they will call each other, and they will never stop creating.
And from here, to draw horses, there is only one small step.
Thank you very much!
(Applause)
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