welcome to watchmojo.com in today’s
business school bit we continue our
series on some of the most exciting
media and technology companies out there
on the internet and today we look at
none other than Yahoo or as others call
it
Yahoo Yahoo was founded in 1994 by two
Stanford PhD students Jerry Yang and
David Philo who became more interested
with what was going on with the World
Wide Web than what was going on in their
classrooms at Stanford not to blame them
the site was launched originally as a
directory of some cool websites that
Jerry and David would come across and
the name of the site was originally
Jerry’s guide to the web they decided to
go with Yahoo because that was an
acronym for yet another hierarchal
officious Oracle later on that year the
two Stanford students met up with
Sequoia venture capitalist Michael
Moritz who loved the name fell in love
with the two students and liked the idea
of the vend of developing a directory of
cool websites he told them that he was
willing to invest in the company but the
catch was that they had to keep the name
it’s pretty cool VC if you ask me later
on in 1996 the company went public
raised a lot of money and they basically
benefited from the rise of the dot-com
bubble what had it at some point that
they were gonna merge with eBay and
there were rumors going on that they
were gonna acquire Walt Disney or join
them in a merger of course that never
took place for the simple reason that
the dot-com bubble burst
yahoos shares and fortunes down the
drain now something interesting happened
in the late – in the late 1990s which
was yahoo had essentially developed as a
portal which had a directory and they
decided to forego investing in their own
search technology and adopt the search
engine by what is now their biggest
competitor Google what ended up
happening was that Yahoo powered Google
search engine and that help Google
become the biggest search engine out
there but by 2001 with the market not
being too good
yahoo realized that that was a big
strategic mistake at that point they
acquired Inktomi as well as overture to
basically bolster their own search
offerings as the dot-com market turned
around and began to improve they decided
to bring on warner brothers veteran
terry Cemal who helped the company
diversify away from simply being a
portal by acquiring numerous companies
today Yahoo is probably the best example
of a digital media company it doesn’t
brandish itself as being a technology
company leaving that for companies like
Microsoft and Google but it does
position itself as basically a Walt
Disney nowadays Google and Yahoo are
competing curiously in the search space
and
yahoo is number two in the search market
they remain still a major player in that
market and today still remain the
biggest media property on the web that’s
been this week’s Business School bitch
Yahoo
catch us next week when we look at
another company in the space
business school bit we continue our
series on some of the most exciting
media and technology companies out there
on the internet and today we look at
none other than Yahoo or as others call
it
Yahoo Yahoo was founded in 1994 by two
Stanford PhD students Jerry Yang and
David Philo who became more interested
with what was going on with the World
Wide Web than what was going on in their
classrooms at Stanford not to blame them
the site was launched originally as a
directory of some cool websites that
Jerry and David would come across and
the name of the site was originally
Jerry’s guide to the web they decided to
go with Yahoo because that was an
acronym for yet another hierarchal
officious Oracle later on that year the
two Stanford students met up with
Sequoia venture capitalist Michael
Moritz who loved the name fell in love
with the two students and liked the idea
of the vend of developing a directory of
cool websites he told them that he was
willing to invest in the company but the
catch was that they had to keep the name
it’s pretty cool VC if you ask me later
on in 1996 the company went public
raised a lot of money and they basically
benefited from the rise of the dot-com
bubble what had it at some point that
they were gonna merge with eBay and
there were rumors going on that they
were gonna acquire Walt Disney or join
them in a merger of course that never
took place for the simple reason that
the dot-com bubble burst
yahoos shares and fortunes down the
drain now something interesting happened
in the late – in the late 1990s which
was yahoo had essentially developed as a
portal which had a directory and they
decided to forego investing in their own
search technology and adopt the search
engine by what is now their biggest
competitor Google what ended up
happening was that Yahoo powered Google
search engine and that help Google
become the biggest search engine out
there but by 2001 with the market not
being too good
yahoo realized that that was a big
strategic mistake at that point they
acquired Inktomi as well as overture to
basically bolster their own search
offerings as the dot-com market turned
around and began to improve they decided
to bring on warner brothers veteran
terry Cemal who helped the company
diversify away from simply being a
portal by acquiring numerous companies
today Yahoo is probably the best example
of a digital media company it doesn’t
brandish itself as being a technology
company leaving that for companies like
Microsoft and Google but it does
position itself as basically a Walt
Disney nowadays Google and Yahoo are
competing curiously in the search space
and
yahoo is number two in the search market
they remain still a major player in that
market and today still remain the
biggest media property on the web that’s
been this week’s Business School bitch
Yahoo
catch us next week when we look at
another company in the space
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