when advertising gets it right it gets
it way right now you’re playing with
power
welcome to watchmojo.com and today we’re
counting down our picks for the top 10
catch phrases from product commercials
for this list we’re picking product
advertising campaigns that we’ll
probably never forget there is a Greek
disturbance in the force whether its
batteries or diamonds these products
have etched themselves into our brains
thanks to some pretty nifty slogans and
heart to forget catchphrases nothing
stronger we’re not saying we like to be
sold too but we can appreciate the
effort here you go
number 10 it takes a licking and keeps
on ticking
Timex there are 45 gallons of water
turning around to that machine every
minute so you can imagine the beating
that it’s getting well let’s see how our
ladies water proof took that beating
there are all kinds of watches out there
watches for secret agents watches that
you can hold conversations on and there
are even watches that you can subject to
massive amounts of abuse and still have
them be perfectly functional
climax it takes a licking and keeps on
ticking at least that’s what the fine
folks behind Timex watches began
claiming in 1956 we have a live
demonstration to prove it to you their
catchphrase was centered on the fact
that their watches could basically be
tortured and not skip a beat and that
became the basis of an extremely
long-lasting and recognizable
advertising campaign for the Dutch
company mid-century it’s one more reason
why more people buy tymek than any other
watch you played every Mario game you
conquered every Mario game you think
you’ve mastered all there is to know
about Mario well you better think again
number 9 now you’re playing with power
Nintendo back when Nintendo ruled the
video game market and you could
first-person shoot ducks to your heart’s
desire in other words 1985 their
commercials were like a glimpse into the
future even Sega’s Nintendo campaign
wasn’t enough to keep the system down
especially not with a slogan that
basically made it seem like you are one
button press away from world domination
when you decide to step up to this kind
of power this kind of challenge this
kind of flying
crashing feeling when you decide to get
serious there’s only one place to come
now that’s an empowering catchphrase now
you’re playing with power super power
number eight it tastes awful
and it works buckley’s I’m afraid Mike
Lee’s makes your tastes every bit as
awful as people say it does you gotta
love the honesty of a company that knows
their product tastes like a night terror
created in the early 80s after the
company saw sales slipping this
catchphrase was smart enough to
capitalize on the products two main
qualities it tastes awful and it works
as well as the notion that if it does
actually work well then at least you
wouldn’t have to keep taking it on the
bright side you won’t have to take it
for long it was a bold move that paid
off making it one of the most
unforgettable slogans ever for a simple
medicine-cabinet product hey we’re
friends right okay what are you more
sure of Buckley’s
or your own existence
number seven strong enough for a man
made for a woman secret
I think it’s strong enough for a man huh
the pH balance for a woman are you are
definitely a woman who you smell super
fresh in case it wasn’t common knowledge
women’s sweat and we wear deodorant to
this secret product was based on the
premise that women need their own
deodorant and it’s catchphrase developed
in the early 70s focused on the idea
that women may get a sweaty as men do
but this antiperspirant / deodorant
wouldn’t burn their armpits off a
woman’s perspiration is chemically
different from a man as far as slogans
go this pretty much just cut to the
chase but it was still surprisingly
memorable and effective just like
personal hygiene products oughta be
strong enough from that woman number 6
the best a man can get gillette while
the catch phrase for this brands line of
personal care products may have been
already striking on its own it’s the
slogans melody that really drove it home
so the best a man can get
the idea of Shaving at home isn’t
particularly glamorous but in 1989
Gillette managed to amp up its macho
image and distinguished itself not only
with a catchy jingle but with these few
simple and easy to remember words plus
they’ve got those nifty man razors to
back it all up
it’s our first off-road razor built to
take you where you want to go
confidently and comfortably new Gillette
body only from Gillette number five
because you’re worth it
L’Oreal he says I’m a gorgeous blonde I
say I’m a smart blond he says my hair is
the color of a pale golden jewel I say
of course I use preference by L’Oreal he
says I’m worth it
most people don’t watch commercials for
boosts of self-confidence but that’s
where L’Oreal differs the beauty company
is here to let you know you’re a
valuable person who deserves some
quality cosmetics originally scripted as
because I’m worth it
but altered in the mid-2000s they’re
surprisingly affirming catchphrase
serves as a little pick-me-up on top of
being a clever way to remember the
company itself and at the very least we
know we’re worthy of drugstore products
so that’s something actually I don’t
mind spending more Florio because I’m
worth it number four it keeps going and
going and going
energizer don’t be fooled by commercials
where one battery company’s toy outlast
the others the fact is energizer was
never invited to their playoffs
batteries are one of those things you
don’t really think about until you need
them
which is probably why an ad campaign for
them would seem like the least likely
thing to become a major cultural
phenomenon paired with a fuzzy pink
rabbit that would sometimes invade
neighboring commercials tension
headaches is bad need a pain reliever
this game you extra-strength D’Arnot all
with ease a migraine still going nothing
outlasts the Energizer battery and that
was a parody of their competitors
Duracell bunny this pink fuzzy bunny is
killing us the future of super volt
batteries looks bleak Energizer’s motto
was a brilliant marketing move for the
brand that outlasted the competition and
quickly became a gift that kept on
giving and giving and giving number
three don’t leave home without it
American Express do you know me
I created the Muppets yeah everybody
knows them but not me so when I travel I
carry the American Express card not
leaving home without your credit card
seems like some pretty reasonable advice
regardless of the exclusivity of this
particular card though it’s catchphrase
has resonated with the general public
since its 1975 inception because it
seems so much like common sense any luck
yes got a nice one out here I’ll have to
put the other one in now it was also a
simple slogan that easily fit with the
celebrities they recruited to advertise
American Express plus the slogan could
easily be applied to a number of things
non credit related you know like your
keys anyway American Express commercial
here we go
can I get my snack eating it number two
just do it Nike this shoe company’s mega
popular slogan may just be three simple
words but they pack an advertising punch
I run 17 miles of rewarding invented in
1988 the motivational and inspirational
catchphrase centers mostly on athletic
pursuits people ask me how I keep my
teeth from chattering at a wintertime
I leave in my locker which ties into the
products they sell of course it’s still
a slogan that makes you feel like you
can accomplish anything what kind of
bull is that even if it’s eating an
entire pizza by yourself after you’ve
finished off a hell of a workout in your
Nikes don’t let up now you might want to
get moving
before we unveil our top pick here are a
few honorable mentions it smells good
too
please don’t squeeze the Charmin now God
take me away dulled yourself in Calgon
luxury fallen and I can’t get up nothing
runs like a deer number one a diamond is
forever De Beers this diamond industry
bigwig didn’t get where it is by
accident from steering public perception
about the exclusivity of diamonds to
making diamonds the default stone of
choice for engagement rings De Beers
knows exactly what they’re doing
there’s stone specific catchphrase
coined in 1947 is a reminder that even
if your relationship ends well at least
that blingtastic rock is gonna be around
for a while the diamond engagement ring
how else could two months salary last
forever a diamond is forever De Beers do
you agree with our list what do you
think is the best product catchphrase
I’m having chest pain for more
entertaining top 10s published every day
be sure to subscribe to watchmojo.com
you
it way right now you’re playing with
power
welcome to watchmojo.com and today we’re
counting down our picks for the top 10
catch phrases from product commercials
for this list we’re picking product
advertising campaigns that we’ll
probably never forget there is a Greek
disturbance in the force whether its
batteries or diamonds these products
have etched themselves into our brains
thanks to some pretty nifty slogans and
heart to forget catchphrases nothing
stronger we’re not saying we like to be
sold too but we can appreciate the
effort here you go
number 10 it takes a licking and keeps
on ticking
Timex there are 45 gallons of water
turning around to that machine every
minute so you can imagine the beating
that it’s getting well let’s see how our
ladies water proof took that beating
there are all kinds of watches out there
watches for secret agents watches that
you can hold conversations on and there
are even watches that you can subject to
massive amounts of abuse and still have
them be perfectly functional
climax it takes a licking and keeps on
ticking at least that’s what the fine
folks behind Timex watches began
claiming in 1956 we have a live
demonstration to prove it to you their
catchphrase was centered on the fact
that their watches could basically be
tortured and not skip a beat and that
became the basis of an extremely
long-lasting and recognizable
advertising campaign for the Dutch
company mid-century it’s one more reason
why more people buy tymek than any other
watch you played every Mario game you
conquered every Mario game you think
you’ve mastered all there is to know
about Mario well you better think again
number 9 now you’re playing with power
Nintendo back when Nintendo ruled the
video game market and you could
first-person shoot ducks to your heart’s
desire in other words 1985 their
commercials were like a glimpse into the
future even Sega’s Nintendo campaign
wasn’t enough to keep the system down
especially not with a slogan that
basically made it seem like you are one
button press away from world domination
when you decide to step up to this kind
of power this kind of challenge this
kind of flying
crashing feeling when you decide to get
serious there’s only one place to come
now that’s an empowering catchphrase now
you’re playing with power super power
number eight it tastes awful
and it works buckley’s I’m afraid Mike
Lee’s makes your tastes every bit as
awful as people say it does you gotta
love the honesty of a company that knows
their product tastes like a night terror
created in the early 80s after the
company saw sales slipping this
catchphrase was smart enough to
capitalize on the products two main
qualities it tastes awful and it works
as well as the notion that if it does
actually work well then at least you
wouldn’t have to keep taking it on the
bright side you won’t have to take it
for long it was a bold move that paid
off making it one of the most
unforgettable slogans ever for a simple
medicine-cabinet product hey we’re
friends right okay what are you more
sure of Buckley’s
or your own existence
number seven strong enough for a man
made for a woman secret
I think it’s strong enough for a man huh
the pH balance for a woman are you are
definitely a woman who you smell super
fresh in case it wasn’t common knowledge
women’s sweat and we wear deodorant to
this secret product was based on the
premise that women need their own
deodorant and it’s catchphrase developed
in the early 70s focused on the idea
that women may get a sweaty as men do
but this antiperspirant / deodorant
wouldn’t burn their armpits off a
woman’s perspiration is chemically
different from a man as far as slogans
go this pretty much just cut to the
chase but it was still surprisingly
memorable and effective just like
personal hygiene products oughta be
strong enough from that woman number 6
the best a man can get gillette while
the catch phrase for this brands line of
personal care products may have been
already striking on its own it’s the
slogans melody that really drove it home
so the best a man can get
the idea of Shaving at home isn’t
particularly glamorous but in 1989
Gillette managed to amp up its macho
image and distinguished itself not only
with a catchy jingle but with these few
simple and easy to remember words plus
they’ve got those nifty man razors to
back it all up
it’s our first off-road razor built to
take you where you want to go
confidently and comfortably new Gillette
body only from Gillette number five
because you’re worth it
L’Oreal he says I’m a gorgeous blonde I
say I’m a smart blond he says my hair is
the color of a pale golden jewel I say
of course I use preference by L’Oreal he
says I’m worth it
most people don’t watch commercials for
boosts of self-confidence but that’s
where L’Oreal differs the beauty company
is here to let you know you’re a
valuable person who deserves some
quality cosmetics originally scripted as
because I’m worth it
but altered in the mid-2000s they’re
surprisingly affirming catchphrase
serves as a little pick-me-up on top of
being a clever way to remember the
company itself and at the very least we
know we’re worthy of drugstore products
so that’s something actually I don’t
mind spending more Florio because I’m
worth it number four it keeps going and
going and going
energizer don’t be fooled by commercials
where one battery company’s toy outlast
the others the fact is energizer was
never invited to their playoffs
batteries are one of those things you
don’t really think about until you need
them
which is probably why an ad campaign for
them would seem like the least likely
thing to become a major cultural
phenomenon paired with a fuzzy pink
rabbit that would sometimes invade
neighboring commercials tension
headaches is bad need a pain reliever
this game you extra-strength D’Arnot all
with ease a migraine still going nothing
outlasts the Energizer battery and that
was a parody of their competitors
Duracell bunny this pink fuzzy bunny is
killing us the future of super volt
batteries looks bleak Energizer’s motto
was a brilliant marketing move for the
brand that outlasted the competition and
quickly became a gift that kept on
giving and giving and giving number
three don’t leave home without it
American Express do you know me
I created the Muppets yeah everybody
knows them but not me so when I travel I
carry the American Express card not
leaving home without your credit card
seems like some pretty reasonable advice
regardless of the exclusivity of this
particular card though it’s catchphrase
has resonated with the general public
since its 1975 inception because it
seems so much like common sense any luck
yes got a nice one out here I’ll have to
put the other one in now it was also a
simple slogan that easily fit with the
celebrities they recruited to advertise
American Express plus the slogan could
easily be applied to a number of things
non credit related you know like your
keys anyway American Express commercial
here we go
can I get my snack eating it number two
just do it Nike this shoe company’s mega
popular slogan may just be three simple
words but they pack an advertising punch
I run 17 miles of rewarding invented in
1988 the motivational and inspirational
catchphrase centers mostly on athletic
pursuits people ask me how I keep my
teeth from chattering at a wintertime
I leave in my locker which ties into the
products they sell of course it’s still
a slogan that makes you feel like you
can accomplish anything what kind of
bull is that even if it’s eating an
entire pizza by yourself after you’ve
finished off a hell of a workout in your
Nikes don’t let up now you might want to
get moving
before we unveil our top pick here are a
few honorable mentions it smells good
too
please don’t squeeze the Charmin now God
take me away dulled yourself in Calgon
luxury fallen and I can’t get up nothing
runs like a deer number one a diamond is
forever De Beers this diamond industry
bigwig didn’t get where it is by
accident from steering public perception
about the exclusivity of diamonds to
making diamonds the default stone of
choice for engagement rings De Beers
knows exactly what they’re doing
there’s stone specific catchphrase
coined in 1947 is a reminder that even
if your relationship ends well at least
that blingtastic rock is gonna be around
for a while the diamond engagement ring
how else could two months salary last
forever a diamond is forever De Beers do
you agree with our list what do you
think is the best product catchphrase
I’m having chest pain for more
entertaining top 10s published every day
be sure to subscribe to watchmojo.com
you
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