this tech corporation has repeatedly
been named one of the world’s most
admired companies welcome to
watchmojo.com and today we’ll be
learning more about the origins and
history of Apple Apple computers was
founded by Steve Jobs and Steve Wozniak
in Cupertino California on April 1st
1976 Wozniak was the engineer behind the
computers while Jobs had the mind for
business the pair struggled to keep the
company afloat in early days however
they succeeded in funding the venture
without ever giving up shares in the
company Apple’s first product was 1976 s
Apple one compared to its competition
this machine used few components this
was mainly due to the company’s limited
budget when you work on low resources
you’re trying to do it yourself with
very few parts you’re trying to be
clever you’re trying to think out the
whole solution in the shortest number of
steps or pieces or parts
this made the Apple 1 a feat of
Engineering and it remained on the
market until late 1977 the upgraded
Apple 2 was first sold in June of that
year ready to go right out of the box it
was a huge success commercially and is
recognized for establishing the market
for home computers by being accessible
and affordable the Apple 2 remained the
company’s main source of revenue for
many years and by the end of 1980 over
100,000 had been sold 1980s Apple 3 was
prone to overheating and was a failure
for the company
however 1980 was also the year Apple
went public the company generated more
millionaires than any other before it
and the popularity of its founders was
increasing we started out but by 1980 I
was going to computer shows and you know
we’re kind of going public we’ve we’ve
made a lot of money we’re kind of we’ve
been in the press long before that Steve
and I and people are always asking me
for an autograph huh I mean I was just
an engineer I just did an engineer’s job
I designed a computer meanwhile Apple
was busy at work designing the Apple
Lisa released in June 1983 it proved to
be a powerful concept and not a market
success however it pioneered such
terminology
the mouse icon and desktop it was also
Apple’s first graphical user interface
model which meant consumers interacted
with images rather than text commands
apples next triumph came during the
Superbowl in January 1984 the 1984
commercial kind of showed a you know
freerunning person overturning
somebody’s dictating this is the way
it’s gonna be you know there’s only one
word you have no free thought of your
own that was sort of the theme of that
commercial this ad introduced the Apple
Macintosh to the American public and is
now considered one of the prime examples
of us advertising it was just one part
of Apple’s aggressive and expensive
advertising campaign for the launch of
the Macintosh computer which was
released just a few days later the Mac
was loved by some and hated by others
because of its radical differences from
the rest of the market it initially
suffered from a lack of software it was
even incompatible with the popular Apple
2 we kind of lost the business market we
lost software in some of those areas
that the left brain areas a county law
and engineering a lot of the software is
really directed towards pcs that’s where
it exists now eventually an affiliation
with Adobe helped the Mac brand become
the standard for computer users in
specific industries so all the artists
and the video people and the producers
and the movie people all got into
mcintoshes and once you’re into it you
love it so much it’s very difficult to
pry you away
despite apples success problems within
the company forced Steve Jobs to leave
in 1985
Steve Wozniak left in 1987 though he is
still a paid employee meanwhile Apple
continued to market its two brands two
different pieces of the population the
Apple 2 series was best for home users
while more experienced professionals
tended towards the Macintosh however by
the 1990s Apple was struggling IBM was
handily winning the marketplace on the
success of Windows when IBM came out
they had sales forces in all the big
businesses and the the market for home
computers really was wasn’t going to fit
the Apple 2 well the
market for small business computers was
much huger at the end of 1996 Apple
purchased Steve Jobs new company next
and brought the founder back into the
fold
jobs went on to become CEO of Apple and
in December 1997 he introduced the
online apple store that same year the
company announced a partnership with
rival Microsoft that saw Apple adopt a
Microsoft Office and Internet Explorer
as part of its default programs Apple’s
revival began with the release of the
iMac in 1998 the company emphasised
aesthetic design as one of its major
strengths 2001 was the year Apple opened
its first retail stores introduced
iTunes and released the first iPod to
the public it kicked off a decade that
boasted a steady upswing for the company
with the release of a number of new
products and operating systems we were
the first ones to build USB ports into
our computers we invented firewire we
were really the first to ever have a
popular mass mass produced and sold
Wi-Fi 2007 was the year the company
changed the cellphone landscape by
introducing the iPhone the iPad went on
sale in 2010 and was instantly
successful in the tablet market and in
early 2011 Apple continued its trend
setting ways by introducing a new port
to replace USB and similar connections
that senior after resigning his role as
CEO and replacing himself with Tim Cook
Steve Jobs passed away on October 5th
following a long bout with pancreatic
cancer torrents of tributes followed
Jobs death and proved his role as a tech
icon with hundreds of millions of
products sold worldwide Apple is quickly
losing its status as a counterculture
icon and becoming a mainstay of the
mainstream
been named one of the world’s most
admired companies welcome to
watchmojo.com and today we’ll be
learning more about the origins and
history of Apple Apple computers was
founded by Steve Jobs and Steve Wozniak
in Cupertino California on April 1st
1976 Wozniak was the engineer behind the
computers while Jobs had the mind for
business the pair struggled to keep the
company afloat in early days however
they succeeded in funding the venture
without ever giving up shares in the
company Apple’s first product was 1976 s
Apple one compared to its competition
this machine used few components this
was mainly due to the company’s limited
budget when you work on low resources
you’re trying to do it yourself with
very few parts you’re trying to be
clever you’re trying to think out the
whole solution in the shortest number of
steps or pieces or parts
this made the Apple 1 a feat of
Engineering and it remained on the
market until late 1977 the upgraded
Apple 2 was first sold in June of that
year ready to go right out of the box it
was a huge success commercially and is
recognized for establishing the market
for home computers by being accessible
and affordable the Apple 2 remained the
company’s main source of revenue for
many years and by the end of 1980 over
100,000 had been sold 1980s Apple 3 was
prone to overheating and was a failure
for the company
however 1980 was also the year Apple
went public the company generated more
millionaires than any other before it
and the popularity of its founders was
increasing we started out but by 1980 I
was going to computer shows and you know
we’re kind of going public we’ve we’ve
made a lot of money we’re kind of we’ve
been in the press long before that Steve
and I and people are always asking me
for an autograph huh I mean I was just
an engineer I just did an engineer’s job
I designed a computer meanwhile Apple
was busy at work designing the Apple
Lisa released in June 1983 it proved to
be a powerful concept and not a market
success however it pioneered such
terminology
the mouse icon and desktop it was also
Apple’s first graphical user interface
model which meant consumers interacted
with images rather than text commands
apples next triumph came during the
Superbowl in January 1984 the 1984
commercial kind of showed a you know
freerunning person overturning
somebody’s dictating this is the way
it’s gonna be you know there’s only one
word you have no free thought of your
own that was sort of the theme of that
commercial this ad introduced the Apple
Macintosh to the American public and is
now considered one of the prime examples
of us advertising it was just one part
of Apple’s aggressive and expensive
advertising campaign for the launch of
the Macintosh computer which was
released just a few days later the Mac
was loved by some and hated by others
because of its radical differences from
the rest of the market it initially
suffered from a lack of software it was
even incompatible with the popular Apple
2 we kind of lost the business market we
lost software in some of those areas
that the left brain areas a county law
and engineering a lot of the software is
really directed towards pcs that’s where
it exists now eventually an affiliation
with Adobe helped the Mac brand become
the standard for computer users in
specific industries so all the artists
and the video people and the producers
and the movie people all got into
mcintoshes and once you’re into it you
love it so much it’s very difficult to
pry you away
despite apples success problems within
the company forced Steve Jobs to leave
in 1985
Steve Wozniak left in 1987 though he is
still a paid employee meanwhile Apple
continued to market its two brands two
different pieces of the population the
Apple 2 series was best for home users
while more experienced professionals
tended towards the Macintosh however by
the 1990s Apple was struggling IBM was
handily winning the marketplace on the
success of Windows when IBM came out
they had sales forces in all the big
businesses and the the market for home
computers really was wasn’t going to fit
the Apple 2 well the
market for small business computers was
much huger at the end of 1996 Apple
purchased Steve Jobs new company next
and brought the founder back into the
fold
jobs went on to become CEO of Apple and
in December 1997 he introduced the
online apple store that same year the
company announced a partnership with
rival Microsoft that saw Apple adopt a
Microsoft Office and Internet Explorer
as part of its default programs Apple’s
revival began with the release of the
iMac in 1998 the company emphasised
aesthetic design as one of its major
strengths 2001 was the year Apple opened
its first retail stores introduced
iTunes and released the first iPod to
the public it kicked off a decade that
boasted a steady upswing for the company
with the release of a number of new
products and operating systems we were
the first ones to build USB ports into
our computers we invented firewire we
were really the first to ever have a
popular mass mass produced and sold
Wi-Fi 2007 was the year the company
changed the cellphone landscape by
introducing the iPhone the iPad went on
sale in 2010 and was instantly
successful in the tablet market and in
early 2011 Apple continued its trend
setting ways by introducing a new port
to replace USB and similar connections
that senior after resigning his role as
CEO and replacing himself with Tim Cook
Steve Jobs passed away on October 5th
following a long bout with pancreatic
cancer torrents of tributes followed
Jobs death and proved his role as a tech
icon with hundreds of millions of
products sold worldwide Apple is quickly
losing its status as a counterculture
icon and becoming a mainstay of the
mainstream
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