you guys are sort of trying to branch
out and do slightly different types of
games maybe ones that are less
conventionally associated with Ubisoft
he tell me about it any of your other
sort of new ideas that you guys are
playing with the gaming market has been
growing very fast in the past years and
everyone keeps talking about how much
this market is generating in terms of
money but if you look closely there’s
still a lot of people that are not
playing games there’s still a lot of
people that are not attractive to games
like splinter cell or far cry or games
that are more let’s say action oriented
or adrenaline-filled type of games and
all these peoples the baby boomers that
are about to stop working or you know
people that you know try to play for the
first time of their life with the we all
these people I don’t think they really
enjoy having an xbox 360 or ps3
controller in their hand because for
them it looks too complicated so these
people they could be in two games and we
saw it with the way that the we sold you
know over the past year and these people
they want to have a different type of
game and that’s what we call cash
walking and that’s a
business model and a new a new portion
of what we’re doing in terms of gate so
I can give you a first example is about
is a game that is about to launch its
going to be called my word coach so it’s
a game on the DS and on the week that
will help you develop your vocabulary
and your writing skills if I want to
learn Spanish I can do it as well so you
can learn Spanish with that game where
you can learn English and very very
short game play experience it has an
effect the positive effect on your real
day-to-day life it’s a trend in the
industry i mean if you look back over
the last five months you had you know
you can soft announce its casual
division if you want EA did the same
take two did the same everybody is
recognizing that there’s a whole there’s
a big potential with a lot of people
that are not playing game right now
out and do slightly different types of
games maybe ones that are less
conventionally associated with Ubisoft
he tell me about it any of your other
sort of new ideas that you guys are
playing with the gaming market has been
growing very fast in the past years and
everyone keeps talking about how much
this market is generating in terms of
money but if you look closely there’s
still a lot of people that are not
playing games there’s still a lot of
people that are not attractive to games
like splinter cell or far cry or games
that are more let’s say action oriented
or adrenaline-filled type of games and
all these peoples the baby boomers that
are about to stop working or you know
people that you know try to play for the
first time of their life with the we all
these people I don’t think they really
enjoy having an xbox 360 or ps3
controller in their hand because for
them it looks too complicated so these
people they could be in two games and we
saw it with the way that the we sold you
know over the past year and these people
they want to have a different type of
game and that’s what we call cash
walking and that’s a
business model and a new a new portion
of what we’re doing in terms of gate so
I can give you a first example is about
is a game that is about to launch its
going to be called my word coach so it’s
a game on the DS and on the week that
will help you develop your vocabulary
and your writing skills if I want to
learn Spanish I can do it as well so you
can learn Spanish with that game where
you can learn English and very very
short game play experience it has an
effect the positive effect on your real
day-to-day life it’s a trend in the
industry i mean if you look back over
the last five months you had you know
you can soft announce its casual
division if you want EA did the same
take two did the same everybody is
recognizing that there’s a whole there’s
a big potential with a lot of people
that are not playing game right now
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