hockey is one of the fastest sports on
the planet with the help of course of
skates hi I’m Rebecca Brayton and
welcome to watchmojo.com and today we’re
learning how skates are made and what to
look for when you’re buying a pair what
type of research is involved when
looking at trends in equipment when we
talk about our target market we refer to
it as the boss our boss is a 12 to 18
year old elite hockey player and we
really do a lot of research on to what
he likes on the ice and also you know
what influences off the ice you know a
lot of influence really is starting to
come from some of the more extreme
sports whether it be snowboarding
surfing motocross Ultimate Fighting
there’s a lot of different sports that
are starting to creep in on to our
category what are some recent equipment
transition we know in the skate market
are just feet in general that no two
feet are the same you know we have to
build one skate so that to try and make
it work with as many people as possible
so what we’ve been trying to do is we
use very heat reactive materials that
really allow you to create your own
shape and the skates as opposed to
trying to fit into a preset shape are
there any specific categories of
equipment that you’re more focused on we
have product managers in each of the
categories and development teams in each
of the categories myself in this cake
category it’s probably our most
important category it’s a category we’ve
been in for over a hundred years so it’s
something we take a lot of pride in
pushing the envelope and really coming
up with the latest technology for our
users how long does it take an idea to
go from concept to the stores we usually
work on 18 to 24 months development
cycles from the time that we put
together of design brief which starts
with all the research that we talked
about before going all the way towards a
product landing in stores but we’re
always working on future technologies
and those could be three four or five
years out you know really takes a lot to
take a an idea to you know all the way
to industrializing and being able to
mass-produce it so there’s different
timelines depending on the product but
for a major revamp there’s there’s no
set timeline can you explain the
differences between professional versus
amateur equipment in our retail line we
have all price points so whether it be
someone who’s going to go skating on the
pond once or twice a year or you know
that elite level
who’s on the ice just about every day we
have different types of product for all
those players but the product that we
offer that we would sell in any local
hockey shop that would be very similar
to what our NHL players like alexander
ovechkin masonic cavalier john tavares
is using the only difference is
sometimes for them there might be some
small levels of customization that we
might be able to do with them when
you’re looking for a skate what elements
should you be looking for you know when
you’re purchasing a skate obviously the
most important thing is when you put it
on its escape that’s got to fit well we
have a technology what we call you foam
it’s a material that gets really nice
and soft so if you have any pressure
points or gross or so on on your foot
that are a little different from the
standard you’re able to get a truly
custom fit so you want to go into a
store talk to the floor staff you know
tell them what level of hockey you play
what your preferences are and they’ll
really be able to guide you to the
proper fit and make sure to ask them
about you know customization for on some
skates versus the other thank you very
much thank you
the planet with the help of course of
skates hi I’m Rebecca Brayton and
welcome to watchmojo.com and today we’re
learning how skates are made and what to
look for when you’re buying a pair what
type of research is involved when
looking at trends in equipment when we
talk about our target market we refer to
it as the boss our boss is a 12 to 18
year old elite hockey player and we
really do a lot of research on to what
he likes on the ice and also you know
what influences off the ice you know a
lot of influence really is starting to
come from some of the more extreme
sports whether it be snowboarding
surfing motocross Ultimate Fighting
there’s a lot of different sports that
are starting to creep in on to our
category what are some recent equipment
transition we know in the skate market
are just feet in general that no two
feet are the same you know we have to
build one skate so that to try and make
it work with as many people as possible
so what we’ve been trying to do is we
use very heat reactive materials that
really allow you to create your own
shape and the skates as opposed to
trying to fit into a preset shape are
there any specific categories of
equipment that you’re more focused on we
have product managers in each of the
categories and development teams in each
of the categories myself in this cake
category it’s probably our most
important category it’s a category we’ve
been in for over a hundred years so it’s
something we take a lot of pride in
pushing the envelope and really coming
up with the latest technology for our
users how long does it take an idea to
go from concept to the stores we usually
work on 18 to 24 months development
cycles from the time that we put
together of design brief which starts
with all the research that we talked
about before going all the way towards a
product landing in stores but we’re
always working on future technologies
and those could be three four or five
years out you know really takes a lot to
take a an idea to you know all the way
to industrializing and being able to
mass-produce it so there’s different
timelines depending on the product but
for a major revamp there’s there’s no
set timeline can you explain the
differences between professional versus
amateur equipment in our retail line we
have all price points so whether it be
someone who’s going to go skating on the
pond once or twice a year or you know
that elite level
who’s on the ice just about every day we
have different types of product for all
those players but the product that we
offer that we would sell in any local
hockey shop that would be very similar
to what our NHL players like alexander
ovechkin masonic cavalier john tavares
is using the only difference is
sometimes for them there might be some
small levels of customization that we
might be able to do with them when
you’re looking for a skate what elements
should you be looking for you know when
you’re purchasing a skate obviously the
most important thing is when you put it
on its escape that’s got to fit well we
have a technology what we call you foam
it’s a material that gets really nice
and soft so if you have any pressure
points or gross or so on on your foot
that are a little different from the
standard you’re able to get a truly
custom fit so you want to go into a
store talk to the floor staff you know
tell them what level of hockey you play
what your preferences are and they’ll
really be able to guide you to the
proper fit and make sure to ask them
about you know customization for on some
skates versus the other thank you very
much thank you
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