welcome to watchmojo.com i’m your host
ashcan and in today’s business school
bit we take a look at another successful
company now if you land it on watch
module comm via a search engine there’s
a very strong likelihood that that
search engine wasn’t another than Google
you see Google commands nearly eight
fifty percent market share in the very
lucrative search industry now google
began in nineteen ninety six as a
research study by two very promising and
smart PhD applicants out of stanford
university sergey brin born in moscow
who moved to the state to the early age
as well as well as larry page from
michigan who continued his PhD studies
in stanford now incidentally the first
time the two gentlemen met they didn’t
get along and they didn’t even like each
other way too much but that’s the way
usually that too strong minded
individuals essentially hit it off now
once they began talking and they started
a research paper they became convinced
that for a given topic that the website
with the most incoming links from all
over the web that underlying search
result would probably be the most
interesting and the most relevant search
results for a given term so using this
as the foundation of the research paper
which started in 1996 they began to
apply it in the world of search now you
must know that around that time most of
the search leaders such as lycos and
yahoo in altavista had me
had began to give up on the search model
because they believed that it would be
more lucrative to offer everything from
email to whether to stock quotes and not
focus on search recognizing this
opportunity and recognizing that their
method to the madness would probably
yield better more relevant results
Google decided to basically launch the
google com website in 1997 by nineteen
ninety-eight the company incorporated
and they secured seed financing from one
of Sun Microsystems original investors
soon thereafter two of the biggest
venture capital firms in the world
sequoia and kleiner perkins caufield &
byers decided to each invest 12.5
million and each have one board member
sit on their board the rest the some
extent is history google went on to
become one of the most highly visited
websites in the world and the most
successful search engine ever now it
should be noted that up to the year 2000
google generated no revenue whatsoever
the reason for that was that google was
more interested in developing the best
search out there and not necessarily
looking at ways of monetizing their
traffic but as the Nasdaq crashed in the
year 2000 while investors began to look
at ways to monetize traffic what Google
did was not start selling banner ads but
borrow a page from go to go to was
essentially a search engine with no
destination site very few people would
go to go to calm but while go to was
very successful at was developed the
pay-per-click essentially the CPC the
cost per click model which meant that
and
Kaiser would advertise alongside the
search result so if you search for
carpenter you might get a search result
on the history of carpeting but you will
also get ads from carpenters looking for
your business go to pioneer at this
model nobody questions that and this was
chronicled masterfully and John mattel’s
both the search but what Google did is
that because they have so much more
traffic they borrowed from go to and
they essentially scaled that within a
couple years Google became the biggest
search engine out there and once Yahoo
decided for whatever reason to actually
use Google as its default search engine
then Google went on to become not just
the biggest search engine but far and
away the most successful one as well
today Google is a company that employs
over 5,000 people specifically about
7,000 and Google is a company with a
market capitalization of about 120
billion to put that into context
microsoft today is worth about 200
billion dollars Yahoo is worth about 40
billion dollars even amazon is worth 15
billion dollars yet in eight years
google has managed to become the most
successful internet company and the
bottom line is quality matters and when
it came to search google had the best
results
ashcan and in today’s business school
bit we take a look at another successful
company now if you land it on watch
module comm via a search engine there’s
a very strong likelihood that that
search engine wasn’t another than Google
you see Google commands nearly eight
fifty percent market share in the very
lucrative search industry now google
began in nineteen ninety six as a
research study by two very promising and
smart PhD applicants out of stanford
university sergey brin born in moscow
who moved to the state to the early age
as well as well as larry page from
michigan who continued his PhD studies
in stanford now incidentally the first
time the two gentlemen met they didn’t
get along and they didn’t even like each
other way too much but that’s the way
usually that too strong minded
individuals essentially hit it off now
once they began talking and they started
a research paper they became convinced
that for a given topic that the website
with the most incoming links from all
over the web that underlying search
result would probably be the most
interesting and the most relevant search
results for a given term so using this
as the foundation of the research paper
which started in 1996 they began to
apply it in the world of search now you
must know that around that time most of
the search leaders such as lycos and
yahoo in altavista had me
had began to give up on the search model
because they believed that it would be
more lucrative to offer everything from
email to whether to stock quotes and not
focus on search recognizing this
opportunity and recognizing that their
method to the madness would probably
yield better more relevant results
Google decided to basically launch the
google com website in 1997 by nineteen
ninety-eight the company incorporated
and they secured seed financing from one
of Sun Microsystems original investors
soon thereafter two of the biggest
venture capital firms in the world
sequoia and kleiner perkins caufield &
byers decided to each invest 12.5
million and each have one board member
sit on their board the rest the some
extent is history google went on to
become one of the most highly visited
websites in the world and the most
successful search engine ever now it
should be noted that up to the year 2000
google generated no revenue whatsoever
the reason for that was that google was
more interested in developing the best
search out there and not necessarily
looking at ways of monetizing their
traffic but as the Nasdaq crashed in the
year 2000 while investors began to look
at ways to monetize traffic what Google
did was not start selling banner ads but
borrow a page from go to go to was
essentially a search engine with no
destination site very few people would
go to go to calm but while go to was
very successful at was developed the
pay-per-click essentially the CPC the
cost per click model which meant that
and
Kaiser would advertise alongside the
search result so if you search for
carpenter you might get a search result
on the history of carpeting but you will
also get ads from carpenters looking for
your business go to pioneer at this
model nobody questions that and this was
chronicled masterfully and John mattel’s
both the search but what Google did is
that because they have so much more
traffic they borrowed from go to and
they essentially scaled that within a
couple years Google became the biggest
search engine out there and once Yahoo
decided for whatever reason to actually
use Google as its default search engine
then Google went on to become not just
the biggest search engine but far and
away the most successful one as well
today Google is a company that employs
over 5,000 people specifically about
7,000 and Google is a company with a
market capitalization of about 120
billion to put that into context
microsoft today is worth about 200
billion dollars Yahoo is worth about 40
billion dollars even amazon is worth 15
billion dollars yet in eight years
google has managed to become the most
successful internet company and the
bottom line is quality matters and when
it came to search google had the best
results
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