advertising permeates our everyday life
in expected and unexpected ways and as a
result has an immense effect on our
culture hi I’m Rebecca Brayton and
welcome to watchmojo.com and today we’re
speaking with Terry O’Reilly who is
aiming to educate the public on how
advertising decisions are made the age
of persuasion how marketing ate our
culture that seems pretty
self-explanatory but why don’t you tell
us more about the premise of the book
when Mike Tannen and I pitched the idea
to the CBC as a radio show first we said
this we want to create a radio show
about advertising because we think
there’s never been more advertising the
world than right now there’s ads on NASA
Rockets there’s ads inside golf holes
there’s no ads on condoms so once you
hit that I think you you you can safely
say that advertising is ubiquitous so
because people are so surrounded by
advertising we said why not create a
show and then a book and bring people
inside the advertising process bring
them inside advertising agencies to the
boardrooms where decisions are made is
you can see how they’re made and why
they’re made bring them inside creative
Department so you can see how ideas are
created and then bring you bringing
listeners and readers inside recording
studios and inside film shoots so they
can see how commercials are put together
when did the age of persuasion begin
there’s a good question I would say the
the dawn of modern marketing began when
the railways first appeared because then
suddenly manufacturers could ship their
goods to everywhere in the country where
they could not do that before with that
kind of efficiency then the next beat
was the Morse code believe it or not
that when manufacturers could ship their
goods they now could via Morse code send
advertising copy into different cities
to be put in newspapers the next beat
was radio radio was the first time you
could actually talk to an entire country
with a human voice so that was really
those three beats led to modern
marketing after that of course came
television and all certain magazines and
all sorts of things but those were the
three essential beats what effect have
marketing and advertising had on modern
culture the conservative estimate is
that we see 300 ads a day that’s
conservative and then the
outside is probably a few thousand ads a
day so if you’re being exposed to that
much commercial imagery and messages it
has to affect your life so the way we
talk in many ways has been affected by
advertising the way you know what you
aspire what you wear the way you look so
really almost you know the television we
watch is affected by advertising because
even the way I think about this even the
way a television show is scripted is
scripted in a way that it knows that it
has commercial breaks so the writers
have to write knowing there’s a
commercial break coming you know and
they’re gonna lose their market for
their viewers for another two minutes
then come back so even the way
television shows are scripted is
affected by advertising so it is
literally everywhere all feeding
in expected and unexpected ways and as a
result has an immense effect on our
culture hi I’m Rebecca Brayton and
welcome to watchmojo.com and today we’re
speaking with Terry O’Reilly who is
aiming to educate the public on how
advertising decisions are made the age
of persuasion how marketing ate our
culture that seems pretty
self-explanatory but why don’t you tell
us more about the premise of the book
when Mike Tannen and I pitched the idea
to the CBC as a radio show first we said
this we want to create a radio show
about advertising because we think
there’s never been more advertising the
world than right now there’s ads on NASA
Rockets there’s ads inside golf holes
there’s no ads on condoms so once you
hit that I think you you you can safely
say that advertising is ubiquitous so
because people are so surrounded by
advertising we said why not create a
show and then a book and bring people
inside the advertising process bring
them inside advertising agencies to the
boardrooms where decisions are made is
you can see how they’re made and why
they’re made bring them inside creative
Department so you can see how ideas are
created and then bring you bringing
listeners and readers inside recording
studios and inside film shoots so they
can see how commercials are put together
when did the age of persuasion begin
there’s a good question I would say the
the dawn of modern marketing began when
the railways first appeared because then
suddenly manufacturers could ship their
goods to everywhere in the country where
they could not do that before with that
kind of efficiency then the next beat
was the Morse code believe it or not
that when manufacturers could ship their
goods they now could via Morse code send
advertising copy into different cities
to be put in newspapers the next beat
was radio radio was the first time you
could actually talk to an entire country
with a human voice so that was really
those three beats led to modern
marketing after that of course came
television and all certain magazines and
all sorts of things but those were the
three essential beats what effect have
marketing and advertising had on modern
culture the conservative estimate is
that we see 300 ads a day that’s
conservative and then the
outside is probably a few thousand ads a
day so if you’re being exposed to that
much commercial imagery and messages it
has to affect your life so the way we
talk in many ways has been affected by
advertising the way you know what you
aspire what you wear the way you look so
really almost you know the television we
watch is affected by advertising because
even the way I think about this even the
way a television show is scripted is
scripted in a way that it knows that it
has commercial breaks so the writers
have to write knowing there’s a
commercial break coming you know and
they’re gonna lose their market for
their viewers for another two minutes
then come back so even the way
television shows are scripted is
affected by advertising so it is
literally everywhere all feeding
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