I’ll start my talk with one minute intro
to my work thousands of tons of food
Creek beans and fresh produce are lost
each year in India due to lack of modern
storage facilities and transparent
market processes leading to malnutrition
hunger and poverty Seco has developed
modern grain bins micro Market yards and
a grow cluster and stakeholder maps for
farmers in India while cluster maps show
crop data for all Agri commodities
stakeholder maps are mobile marked
ravine directories of producers
agribusinesses and research institutions
nearly 67% of Indian MSMEs like digital
footprint mapping of stake holders will
improve food supply chain linkages
ensure transparency in transaction costs
and reduce price fluctuations our
solutions will plug infrastructure gaps
help government and private sector their
liver better input to farmers thereby
promoting smart governance this will
stem post-harvest losses prevent
distressed sale of crops and help
farmers get better prices in the form of
bread India is going to be the number
one country in the world in terms of
population in 2015 India’s population
was 130 crows or 1.3 1 billion and
forecasters predict that by 2021 India
and China’s population will equal 141
crows or 1.4 1 billion and that by the
end of 2015 will touch 168 crows or 1.68
billion this means that in the next
three coming decades
we are going to add 37 million crows or
370 million individuals to a population
base to feed this massive population
base we need to not only improve our
agriculture production and increase
yields but also find ways to save the
harvest that we are currently producing
between 1998 and 2012 in
in current food losses totaling six lakh
thirty thousand metric tons or 638
thousand metric tons of food grains at
its storage facilities if this food were
to be saved it would have fed forty to
lack of 4.2 individuals for one single
year further the present value of these
food losses when indexed to inflation
totaled 700 crores India also incurs
huge food losses with its annual
production of fruits and vegetables each
year due to lack of food processing
units and cold storage facilities at
source a 2013 study baked these food
losses at 2 lakh crores or twenty eight
point five billion dollars each year so
what we need is a three-part
comprehensive solution to stem food
losses and reduce hunger and
malnutrition in India through flat
bottomed farm bins which will deliver
storage facilities for farmers on rental
basis aggregate food hubs of Grameen
Khali and Kaiser which will deliver
world-class market infrastructure in
rural areas and agriculture maps which
will plug fragmented supply chain
linkages in the agriculture and food
processing sector but first let’s talk
about food losses food losses take place
in developing nations due to
inefficiencies within the food supply
chain such as fragmented supply chain
linkages poor warehousing infrastructure
lack of access to markets and tardy
logistics which result in the food being
exposed to natural elements such as rain
or excessive sunshine and this renders
the food inedible for human consumption
now tackling the challenge of food
losses is the most economical solution
to ensuring food security for future
generations so that brings us to the
next question
what is food supply chain food supply
chain is refers to a series of processes
such as production processing
distribution consumption and disposal
which are involved in the movement of
food from farms to households food moves
from farmers to M consumers in a batch
process in one direction and money paid
by n consumers moves in the reverse
direction to people who are involved in
various stages of food supply
since food supply chain refers to a
series of linkages involving people who
facilitate the movement of food in one
direction and the flow of money in the
reverse direction and the entire chain
is disrupted when one link is subject to
stress so that brings us to the next
part of the talk which is the solutions
so the first solution that we are
working on is flat bottom farm bins
which will be located around a cluster
of five to ten villages and they will
deliver value addition services to small
and marginal farmers at source through
cleaning grading sorting and storing of
food grains in rural areas farmers can
store their food grains on rental basis
for three to six months and retain post
harvest ownership further they can
finance the store they can pledge
finance this stored harvest and finance
their mix crop cycle when market prices
appreciate they can sell this pledge
financed harvest and repay their loans
further these bins will serve as storage
hubs for government sponsored public
distribution schemes and this will
ensure food security for the farmer and
his family for the rest of the year some
of the benefits farmers will save time
and money during post harvest season
secondly food processing units such as
flour mills and bakeries will provide
employment opportunities for youth in
rural areas and this will have a
monetary multiplier effect on the local
economy further government procurement
of food grains for public distribution
schemes will take place in a staggered
and cost-effective manner and this will
reduce government expenditure and result
in lower taxes for all of us the second
solution is an aggregate food hub which
are micro commerce subs located around
these warehousing solutions and they
will offer validation services through
banks ICT facilities to designate market
and whether information is all about
renewable energy component Agri
Extension services such as soil testing
labs and wash bins in base where farmers
can grade sort and improve earnings of
their fruits and vegetables and sell it
through localized procurement so the
benefits of this will be the farmers
would save
money from going to the Monday and
coming back they will also get better
prices because of value addition at
source they will be able to procure Agra
inputs and extension services under one
roof
within a radius of 10 kilometers and
most importantly solar power drain a
renewable energy component will ensure
24/7 365 operation of water purification
systems which will ensure clean drinking
water to the local community and the
third component is Agra cluster Maps so
these are last mile online mobile map
driven directories of stakeholders in
commodities within agriculture in food
processing sector these maps essentially
reorganize fragmented information about
consumers producers and stakeholders
connect millions of producers and
stakeholders from base of the pyramid
segment and connect stakeholders with
multiple clients and vendors on a single
page in India we use a lot of qualifiers
for addresses if you’ve ever written an
address you will see that we use
qualifiers such as far next to behind
diagonally opposite we also have a
tendency to change the addresses of
change the names of districts and
streets and sometimes even states and
that causes a great confusion between
people who are used to a particular
place so how do you plug this problem
and how do you make sense of a address
and know that you finally arrived at you
to true destination so what you can do
is you can geotag an address which is
assignment of location information using
latitude and longitude to a data record
such as an address and this will help
plug the digital gaps and when you have
a stakeholder map which is a reference
map or a base map and these base maps
are basically maps that we use every day
which have roads or physical features to
identify stuff and they serve as a
backdrop for digitally rendered map pins
and those points are basically those map
pins which help you locate a particular
individual on a single page the next is
the commodity Maps these are automatic
maps used to show Geographic data
observations so this is a map of tomato
production in the country and you see
the areas that are shaded in dark are
the ones which have the highest
production and these are the interactive
statistics and
a flavour of this in the next slide so
we looking at the wheat map and this is
country wise or state wise production
and you see the wheat production you
have the Interactive’s interactive
statistics which should tell you area
production volume production and yield
per hectare and the area of production
and volume production doesn’t
necessarily mean a high yield this is by
state by in district and the polygon
represents data about the production the
ranking and also has got an image and a
URL of the district which will take you
right to the page that you are looking
for this is a map of sugarcane
production in my state in yupi and if
you see these are the sugar mills in the
country so if you plug on any of the
data points that will tell you
information they’ll give you information
about the sugar mill how much tons crash
per day capacity and this is a nice way
to connect with people who may not be
part of the digital print this is a map
about the Bundys in the country there
are 3200 Mundy’s in the country and the
URL for the multi parishes will locate
you down to the URL this is about the
[Music]
yeah our key writers maple Pelle Valley
bar Tina you yell apology go–he Pelle
Valley but what we are trying to do here
is you don’t need our website you may
not need an IT developer you don’t need
SEO optimization you don’t need keyword
search all you need is a 30-second
jingle that you can upload on a video
sharing platform and you can plug it
through the data point and you can
compete with the high in the mighty so
that’s one way of plugging the digital
gaps that we have currently have in the
country so this is a map of fertiliser
consumption in the country and the
fertilizer companies and you can see
that states like Punjab Haryana and
Antep adesh are the highest users of
fertilizers per hectare which is
something alarming and it allows you to
appreciate this data in greater light so
this is a map of 30,000 approximately
3,200 Mundy’s in the country and just
listing of 3,200 data points on a page
takes around 30 pages but when you
geotag these Mondays and you map them on
a single page what you’re effectively
doing is you’re connecting producers
with n consumers on a single page and
when you do that you reduce the number
of layers of intermediaries and when
that happens you improve you increase
the throughput at fruit and vegetable
market yards and this leads to improved
acid capacity utilization between
logistic subs warehouses and retail
chains which reduces your inventory
levels and your advertising budgets and
when you align supply with demand
what are you effectively doing is you
are plugging food losses across the food
supply chain this is a map of the 21
river basins in the country and I’ve
also layered the information about
irrigation hubs hydroelectric stations
garages canals there’s not a full extent
of the inventory but this lots more to
be plugged but this just gives you a
flavor of the river basins and the
natural water resources that are
available in the country the
hydroelectric stations and when you
share this information with the farmer
he will be able to better appreciate
details about irrigation as to when what
is going to be released those irrigation
is one of the major x
for a farmer after fertilizer this is a
map of the allocation of electricity by
various states to agriculture and the
electricity companies and the regulators
so when you look at this map and you
drill down and you input more details
you will have a complete picture as to
the energy sector in the country and
when you share this information to the
farmer and tell him why he is not
getting electricity for his fields or
for his houses he will be able to
understand the problem the bigger
picture and that’s what you can do with
one single page now in 2014-15 India
imported 3 billion dollars worth of
pulses from countries such as Canada and
Myanmar and when you align such data you
can see a correlation and this will help
you figure out the state wise production
along with the imports so when this
disconnected datasets are aligned
together you can as a policymaker
decide on the production on the market
and the import policies on one single
page so three good elements for idea
include market audience sustainability
and the impact in the first of this is
base of the pyramid which is the market
share globally it’s 4 billion people on
the face of the earth make less than $8
a day and they are excluded from formal
markets and a primarily known as base of
the pyramid now Africa Asia and Latin
America alone total 94 percent of this
population and India and China alone
account for 60% of the population 70% of
this population is dependent on
agriculture for livelihood such as
through small-scale farmers cultivators
and entrepreneurs now this base is the
fastest growing consumer market
it’s an underutilized productive sector
and a huge source of untapped
entrepreneurial energy when you engage
this base of the pyramid segment you are
not only reducing poverty but you’re
also driving broader economic growth the
impact there are four components to
impact the economic impact is that base
of the pyramid households spend anywhere
from 50 to 70% of their income on
on their household budgets and when you
reduce the food losses you improve the
supplies of clean nutritious food and
that makes food affordable to everyone
it curbs price volatility and makes food
affordable to everyone when that happens
who our households will have more money
to spend on other essentials such as
clean water hygiene sanitation housing
transportation and this will have a
positive cascading effect on a whole lot
of social problems such as 15.2%
malnutrition among masses 1.2 million
children dying under the age of five and
eleven thousand farmer suicides each
year from an environmental standpoint
the impact would be the increased farm
incomes would help farmers use better
Agra inputs and that’ll have a good
effect on soil water and air and the
gender equality impact would be that
women lack access to land rights
information credits and they work twice
as hard and earn less than men if they
have access to flat bottom farm bins
aggregate food hubs and agriculture maps
they will have information which will
allow them to reach new markets credits
and improve their incomes now the third
and the most important component of any
good idea is sustainability and
sustainability for revenue sources are
through storage of grains either through
selling at market price or through
forward contracts which will allow them
to appreciate and get better prices for
the data as a source when you aggregate
information about Agri inputs and you
share that with farmers they can drive
bargains and get better inputs for their
farms in the process they can also share
this information about crop production
data and that can be made available to
procurement managers at a convenient
stores retail stores for processing
entities and hotels and restaurants so
that will be a revenue source and that
can be shared with the farmers which
isn’t happening at the moment finally
warehousing solutions value addition
services government services and data as
a source will generate new streams of
farmer and improve their incomes so in
the end I would summarize by saying that
we need to revamp our food supply chains
and plug food losses and that rests on a
simple key stroke which is ctrl Z or
undo what is unacceptable and bring
change we weren’t producing enough in
the 1960s we aren’t saving enough now a
young country that is depend on
agriculture makes the mantra Jai jawan
Jai Kisan more relevant than ever before
thank you [Music]