have you ever thought that just like
anything else we consume education beat
elementary middle high school college
non-formal education even though the
fourth Industrial Revolution has
completely changed the way we purchase
goods and services pretty much a lot
stay solidly the same in education
and it creates lots of troubles in this
rapid technological era and this is the
reason why several very interesting
professions such as meter readers
elevator operators or ping boys are gone
according to the Forbes some relatively
new professions will be vanished too
very soon and the reason here is not the
era of robots automation of all
professions and artificial intelligence
but the way we gain and utilize the
knowledge I’m going to compare education
with food and now we’ll look at this
really interesting profession from the
marketing perspective and I will compare
it with food because this is another
frequently utilized marketing offering
so imagine ourselves having a family
dinner in 1950s as a marketing offering
food was usually prepared at home with
fine ingredients and home picked badges
how we eat today cafes restaurants fast
foods
semi ready foods here is the main
difference in 1950s making a marketing
offering required a lot of time
dedication and skills now we want
everything faster faster and faster this
is the reason we really want em we don’t
want to dedicate our knowledge time and
skills to have the food let’s look at
the education and 1950s
an average citizen was assumed to go to
school at certain age complete
elementary middle and high school and
then if still there is the need and
interest universities would open their
doors
so we would spend approximately 16 to 18
years of our lives hand in hand with
education what happens down exactly the
same path so where is the faster faster
faster and what about the ingredients
still the same as in 1950s conceptually
education is one of the least flexible
industries worldwide even though some
countries try to revolutionize education
trying new methods of teaching
assessment etc still in the majority of
countries education is offered as a
package of knowledge defined by the
ministries of Education having no
intention to underestimate the value of
those state institutions which regulate
the industry
I admit they usually don’t pay attention
to the needs of main consumers of
education students their parents and
most importantly the employers what
happens if you don’t relate your product
to the need and want based market you
fail and these failures is observed when
we acquire knowledge which will never or
very rarely be used during our lifetime
16 to 18 years of which we have spent
studying this is the reason why very
rare people remember or use the formula
for jabra once learnt at school
to illustrate the set imagine that by
the time a mom is cooking the same yummy
dinner everybody is asleep with hunger
in stomach conclusion number one
education as a marketing offering does
not fit into the new needs of the market
in terms of timing and content so to
continue with content let’s look at some
thoughts presented in several reputable
newspapers according to the same forbes
employers do look at the GPA average
grade point especially if they are
hiring newly graduated in the
and specifically for large companies in
several industries such as investment
banking professional services firms or
pharmaceuticals a lot of variables here
over here and let’s look at another
example another thought brought on USA
Today college contributor Network the
article states that employers do look at
other factors often and this is relative
internship or professional experience as
well as the network and my favorite one
your GPA may get you in the door but it
is not going to close the deal cited
from noodle comm GPA is really important
really important but currently employers
do look at other factors more often and
those are the skills that create that
formulate the future creativity critical
thinking leadership and teamwork
conclusion number two seems like nobody
cares about moms yummy dinner which
comes from 1950s we want our 25,000
choco mate choco made with Kobe beef in
our 21st century apartment well
surprisingly I’m not excessively
hopeless about our future I see some
very interesting in my opinion solutions
over there education should be
transformable education should be
customized according to the employment
needs what we see today worldwide
currently the education system is based
on theory and theory is based on
practice and by the time the practice
becomes a theory it becomes to Ault so
the solution could be decreasing the
time we spent on studying the theory
instead to
expand for the part of interactions and
learning the skills and practicing the
skills thus we could concentrate on the
employment market needs we could look at
the GPA which would come from the
teachers knowledge plus the new skills
and interactions new models of
interactions that the new generation has
so this could be some kind of a hybrid
type of educational model and another
aspect of Education is the way how we
assess so currently educational system
is based on the results of the exam of
an exact date so how many of you would
do much better during the exams if you
knew that it wouldn’t affect your GPA
the majority I’m sure I also have
personal stories about stressful exams
but it never hindered me in succeeding
in business and teaching so my idea is
to assess the trend from point 0 of the
start of the semester till the point
hundred for example the end of the
semester and thus if we simply assess
the trend of the knowledge that we gain
throughout a semester would completely
change the education system making it a
quality education system well education
obviously being one of the most
frequently utilized marketing offerings
worldwide shapes the way we are about to
consume other products and services and
it seems to be a big pot where our
future is cooked so what’s the future we
want to have on our tables jobless
hopeless with no money or creative
transformable and with bigger potential
I vote further latter thank you very much
anything else we consume education beat
elementary middle high school college
non-formal education even though the
fourth Industrial Revolution has
completely changed the way we purchase
goods and services pretty much a lot
stay solidly the same in education
and it creates lots of troubles in this
rapid technological era and this is the
reason why several very interesting
professions such as meter readers
elevator operators or ping boys are gone
according to the Forbes some relatively
new professions will be vanished too
very soon and the reason here is not the
era of robots automation of all
professions and artificial intelligence
but the way we gain and utilize the
knowledge I’m going to compare education
with food and now we’ll look at this
really interesting profession from the
marketing perspective and I will compare
it with food because this is another
frequently utilized marketing offering
so imagine ourselves having a family
dinner in 1950s as a marketing offering
food was usually prepared at home with
fine ingredients and home picked badges
how we eat today cafes restaurants fast
foods
semi ready foods here is the main
difference in 1950s making a marketing
offering required a lot of time
dedication and skills now we want
everything faster faster and faster this
is the reason we really want em we don’t
want to dedicate our knowledge time and
skills to have the food let’s look at
the education and 1950s
an average citizen was assumed to go to
school at certain age complete
elementary middle and high school and
then if still there is the need and
interest universities would open their
doors
so we would spend approximately 16 to 18
years of our lives hand in hand with
education what happens down exactly the
same path so where is the faster faster
faster and what about the ingredients
still the same as in 1950s conceptually
education is one of the least flexible
industries worldwide even though some
countries try to revolutionize education
trying new methods of teaching
assessment etc still in the majority of
countries education is offered as a
package of knowledge defined by the
ministries of Education having no
intention to underestimate the value of
those state institutions which regulate
the industry
I admit they usually don’t pay attention
to the needs of main consumers of
education students their parents and
most importantly the employers what
happens if you don’t relate your product
to the need and want based market you
fail and these failures is observed when
we acquire knowledge which will never or
very rarely be used during our lifetime
16 to 18 years of which we have spent
studying this is the reason why very
rare people remember or use the formula
for jabra once learnt at school
to illustrate the set imagine that by
the time a mom is cooking the same yummy
dinner everybody is asleep with hunger
in stomach conclusion number one
education as a marketing offering does
not fit into the new needs of the market
in terms of timing and content so to
continue with content let’s look at some
thoughts presented in several reputable
newspapers according to the same forbes
employers do look at the GPA average
grade point especially if they are
hiring newly graduated in the
and specifically for large companies in
several industries such as investment
banking professional services firms or
pharmaceuticals a lot of variables here
over here and let’s look at another
example another thought brought on USA
Today college contributor Network the
article states that employers do look at
other factors often and this is relative
internship or professional experience as
well as the network and my favorite one
your GPA may get you in the door but it
is not going to close the deal cited
from noodle comm GPA is really important
really important but currently employers
do look at other factors more often and
those are the skills that create that
formulate the future creativity critical
thinking leadership and teamwork
conclusion number two seems like nobody
cares about moms yummy dinner which
comes from 1950s we want our 25,000
choco mate choco made with Kobe beef in
our 21st century apartment well
surprisingly I’m not excessively
hopeless about our future I see some
very interesting in my opinion solutions
over there education should be
transformable education should be
customized according to the employment
needs what we see today worldwide
currently the education system is based
on theory and theory is based on
practice and by the time the practice
becomes a theory it becomes to Ault so
the solution could be decreasing the
time we spent on studying the theory
instead to
expand for the part of interactions and
learning the skills and practicing the
skills thus we could concentrate on the
employment market needs we could look at
the GPA which would come from the
teachers knowledge plus the new skills
and interactions new models of
interactions that the new generation has
so this could be some kind of a hybrid
type of educational model and another
aspect of Education is the way how we
assess so currently educational system
is based on the results of the exam of
an exact date so how many of you would
do much better during the exams if you
knew that it wouldn’t affect your GPA
the majority I’m sure I also have
personal stories about stressful exams
but it never hindered me in succeeding
in business and teaching so my idea is
to assess the trend from point 0 of the
start of the semester till the point
hundred for example the end of the
semester and thus if we simply assess
the trend of the knowledge that we gain
throughout a semester would completely
change the education system making it a
quality education system well education
obviously being one of the most
frequently utilized marketing offerings
worldwide shapes the way we are about to
consume other products and services and
it seems to be a big pot where our
future is cooked so what’s the future we
want to have on our tables jobless
hopeless with no money or creative
transformable and with bigger potential
I vote further latter thank you very much
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