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Why Diversity Matters | Suzie LeVine & Eric LeVine | TEDxZurich


we’re gonna be going through why

diversity matters but more importantly

for this particular moment we’re here

also to model why it matters which is

why you have both of us so first it’s my

distinct honor to introduce to you Suzi

Levine the ambassador the US ambassador

to Switzerland in Liechtenstein now you

think she’s an ambassador she’s got it

made in the shade this must have been so

easy but the essence of Susie’s career

path has been about it being nonlinear

and so if you look at the image behind

me that is the grande st. Bernard pass

which is about the least linear road I

have ever seen in my life and that

describes what Susie has gone through

she started at Brown University with

degrees in English and mechanical

engineering with aerospace applications

she’s a rocket scientist and her dream

was to be an astronaut she went from

there to Microsoft where she worked on a

variety of operating systems was the

first person to publicly demonstrate

Windows 95 and then to Expedia both as

part of Microsoft and when it’s spun out

then she left the paid workforce to be

home with our kids for four and a half

years and I say paid workforce because

raising a family is still work while she

was doing that as well though she kept

quite busy no grass grows under Susie’s

feet and she started two different

nonprofits one focused on Jewish

community and another on early childhood

brain development literally studying how

baby’s brains work she went back to

Microsoft focusing on education and got

to see schools and teachers doing some

of the most innovative things in the

world with technology

she left the workforce again and then

she had gotten involved with both the

President Obama’s campaigns as a

community organizer as a volunteer the

administration knew about her and they

called her up and asked her to be the

ambassador here so that’s me

but more importantly I want to introduce

you to my extraordinary love of my life

and the partner who enables everything

that I do

Eric Lavine now our careers and our

paths have been almost like a double

helix in terms of in and out of the

workforce

how they are parallel you can see here

as we sort of shifted a little bit

Eric graduated from Harvard University

with a degree in history he also went to

Microsoft which was how we met worked

there for 13 years on a technology that

I suspect most of you have used and it

is the error reporting when something

crashes there’s that little dialog box

that pops up so he Co invented that with

himself and a couple of other people and

what he did in that was basically

address and stop software from crashing

hey thank you very much

and in that process he learned a lot

about databases after our second child

was born as you can see with a little

girl in the tulips

he took his knowledge of databases and

married it with his passion for wine and

he created what is now one of the

world’s largest wine websites that he

isn’t so he is an entrepreneur who has

created this extraordinary business but

he also has a deep love for how our

communities doing and so he got involved

in an organization called Jewish family

service that supports the social safety

net not just for Jews but for the

community writ large in Seattle

most recently President Obama named him

to the United States Holocaust Memorial

Council for the purposes of this

conversation what’s probably most

salient though is the job that he has

right now which is as work at home dad

and as the person who joins me and what

I do most pretty much every day and of

course in still being an entrepreneur

but being here with you so speaking of

being a dad so here we have an image

probably 1950s you can see dad in the

background his shirt looks terrific

mom’s in front she’s feeding the baby

dad is a bystander probably the last

thing he’s gonna do is pick up this baby

heaven forbid he gets something on his

shirt so the next image is sort of a

modern dad a revolution in fathering a

dad Ellucian and so here you’ve got a

guy he’s holding his baby he great job

by the way matching hat and shirt I know

when I went to dress my daughter I was a

little boring and so she at a very young

age learned how to dress herself because

my choices were too boring for her but

this is sort of the societal image of

how Parenthood is changing when I think

about how I was raised and my

he was a man of incredibly high

standards he himself went to Harvard

magna laude Phi Beta Kappa he

reminded me of these facts probably

every five minutes of my life

and and I remember when I was 5 years

old probably this tall he pulled me

aside and said Eric to succeed you need

to go to Harvard and then Harvard

Business School

he set really really high standards now

I also had two amazing older sisters and

so I was really disappointed to learn

later in life that his standards for

them were that they needed to find great

successful husbands and make lots of

babies and so you know any it’s fine for

any grandfather to want babies that’s

terrific

but why didn’t he want them to go to

Harvard why didn’t he want them to

succeed in academics and in business why

two different standards in society so as

we think about what we’re doing we think

about the fact that society today will

tell you that boys do math and science

and girls will do literature and writing

there’s no genetic basis to that but

that actually takes hold at about five

years old for kids and so as we think

about our kids our daughter Talia one of

the first things she got really excited

about was Lego and robotics and FIRST

LEGO League and I think if we were to

stay here she would want to be a

robotics engineer and an apprentice

separately she is very excited about

fashion and she likes to design dresses

on paper and so you think robots dresses

what’s up with that

but again her mom studied English and

she’s a rocket scientist so why not now

our son Sydney is a poet he wants to be

a math teacher but we’ve seen the most

amazing thing over the last couple of

years we do a lot of events where he

gets to babysit for other kids from the

embassy community and watching him it’s

like watching the Sun come out from

behind a cloud he sees little kids he

lights up and they gravitate to him they

just stick to him and he is so

unbelievably nurturing so this notion in

society of boys do this and girls do

that we just want to throw it out the

window and so we’re making progress but

we actually need more support from our

leaders so one of the most exciting

things for me to watch in the last

couple of years has been Prime Minister

Justin Trudeau and in his first official

act he introduced to the world his

cabinet

men half women the first question to him

from a woman reporter was why was that

important and his simple response was

because it’s 2015 and he could have just

dropped the microphone and he has been

setting such an amazing example and

talking about these issues and he

continues to call himself a feminist and

people have a strong reaction and so he

says he’ll keep doing that until people

stop having such a reaction because men

can be feminists too and so we got a

chance to see him speak last year this

past year at the World Economic Forum on

an amazing panel on gender and diversity

and what really stuck with me was him

talking about the fact that he tells his

daughter every day she can be anything

she wants to be but his wife had to

remind him that it was just as him

important for him as he talks to his

sons to remind them to respect women and

to enable that the interesting question

here is enabling women and gender and

diversity just a social good right

women’s rights are human rights human

rights are women’s rights which is in

fact the case well when I started my

career at Microsoft as Eric shared I

worked in operating systems more

specifically I worked in the Jurassic

period of Technology on ms-dos which for

those out here who know ms-dos

congratulations you’re as old as I am

and I was the only woman on the team at

the time when I joined and in fact there

had been a woman on the team prior but

she left a week before I started because

I think there was a conservation of

women in technology at the time and I

went to my first big business meeting in

my first week at work and I went in

there and it was all guys and me and I

was probably the shortest I certainly

was the youngest and they were

discussing feature names for the next

version of ms-dos now the name that we

landed on was data protection technology

however that scintillating brand name

was not the first choice instead the

first choice the fellas came up with

that they shared in the room was

something like maxi protection

technology now I hear some laughs in the

and that’s because those people

understand what I subsequently said at

that moment I raised my meek little hand

and I said gentlemen I’m sorry but that

sounds like something that people are

only going to use once a month to their

credit because they’re all amazing

people and they have amazing spouses

they listened and they did not choose

the name that would have been extremely

embarrassing instead went with the name

that was relatively boring but it speaks

to the point that women are an

incredible percentage of consumers more

than half of consumers out there women

are an incredible percentage of the

decision makers so gender and diversity

isn’t just good for the soul it’s good

for business and study after study is

now showing that companies get better

results when they have more diverse

groups and it’s not just okay to have a

token woman in the room what I love

about this particular study from

catalyst is you show the benefits of

three or more women in these kinds of

decision-making spaces and that way you

can amplify each other’s voices and be

able to have a better impact in there

now a key thing about diversity is that

it doesn’t always feel good when you

have debates about things you churn and

you discuss and it feels a little rough

in fact in some studies it shows that

more diverse groups underrate their

performance as compared especially with

more homogeneous groups who might be

sort of high-fiving each other we got

the high five today we often miss that

we could synchronize another thing but a

physical movement is not our Forte

so in terms of homogeneous groups they

may think that their work is terrific

because they all came up with it

together but it is probably not as good

a result as bringing a diverse group

together so the way I try to position it

with folks is that gender diversity is

corporate fiduciary responsibilities and

if I went to a company and said you

could improve your results five to ten

percent let me tell you how I shouldn’t

have that conversation with the

diversity manager I should have that

conversation with the CFO but diversity

is not just about gender diversity

it’s about diversity writ large whether

that’s racial diversity gender diversity

sexual orientation diversity age

diversity religious diversity we are

better when we are more diverse and in

this amazing iconic image what you see

is also a young boy able to envision

himself as the President of the United

States of America the president bent

down to allow this boy to feel his hair

and know that he is just like the

president incredible an incredible

moment and something where we need to

allow our young people to see themselves

in these leadership roles

speaking of leaders when we think about

diversity one of the key challenges is

around gender we do need more women

leaders we need more people like Suzy

but to enable that we need to create

space we need men behind who can do what

it takes at whether as dual professional

couples or just men at home to create

space so women can lead now for us over

here in the last two and a half years

this has been a really interesting

experience where I am very decidedly

behind

she’s the ambassador but it’s been a

remarkable learning experience for us

now one of our secret weapons is that

her mom has come to Switzerland with us

and so that enables us to get out a lot

at night her mom is an incredible part

of our team and is helping to raise our

kids but fundamentally she is

babysitting when we are out at night

I have acts

we had multiple people all women who

have met her and met me and have come to

me and said Eric you are so lucky your

mother-in-law is raising your children

for you now people laugh and you think

about it but it’s it’s a little

insulting on two levels so this is

unconscious bias people look at the

situation and they say well mom’s an

ambassador she’s she’s working so she’s

clearly not doing it

dad’s guy so he’s not doing it so it’s

gotta be grandma right so even if that

were the case then the next level is

they say Eric you’re so lucky I’m happy

I’ve outsourced to kids all right I as a

guy as a dad why would I want to do this

so again as society we need to do a

better job to create space and dignity

for families to make their own decisions

so we can create more women leaders so

today is not just about listening we

need you to do something we need you to

be a part of this and to help enable

what we are talking about today so we

have three recommendations that you can

take away with you as you leave this

amazing facility number one if you are a

business leader or a manager or if

you’re somebody who’s looking for a team

or who’s choosing a team in the near

future

hire people who don’t look like you work

for a company that is diverse and again

this isn’t just about a social good this

is about performance you want to be on a

team that’s gonna do really well you

want to manage a group or have a company

that’s going to perform really well and

to do that requires diversity and you

need to be the ones who demand it or who

make it happen so he for she is a UN

initiative we need in a nutshell guys to

roll up their sleeves to get engaged to

create space for women to be role models

children need more male parent figures

in their lives who are actively engaged

now Eric and I visit a lot of companies

here in Switzerland and we are so

impressed with the work that’s happening

here but we also see especially in the

technology areas that it’s mostly young

men so the last request that I have is

for you all to get involved in getting

more girls into tech

and getting them into the pipeline so

that there are no excuses for getting

more girls and women up through that

pipeline into leadership this image that

I have here is one from APF Elle’s

internet for girls program that along

with various kids robotics clubs are

great ways to get more girls involved

because you know what girls love tech

too and they’re really good at it and I

need all of you to think about how can

you mentor how can you steward how can

you answer little girls and say you can

do anything that you want to do so with

that we thank you so much for having us

here today

and we look forward to being in

connection with you

this is just the start of the

conversation thank you

[Applause]

[Music] you

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