[Music]
thank you this year my wife and I
celebrated our 47th wedding anniversary
thank you she’s up there now me and a
few years into our marriage she
contracted an illness which stayed with
her much of her life and turned to
disability and she approached it
brilliantly she said well I’m learning
as a young person I’m learning what it
feels like to be old and so we can plan
for being old now both of us are
genuinely old then we know that was
never true because old age and
disability and illness are not the same
and old age is not a precursor to
illness and disability all people ill
people disabled people are often seen
through the lens of stereotyping and
stereotyping was described by two
sociologists Marcio Neeson Plummer as an
irrational generalization of a whole
group of people everyone in it were
really based on very little fact Oh
as we said I worked in advertising while
I worked in advertising for 30 years
mostly actually is a creative designing
campaigns and I learned a lot about
audiences and I began to respect
audiences and respect we humans for how
complex we are and how interesting we
are and stereotyping us get nowhere near
that we were not born to stereotype we
were born to connect and
I built a real dislike of stereotyping
and it’s it divisive and this morning
we’re going to talk about generational
stereotyping how divisive that is and
the problems it can cause
and then actually look at how we can
replace it and what we can replace it
with so the kind of generational
stereotyping and thinking about a names
you’ve heard a lot baby boomers
Millennials which he gives to be called
general Generation Y Generation X
Generation Zed and seniors these not
based on facts they suppose that a whole
generation has the same values it’s
based on that thinking that a whole
generation shares the same values and
now it’s based on that thinking as I
worked in advertising as these things
were developed and they don’t work
because each generation is so complex
and so full of different characteristics
it’s all of you you’re all different to
each other people looking at you now
you’re just all so different to each
other to say that a generation shares
the same values at each other is insane
how do we get to even think that was
true so I’m gonna gonna actually look at
some photographs here of people in those
generations first of all these two baby
boomers are suppose to share the same
values now Princess Anne doesn’t think I
obviously share the same values as herb
you can see with the look on her face
and so let’s let’s have a look at
another baby boomer on the right is
Charlie Watts they rolling stones off
and call the baby boomer band and I’m
supposed to share the same values of
Charlie wild
in fact I do many of them Charlie Watts
as well as playing for the Rolling
Stones also plays jazz and he’s
absolution of Charlie Parker and so do I
he went to read graphic design at art
school and so did I we both value design
and drawing so maybe there are some
general some values that we as
generations share within a generation
but no because Charlie Watts isn’t a
baby boomer his presumed to be he’s not
he’s too old he was born in the Second
World War as many of the Rolling Stones
were so he and I share values but we’re
not part of a baby boomer generation I
am he’s not so let’s look now at two
Millennials Mark Zuckerberg of Facebook
and Steven Holl at he’s one of my ex
students he’s a wonderful calligrapher
and he really values hand-drawn
lettering and the beauty of drawing
letters the elegance of them now they
both got fantastic values but honestly I
don’t think they’re the same values so
let’s have a look at Generation X
I’m not gonna say anything I’m just
gonna leave it up to you okay – actually
judges by date of birth is insane
because we all age in the same and we
don’t all age in the same way and we
don’t when were younger we don’t develop
in the same way we develop and we age
differently to each other even though we
may be born in the same year
psychological age and biological age
Ammar important the psychological age of
someone in their 30s could be so
advanced
they’re as wise as you would expect
somebody in their 50s or 60s and the
other way around and also someone
someone’s biological age could be so
advanced that in their forties they’ve
aged as much as you would expect as
somebody in their sixties so to actually
worry about the number attached to age
is insane because it doesn’t describe
the person I’m 70 years old and if you
judge me by that number you don’t know
me because I feel 55 now some of you may
recognize that because it tends to be
normal that we think with 50 feel 15
years younger than we actually are
unless we’re 15 years old and that’s
different so it does make any sense to
judge people by numbers or categorized
by numbers also it’s divisive and it can
creates negative stereotyping can create
poor self-worth when people see that
negativity so much so if we look at
these quotes here these headlines these
were headlines are picked out over the
last few years about Millennials now if
you’re not a millennial it’s not a bet
born somewhere and
early 80s to early 2000s butter if you
think I’m being a bit loose on that it’s
because nobody agrees these dates
that’s one other reason it’s just
ridiculous so I am quite loose abit I
don’t take them seriously but if you are
not millennial in my annual look at
those how would you feel if you’d been
looking you’re looking at media telling
you that for me I’d either get very
angry or myself the way I viewed myself
would go down a bit and this is what’s
happening now I haven’t got time to look
at every generation this morning but if
we just look at baby boomers and where
we are with baby boomers we are being
attacked quite a lot at the moment David
Willetts a cabinet minister wrote a book
and the main title of that book was how
baby boomers stole their children’s
future
now when you look inside the book it’s
much more reason than that but the
publicity for the book when he was on
programs like Newsnight and things like
that
that’s the only thing they were
concerned about that statement now I’m a
father and also I was just finishing the
PhD in looking at generational
stereotypes and values and when you did
that I realized because he was a
government minister it gave credibility
to that idea and it’s been very very
difficult to argue opposite so that now
it’s worse than that because in the UK
all people not just baby boomers but all
our people are being held responsible
for the UK voting out of the EU now
forget what we know which side you voted
for that was that whole idea that older
people responsible is based on very
dodgy data and recently
in fact in September research from
academics at the University of Warwick
linked with a few university
universities have found that not to be
true that actually went the age 20 to 25
with disproportionately Pro remain but
35 45 55 65 75 it’s touch-and-go but
that doesn’t matter now anyway because
the media have put out there it’s the
old people who did it now
all I’m saying this for is just to ship
to how divisive age stereotyping is
because it’s not based on fact okay so
how do we stop this because I don’t want
to go on making depressed but after we
how do we stop this well when I was 51 I
changed career I went out of advertising
because I was so fed up with this
growing misunderstanding of individuals
through age generalizations that age
stereotyping then I moved into academia
and for seven last 17 years I taught at
Birmingham City University in the UK and
in Hong Kong and Singapore and I worked
out that recently there are taught about
4,000 students aged between early 20s to
mid sixties from all sorts of cultures I
also researched what I’m talking about
tonight today I also researched what I’m
talking about I got up very early this
morning by the way I am researching what
what I’m talking about today and I came
to these conclusions one is that yes we
were not born to stereotype we were born
to connect so it’s based on that but I
found that although the argument for a
generation holding
using that generation is a bit dodgy
values go across generations and if we
if we recognize that somebody 20 years
older or 20 years younger or 30 years
older or 30 years younger shares the
same values as us we trust them and we
can get rid of this negativity if we
just recognize each other’s values and
values here you have to be very careful
of that workers it’s often used badly in
values I’m talking about the thing that
we hold most dear you know value could
be fun
it could be creativity it could be
practicality it could be the thing we
that drives us more than anything like I
share the value of beautiful calligraphy
with my excluding Steven it was a lot
younger than me I told him now he’s
better than I am but isn’t that great
isn’t that great but we shared the same
values Charlie Watts is older than me we
share the same values about
improvisation and music and design these
are if we can recognize shared value
using each other we create trust between
each other shared values equals trust
and how you find out someone’s about it
I got the PhD by the way for a value
categorizing system I designed actually
it’s just based on listening we
recognize values in each other by just
listening and not having a number of age
in our head but just listen to them and
then Trust is developed and we see each
other by our values and how we share
them or not we don’t dislike from them
for having different values but we share
those we have shared values and we
recognize that between generations now
let’s use to start
there’s a huge untapped resource for
problem solving which is generations
together I’ve seen that in the 17 years
of teaching when generations come
together mixing experience and new ideas
it’s marvelous it’s just wonderful
innovation happens and this is what I’m
going to spend the rest of my life doing
getting this started a grassroots level
not necessarily we people already know
how to design things and innovate things
people who don’t but the university we
put some thoughts together and how to do
this and we know how to teach people
who’ve never had a new idea in their
lives actually how to do that so it’s
about a grassroots level it’s it’s it’s
about taking people and getting to work
together with shared values and that
creates trust and from that create a
framework of thinking which is actually
called design thinking it’s in the
creative industries and the design
industries and in engineering and
architecture and it allows you to have
the confidence to innovate and this is
what we have to do at the moment
generational stereotyping is stopping
innovation and what I’m talking about is
creating something different where it
allows innovation between each other in
a moment when I when I say it I’d like
this side to say we were not born to
stereotype but to shout it out we were
not born to stereotype so we were not
born to stereotype we when we were born
to connect we were born to connect thank
you please remember that thank you
[Applause]
[Music]
thank you this year my wife and I
celebrated our 47th wedding anniversary
thank you she’s up there now me and a
few years into our marriage she
contracted an illness which stayed with
her much of her life and turned to
disability and she approached it
brilliantly she said well I’m learning
as a young person I’m learning what it
feels like to be old and so we can plan
for being old now both of us are
genuinely old then we know that was
never true because old age and
disability and illness are not the same
and old age is not a precursor to
illness and disability all people ill
people disabled people are often seen
through the lens of stereotyping and
stereotyping was described by two
sociologists Marcio Neeson Plummer as an
irrational generalization of a whole
group of people everyone in it were
really based on very little fact Oh
as we said I worked in advertising while
I worked in advertising for 30 years
mostly actually is a creative designing
campaigns and I learned a lot about
audiences and I began to respect
audiences and respect we humans for how
complex we are and how interesting we
are and stereotyping us get nowhere near
that we were not born to stereotype we
were born to connect and
I built a real dislike of stereotyping
and it’s it divisive and this morning
we’re going to talk about generational
stereotyping how divisive that is and
the problems it can cause
and then actually look at how we can
replace it and what we can replace it
with so the kind of generational
stereotyping and thinking about a names
you’ve heard a lot baby boomers
Millennials which he gives to be called
general Generation Y Generation X
Generation Zed and seniors these not
based on facts they suppose that a whole
generation has the same values it’s
based on that thinking that a whole
generation shares the same values and
now it’s based on that thinking as I
worked in advertising as these things
were developed and they don’t work
because each generation is so complex
and so full of different characteristics
it’s all of you you’re all different to
each other people looking at you now
you’re just all so different to each
other to say that a generation shares
the same values at each other is insane
how do we get to even think that was
true so I’m gonna gonna actually look at
some photographs here of people in those
generations first of all these two baby
boomers are suppose to share the same
values now Princess Anne doesn’t think I
obviously share the same values as herb
you can see with the look on her face
and so let’s let’s have a look at
another baby boomer on the right is
Charlie Watts they rolling stones off
and call the baby boomer band and I’m
supposed to share the same values of
Charlie wild
in fact I do many of them Charlie Watts
as well as playing for the Rolling
Stones also plays jazz and he’s
absolution of Charlie Parker and so do I
he went to read graphic design at art
school and so did I we both value design
and drawing so maybe there are some
general some values that we as
generations share within a generation
but no because Charlie Watts isn’t a
baby boomer his presumed to be he’s not
he’s too old he was born in the Second
World War as many of the Rolling Stones
were so he and I share values but we’re
not part of a baby boomer generation I
am he’s not so let’s look now at two
Millennials Mark Zuckerberg of Facebook
and Steven Holl at he’s one of my ex
students he’s a wonderful calligrapher
and he really values hand-drawn
lettering and the beauty of drawing
letters the elegance of them now they
both got fantastic values but honestly I
don’t think they’re the same values so
let’s have a look at Generation X
I’m not gonna say anything I’m just
gonna leave it up to you okay – actually
judges by date of birth is insane
because we all age in the same and we
don’t all age in the same way and we
don’t when were younger we don’t develop
in the same way we develop and we age
differently to each other even though we
may be born in the same year
psychological age and biological age
Ammar important the psychological age of
someone in their 30s could be so
advanced
they’re as wise as you would expect
somebody in their 50s or 60s and the
other way around and also someone
someone’s biological age could be so
advanced that in their forties they’ve
aged as much as you would expect as
somebody in their sixties so to actually
worry about the number attached to age
is insane because it doesn’t describe
the person I’m 70 years old and if you
judge me by that number you don’t know
me because I feel 55 now some of you may
recognize that because it tends to be
normal that we think with 50 feel 15
years younger than we actually are
unless we’re 15 years old and that’s
different so it does make any sense to
judge people by numbers or categorized
by numbers also it’s divisive and it can
creates negative stereotyping can create
poor self-worth when people see that
negativity so much so if we look at
these quotes here these headlines these
were headlines are picked out over the
last few years about Millennials now if
you’re not a millennial it’s not a bet
born somewhere and
early 80s to early 2000s butter if you
think I’m being a bit loose on that it’s
because nobody agrees these dates
that’s one other reason it’s just
ridiculous so I am quite loose abit I
don’t take them seriously but if you are
not millennial in my annual look at
those how would you feel if you’d been
looking you’re looking at media telling
you that for me I’d either get very
angry or myself the way I viewed myself
would go down a bit and this is what’s
happening now I haven’t got time to look
at every generation this morning but if
we just look at baby boomers and where
we are with baby boomers we are being
attacked quite a lot at the moment David
Willetts a cabinet minister wrote a book
and the main title of that book was how
baby boomers stole their children’s
future
now when you look inside the book it’s
much more reason than that but the
publicity for the book when he was on
programs like Newsnight and things like
that
that’s the only thing they were
concerned about that statement now I’m a
father and also I was just finishing the
PhD in looking at generational
stereotypes and values and when you did
that I realized because he was a
government minister it gave credibility
to that idea and it’s been very very
difficult to argue opposite so that now
it’s worse than that because in the UK
all people not just baby boomers but all
our people are being held responsible
for the UK voting out of the EU now
forget what we know which side you voted
for that was that whole idea that older
people responsible is based on very
dodgy data and recently
in fact in September research from
academics at the University of Warwick
linked with a few university
universities have found that not to be
true that actually went the age 20 to 25
with disproportionately Pro remain but
35 45 55 65 75 it’s touch-and-go but
that doesn’t matter now anyway because
the media have put out there it’s the
old people who did it now
all I’m saying this for is just to ship
to how divisive age stereotyping is
because it’s not based on fact okay so
how do we stop this because I don’t want
to go on making depressed but after we
how do we stop this well when I was 51 I
changed career I went out of advertising
because I was so fed up with this
growing misunderstanding of individuals
through age generalizations that age
stereotyping then I moved into academia
and for seven last 17 years I taught at
Birmingham City University in the UK and
in Hong Kong and Singapore and I worked
out that recently there are taught about
4,000 students aged between early 20s to
mid sixties from all sorts of cultures I
also researched what I’m talking about
tonight today I also researched what I’m
talking about I got up very early this
morning by the way I am researching what
what I’m talking about today and I came
to these conclusions one is that yes we
were not born to stereotype we were born
to connect so it’s based on that but I
found that although the argument for a
generation holding
using that generation is a bit dodgy
values go across generations and if we
if we recognize that somebody 20 years
older or 20 years younger or 30 years
older or 30 years younger shares the
same values as us we trust them and we
can get rid of this negativity if we
just recognize each other’s values and
values here you have to be very careful
of that workers it’s often used badly in
values I’m talking about the thing that
we hold most dear you know value could
be fun
it could be creativity it could be
practicality it could be the thing we
that drives us more than anything like I
share the value of beautiful calligraphy
with my excluding Steven it was a lot
younger than me I told him now he’s
better than I am but isn’t that great
isn’t that great but we shared the same
values Charlie Watts is older than me we
share the same values about
improvisation and music and design these
are if we can recognize shared value
using each other we create trust between
each other shared values equals trust
and how you find out someone’s about it
I got the PhD by the way for a value
categorizing system I designed actually
it’s just based on listening we
recognize values in each other by just
listening and not having a number of age
in our head but just listen to them and
then Trust is developed and we see each
other by our values and how we share
them or not we don’t dislike from them
for having different values but we share
those we have shared values and we
recognize that between generations now
let’s use to start
there’s a huge untapped resource for
problem solving which is generations
together I’ve seen that in the 17 years
of teaching when generations come
together mixing experience and new ideas
it’s marvelous it’s just wonderful
innovation happens and this is what I’m
going to spend the rest of my life doing
getting this started a grassroots level
not necessarily we people already know
how to design things and innovate things
people who don’t but the university we
put some thoughts together and how to do
this and we know how to teach people
who’ve never had a new idea in their
lives actually how to do that so it’s
about a grassroots level it’s it’s it’s
about taking people and getting to work
together with shared values and that
creates trust and from that create a
framework of thinking which is actually
called design thinking it’s in the
creative industries and the design
industries and in engineering and
architecture and it allows you to have
the confidence to innovate and this is
what we have to do at the moment
generational stereotyping is stopping
innovation and what I’m talking about is
creating something different where it
allows innovation between each other in
a moment when I when I say it I’d like
this side to say we were not born to
stereotype but to shout it out we were
not born to stereotype so we were not
born to stereotype we when we were born
to connect we were born to connect thank
you please remember that thank you
[Applause]
[Music]
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