[Music]
everyone afternoon and thanks to mario
the organization of you from products already
that this invitation for me a pleasure
honor above all I ask if possible
have the correct four minutes
minutes not bring myself to make the
presentation and then I left a little
this title because I do not want to reveal you
the topic until the appropriate time
But I want to give you some suggestions
on what will be a bit the common thread of
this of this brief presentation in the
try to put together aspects
personal with what is the theme of the
manifestation therefore contaminations
I looked a little at my story is
what I know I’ve done in the last
years primarily as said point mario
I am an engineer and therefore they are people
very tied to numbers are a person who
look at the concrete aspect a lot
facts to the evidence are not one
scientist like someone before me
has preceded however surely they are
quite in line with that kind of
thoughts are historical conversations
with my wife
before when it is due
buy home she based all of them
the choices related to the belly I al
best friend there may be for one
engineer that a file of excel then
to give you an idea a little bit this is me
from this point of view then after
almost over 18 years in the world of
technology
I think I drove a bit
background to explain why I believe in
what I’m going to tell you is now
because I believe that this actually
is an element that distinguishes companies
technology and makes them unique
after 18 years having worked before and
microsoft and then in facebook to what
I have observed over time and that what
we often read about the media and what
it is told of these companies that is
their technology skills those
that are the products that must be realized
are red place their major asset in
reality for what I lived I have to
tell you that there is an aspect that is
totally imponderable intangible in
what they do in the way
they do what they are produced or
technologies
and it is something that unites all a bit
the work forces and for this reason
in fact I want to talk to you about culture
corporate culture could
be perceived as something of a bit
boring a little maybe a little bit
representable little questionable for vi
I can guarantee that it is an element that in
all the technological companies therefore
from my experience but dear purposes
many others to google amazon a
twitter all these companies are
really driven by something that is not
linked to technology is not related to
their key products and in trying to
tell you this I want to do some
live what is the culture that
just as we Italians live and ea
make us a little take a little aware
of what culture substantially
It certainly leads to culture
set of many elements and certainly
learning and teaching
surely it’s not something we read
in books but it is something that lives
something we take from experience
since we were born until the days that
we are living therefore in this sense me
just like doing a little reference
to something of our days to do
show this slide
in short it took five minutes to
understand a little the meaning of this
slide however I wanted to Juventino fans
not passionate in a fanatic either
clear though I liked this slide a
because for a while
the character of Italians
creativity the fact of in the world too
let’s say traditional to be spiritual
fun and just as playful for
some verses this is a bit of the character
of the Italian maybe similar also to
others to others to other cultures to others
to other nations, however, certainly it is one
something that on football for example there
we distinguish worldwide on the
passion for sport and some sports
he certainly has no comparison
on the other hand, however, about a year ago
watching the broadcast on television
I welcomed I heard a passage that
really struck me is that a little bit
it represents the same if we think of them
cultural aspects
what a brake instead we have
heard before as there are brakes for
Italy from an economic point of view
but equally there are levers on
which certainly Italy plays plays
maybe in attack here I want to share
with you a 40 seconds of a movie of
giovanni veronesi at eight and a half that
tell about his experience and how
Italians are perceived abroad as
however this actually does
the cultural aspect brings us a lot
often to see all this as a
brake such as a fear away
the income of citizenship then I do not know
it would be given three times to the same
person
and went to shoot in Cuba and a soldier
of the Cuban government
he told me that they assign the wifi
free some areas of Havana a
case I’m Italian, I do not have it
believed I said tell me the truth there
it will be a catch underneath did not say name
she is Italian and so she is
corrupt head just because we
instead let the random coincidence I’ve got
still believed today I do not believe it because
the salinaries here is this movie a little me
he hit because precisely
I think that very often we find ourselves in
situations in which our first
thought a little suspect not
believe in the other and anyway I see it
in comparison, for example, with others
nations to sell the fortune to be able
work in multinational environments yes
observe this difference here I wanted
bring this as an example to do
understand what is the power of the
culture that we have the culture of
those that are the teachings of the
experiences that we live
what he told John
Veronesi is not the result of what it has
read books but what he lived
a in his daily life he lived from
his childhood until today
here’s if you think of all this
elements and how they lead us to take
certain decisions
understand a little what is the
power of what the concept of
culture well in companies in companies
multinationals believe this is well
represented and not by chance to these
these companies are very focused on
make sure that there is a strong one
cohesion on some principles on some
values is something condicio before
of intangible but certainly a
something that aggregates and creates
alignment within those that
are what is the company’s mission
it goes as well as those that are some
of values here I want a port like how
examples this is the mission of amazon
therefore the company culture
substantially in my opinion it unites
between a concept of mission
what is something idealistic
be clear this is what it was
defined by jobs
n years ago at the beginning of the
of the adventure that today is having
success that many of you know
just as much all this as though
see this is the amazon web page
which represents a little bit to the mission but
equally leadership ensi polsa is
a whole series of other elements that
characterize life within of
amazon to these these are the values of
facebook ie those that are i
principles through which facebook a
try to operate every day e
attention does not only apply to
world of engineers you think that
maybe this can be applied
only to professional figures yes
applies a little around the world also in
an office like that of Milan
rather than Rome or all of it
the work force aligned around
these values and I want to tell you everything
this with some examples applied
precisely to the various companies
these are precisely the posters of the
posters that are at the in our
office to what you see on the left
for another to which the concept of culture
business something not static
evolves to mou fastweb ratings was a
something that we had defined at the beginning
today it has been turned into mold stand
bill things ie search for the
just do not go against the rules
and then change to break up a bit
those that are known paradigms but
try to build a top as well
to that a couple of examples in this
sense and I repeat they are examples that come
the United States but I can guarantee you
that even inside a country
like Italy these are elements that
characterize our daily life
when facebook had to launch at
2008 its its localized version
he was available in English but had to
then be internationalized
made available in languages at the time
in 2008 there was a few hundred
people for inside facebook like
work force and to be able to locate
so to be able to translate sorry the
a site made up of over 300 words in n
languages following traditional principles
that is to take the site and give it
to what is called a team of
locators or people who
they physically translate that one
that that site has thought of a way
different precisely because to resources for
doing that kind of work there were not
there were enough resources to look for
to do this, it will be intoned
counter-current has tried to change a
but the paradigms what has been done
team of four people engineers in
this case has thought of a
application that is offered to consumers
then to users to get to them
to provide suggestions on those that
they could be translations and just as much
make a voting system or shadows
will allow each person to give a
judgment all this good four
people have allowed to translate a
site completely something that normally
It is done with a few dozen people is
has been translated not only into one
language but in 70 languages then taking it
also a little fun because it was there
also the language of pirates for example
but in this sense I wanted to make you own
the example of 2008 so n years ago
This is what has been done to
go a little against the current change the
rules are slogan is true but I can
ensure that with n examples it has found a
well all this implemented right in the
in everyday life
amazon amazon is famous for the pizza tool
estimate what you mean pizza estimate
it’s something to move
quickly a little is represented
with a team it does not have to be bigger
of a number of people who do not eat
more than two pizzas ok is a concept a bit
but a particular tells you how much
people must be as slim as teams
they must be slender to move and
this is a bit in their we take with
mold st someone represents it with you
pizza estimates however the way to operate is
really inside the newspaper
with some principles cardina bio pena a
bio pen has something in it
facebook was implemented with the date
but I want to bring you another one
example of a company that maybe is not
considered technological for what
the meaning that very often today
he therefore knows companies that work on
internet but
he represents it with tesla that a company
which operates in the automotive world, therefore
manufactures cars produces cars in a way
also there and sells them in a very
different than the traditional however the
bio pen concept here is very well
represented
if we assume that le
traditional companies have inside
of their assets ie those of their
that I am and what the value
of the company is a sort of vague sum
of assets therefore of skills of
patents rather than resources well
within what you are besieging
your company motivates you that lives on that
produces electrical companies i
patents on the chin image
electricity is an important asset
for tesla June 2014
i non masca has basically made one
po is with that as a title has now or
patenza belong to you that is all that
that is an asset that is valued
within even there market
stock if you want has been made
completely accessible to everyone it is
been made available to one
community carefully these rules
is made available to those who then a
his turn in taking that value
helps to create another value
so we try to develop that
concept of openness building community
which in turn create value then
the opening bio pen that a slogan if
you want to watch it from one on the dow by one
poster is then implemented
within many projects in one
mode that allows all these
companies to climb and I took just one
example of a company that is
innovative and perhaps a classified chain
among the most innovative companies but
certainly it has nothing to do with it
with a technological way
this is a bit of the concept of open
the other aspect of the last with which
concludes my presentation is a bit
linked to the concept of bankruptcy and is a
all these companies are common if we are
in Italy the word bankruptcy is a
something that one carries with it
predominantly negative element is a
something that is attributed and comes
stuck to people and it’s something
which, moreover, does not scold you off
when you are assigned a concept of
failure to you as a person
hardly then theo is removed from you
is forgotten in this company
concept of bankruptcy is associated with
concept instead of learning
clearly fail twice to fail
twice on the same problem is a
problem of course, however, fail is the
reason for which innovation is created
you enable people to take gods
risks if one takes risks and knows
that can fail risking failure
accepted creates innovation
in all this I want to bring you one
example of a movie I want to bring you
an example with a movie of what
it was the creation of a product that
today I hope many of you use that
are the videos inside facebook
facebook launched videos n years ago
but through a team made two people
in a totally unstructured model
and with a high probability of failure
It is clearly at the time it was also leaked
at year 2008 the product was still
so small that a failure does not
would have had a high impact, however, there
I guarantee that it is not 2008 also in 2018
this kind of principle still exists
I want to show you this video
fact that tells how two guys
have made a product that the
video product that today in clearly
many of you I hope to use internal of the
mobile phones
weekend to send it to win
[Music]
[Music]
[Music]
bersani there is the true must of saints
[Music]
scholes body and exposes the unique genes to
history
well this is a very different movie
years ago that tells exactly how
underdeveloped the video part these
two guys are basically those
that made him accept the
failure means to report of the
22-year-old boys maybe the second one
little more to a little bigger but less than
30 years the possibility of developing a
product that we say played
certainly an important role in the
fate of facebook a and its development
so I finished flying telling you
precisely this I wanted to do with
the introduction to tell you how a
engineer who always looks at the numbers
believes that the winning element for
technology companies basically both
something intangible and if we go to
look at today big assets for facebook
technology is certainly the people
the data produced these would not be
nothing if not aggregated and if not cohesive
within a corporate culture that
certainly puts all this together
without the corporate culture I believe that
all these technological areas are not
where they are and do not bring those results
that today they manage to show for the
consumer and also for a whole series
of other subjects living on the market
with this I thank you
[Applause]
everyone afternoon and thanks to mario
the organization of you from products already
that this invitation for me a pleasure
honor above all I ask if possible
have the correct four minutes
minutes not bring myself to make the
presentation and then I left a little
this title because I do not want to reveal you
the topic until the appropriate time
But I want to give you some suggestions
on what will be a bit the common thread of
this of this brief presentation in the
try to put together aspects
personal with what is the theme of the
manifestation therefore contaminations
I looked a little at my story is
what I know I’ve done in the last
years primarily as said point mario
I am an engineer and therefore they are people
very tied to numbers are a person who
look at the concrete aspect a lot
facts to the evidence are not one
scientist like someone before me
has preceded however surely they are
quite in line with that kind of
thoughts are historical conversations
with my wife
before when it is due
buy home she based all of them
the choices related to the belly I al
best friend there may be for one
engineer that a file of excel then
to give you an idea a little bit this is me
from this point of view then after
almost over 18 years in the world of
technology
I think I drove a bit
background to explain why I believe in
what I’m going to tell you is now
because I believe that this actually
is an element that distinguishes companies
technology and makes them unique
after 18 years having worked before and
microsoft and then in facebook to what
I have observed over time and that what
we often read about the media and what
it is told of these companies that is
their technology skills those
that are the products that must be realized
are red place their major asset in
reality for what I lived I have to
tell you that there is an aspect that is
totally imponderable intangible in
what they do in the way
they do what they are produced or
technologies
and it is something that unites all a bit
the work forces and for this reason
in fact I want to talk to you about culture
corporate culture could
be perceived as something of a bit
boring a little maybe a little bit
representable little questionable for vi
I can guarantee that it is an element that in
all the technological companies therefore
from my experience but dear purposes
many others to google amazon a
twitter all these companies are
really driven by something that is not
linked to technology is not related to
their key products and in trying to
tell you this I want to do some
live what is the culture that
just as we Italians live and ea
make us a little take a little aware
of what culture substantially
It certainly leads to culture
set of many elements and certainly
learning and teaching
surely it’s not something we read
in books but it is something that lives
something we take from experience
since we were born until the days that
we are living therefore in this sense me
just like doing a little reference
to something of our days to do
show this slide
in short it took five minutes to
understand a little the meaning of this
slide however I wanted to Juventino fans
not passionate in a fanatic either
clear though I liked this slide a
because for a while
the character of Italians
creativity the fact of in the world too
let’s say traditional to be spiritual
fun and just as playful for
some verses this is a bit of the character
of the Italian maybe similar also to
others to others to other cultures to others
to other nations, however, certainly it is one
something that on football for example there
we distinguish worldwide on the
passion for sport and some sports
he certainly has no comparison
on the other hand, however, about a year ago
watching the broadcast on television
I welcomed I heard a passage that
really struck me is that a little bit
it represents the same if we think of them
cultural aspects
what a brake instead we have
heard before as there are brakes for
Italy from an economic point of view
but equally there are levers on
which certainly Italy plays plays
maybe in attack here I want to share
with you a 40 seconds of a movie of
giovanni veronesi at eight and a half that
tell about his experience and how
Italians are perceived abroad as
however this actually does
the cultural aspect brings us a lot
often to see all this as a
brake such as a fear away
the income of citizenship then I do not know
it would be given three times to the same
person
and went to shoot in Cuba and a soldier
of the Cuban government
he told me that they assign the wifi
free some areas of Havana a
case I’m Italian, I do not have it
believed I said tell me the truth there
it will be a catch underneath did not say name
she is Italian and so she is
corrupt head just because we
instead let the random coincidence I’ve got
still believed today I do not believe it because
the salinaries here is this movie a little me
he hit because precisely
I think that very often we find ourselves in
situations in which our first
thought a little suspect not
believe in the other and anyway I see it
in comparison, for example, with others
nations to sell the fortune to be able
work in multinational environments yes
observe this difference here I wanted
bring this as an example to do
understand what is the power of the
culture that we have the culture of
those that are the teachings of the
experiences that we live
what he told John
Veronesi is not the result of what it has
read books but what he lived
a in his daily life he lived from
his childhood until today
here’s if you think of all this
elements and how they lead us to take
certain decisions
understand a little what is the
power of what the concept of
culture well in companies in companies
multinationals believe this is well
represented and not by chance to these
these companies are very focused on
make sure that there is a strong one
cohesion on some principles on some
values is something condicio before
of intangible but certainly a
something that aggregates and creates
alignment within those that
are what is the company’s mission
it goes as well as those that are some
of values here I want a port like how
examples this is the mission of amazon
therefore the company culture
substantially in my opinion it unites
between a concept of mission
what is something idealistic
be clear this is what it was
defined by jobs
n years ago at the beginning of the
of the adventure that today is having
success that many of you know
just as much all this as though
see this is the amazon web page
which represents a little bit to the mission but
equally leadership ensi polsa is
a whole series of other elements that
characterize life within of
amazon to these these are the values of
facebook ie those that are i
principles through which facebook a
try to operate every day e
attention does not only apply to
world of engineers you think that
maybe this can be applied
only to professional figures yes
applies a little around the world also in
an office like that of Milan
rather than Rome or all of it
the work force aligned around
these values and I want to tell you everything
this with some examples applied
precisely to the various companies
these are precisely the posters of the
posters that are at the in our
office to what you see on the left
for another to which the concept of culture
business something not static
evolves to mou fastweb ratings was a
something that we had defined at the beginning
today it has been turned into mold stand
bill things ie search for the
just do not go against the rules
and then change to break up a bit
those that are known paradigms but
try to build a top as well
to that a couple of examples in this
sense and I repeat they are examples that come
the United States but I can guarantee you
that even inside a country
like Italy these are elements that
characterize our daily life
when facebook had to launch at
2008 its its localized version
he was available in English but had to
then be internationalized
made available in languages at the time
in 2008 there was a few hundred
people for inside facebook like
work force and to be able to locate
so to be able to translate sorry the
a site made up of over 300 words in n
languages following traditional principles
that is to take the site and give it
to what is called a team of
locators or people who
they physically translate that one
that that site has thought of a way
different precisely because to resources for
doing that kind of work there were not
there were enough resources to look for
to do this, it will be intoned
counter-current has tried to change a
but the paradigms what has been done
team of four people engineers in
this case has thought of a
application that is offered to consumers
then to users to get to them
to provide suggestions on those that
they could be translations and just as much
make a voting system or shadows
will allow each person to give a
judgment all this good four
people have allowed to translate a
site completely something that normally
It is done with a few dozen people is
has been translated not only into one
language but in 70 languages then taking it
also a little fun because it was there
also the language of pirates for example
but in this sense I wanted to make you own
the example of 2008 so n years ago
This is what has been done to
go a little against the current change the
rules are slogan is true but I can
ensure that with n examples it has found a
well all this implemented right in the
in everyday life
amazon amazon is famous for the pizza tool
estimate what you mean pizza estimate
it’s something to move
quickly a little is represented
with a team it does not have to be bigger
of a number of people who do not eat
more than two pizzas ok is a concept a bit
but a particular tells you how much
people must be as slim as teams
they must be slender to move and
this is a bit in their we take with
mold st someone represents it with you
pizza estimates however the way to operate is
really inside the newspaper
with some principles cardina bio pena a
bio pen has something in it
facebook was implemented with the date
but I want to bring you another one
example of a company that maybe is not
considered technological for what
the meaning that very often today
he therefore knows companies that work on
internet but
he represents it with tesla that a company
which operates in the automotive world, therefore
manufactures cars produces cars in a way
also there and sells them in a very
different than the traditional however the
bio pen concept here is very well
represented
if we assume that le
traditional companies have inside
of their assets ie those of their
that I am and what the value
of the company is a sort of vague sum
of assets therefore of skills of
patents rather than resources well
within what you are besieging
your company motivates you that lives on that
produces electrical companies i
patents on the chin image
electricity is an important asset
for tesla June 2014
i non masca has basically made one
po is with that as a title has now or
patenza belong to you that is all that
that is an asset that is valued
within even there market
stock if you want has been made
completely accessible to everyone it is
been made available to one
community carefully these rules
is made available to those who then a
his turn in taking that value
helps to create another value
so we try to develop that
concept of openness building community
which in turn create value then
the opening bio pen that a slogan if
you want to watch it from one on the dow by one
poster is then implemented
within many projects in one
mode that allows all these
companies to climb and I took just one
example of a company that is
innovative and perhaps a classified chain
among the most innovative companies but
certainly it has nothing to do with it
with a technological way
this is a bit of the concept of open
the other aspect of the last with which
concludes my presentation is a bit
linked to the concept of bankruptcy and is a
all these companies are common if we are
in Italy the word bankruptcy is a
something that one carries with it
predominantly negative element is a
something that is attributed and comes
stuck to people and it’s something
which, moreover, does not scold you off
when you are assigned a concept of
failure to you as a person
hardly then theo is removed from you
is forgotten in this company
concept of bankruptcy is associated with
concept instead of learning
clearly fail twice to fail
twice on the same problem is a
problem of course, however, fail is the
reason for which innovation is created
you enable people to take gods
risks if one takes risks and knows
that can fail risking failure
accepted creates innovation
in all this I want to bring you one
example of a movie I want to bring you
an example with a movie of what
it was the creation of a product that
today I hope many of you use that
are the videos inside facebook
facebook launched videos n years ago
but through a team made two people
in a totally unstructured model
and with a high probability of failure
It is clearly at the time it was also leaked
at year 2008 the product was still
so small that a failure does not
would have had a high impact, however, there
I guarantee that it is not 2008 also in 2018
this kind of principle still exists
I want to show you this video
fact that tells how two guys
have made a product that the
video product that today in clearly
many of you I hope to use internal of the
mobile phones
weekend to send it to win
[Music]
[Music]
[Music]
bersani there is the true must of saints
[Music]
scholes body and exposes the unique genes to
history
well this is a very different movie
years ago that tells exactly how
underdeveloped the video part these
two guys are basically those
that made him accept the
failure means to report of the
22-year-old boys maybe the second one
little more to a little bigger but less than
30 years the possibility of developing a
product that we say played
certainly an important role in the
fate of facebook a and its development
so I finished flying telling you
precisely this I wanted to do with
the introduction to tell you how a
engineer who always looks at the numbers
believes that the winning element for
technology companies basically both
something intangible and if we go to
look at today big assets for facebook
technology is certainly the people
the data produced these would not be
nothing if not aggregated and if not cohesive
within a corporate culture that
certainly puts all this together
without the corporate culture I believe that
all these technological areas are not
where they are and do not bring those results
that today they manage to show for the
consumer and also for a whole series
of other subjects living on the market
with this I thank you
[Applause]
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