[Applause]
[Music]
so on June 28 2016 there was a massive
house explosion which we later found out
were the owners
it garnered national media attention a
few months afterwards they allowed the
media to check out the devastation for
the very first time so I got there with
my 7-foot selfie stick and a smartphone
attached to the end of it and I was with
all the a-list anchors from CTV CBC
global you name it they were there and
they had all their fancy equipment they
had their heavy over-the-shoulder
cameras they had their satellite trucks
all lined up on Rathburn road and all
the text know each other so one of them
came out and they started talking and I
heard one of them say hey look at that
kid with the fishing rod I guess he was
referring to myself it’s that selfie
stick with the smartphone attached to
the end of it so one thing they didn’t
know though was that the devastation and
the explosion site was fenced off so
anybody with a heavy over-the-shoulder
camera was at a huge disadvantage
anybody with a 7-foot fishing rod I
blasted that footage faster than ever
before and saw my number has reached
unprecedented numbers on Facebook live
and that’s when I knew I was part of a
shift I was part of a shift in the media
landscape I literally beat out every
single major news organization in Canada
with a fishing rod and a smartphone
attached at the end of it every industry
in every market is going to have a
technology shift in the next five years
no matter what
industry are in so the Harvard Business
Review did a survey on executives and
ask them what the biggest technical
disruption that’s going to come out and
what industry and and media was number
one
if media was number one media was number
one all right okay all right so media
was number one okay telecoms number two
at 64% consumer financial services at
61% retail at 57 technology at 57 and
the list goes on and on so it’s it’s
interesting how media is number one it I
do a lot of talks and I do a lot of
talks to college students and students
in general and one thing that I was in a
class of 20 and they were all in their
20s so they asked them three questions
the first question I asked them was have
you read the news today in a newspaper
one person put up their hand the second
question I asked them was do you guys
still read the news every day
and every single person raised their
hand and the third question I asked them
was how did you guys read the news today
how’d you guys consume the news today
and eighteen of them said online so it’s
not that the younger generation is
reading any less news it’s how they’re
consuming it that has changed
everybody’s heard the term of shared
economy uber and airbnb are in the
forefront with Airbnb starting in 2008
an uber starting in 2009 two companies
that have been around for less than ten
years these companies have pretty much
fundamentally changed two industries
that have been around for over a hundred
if you think about that
the taxi and the hotel industry have
been around for over a hundred years and
two companies that have been around for
less than ten have totally fundamentally
changed the way they have to operate I
remember a couple of months ago I went
to Japan with my wife and you know in
Japan in Tokyo they have these small
bars and we started drinking and before
we knew it we are with 20 tourists from
around around the globe Norway Germany
the States and we got asking afterwards
all 20 of us where everybody was staying
and every single person was staying at
an Airbnb now if your shift is big
enough it affects several industries
just like Airbnb does the tourism
industry the local economy the airline
industry and remember every shift does
not have to be massive every shift
starts small in 2008 two guys that got I
guess partied way too much in Paris
needed to hail a cab at 5:00 a.m. in the
morning and can find one and that’s how
over was started
fast-forward less than 10 years you got
the biggest startup in history now worth
sixty two billion dollars to guys that
couldn’t afford to pay rent in their San
Francisco apartment just to make ends
meet
they made their loft into a lodging
facility with three air mattresses and a
promise to cook them breakfast they got
their first three clients for $80 a pop
fast forward less than 10 years and you
got air B&B worth 10 billion dollars so
no matter what industry are in think
about how long your industry has been
doing the same thing over and over again
year after year isn’t it time for change
take for example my youngest news source
my son he’s 12 years old and he likes
three things more than anything else
Super Mario Brothers Lego and square one
shopping center across the street okay
he actually has an iPad he actually
collects store logos from square one for
fun on his iPad okay so he does research
on his iPad and he loves square one so
much he does research and he reached
researches retail trends on his iPad so
one day while I was driving he said hey
Dad
I think this store in square one might
be going out of business and I’m like
okay how did you come to that conclusion
and he goes well this this website told
me that the American counterpart isn’t
doing so well so I think the one in the
store in square one might be closing
down so I gave it to my editor to take a
look at and lo and behold he was correct
he actually got news out before square
one did my son with research on his iPad
got me 20,000 page views on my website
that’ll pay for your lego son
so I challenge you to find the shift in
your industry like I do this local news
and local media so who has their fishing
rod ready thank you
[Applause]
[Music]
[Music]
so on June 28 2016 there was a massive
house explosion which we later found out
were the owners
it garnered national media attention a
few months afterwards they allowed the
media to check out the devastation for
the very first time so I got there with
my 7-foot selfie stick and a smartphone
attached to the end of it and I was with
all the a-list anchors from CTV CBC
global you name it they were there and
they had all their fancy equipment they
had their heavy over-the-shoulder
cameras they had their satellite trucks
all lined up on Rathburn road and all
the text know each other so one of them
came out and they started talking and I
heard one of them say hey look at that
kid with the fishing rod I guess he was
referring to myself it’s that selfie
stick with the smartphone attached to
the end of it so one thing they didn’t
know though was that the devastation and
the explosion site was fenced off so
anybody with a heavy over-the-shoulder
camera was at a huge disadvantage
anybody with a 7-foot fishing rod I
blasted that footage faster than ever
before and saw my number has reached
unprecedented numbers on Facebook live
and that’s when I knew I was part of a
shift I was part of a shift in the media
landscape I literally beat out every
single major news organization in Canada
with a fishing rod and a smartphone
attached at the end of it every industry
in every market is going to have a
technology shift in the next five years
no matter what
industry are in so the Harvard Business
Review did a survey on executives and
ask them what the biggest technical
disruption that’s going to come out and
what industry and and media was number
one
if media was number one media was number
one all right okay all right so media
was number one okay telecoms number two
at 64% consumer financial services at
61% retail at 57 technology at 57 and
the list goes on and on so it’s it’s
interesting how media is number one it I
do a lot of talks and I do a lot of
talks to college students and students
in general and one thing that I was in a
class of 20 and they were all in their
20s so they asked them three questions
the first question I asked them was have
you read the news today in a newspaper
one person put up their hand the second
question I asked them was do you guys
still read the news every day
and every single person raised their
hand and the third question I asked them
was how did you guys read the news today
how’d you guys consume the news today
and eighteen of them said online so it’s
not that the younger generation is
reading any less news it’s how they’re
consuming it that has changed
everybody’s heard the term of shared
economy uber and airbnb are in the
forefront with Airbnb starting in 2008
an uber starting in 2009 two companies
that have been around for less than ten
years these companies have pretty much
fundamentally changed two industries
that have been around for over a hundred
if you think about that
the taxi and the hotel industry have
been around for over a hundred years and
two companies that have been around for
less than ten have totally fundamentally
changed the way they have to operate I
remember a couple of months ago I went
to Japan with my wife and you know in
Japan in Tokyo they have these small
bars and we started drinking and before
we knew it we are with 20 tourists from
around around the globe Norway Germany
the States and we got asking afterwards
all 20 of us where everybody was staying
and every single person was staying at
an Airbnb now if your shift is big
enough it affects several industries
just like Airbnb does the tourism
industry the local economy the airline
industry and remember every shift does
not have to be massive every shift
starts small in 2008 two guys that got I
guess partied way too much in Paris
needed to hail a cab at 5:00 a.m. in the
morning and can find one and that’s how
over was started
fast-forward less than 10 years you got
the biggest startup in history now worth
sixty two billion dollars to guys that
couldn’t afford to pay rent in their San
Francisco apartment just to make ends
meet
they made their loft into a lodging
facility with three air mattresses and a
promise to cook them breakfast they got
their first three clients for $80 a pop
fast forward less than 10 years and you
got air B&B worth 10 billion dollars so
no matter what industry are in think
about how long your industry has been
doing the same thing over and over again
year after year isn’t it time for change
take for example my youngest news source
my son he’s 12 years old and he likes
three things more than anything else
Super Mario Brothers Lego and square one
shopping center across the street okay
he actually has an iPad he actually
collects store logos from square one for
fun on his iPad okay so he does research
on his iPad and he loves square one so
much he does research and he reached
researches retail trends on his iPad so
one day while I was driving he said hey
Dad
I think this store in square one might
be going out of business and I’m like
okay how did you come to that conclusion
and he goes well this this website told
me that the American counterpart isn’t
doing so well so I think the one in the
store in square one might be closing
down so I gave it to my editor to take a
look at and lo and behold he was correct
he actually got news out before square
one did my son with research on his iPad
got me 20,000 page views on my website
that’ll pay for your lego son
so I challenge you to find the shift in
your industry like I do this local news
and local media so who has their fishing
rod ready thank you
[Applause]
[Music]
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