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Virtual Design and Physical Delivery | Chandan Chowdhury | TEDxBMU


good afternoon ladies and gentlemen and

good afternoon dear students so I would

like to tell you the story of the

virtual world and the virtual world is

increasingly becoming more sophisticated

extremely scientific and and it can act

as an enabler to make the physical world

the world that all of us live in a

better place to live

now let’s let’s look at a few examples

you see the aircraft on the top and and

today leveraging the virtual world you

could design an aircraft you could

create a factory which is the replica of

the real Factory with robots with

machines with human and you can actually

digitally manufacture the aircraft and

you could take off probably with a

digital pallet and digital passenger to

understand whether it is delivering the

kind of passenger experience that you

want the aircraft to deliver now what’s

very interesting is that even bridges

when you look at a bridge you could

design a bridge in the virtual world you

could virtually construct it look at how

much time do you take to construct the

bridge and if you take two years and and

you want to do it in a year and a half

you could do simulation to understand

how can you really make it happen in a

year and a half time as against two

years you could look at how much does it

cost

you could even understand if you are

constructing the bridge in a earthquake

prone zone you can probably shake the

bridge with an earthquake

you could probably shake the bridge with

a tsunami and

see how it how it reacts you see the

train there top of the bridge right this

train can actually be designed in the

virtual world digitally you can create

the factory like we got factories in

Varanasi and Chennai you can actually

create a digital factory manufacture the

trains digitally and put them on a

digital track to understand the

performance what’s going to happen to

your train

when it comes out of the railway track

if you see the next example which is

this ship it’s a it’s a luxurious ship

and the ship is having more than 10

million components and ships today they

got both mechanical electrical and they

got software it has got almost 30,000

electronic sensors so you could design

the ship virtually in a virtual world

you could virtually construct it and he

could put that ship on a digital fee and

she could go for sailing and you can

understand the behavior and the

performance before you physically make

it because you know that the cost of

making a mistake in the physical world

is very high right and and there are

there are several such interesting

example in in diverse industry and I

would like to share with you now that if

you look at our country there are large

number of infrastructure projects going

on not only in India in all emerging

economies and even in developed

countries

you’ve got projects which are capital

intensive multibillion-dollar

infrastructure or plant construction you

can design a plant you can virtually

construct a plant you can simulate the

behavior of the plant and if you are

going to set up the plant in an area

which is cyclone prone you can actually

shake your plan with a cyclone to

understand in the event of that natural

calamity

was going to happen to your plan and you

can take corrective measure you can you

can do a complete digital mock-up of the

plan and if you are not happy seeing it

in the computer you say nothing like

seeing it in the real life you can

leverage virtual reality and augmented

reality and you can see it in front of

you now friends I wanted to share with

you that three things which are becoming

extremely interesting one is the

customers expectation of having products

which are personalized so gone are those

days when people spoke about mass

production there’s a lot of focus on

mass customization people are actually

talking about not just buying product

and services because people have

realized that we live in the age of

experience and therefore we got to be

delivering not just product and services

but also unique experiences to end

consumers you find many many

multinational companies both Indian and

immense is there today designing

products and design is done in a

collaborative environment people sitting

in different parts of the world right

production manufactured again in

different parts of the world they are

sold where it makes the best sense and

and you also find that customers

experience regarding frequency at which

you roll out new model the frequency at

which you roll out variants of new model

has actually increased so I think the

plant of the future is going to be more

compact they are going to be more

economical they are going to be more

ecological and and they are expected to

be more flexible and agile only then you

can deliver products which are

personalized friends I would like to

share with you an example and and today

for example when you talk about car you

could design a car in a scientific

virtual 3d platform after designing it

you can actually manufacture it in a

digital Factory and you can put that

digital car on a digital road with what

you call as passengers and see what

happens when the car crashes and the

difference between the physical world

and the digital world has actually

reduced because of science and because

of augmented and virtual reality you

could crash a car before you even

physically make the first car and you

could crash it and you could create

different scenarios and you could

understand what happens to the car right

what happens to the passenger who is

sitting in the car right which part of

the body of the passenger gets impacted

right what happens to your airbag does

it really open up if it doesn’t open up

then means you know you have a defect in

the design or in manufacturing and you

got to really correct it now friends I

wanted to share with you not only cars

right even two wheelers right when you

you could you could talk about you know

extreme customization you could actually

get connected with the potential end

user of the bike and involve him what

kind of bike he wins

you could make him sit on that digital

bike and experience it so I think

products are becoming extremely

interesting because of both the virtual

and the digital world now let me give

you the example from a different

industry imagine you have a digital

world right you have a virtual world

where you have a digital human imagine

you are inducing digital cancerous

tissue to simulate a digital cancer

patient to study the propagation the

phenomenon of propagation of cancer

comparing it with a physical cancer

patient imagine inducing a digital drug

into the digital patient to understand

can you really stop the propagation and

you could do it before even that drug is

manufactured after all a drug is of

Emily I think days are not far off where

you’re going to see this personalized

medical treatment making huge

contribution right concepts like virtual

drug program or in silico drug design is

becoming increasingly interesting

Manufacturing a drug virtually right

understanding the indicates is related

to actual manufacturing of the drug

which you have validated and

experimented and studied in the virtual

environment about the impact and benefit

think about a person having you know

loss of hair right and and and and and

it is because of let’s say a gene that

the person has inherited from the

parents now you could think off and and

that gene would start doing stuff which

is not good for your hair right would

probably be expressed into a protein

which will be responsible for your hair

loss you can then think of discovering a

molecule which will modulate and give

lessons to that protein such that the

deceased protein does not misbehave and

you don’t lose here friends I would like

to share with you that learning is

another area I think education right the

experiencial learning is going to be

more and more important you will find

kids in the school engineers in the

colleges students in the undergrad and

and post-grad will be having environment

where they can experience it learning

about a factory in a product versus

right using augmented and virtual

reality looking at a real factory as if

it’s a real factory and understanding

interacting learning I think learning

can become a much bigger fan than how it

is in in in many s

oceans now I’d like to share with you

that urbanization is another area where

you will find virtualization being very

very interesting so you could Google and

and learn about a project called virtual

Singapore now in the context of our

country where today only 30 percent of

the people live in urban areas you are

going to see proliferation or people in

urban regulate cities you will see

people getting migrated from villages to

the cities and and and you will find

that the impact of creating a virtual

City which is replica of a current city

that right now we’re in Gurgaon or let’s

say the city of Delhi which happens to

be one of the most polluted cities of

the world or creating a virtual

satellite city or creating a completely

new city right and and and defining all

the utilities like energy system water

system right even simulating what’s

going to happen if you have an

earthquake right what’s going to happen

to your city if you have a flood we have

seen like the city of Chennai had a head

of flock now we know that there’s going

to be a accurate shortage of water for

example right and as far as India is

concerned you can see on the map that

India is going to be one of the most

adversely impacted countries of the

world now how do you define all this as

sub system right water supply is a

subsystem energy excess as a subsystem

right infrastructure is a subsystem how

do you process the waste as a subsystem

and and and treating city as a mother of

many many subsystems simulating the

behavior before you implement a policy

right how can you run it in the virtual

city to understand the impact you are

going to have in the physical city I

think is going to be something very very

interesting friends I would like to

share with you that you know we know

that in our country there are many zones

which are earthquake-prone I think it

will be very important when you build a

city or you build a building to really

understand what’s going to happen if you

have an earthquake what’s going to

happen if you have a flood what’s going

to happen if you have a fire accident

will the people be able to really come

out so I think the virtual world is not

only going to extend the physical world

is going to help us in improving the

quality of life in the physical world is

going to make the physical world much

more sustainable right and you can have

insight that you may think almost

impossible to experience in the physical

world so I think the virtual world can

act as a powerful enabler to improve the

physical world and and the gap between

what you experienced in the virtual

world versus what you experienced in the

physical world is actually reducing it’s

because of the algorithm because of the

science because of the physics people

today scientists and people who work in

R&D they are more confident in defining

models in the virtual world they are

making models which are very very

accurate they are defining models which

are multiphysics

non-linear right they’re removing

assumptions they’re trying to make

models which are very close to the

physical world said that when you get

your output in the physical world right

you know that what you are going to

experience in the physical world versus

the virtual world gaps are very very

nominal minimal so science is actually

making the output of these two worlds

closer and closer and virtual world is

also helping us to have better insight

about what’s likely to happen in the

physical world

I

I think if we really leverage science if

we leverage technology if we leverage

the virtual world appropriately we can

convert our physical world our planet a

much better place to live in a much more

sustainable thank you [Applause]

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