[Music]
[Music]
release seven turtles and a condor
change of the world that you say
you can free seven turtles and one
Condor did not change the world but it did change
the life of martín a
and that of many who have taken up the challenge
to live sustainability
to martina we take her to liberate
turtles in an area of the country that is the
medium cupcake and I assure you that the
martina’s world changed some of those
turtles return to a ecosystem
enter the food chain
possibly not all survive but
I assure you that the martina connection
with the ecosystem and with our planet
is intact and that’s what I want
that we generate among all
like martín to I had the
opportunity since 5 years of living
with my grandmother a quantity of
social volunteers 34 years ago she
founded the one foundation in commune 1 of
the city of Medellin and I had the
opportunity to know very closely
all the social realities of the country
looking to generate those changes I carry with
a great team 11 years ago
we are accompanying organizations
public and private to assume that
route to achieve that route to the
sustainable development we have accompanied
more than 1,000 organizations in many
sites in the country and in many sectors
looking for each time his performance
social and environmental is a little better
and together we are building a country
and planet
but we had many reflections of
all these processes and one of them is
that sustainability is definitely not
is counted on the board to many have we
explained the triple sustainability
account and that is still a very
tangled do not you think
sustainability can not be counted on
the sustainability board we have it
to live and that is the invitation that I
I want to make them sustainability should
be a lifestyle we have it
take all inside but we have already
accompanied companies to be certified
to be very successful in the process
of sustainability we take the DNA to
many of these employees of the
companies and we still see when we see
that sample in the microscope that
there is still a lot of social and environmental DNA
to work there we have a great challenge
I had the opportunity in 2013 of
participate in a world meeting of
companies with purpose companies that do not
We want to be the best companies in the
world we seek to be the best for the
world we take advantage of the strength of the
business for social transformation and
environmentally we are companies that we have to
be profitable but in turn we analyze
every year what was our social impact
and our environmental impact
in this meeting in the city of
boulder in the state of colorado in the
us the founders of this movement
they asked us a question how are we going to
continue to follow how we are going to do
to sensitize more people and
companies on the planet currently this
kind of companies we are already 1,800 still
we have many spaces for
conquest but with that challenge
I returned to the country in 2013 and convened a
team of 18 business friends
entrepreneurs from the public sector
deprived of the means and we create
an initiative and this initiative had
have some ingredients for the
I change some ingredients that we
will help accelerate the route to
sustainability first we had to
generate a lot of awareness we have
advanced I am aware of that but
we still need a lot
a strong call to action much
of Colombians we say that
we would buy and prefer products
friendly with the environment and
communities but at the moment be in the
gondola we do not do it then we have
a gap still to work a
third ingredient is the example
we want to give as an example all these
practices that people and organizations
they are doing the ones that are doing
well things we have to put them
as an example and highlight those good
practices so that many of us continue
learning inspiration as well as martina
I was inspired by the only thing I missed
was to ask permission from Martina’s mother
but here he took advantage and asked for permission
to be able to publish it here in the
presentation
thanks to the yellow
with these four ingredients was born
cycle 7 a week loaded with
experiences to strengthen and live the
sustainability
in the planet
told us a former Costa Rican minister in
the first version one week a year
it would be enough to live on that
way throughout the year and thus contribute to the
sustainability from within this
cycle 7 will always be done in the week of
Earth day that is April 22
the route of site 7 starts on a Saturday
where we invite volunteers from
Latin America to free animals to
that we work around the
biodiversity with a large group of
volunteers we have released more than 600
animals returning them to their habitat
natural
the second day of this site we invite
families is a Sunday will always be
On a Sunday the second day we invite
families to live the
sustainability that we go out to
streets to live a mobility caravan
sustainable and we finish it in a park
natural in many cities of
Latin America so that together we can enjoy
and live the parks the third day we
we focus on students over 250
leaders of education in Ibero-America
have accepted this challenge and we are
inviting that in all the colleges and
Iberoamerican universities can
keep aligning us during this week
to train us and strengthen the route
towards sustainable development the fourth
day we focus on the creators all
those who have the possibility of
develop products and services
if we thought about them from the beginning
we could reduce a quantity of
materials
we could recycle later when the
product is not used then we have a
day where more than 1200 designers
Ibero-America have shared their
jobs and we will continue on this route
working with all people
creatives that want to contribute from the
design since the creation of
products
the fifth day is focused on the
organizations as I said now
we have to strengthen the culture of
sustainability
here we gather around 500 leaders
of sustainability of companies
looking for the best
practices towards sustainability
organizational the sixth day the route we
leads towards lifestyles
healthy because sustainability
start with each one of us styles
of healthy life that will help us
work first on our
personal sustainability we will not have
sustainable cities and organizations yes
sustainability first does not work
each one of us
the seventh day ends cycle 7 and
we seek through art and culture
reach many publics that we still
they are missing
I want to show a video of how
lived cycle 7 in the second version that
we had it in April of this year
[Music]
cycle 7 is an initiative that assumed the
challenge to position itself as the Olympics
for sustainability in Ibero-America
with the challenge of showing the world that
through different experiences it
can generate awareness and a strong
call to action that allows impact
positively ecosystem
Ibero-American cities organizations
colleges universities and all the
people interested in the development
sustainable this is a cause that in 2016
moved to more than 22 Ibero-American countries
and he arrived with his mobilizing message to more
of 9 million people who
they understood that small actions
are those that can generate the changes
bigger a week that teaches us
that it is possible to leave a better world
for future generations
seven days full of biodiversity more
of 600 animals released in but
america or ‘ condors turtles between
others
sustainable mobility three thousand people
in the first mobility caravan
sustainable
education 250 leaders of 20
educational institutions
sustainable design a winning app
committed to protecting the oceans
Expo sustainability more than 500 leaders
working for organizations
sustainable
healthy lifestyle more than 50 thousand
responsible consumers
[Music]
culture more than 5000 people enjoying
of sustainability
or Ibero-America is connected by a
mission raise awareness our challenge
is to add more and more allies add up
cycle 7
[Music]
they challenged me to tell this story without
include the video in 7 minutes I challenge it
to you all in Ibero-America
to live sustainability 24/7
many thanks
[Applause]
[Music]
[Music]
[Music]
release seven turtles and a condor
change of the world that you say
you can free seven turtles and one
Condor did not change the world but it did change
the life of martín a
and that of many who have taken up the challenge
to live sustainability
to martina we take her to liberate
turtles in an area of the country that is the
medium cupcake and I assure you that the
martina’s world changed some of those
turtles return to a ecosystem
enter the food chain
possibly not all survive but
I assure you that the martina connection
with the ecosystem and with our planet
is intact and that’s what I want
that we generate among all
like martín to I had the
opportunity since 5 years of living
with my grandmother a quantity of
social volunteers 34 years ago she
founded the one foundation in commune 1 of
the city of Medellin and I had the
opportunity to know very closely
all the social realities of the country
looking to generate those changes I carry with
a great team 11 years ago
we are accompanying organizations
public and private to assume that
route to achieve that route to the
sustainable development we have accompanied
more than 1,000 organizations in many
sites in the country and in many sectors
looking for each time his performance
social and environmental is a little better
and together we are building a country
and planet
but we had many reflections of
all these processes and one of them is
that sustainability is definitely not
is counted on the board to many have we
explained the triple sustainability
account and that is still a very
tangled do not you think
sustainability can not be counted on
the sustainability board we have it
to live and that is the invitation that I
I want to make them sustainability should
be a lifestyle we have it
take all inside but we have already
accompanied companies to be certified
to be very successful in the process
of sustainability we take the DNA to
many of these employees of the
companies and we still see when we see
that sample in the microscope that
there is still a lot of social and environmental DNA
to work there we have a great challenge
I had the opportunity in 2013 of
participate in a world meeting of
companies with purpose companies that do not
We want to be the best companies in the
world we seek to be the best for the
world we take advantage of the strength of the
business for social transformation and
environmentally we are companies that we have to
be profitable but in turn we analyze
every year what was our social impact
and our environmental impact
in this meeting in the city of
boulder in the state of colorado in the
us the founders of this movement
they asked us a question how are we going to
continue to follow how we are going to do
to sensitize more people and
companies on the planet currently this
kind of companies we are already 1,800 still
we have many spaces for
conquest but with that challenge
I returned to the country in 2013 and convened a
team of 18 business friends
entrepreneurs from the public sector
deprived of the means and we create
an initiative and this initiative had
have some ingredients for the
I change some ingredients that we
will help accelerate the route to
sustainability first we had to
generate a lot of awareness we have
advanced I am aware of that but
we still need a lot
a strong call to action much
of Colombians we say that
we would buy and prefer products
friendly with the environment and
communities but at the moment be in the
gondola we do not do it then we have
a gap still to work a
third ingredient is the example
we want to give as an example all these
practices that people and organizations
they are doing the ones that are doing
well things we have to put them
as an example and highlight those good
practices so that many of us continue
learning inspiration as well as martina
I was inspired by the only thing I missed
was to ask permission from Martina’s mother
but here he took advantage and asked for permission
to be able to publish it here in the
presentation
thanks to the yellow
with these four ingredients was born
cycle 7 a week loaded with
experiences to strengthen and live the
sustainability
in the planet
told us a former Costa Rican minister in
the first version one week a year
it would be enough to live on that
way throughout the year and thus contribute to the
sustainability from within this
cycle 7 will always be done in the week of
Earth day that is April 22
the route of site 7 starts on a Saturday
where we invite volunteers from
Latin America to free animals to
that we work around the
biodiversity with a large group of
volunteers we have released more than 600
animals returning them to their habitat
natural
the second day of this site we invite
families is a Sunday will always be
On a Sunday the second day we invite
families to live the
sustainability that we go out to
streets to live a mobility caravan
sustainable and we finish it in a park
natural in many cities of
Latin America so that together we can enjoy
and live the parks the third day we
we focus on students over 250
leaders of education in Ibero-America
have accepted this challenge and we are
inviting that in all the colleges and
Iberoamerican universities can
keep aligning us during this week
to train us and strengthen the route
towards sustainable development the fourth
day we focus on the creators all
those who have the possibility of
develop products and services
if we thought about them from the beginning
we could reduce a quantity of
materials
we could recycle later when the
product is not used then we have a
day where more than 1200 designers
Ibero-America have shared their
jobs and we will continue on this route
working with all people
creatives that want to contribute from the
design since the creation of
products
the fifth day is focused on the
organizations as I said now
we have to strengthen the culture of
sustainability
here we gather around 500 leaders
of sustainability of companies
looking for the best
practices towards sustainability
organizational the sixth day the route we
leads towards lifestyles
healthy because sustainability
start with each one of us styles
of healthy life that will help us
work first on our
personal sustainability we will not have
sustainable cities and organizations yes
sustainability first does not work
each one of us
the seventh day ends cycle 7 and
we seek through art and culture
reach many publics that we still
they are missing
I want to show a video of how
lived cycle 7 in the second version that
we had it in April of this year
[Music]
cycle 7 is an initiative that assumed the
challenge to position itself as the Olympics
for sustainability in Ibero-America
with the challenge of showing the world that
through different experiences it
can generate awareness and a strong
call to action that allows impact
positively ecosystem
Ibero-American cities organizations
colleges universities and all the
people interested in the development
sustainable this is a cause that in 2016
moved to more than 22 Ibero-American countries
and he arrived with his mobilizing message to more
of 9 million people who
they understood that small actions
are those that can generate the changes
bigger a week that teaches us
that it is possible to leave a better world
for future generations
seven days full of biodiversity more
of 600 animals released in but
america or ‘ condors turtles between
others
sustainable mobility three thousand people
in the first mobility caravan
sustainable
education 250 leaders of 20
educational institutions
sustainable design a winning app
committed to protecting the oceans
Expo sustainability more than 500 leaders
working for organizations
sustainable
healthy lifestyle more than 50 thousand
responsible consumers
[Music]
culture more than 5000 people enjoying
of sustainability
or Ibero-America is connected by a
mission raise awareness our challenge
is to add more and more allies add up
cycle 7
[Music]
they challenged me to tell this story without
include the video in 7 minutes I challenge it
to you all in Ibero-America
to live sustainability 24/7
many thanks
[Applause]
[Music]
[Music]
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