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Una empresa fuera de lo común | Luz María Jaramillo | TEDxBogotaMujeres


in
[Music]
I come to tell you a story about
realization of a dream that already the
realization of a dream that we
we join with a successful alliance
we were my husband and I that we had a
dream the dream was to have a company
that was fair and sustainable and we
we put together and as I tell you the
alliance was also successful he was
civil engineer and I social worker
then we knew that if we started
how were we and are we going to build
roads
That was what he could do and I was
social worker had a town of
social work managed to manage
people make a magnificent team and if
we put together those two things the technique and the
human part
we had to get ahead and so I went
we start the company as they
story 48 years ago and you know
we started with gender equity we were
he and I then and we have continued
we have continued pp ever ever
always taking gender equality
in our company today in the part
management in the top management of
part that makes decisions that generates
ideas that makes projects that manages everything
we are at 50 50 we are the
half men and half women are in
the second generation is the owner of
the company at this time and the one that
is with me is driving
we are preparing to do the
niche of the third one there is already one and there is a
niece granddaughter who is 20 years later
we are already preparing for that
third generation
we are a company that is very healthy
we do not have debts thanks to
god a company that has a good
name in my guild in the country that is
is we have good reputation ey
we are leaders in social responsibility
and in gender equity in the guild
we invest in responsibility
social around 7 percent more
of what we invest pour the other
guild companies and we always keep
the idea and the question of equity
of gender as I say in Colombia not
it’s difficult because remember that in
Colombia for every five professionals and
five people with e
with higher education there are four
women is
so it is not difficult for us
we generate and create a position we make
we charge a charge we make a
profile we put a salary in a contest
and that’s why we have been able to maintain
equality in social responsibility
remember that one meets the
Social responsibility in three areas
within the company in the area by
the communities where you walk and with
the environment within the company
I will tell you how we have fulfilled it
with the environment and with the
communes
where we spend inside the company
we always work
specifically in three areas in health
for us and for everyone because it is
extremely important that we have health
We have some very good policies
health in the queues that we
we subsidized up to 70 percent in
lower income people they were
we contribute 70% of the cost of that
policy in the middle stratum 50 and in
the highest of the 30 policies we make
guidelines active guidelines we are trying
that the average 9 if the eleven are each time
healthier
we give them to have an afternoon at a
Friday to the free month so that every time
let’s be a little more rested and
more calmer in education
remember that the two engines of a
country are communications and
education
we are in the area of
terrestrial communication
then it is already we have it now in
social education we fight it all
the forms training to the maximum
When our our people want to go
at a level that you want to continue in the
university from illiterate to
high graduate
last year this year sorry
we graduated 30 people we had already
violated several but this year was very
cute because there were 30 people who were
illiterate and they left bachilleres and in
to go to university we give them
we provide half of your registration
and if you need such loans without
interests for us for the rest
[Music]
and well that’s basically in education
in in housing for
and that’s an obsession I think if
one has housing has a lot
very much advanced has reported that
It is also a way to combat
criminality and will tell you why
when we and deliver the first
of about three hundred houses that we made
but not for our employees but
for the environment where we worked
a man came to receive his house and
He said we have been working
with his family but not him
we knew he was in jail
then he leaves prison
and eight days later he receives at home
says sir to the umma I can not even
do nonsense and I said no because he told me
because you already know where the
boga side that had made him
It had taken five years in prison
so that this will already give that and
Cesc is a way to also fight
criminality with people who
we educate, I want to tell you that
we have entrepreneurship with our
wives of our workers and with
the people of the environment for example
in the guajira and in the valley
we have ventures with some
magnificent alliances with dinner and
crafts from colombia and that also
is another way to avoid the violence of
to stop violence one of these
ladies that I had learned in a
Very nice entrepreneurship in the valley I
it came after Christmas
and they already sell what they had already done and
He asked how it went and I do not
I’m happy to me they do not hit me anymore and like
did you hit him means and I
beat and beat her child because it
because for example I started doing
the soup the soup was watered like the
aviator silver for soup
He beat me but he does not hit me anymore
is that I also put silver term
for then that’s another way and that
we have to know that the
women we do not have to empower and
produce and so they will not hit us
in housing, health and education
so I want to tell you something else
we have always had and in the
carry philosophy carried
realize the dream and to do all
these things
fulfilling that social responsibility
that nowadays it became fashionable and that
call if justice was called before
social legal what we try to
exercise but to do that
we had to be very clear
that our philosophy was the human being
that we had to think about the
than for the best techniques that
we had the best engineering
machinery the best contracts if not
we had people who were trained
that had his basic needs
as far as possible covers not
we are going to have nothing
we could not do anything we did not get to
nothing and so every one of us receives
a person we do an induction and
we understand that what he is going to do
is the most important thing between
important to bring the reds up
direct one with a contract or do things
very important that every one they put
an asphalt granite on a highway
they are doing country are they helping
the people that you communicate to that you take out
your crops so you’re better
with that awareness that my work is
very important I do it at levels of
excellence
I want to tell you about two cases that
decide to present here two cases of
that are very important to us
rather, as a sample of what has been
accomplished
There are several but these are very nice and
they are very topical
this gentleman is called rolas ronald d es
son of a man who was driving a dump truck
enter our company and this boy
from small he was educated with us
studied engineering has already entered
work with us
he specialized and today he came to
be the boss of his father and it was a
beauty because it was already entering
hugged the plant on the 1 with guides
hit eta and the other ran his his
address today
he is the director of a contract in
the peru or chat or big and drive a
contract that has 400 kilometers in the
Peru and is a person who has
logically a joy a mystique
who has his children who has done things
very very very very very important and other
person who follows is called oberta
huberth is this lady of color that
He works in the Cauca Valley
huber is 15 years ago working with
us and when she started
work the only thing we knew was that
I had four children and I wanted and
we help education that the
they were moving forward
today the children are already in the
university the most beautiful is covered
he barely had his children already in the
university began to study she already
He asked us for help to study done and
already oberta the bachelor but already obert
it also has another wonderful thing in
housing we have a one
project a program called
first my house
first my house is that when you have
your house, whatever we are, we help you
that they can improve it
the engineer that this one done in
the boss goes up if you ask for help goes up
your house
look what you need like you have to
do and the people who work with
We our suppliers all
They give a discount and a pretty discount
good so that they can do their
house and with that address from us
and with the discounts that they have
they manage to have a much better house oberta
he has it today and then my message
today is when they work with people
when what they have to do when
be entrepreneurs do not skimp
neither money nor work nor time nor love
with its people
everything that is given to them is little because
that is far more rewards
big
let’s understand that if we fight with
our people
we work with them we manage to do
well done things
we make country if we make country
we make peace and if we make peace
we will have a better country and
we are much happier and there is a
thing that is very important that you
I want to say all this that I have
told that sounds so beautiful is a
magnificent business
remember let’s remember that the organ
most sensitive of man and woman in
the pocket and that for the pocket is
wonderful because if each one
try to do your things very well done
things work well be it
yes I know if they understand if each
person understands that the company is going
well it dances me well very well going to
fight or do things par excellence
then let’s fight let’s make country let’s do
peace and we work with our people
after
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