brushing their teeth does that sounds
familiar and it’s quite a confession and
they will kill me if I if they notice I
told you so at least two of them are not
really keen on brushing their teeth but
luckily for them and luckily for me as a
parent there are these little tooth
brushes which tells them how long how
intense they should use it in order to
get healthy teeth that’s nice it’s good
information for me as a parent and it’s
good information for the doctor and for
the insurance company as well for
parents like me there is also a
toothbrush and that tooth tooth brush
will tell me if my gums are in bad shape
or in a good shape because if my gums
are in a bad shape I might have some
vascular problems and it would be wise
to see a doctor immediately so good
information for me and for the insurance
company as well so we all know about the
Internet of Things the Internet of toys
is not that well-known but they’re also
toys with a connection to internet they
exchange in store information so nothing
new you would think and let’s be honest
I I’m not really but I’m I’m not really
fond of the internet of things but i
also don’t detest it because it also
helps wild life preservers and help to
track the movement of the animals so
that’s good and with the internet of
things they can measure the air quality
that’s also good so instead of choice
I’m going to talk about the Internet of
toys not gains not stand alone apps but
real tangible toys like the Barbie
for instance and I have some more behind
me real toys with that exchange
information with the internet where
information is stored as well think what
dolls hello Barbie we saw already and
you get to see more of in a few minutes
think cuddly toys a lot of cuddly toys
with a connection to internet thing
blocks as well or well this a paper
plane you can fold your paper plane and
connected to the internet and you use
your mobile phone as a to control it and
to fly it about the mobile phone it
might be wise to keep it near to you
because you might need it in a few
minutes okay other example the variables
this one’s really nice one it has a
connection with the internet with a
special program where you can download
South sounds so if you use if you move
your hand and you have a stick in it it
will turn into a broom it will turn into
a tennis racket it will turn into a
magical stick whatever you would like
like it to be and we all know I think a
lot of you know the toys to life games
it’s a plastic little dolls puppets you
can load into your its physical toil you
can load into your game um but that’s
really popular actually so the internet
of toys together with my colleagues lien
timmerman I researched the Internet of
toys on behalf of media Vader dotnet
that’s a media professionals libraries
teachers and network of people involved
all kind of media the reason they wanted
us to research the internet of toys
because was the lack of knowledge about
we know a lot about the internet of
things we know about dangers about
privacy but the Internet of toys is not
that people are not that familiar with
it but they buy it I guess you bought it
as well the interval choice is mainly
known to the tech-savvy part of society
they understand how it works I don’t I
don’t really understand how it works I’m
not that tech savvy and yes they’re
worried about safety but for parents
safety and toys that combination is
mainly reserved for now for instance
paint toxic paint or small parts where
your child can choke in but a data
league is may be as dangerous but it’s
not visible lose iono be a bear you can
see and there are strict regulations for
that if you have if your bear has a
loose I you go back to the store a data
leak is not visible toys are for
children children are a vulnerable
target audience so toys should be safe
that’s what parents like me and probably
you would like to think and but there
are some the Internet of toys raises
some possible questions about the
possibilities the future safety but also
cultural and educational elements and
that’s what I would like to show you I
have to say as soon as we published our
research probably the information was
outdated it was incomplete because
developments go really fast so with that
disclaimer we interviewed a lot of
experts experts on legal matters experts
on privacy toy experts education experts
you name it um i would like to show you
an example you already saw her hello
Bobby she’s really popular in the United
States well barbie is popular everywhere
but hello Bobby is
she’s not available in the in the Dutch
doors yet it’s a Barbie with a Wi-Fi
connection you can have a conversation
with her a real conversation because
with this internet connection she you
can plug into the speech recognition
software of the company toy talk so my
talent toy talk developed the speech
recognition system so your child can
have a conversation with with Bobby I’ll
show you a clip it’s about Kelsey you
will hear Kelsey Kelsey is an American
youtuber with her own online review
channel she just unpacked Bobby for the
first time she’s really enthusiastic
about her as she is about all her toys
dolls because she reviews dolls she
knows a lot about it um well let’s have
a look that’s might even better hi Bobby
that’s a pity the clip doesn’t start can
technical people started hmm that’s a
pity well I can tell you what you will
what you are about to see so maybe that
will change your view on the internet of
toys Bobby asks a lot of questions to
this girl a lot of questions you will
hear her say what’s your middle name do
you have a sister what do you play with
all in one minute so that’s a lot of
questions Bobby asks and of course it’s
nice for the girl to have this
interaction and conversation but it’s
also interesting information possibly
interesting information for the toy
industry furthermore you will hear bobby
act like a friend she says I’m so glad I
can share this with you yes she does and
then she talks about her own
insecurities about her middle name
Barbie’s middle name I don’t know if you
know it I know it and I would be
insecure if I had that middle name
because it’s Millicent but it’s quite
confusing for the grill as she’s not
talking to Bobby does not there’s not an
intimacy between barbie and the girl but
between the girl and a chip because this
is what Bobby looks like from the inside
it’s only a chip and the last thing is a
Barbie gives some advice to the girl she
says did you tell your sister how
important she is to you and then there’s
silence because the girls really
confused importance I’m teenage girl I
never tell my sister how important she
is to me let’s have a look how are you
oh my gosh she’s talking to me she’s
excited I’m good how are you well I’m
glad you’re back and we can keep talking
you see there’s something I wanted to
share with you what’s that sometimes I
get a little nervous when I tell people
my middle name but I’m really glad I
told you what’s your middle name my
middle name is Catherine now you’re my
middle name friend let’s keep playing
and talking together oh now I think we
should talk about family for a bit do
you have any sisters yes I have one
sister what do you like to play okay i
guess i’ll just say video games video
games that sounds like a lot of fun hey
so have you told your sister lately how
cool she is no never know she might
appreciate hearing it even if she
doesn’t admit it oh that was a painful
conversations did but actually I
understand why mattel thought it would
be wise to add some educational element
because barbie is influential Bobby
costs a lot of rage a few years ago not
this Barbie not the talking barbie when
she said what she taught but you there
was no reciprocal said a word yes
intimacy between the child and barbie
barbie is influential she caused rage
amongst us feminists a few years ago
when she claimed that mass is difficult
and think of all the Barbies in
different sizes and colors on the market
right now she is influential but it
makes you think Ken Barbie interfere
with raising our children my daughter’s
don’t have to tell each other how
important they are well not every day
and and they definitely don’t do it and
it makes you think who’s in charge is it
the child playing with the toy or is it
a toy saying to the girl what to do so
who’s in control maybe if you have a
flashlight on your telephone it would be
wise to keep it with you because i want
to show you or yes i want to show you
you believe you believe is a sleeve a
bearish kind of sleeve where you can put
your tablet or phone in and well
actually this is her this is what she
looks like or he I don’t know and the
screen of the tablet is the face of
Jubilee annually takes children on an
adventure again she’s connected as a
parent you can choose from various
scripts and she takes you on an
adventure so have fun oh I hope it works
out no well maybe you can already put
yeah oh I feel a bit like coldplay now
it’s beautiful and let’s hear what you
believe us to say this has now been
transformed into a dark and mystical ke
turn your flashlight on so we can
explore this place is so even knows
about this yeah I definitely saw some
people being afraid of stalactites
absolutely and it makes you question
who’s in the lead right because you did
I love you did what you beliefs said you
should do on the other hand how bad is
it if somebody else then your child is
in the lead beaten because I remember
when I was a child I had a friend who
told me what to do and how what we would
play and one way or the other I was
always the Evil Queen and she had a
beautiful princess so something went
wrong there but we all recognize it
right today is about autonomy of course
it’s about me but for me it is all about
autonomy and a right to make mistakes
for me the right for autonomy is a right
to make mistakes and there then you have
this little dinosaur it is used in in
educational of schools for instance in
the US you can ask questions to this
dinosaur the child can ask questions to
this dinosaur because it’s connected to
IBM supercomputer Watson the child will
always get the right answer and
that’s nice it might be educational but
is it fun I’m not sure about that and
what if a toy asks the child question
and a child says something that in the
opinion of the toy or the company is
wrong so shoot a connector toy educate
our children look my daughter this is
one of my daughters this is one of them
there are little anarchists absolutely I
probably should not have nicknamed them
the demolition girls because that’s
exactly what they do with their toys our
Barbies don’t speak they don’t have legs
either after a week and so yeah that’s
it’s not wise for them to play with
connected toys because connector toys
are quite expensive actually but my
daughters are definitely in the lead
that’s not what I want to propagate
don’t misunderstand me I don’t want you
to wreck toys you’re going to leave them
but it’s it’s I want you to use a toy
wisely or to tell your children to learn
your children to use a toys wisely how
do you do do that we ask our experts
because a conectar toys are fed with
information they sing birthday songs on
exactly the right birthday of the child
and not two days prior or two days after
exactly the right day you get special
offers for you and not for your neighbor
and we’re not really surprised anymore
if you buy a toy and credit card
information or you buy a product and
credit card information is lost in the
toy world we already saw that happening
with a hack or leak of the toy company
vtech of the little children computers
in November 2015 they lost I think I
know more than 200,000 names and dates
of birth of children also Dutch children
it took them a few weeks or months to
recover for a recover from there
but they did another example is kayla
she’s connected all I haven’t got a
gutter with me the BBC managed to hack
her and they managed to get her to say
very scary things like I’ve turned evil
no I thought it was really funny but I’m
not sure if your three were three year
old will would like it and they even I
don’t know if it was BB CEO or another
one they hacked Kayla and get it to say
lines from Fifty Shades of Grey user
wore a user toy wisely so switches
switch it off after use and always use a
pink oh that’s the simplest ways and
it’s not solid proof but it helps the
last thing I want you to do is to ban
connector toys because there’s a world
of possibilities going on it’s really
fun and the development goes much faster
than the market can deal with we already
saw it with a toys to life desi invent
infinity it’s going to stop the disney
company will not support the software
anymore so children who were a very fan
of infinity are left with the plastic so
that’s if you want to think about who’s
in control that’s something you might
might think of but ok the future finally
my daughter with a VR classes that is
probably the future of playing other
experts we talked to said VR augmented
reality Holograms might be future maybe
screens get obsolete maybe physical toys
get obsolete because who needs a
physical toy as soon as you have a
hologram of course we saw this
interference with the offline and online
world already happening this summer with
Pokemon go I don’t know if it there’s a
pokemon in the year around probably
there is but we saw it this summer long
the combination of offline and online
that is something we will see much more
in the near future the thing with
Holograms virtual reality and augmented
augmented reality is that our children
will not play with the toy but they will
be in the toy and that’s something that
is will change the way children play
tremendously they will not play the
princess they will be the princess or my
case the Evil Queen probably i don’t
care if my daughter will be a princess
or if she will be a pirate i rather have
her to be a pirate actually it’s more
fun as long as it’s her decision as an
autonomous creature with a right to make
mistakes as not brushing the teeth for
instance so have fun and play thank you
[Applause] [Music]
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